GOJO Industries

What GOJO Industries does

GOJO Industries, founded in 1946 in Akron, Ohio by Goldie and Jerry Lippman, is a manufacturer of hand hygiene and skin care products whose portfolio centers on the PURELL brand alongside the GOJO, PROVON, and MICRELL sub-brands. The company invents and produces hand sanitizers (gel, foam, spray, wipes), hand soaps — including the patented CLEAN RELEASE soap technology — surface disinfectants, and heavy-duty hand cleaners for industrial soils. Its dispenser hardware line spans the touch-free ES10 wall-mount, CX10 counter-mount, FMX-20 high-capacity, and the vandal-resistant CS4/CS4 AWD systems, with refill SKUs designed to lock customers into proprietary consumables; the company holds 680 global patents and reports 20 million installed dispensers globally. The PURELL SMARTLINK platform extends the offering into electronic dispenser monitoring and infection-prevention contact tracing for healthcare facilities.

GOJO generates revenue through a hybrid B2B and consumer model. Institutional customers in healthcare, K-12 education, foodservice, and manufacturing are served via direct enterprise sales and a broad wholesale distributor network (Calico, DOT Foods, Essendant, ORS Nasco, R3 Distribution, RJ Schinner, Sheppard Redistribution, S.P. Richards, NDC, Optimal/GoldenMax, and Huff United Paper Company), with quote-based enterprise pricing and recurring refill revenue from the installed dispenser base. Consumer PURELL products are sold through Amazon, Instacart, and Target alongside the brand's own website, while Canada and Mexico support international reach built partly on the 2014 Prodene Klint acquisition. Manufacturing is concentrated in Northeast Ohio (Akron, Wooster, Cuyahoga Falls, Ashland) with domestically sourced ethanol from Three Rivers Energy, and certifications including SBTi-validated climate targets, ECOLOGO, USDA Biobased, WBENC, and a GSA contract. As of April 1, 2026, GOJO operates as a wholly-owned subsidiary of The Clorox Company under the name Clorox Purell, following a $2.25 billion acquisition (net ~$1.92 billion after tax benefits) at an 11.9x adjusted EBITDA multiple, with Clorox targeting $50 million in run-rate cost synergies. The company reported nearly $800 million in annual sales at acquisition with approximately 5% consistent annual growth.

Name

GOJO Industries

Legal name

GOJO Industries, LLC

Website

https://gojo.com

Company type

Private

Founded year

1946

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

GOJO Industries (now Clorox Purell) manufactures hand hygiene, surface disinfectant, and skin care products under the PURELL, GOJO, PROVON, and MICRELL brands, serving healthcare, K-12 education, foodservice, industrial, and consumer retail markets globally.

Ownership category

akta.pro rank

Product category

Hand Hygiene and Surface Disinfection Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (325620), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand Sanitizers & Cleansing Sprays (CRABAEAJ)

akta.pro secondary industries

Hand Soap & Hand Wash (CRABAEAC), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Hand hygiene products
• Commercial soap dispensers
• Surface disinfectant sprays
• Industrial hand cleaners
• Institutional hygiene solutions

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hand Hygiene Products: GOJO generates nearly $800 million in annual sales from its portfolio of hand sanitizers, hand soaps, surface disinfectants, and related hygiene products sold through B2B and retail channels.
2. Dispenser Systems: Sale of proprietary dispensers including wall-mount, counter-mount, and floor stand systems, with 20 million installed soap dispensers globally.
3. Refills and Consumables: Ongoing revenue from replacement refills, hand sanitizer bottles, and other consumable products for the installed dispenser base.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

GOJO Industries manufactures and sells PURELL brand hand sanitizers (gel, foam, spray, wipes), hand soaps with proprietary CLEAN RELEASE Technology, surface disinfectants and sanitizers, and proprietary commercial soap and sanitizer dispensers (ES10 wall-mount, CX10 counter-mount, FMX-20 high-capacity, CS4/CS4 AWD rugged systems). The company serves institutional customers in healthcare, K-12 education, foodservice, and manufacturing through direct sales and distributors, with adjacent consumer retail distribution through Amazon, Target, and Instacart.

