Qihoo 360 Technology
- Company typePrivate
- Founded2005
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
Qihoo 360 Technology firmographics
Firmographics- Name
- Qihoo 360 Technology
- Legal name
- Beijing Qihu Keji Co. Ltd.
- Website
- https://www.360totalsecurity.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Qihoo 360 Technology industry classification
Industry- Product category
- Endpoint Security Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint) (BPAEAIAG)
- akta.pro secondary industries
- Endpoint Deception & Anti-Ransomware (HDADAEAL), Endpoint Vulnerability & Patch Management (HDADAEAH), Endpoint Data Protection (Device DLP/Encryption) (HDADAEAG), Extended Detection & Response (XDR) (HDADAEAB), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)
Keywords
Where Qihoo 360 Technology is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices6 records
Markets served
Qihoo 360 Technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Premium Subscriptions: Freemium model offering free antivirus protection with optional premium upgrades providing ad-free experience, enhanced privacy tools, performance boosters, and driver updates at $26.99/year
- Business Licensing: Annual per-device licensing for business customers with two tiers: Business Essential at $14.99/device/year and Business Advanced at $19.99/device/year, including centralized management and advanced features
- Value-Added Services: Premium membership includes exclusive discounts on apps and games (up to 80% off), professional technical support, and premium themes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free antivirus with core protection features |
| Subscription | Annual | Premium consumer security with enhanced features and ad-free experience |
| Subscription | Annual | Business endpoint security with basic centralized management |
| Subscription | Annual | Business endpoint security with full centralized management capabilities |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Qihoo 360 Technology product offering
Product offeringCore offering
Qihoo 360 develops and distributes multi-engine endpoint security software, anchored by 360 Total Security for consumers and 360 Total Security for Business for organizations. The offering combines five antivirus engines, AI-driven vulnerability discovery, ransomware defense, and a cloud threat-intelligence platform, supplemented by utility tools such as 360 Zip, 360 JIAGU, Document Protector, SysVulnTerminator, Ransomware Decryption Tool, RecoverlyX, 360 Virtual Vault, and 360 AppHub.
Product overview
360 Total Security is a comprehensive PC security ecosystem comprising a core antivirus product (360 Total Security) with multiple tiered offerings (Free Essential, Premium, and Business variants), complemented by specialized add-on tools and utilities. The product family includes 360 Total Security (core antivirus with 5 security engines), 360 Total Security Premium (paid tier with enhanced privacy, performance, and cleanup tools), 360 Total Security for Business (endpoint protection with Business Essential and Business Advanced tiers at $14.99 and $19.99/device/year respectively), plus standalone utilities: 360 Zip (compression), 360 JIAGU (mobile security), Document Protector (anti-ransomware), SysVulnTerminator (patch management), Ransomware Decryption Tool (file recovery for 300+ ransomware strains), RecoverlyX (data recovery), Virtual Vault (cryptocurrency wallet backup), and 360 AppHub (software management). The ecosystem operates across 220+ countries with 17 years of cybersecurity experience and a 28+ billion malware sample database.
Differentiator
Problem solved
Functional benefit
Brands
- 360 Total Security: All-in-one PC security solution offering antivirus protection, privacy protection, and performance optimization.
- 360 Total Security Premium
- 360 Total Security for Business
- 360 Zip
- 360 JIAGU
- 360 Cloud Security Center
- RecoverlyX
Products and services
- 360 Total Security Free multi-engine antivirus and system optimization application for Windows and macOS consumers, combining Qihoo's QVM engine with third-party engines (including Avira and Bitdefender) for malware, ransomware, phishing, and performance protection on personal devices.
- 360 Total Security for Business Commercial endpoint protection and centralized management platform for SMBs and enterprises, offering tiered editions (Business Essential and Business Advanced) with policy management, device control, and multi-engine malware protection across business endpoints.
- 360 Zip Free file compression and decompression utility supporting multiple archive formats, targeted at consumers seeking a fast, lightweight alternative to legacy archiving tools.
- 360 JIAGU Mobile application protection and hardening tool designed to help developers and businesses defend Android apps against reverse engineering, tampering, and other application-layer attacks.
- Document Protector Document security tool that protects files such as Word, Excel, PowerPoint, and PDFs from ransomware encryption and unauthorized modification, targeted at enterprise and SMB users handling sensitive documents.
- SysVulnTerminator AI-driven system vulnerability discovery and remediation tool that identifies missing patches and exploitable weaknesses on Windows endpoints and assists with automated patching.
- Ransomware Decryption Tool Standalone decryption utility designed to help victims of specific ransomware families recover encrypted files without paying a ransom.
- RecoverlyX Data recovery tool that helps users restore files lost due to accidental deletion, ransomware encryption, or other data-loss events.
- 360 Virtual Vault Virtual safe/vault application for securing private files, photos, and sensitive content on personal devices behind additional authentication.
- 360 AppHub Application distribution and discovery platform associated with Qihoo 360's mobile and PC ecosystem, used to surface recommended and security-vetted applications to end users.
