Qihoo 360 Technology

Name

Qihoo 360 Technology

Legal name

Beijing Qihu Keji Co. Ltd.

Website

https://www.360totalsecurity.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Endpoint Security Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint) (BPAEAIAG)

akta.pro secondary industries

Endpoint Deception & Anti-Ransomware (HDADAEAL), Endpoint Vulnerability & Patch Management (HDADAEAH), Endpoint Data Protection (Device DLP/Encryption) (HDADAEAG), Extended Detection & Response (XDR) (HDADAEAB), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)

Keywords

• Endpoint security software
• Antivirus protection
• Malware detection
• Cybersecurity solutions
• Ransomware defense

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Consumer Premium Subscriptions: Freemium model offering free antivirus protection with optional premium upgrades providing ad-free experience, enhanced privacy tools, performance boosters, and driver updates at $26.99/year
2. Business Licensing: Annual per-device licensing for business customers with two tiers: Business Essential at $14.99/device/year and Business Advanced at $19.99/device/year, including centralized management and advanced features
3. Value-Added Services: Premium membership includes exclusive discounts on apps and games (up to 80% off), professional technical support, and premium themes

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Qihoo 360 develops and distributes multi-engine endpoint security software, anchored by 360 Total Security for consumers and 360 Total Security for Business for organizations. The offering combines five antivirus engines, AI-driven vulnerability discovery, ransomware defense, and a cloud threat-intelligence platform, supplemented by utility tools such as 360 Zip, 360 JIAGU, Document Protector, SysVulnTerminator, Ransomware Decryption Tool, RecoverlyX, 360 Virtual Vault, and 360 AppHub.

Product overview

360 Total Security is a comprehensive PC security ecosystem comprising a core antivirus product (360 Total Security) with multiple tiered offerings (Free Essential, Premium, and Business variants), complemented by specialized add-on tools and utilities. The product family includes 360 Total Security (core antivirus with 5 security engines), 360 Total Security Premium (paid tier with enhanced privacy, performance, and cleanup tools), 360 Total Security for Business (endpoint protection with Business Essential and Business Advanced tiers at $14.99 and $19.99/device/year respectively), plus standalone utilities: 360 Zip (compression), 360 JIAGU (mobile security), Document Protector (anti-ransomware), SysVulnTerminator (patch management), Ransomware Decryption Tool (file recovery for 300+ ransomware strains), RecoverlyX (data recovery), Virtual Vault (cryptocurrency wallet backup), and 360 AppHub (software management). The ecosystem operates across 220+ countries with 17 years of cybersecurity experience and a 28+ billion malware sample database.

Differentiator

Problem solved

Functional benefit

Brands

• 360 Total Security: All-in-one PC security solution offering antivirus protection, privacy protection, and performance optimization.
• 360 Total Security Premium
• 360 Total Security for Business
• 360 Zip
• 360 JIAGU
• 360 Cloud Security Center
• RecoverlyX

Products and services

• 360 Total Security Free multi-engine antivirus and system optimization application for Windows and macOS consumers, combining Qihoo's QVM engine with third-party engines (including Avira and Bitdefender) for malware, ransomware, phishing, and performance protection on personal devices.
• 360 Total Security for Business Commercial endpoint protection and centralized management platform for SMBs and enterprises, offering tiered editions (Business Essential and Business Advanced) with policy management, device control, and multi-engine malware protection across business endpoints.
• 360 Zip Free file compression and decompression utility supporting multiple archive formats, targeted at consumers seeking a fast, lightweight alternative to legacy archiving tools.
• 360 JIAGU Mobile application protection and hardening tool designed to help developers and businesses defend Android apps against reverse engineering, tampering, and other application-layer attacks.
• Document Protector Document security tool that protects files such as Word, Excel, PowerPoint, and PDFs from ransomware encryption and unauthorized modification, targeted at enterprise and SMB users handling sensitive documents.
• SysVulnTerminator AI-driven system vulnerability discovery and remediation tool that identifies missing patches and exploitable weaknesses on Windows endpoints and assists with automated patching.
• Ransomware Decryption Tool Standalone decryption utility designed to help victims of specific ransomware families recover encrypted files without paying a ransom.
• RecoverlyX Data recovery tool that helps users restore files lost due to accidental deletion, ransomware encryption, or other data-loss events.
• 360 Virtual Vault Virtual safe/vault application for securing private files, photos, and sensitive content on personal devices behind additional authentication.
• 360 AppHub Application distribution and discovery platform associated with Qihoo 360's mobile and PC ecosystem, used to surface recommended and security-vetted applications to end users.

Quantifiable outcome

• High virus recognition rate through multi-engine architecture
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered operational and core.

• cleverbridge AGoperationalOthersThird-party payment processing partner handling credit card, debit card, and PayPal transactions for premium subscriptions and auto-renewal services. Payment information is collected by cleverbridge rather than directly by 360.
• Resellers, Distributors, MSPscoreChannel Partner/ Reseller/ DistributorGlobal partner program for resellers, distributors, and Managed Service Providers to sell 360 Total Security products (Premium, Business Essential, Business Advanced) to SMB and enterprise clients with exclusive promotions and multi-level rebates.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bitdefender: Bitdefender offers consumer and SMB endpoint security with multi-engine detection and centralized management, directly competing with 360 Total Security across both freemium and per-device subscription tiers in the same global markets.
• Kaspersky: Kaspersky is a major consumer and SMB antivirus vendor with multi-engine architecture and tiered paid products, directly comparable to 360 Total Security's freemium-to-business product ladder. Both are also non-Western endpoint vendors facing scrutiny in regulated markets.
• Avast (Gen Digital): Avast is a leading freemium consumer antivirus vendor with paid premium tiers and SMB offerings, making it a directly comparable freemium-driven endpoint security competitor to 360 Total Security.
• ESET: ESET provides consumer and business endpoint security with multi-layered detection and centralized management, directly overlapping with 360's Premium and Business Advanced offerings in SMB and prosumer segments.
• Malwarebytes: Malwarebytes offers consumer and SMB endpoint protection with freemium and subscription tiers, directly comparable to 360 Total Security's consumer-to-business product ladder and target market.
• Trend Micro: Trend Micro provides consumer, SMB, and enterprise endpoint security with multi-engine detection, directly comparable to 360's product breadth and customer segmentation across home users and businesses.
• Sophos: Sophos delivers endpoint protection with centralized management for SMBs and enterprises, directly comparable to 360 Business Advanced's MSP-friendly centralized device management feature set.
• Norton / Gen Digital: Gen Digital (Norton, Avast, AVG, LifeLock) is a leading consumer cybersecurity subscription vendor with multi-tier pricing and global reach, making it a directly comparable freemium/paid consumer security competitor.

Broad incumbents

• Microsoft Defender: Microsoft Defender is bundled with Windows and increasingly competitive across consumer and enterprise endpoint protection, representing the primary baseline incumbent that 360 Total Security must differentiate against for both individual and business buyers.
• CrowdStrike: CrowdStrike is the leading cloud-native endpoint security platform with EDR/XDR capabilities serving enterprise and mid-market customers, representing the upper-end incumbent that 360 would need to compete with to expand up-market beyond SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/360TotalSec
• Facebookfacebook.com/360safe
• LinkedInlinkedin.com/company/qihoo-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qihoo 360 Technology