Product overview

GOJO Industries is a health and hygiene company (now operating as Clorox Purell following the April 2026 acquisition by The Clorox Company) with a portfolio of hand hygiene and surface sanitization products. The core product line centers on the PURELL brand of hand sanitizers (available in gel, foam, spray, and wipe formats), complemented by PURELL hand soaps featuring CLEAN RELEASE Technology, and PURELL surface disinfectants. The dispenser portfolio includes the ES10 wall-mount system, CX10 counter-mount automatic dispenser, FMX-20 high-capacity dispensers, and CS4/CS4 AWD rugged dispensers. Supporting brands include GOJO heavy-duty hand cleaners (MULTI GREEN, NATURAL ORANGE, SUPRO MAX), PROVON professional skincare products, and MICRELL antibacterial products. The company also offers SMARTLINK electronic monitoring technology for healthcare facilities. Manufacturing is centered in Northeast Ohio (Akron, Ashland, Cuyahoga Falls, Wooster), with ethyl alcohol sourced from Ohio corn.

Differentiator

Problem solved

Functional benefit

Brands

• PURELL: Primary consumer and professional brand for hand sanitizers, hand soaps, and surface disinfectants. The brand is the #1 hand sanitizer brand in the U.S. and is trusted in healthcare settings.
• GOJO
• PROVON
• MICRELL

Products and services

• PURELL Hand Sanitizer (Gel, Foam, Spray) America's #1 brand of hand sanitizer, available in gel, foam, and spray formulations; products kill 99.99% of most common germs that may cause illness and include moisturizers to help hands feel soft, sold through healthcare, education, foodservice, manufacturing, and consumer retail channels.
• PURELL Hand Sanitizer Spray Portable hand sanitizer spray with new invigorating formula, available in multiple scents; spray format is 4x more effective than competitive hand sanitizer mist per ASTM E 2755-22 testing, targeting consumers and on-the-go professional users.
• PURELL Hand Sanitizing Wipes Durable hand-sanitizing wipes available in dispensers or travel-sized packs, killing germs on hands when soap and water are not available; the new PURELL Clean & Go Wipes extend the line to on-the-go hand and face hygiene.
• PURELL Hand Soaps Hand soaps including CLEAN RELEASE Technology (a breakthrough in non-antibacterial soaps that removes more dirt and germs than regular soap), antimicrobial handwashes, foam hand soaps, and lotion soaps designed for institutional and consumer use.
• PURELL Surface Sanitizers & Disinfectants Surface disinfectant sprays and wipes that kill 99.9% of germs with no harsh chemicals, including Healthcare Surface Disinfectant Spray and Professional Surface Disinfectant Spray designed for facilities and food-contact surfaces.
• PURELL CX10 Counter-Mount Dispenser Automatic counter-mount dispenser that is always primed and ready to dispense high-quality foam soap, featuring batteries built into refills to eliminate battery changes, recyclable refill bottles, and up to 20% reduction in plastics compared to legacy systems.
• PURELL ES10 Wall-Mount Dispenser Next-generation wall-mount dispensing system offering less maintenance, less waste, a sleeker design, and a softer dispensing sound; the system's batteries are integrated into refills to eliminate battery changes.
• PURELL FMX-20 High-Capacity Dispenser High-capacity 2000 mL soap dispenser providing nearly 3,000 uses per refill, featuring a lockable cabinet, suitable for daily frequent use throughout facilities, particularly durable for high-traffic environments.
• PURELL CS4 & CS4 AWD Dispensers CS4 AWD dispenser is made with 3x stronger resin material and a barrel lock system with no pry points, built to withstand vandalism; CS4 is a reliable manual dispensing system with everyday functionality for K-12 environments.
• GOJO Hand Cleaners (Heavy-Duty) Heavy-duty hand cleaners including MULTI GREEN (USDA Certified Biobased), ORIGINAL Pumice, NATURAL ORANGE Pumice, and SUPRO MAX, formulated to remove oils, greases, heavy metals, tar, paint, and adhesives for industrial and manufacturing environments.
• PROVON Professional Healthcare Skincare Professional skincare product line including Antimicrobial Foam Handwash with 2% CHG, Foaming Handwash with Moisturizers, and Foaming Hair & Body Wash targeted at professional healthcare settings.
• MICRELL Antibacterial Skincare Antibacterial skincare line including Antibacterial Foam Handwash and Antibacterial Lotion Soap for professional use in healthcare, foodservice, and industrial settings.