Quantifiable outcome
- High virus recognition rate through multi-engine architecture
- +3 more outcomes
Companies that use Qihoo 360 Technology
Customer profileSegments3 records
Ideal customer profiles3 records
Qihoo 360 Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
Qihoo 360 Technology partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered operational and core.
- cleverbridge AGoperationalThird-party payment processing partner handling credit card, debit card, and PayPal transactions for premium subscriptions and auto-renewal services. Payment information is collected by cleverbridge rather than directly by 360.
- Resellers, Distributors, MSPscoreGlobal partner program for resellers, distributors, and Managed Service Providers to sell 360 Total Security products (Premium, Business Essential, Business Advanced) to SMB and enterprise clients with exclusive promotions and multi-level rebates.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Qihoo 360 Technology competitors and assessment
Company assessmentDirect peers
- Bitdefender: Bitdefender offers consumer and SMB endpoint security with multi-engine detection and centralized management, directly competing with 360 Total Security across both freemium and per-device subscription tiers in the same global markets.
- Kaspersky: Kaspersky is a major consumer and SMB antivirus vendor with multi-engine architecture and tiered paid products, directly comparable to 360 Total Security's freemium-to-business product ladder. Both are also non-Western endpoint vendors facing scrutiny in regulated markets.
- Avast (Gen Digital): Avast is a leading freemium consumer antivirus vendor with paid premium tiers and SMB offerings, making it a directly comparable freemium-driven endpoint security competitor to 360 Total Security.
- ESET: ESET provides consumer and business endpoint security with multi-layered detection and centralized management, directly overlapping with 360's Premium and Business Advanced offerings in SMB and prosumer segments.
- Malwarebytes: Malwarebytes offers consumer and SMB endpoint protection with freemium and subscription tiers, directly comparable to 360 Total Security's consumer-to-business product ladder and target market.
- Trend Micro: Trend Micro provides consumer, SMB, and enterprise endpoint security with multi-engine detection, directly comparable to 360's product breadth and customer segmentation across home users and businesses.
- Sophos: Sophos delivers endpoint protection with centralized management for SMBs and enterprises, directly comparable to 360 Business Advanced's MSP-friendly centralized device management feature set.
- Norton / Gen Digital: Gen Digital (Norton, Avast, AVG, LifeLock) is a leading consumer cybersecurity subscription vendor with multi-tier pricing and global reach, making it a directly comparable freemium/paid consumer security competitor.
Broad incumbents
- Microsoft Defender: Microsoft Defender is bundled with Windows and increasingly competitive across consumer and enterprise endpoint protection, representing the primary baseline incumbent that 360 Total Security must differentiate against for both individual and business buyers.
- CrowdStrike: CrowdStrike is the leading cloud-native endpoint security platform with EDR/XDR capabilities serving enterprise and mid-market customers, representing the upper-end incumbent that 360 would need to compete with to expand up-market beyond SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Qihoo 360 Technology social profiles
Digital presenceQihoo 360 Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qihoo 360 Technology leadership team
Management profileNumber of profiles
Profiles6 records
Qihoo 360 Technology subsidiaries and ownership
Company hierarchySubsidiaries2 records
Qihoo 360 Technology funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qihoo 360 Technology M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qihoo 360 Technology
What does Qihoo 360 Technology do?
Qihoo 360 develops and distributes multi-engine endpoint security software, anchored by 360 Total Security for consumers and 360 Total Security for Business for organizations. The offering combines five antivirus engines, AI-driven vulnerability discovery, ransomware defense, and a cloud threat-intelligence platform, supplemented by utility tools such as 360 Zip, 360 JIAGU, Document Protector, SysVulnTerminator, Ransomware Decryption Tool, RecoverlyX, 360 Virtual Vault, and 360 AppHub.
Is Qihoo 360 Technology a public or private company?
Qihoo 360 Technology is a private company. It is classified as management employee owned and is currently operating.
When was Qihoo 360 Technology founded?
Qihoo 360 Technology was founded in 2005. It employs 5,001 to 10,000 people.
Where is Qihoo 360 Technology based?
Qihoo 360 Technology is headquartered in Beijing, China, in the Asia region.
How does Qihoo 360 Technology make money?
Three revenue lines are on record. Consumer Premium Subscriptions are the primary driver. The others are business Licensing and value-Added Services.
Who are Qihoo 360 Technology's main competitors?
Direct peers on record are Bitdefender, Kaspersky, Avast (Gen Digital), ESET, Malwarebytes, Trend Micro, Sophos and Norton / Gen Digital. Broad incumbents are Microsoft Defender and CrowdStrike.
Does Qihoo 360 Technology have an API?
No public API is recorded for Qihoo 360 Technology.
What industry is Qihoo 360 Technology in?
Qihoo 360 Technology's product category is Endpoint Security Software. Its primary akta.pro industry code is BPAEAIAG, Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint), with a secondary code of HDADAEAL, Endpoint Deception & Anti-Ransomware. Its NAICS code is 5132 and its SIC code is 7372.