Elaves

What Elaves does

Elaves is a Turkish consumer-technology company that designs, manufactures, and sells a screen-free early-learning ecosystem for children aged 0–5. The system centers on Sunny, a hardware companion device activated by motion (IMU-based shake detection) or NFC tap that delivers AI-generated and expert-curated audio content — stories, songs, lullabies, and routines — in Turkish, English, and Spanish. Content is produced through a patented Safe AI process (Patent Application 2023/004756, PCT) in which personalized stories are filtered through a Science Council of child-development experts and require mandatory parental approval before reaching the child.

The Elaves companion app (iOS 14+ and Android 8+) serves as the intelligence and control hub: it generates unlimited personalized audio stories from child profile inputs, manages content libraries, enforces daily limits and sleep mode, and pushes Wi-Fi-delivered updates to the device. Educational NFC cards extend the ecosystem as physical gateways to curated content themes. Sunny carries CE, FCC, RoHS, and EN71 certifications and is KVKK (Turkish Personal Data Protection Law) compliant.

Elaves operates a direct-to-consumer hardware-sales model. Sunny is priced at 5,490 TL per unit through elaves.com, with bulk discounts (effective 4,509 TL for two units, 3,349 TL for three), free shipping across Türkiye, 14-day returns, and a 2-year warranty. Distribution also extends to Turkish marketplaces (Hepsiburada, Trendyol). The company is bootstrapped outside $100,000 of disclosed funding (Turkey Development Fund and Loodos), is headquartered in Istanbul's Maslak district with R&D at ITU Ari Teknokent and a regional office in London, and is led by founder Ayşegül Erdemir. Customers are parents of children 0–5, bilingual/multilingual families, and a validating community of child-development researchers.

Name

Elaves

Legal name

Elaves Education and Technology Inc.

Website

https://elaves.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Elaves is a Turkish consumer-technology company selling Sunny, a screen-free, AI-powered voice companion for children aged 0–5, paired with a parental companion app and NFC content cards, sold direct-to-consumer in Turkish Lira across Türkiye with international expansion underway.

Ownership category

akta.pro rank

Product category

Smart Educational Toys

SIC

Household Audio & Video Equipment (3651)

akta.pro industry

PRIMARYEDACANAJ

Adaptive & Personalized Learning Platforms for ECE

Education/Early Childhood Education/Digital Learning Tools for Early Childhood

Keywords

• Screen-free learning toy
• AI audio companion
• Early childhood education
• Multilingual learning device
• Smart companion hardware

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Sunny Device Sales: One-time hardware sale of the Sunny smart companion device. Primary revenue stream from physical product sales through e-commerce (elaves.com) and marketplace channels (Hepsiburada, Trendyol). Price: 5,490 TL per unit with bulk discounts available.
2. App Services: Free companion app with full content library included with Sunny purchase. No separate subscription or in-app purchases required. App enables content management, AI story creation, and parental controls.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Elaves designs, manufactures, and sells Sunny, a screen-free, AI-powered smart companion device for children aged 0-5 that delivers personalized audio stories, songs, lullabies, and educational content activated by motion or NFC tap. The companion Elaves mobile app generates unlimited AI-personalized stories gated by parental approval, manages a 2000+ piece expert-curated multilingual content library (Turkish, English, Spanish), and provides parental controls. The ecosystem combines physical hardware (BPA-free silicone device with IMU motion sensor) with cloud-based safe AI and a free companion app.

Product overview

Elaves offers a screen-free, AI-supported early-learning ecosystem for children aged 0–5. The portfolio consists of Sunny (the core smart toy companion hardware device), the Elaves App (the AI-powered intelligence and parental control hub), and Educational NFC Cards (physical content access cards). Sunny is activated by motion (shaking) or NFC tap and delivers AI-generated and expert-curated audio content (stories, songs, lullabies, routines) in three languages. The Elaves App powers Sunny's personalised AI story generation, content approval, and parental controls. The three components are tightly integrated: the app is required to set up and manage Sunny, and Sunny is required for the screen-free hardware interaction experience.

Differentiator

Problem solved

Functional benefit

Brands

• Sunny: Screen-free AI-powered voice companion for early learning, designed for children ages 0-5. Features patented Safe AI technology, multilingual content in English, Spanish, and Turkish, and a growing library of 2000+ audio stories, songs, and routines.

Products and services

• Sunny A screen-free, camera-free, voice-based AI companion hardware device for children aged 0-5. It plays personalized audio stories, songs, lullabies, and educational content generated by the Elaves app's patented safe AI. Activated by shaking (motion sensor) or tapping (NFC), it delivers age-appropriate, pedagogically approved content in English, Spanish, and Turkish without any screen interaction. Made from BPA-free silicone with 9+ hours battery life and offline playback.
• Elaves App Free companion app available on iOS App Store and Google Play that serves as the intelligence hub for Sunny. Generates unlimited personalized AI stories, manages content approval and parental controls (daily limits, sleep mode, language selection), tracks child development, and delivers content updates over Wi-Fi. Available free on App Store and Google Play.

Quantifiable outcome

• 82% reduction in screen time reported by families with regular Sunny use
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mattel: Mattel is one of the world's largest children's entertainment and toy companies (Fisher-Price, Barbie, Hot Wheels). Broad incumbent: potential competitive threat as a large platform that could enter the screen-free AI companion category via its existing brands and distribution.
• Fisher-Price: Fisher-Price (owned by Mattel) is a leading infant and toddler toy brand. Broad incumbent: same 0–5 age demographic with category leadership in early-childhood products, though its portfolio is broader and largely non-AI.
• LeapFrog Enterprises: LeapFrog (owned by VTech) is a leading educational toy company offering tablets, reading systems, and learning toys for ages 0–8. Broad incumbent: same early-childhood educational device category with established retail presence, but portfolio is broader and not focused on screen-free AI.
• VTech: VTech is a global leader in electronic learning toys for children. Broad incumbent: competes across early-childhood educational electronics with deep retail distribution, though its portfolio is broader and not specifically AI-personalized or screen-free.
• Kids II (Baby Einstein): Kids II owns Baby Einstein and other early-childhood brands, producing toys, activity gyms, and learning products for infants and toddlers. Broad incumbent: same 0–3 age demographic with established retail relationships and licensed content IP.

Emerging players

• Hatch: Hatch makes connected sleep and rest devices for babies and children (e.g., Hatch Rest). Emerging player: overlaps in audio-based routines for young children (especially sleep), but lacks Elaves' AI story-generation and multilingual educational positioning.
• Ling AI (Luka): Ling makes Luka, an AI-powered reading companion robot that reads children's picture books aloud. Emerging player: overlapping AI-for-early-childhood narrative, but with a camera-based book-reading approach rather than a fully screen-free hardware product.

Direct peers

• Tonies: Tonies (Toniebox) is a screen-free audio system for kids that uses figurines (Tonie figures) placed on a speaker to trigger audio content. Direct peer: same screen-free audio-for-kids category, same hardware + content unlock mechanic, similar target demographic.
• Lunii: Lunii makes the 'Ma Fabrique à Histoires,' a screen-free storyteller for children that plays preloaded audio stories. Direct peer: same screen-free storytelling hardware category for the 0–7 age range, with French and other European language support.
• Yoto: Yoto makes a screen-free audio player for children with NFC content cards. Direct peer: same screen-free, parent-curated audio experience for young children, with a physical device + content ecosystem model very similar to Elaves Sunny.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/elaves_

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elaves