Quantifiable outcome

• PURELL Hand Sanitizer Spray is 4x more effective than competitive hand sanitizer mist (ASTM E 2755-22)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Clorox CompanycoreStrategic or Co-development Partner · 22 January 2026Clorox acquired GOJO Industries on April 1, 2026 for $2.25 billion in cash (net purchase price ~$1.92 billion after tax benefits). The acquisition aims to expand Clorox's health and hygiene portfolio with the Purell brand, strengthening its position in consumer and institutional hand sanitizer markets. GOJO now operates as 'Clorox Purell' under President Carey Jaros.
• Three Rivers EnergycoreStrategic or Co-development Partner · 4 May 2021Strategic ethanol sourcing partnership for sustainable production of PURELL hand hygiene products. Three Rivers Energy provides domestically sourced ethanol for use in GOJO's hand sanitizers and surface disinfectants.
• ISSA (GBAC STAR Grants Program)minorGTM or Marketing Partner · 22 February 2021GOJO partnered with ISSA to offer GBAC STAR grants program to U.S. airports, providing grants for eligible airports to support hygiene and infection prevention standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vi-Jon (private label sanitizer): One of the largest U.S. private-label manufacturers of hand sanitizers, soaps, and disinfectants, supplying major retailers. Direct competitor on formulation, price points, and store-brand share.
• Diversey (Solvay/Solenis): B2B-focused hygiene, cleaning, and infection-prevention company supplying institutional and healthcare customers. Competes head-to-head with GOJO PURELL in foodservice, healthcare, and facility hygiene programs.
• Ecolab: Global leader in institutional water, hygiene, and infection-prevention solutions serving healthcare, foodservice, and hospitality. Direct overlap with GOJO's institutional hand hygiene and surface disinfectant portfolio, especially in hospital and foodservice channels.
• Nice-Pak / PDI Healthcare: Manufacturer of wet wipes and sanitizing wipes for healthcare and consumer markets (PDI, Sani-Cloth brands). Closely comparable to PURELL Wipes and Clean & Go Wipes in healthcare antiseptic wipes.
• Church & Dwight: Consumer household and personal care company behind brands like Batiste, Kaboom, and OxiClean. Overlaps with GOJO in hand hygiene, cleaning, and household disinfectants through both branded and specialty channels.
• Reckitt Benckiser (Dettol/Lysol): Reckitt's Dettol and Lysol brands directly compete with PURELL in hand sanitizers, surface disinfectants, and antiseptic soaps across both consumer and institutional markets globally. Closest international brand competitor.
• S.C. Johnson Professional (Deb Group): Industrial and institutional hand hygiene, skin care, and cleaning brand (Deb, stoko). Direct competitor to GOJO in workplace hand cleaners, dispensers, and skin care programs.

Broad incumbents

• Procter & Gamble: Mass-market CPG leader with hand soap, body wash, and surface cleaning brands (Tide, Mr. Clean, Dawn, Safeguard). Competes broadly with PURELL across consumer hand hygiene and household cleaning.
• SC Johnson: Major household cleaning products maker (Windex, Scrubbing Bubbles, Mrs. Meyer). Broadly overlapping in surface disinfection and cleaning, though less focused on institutional hand hygiene.
• Henkel: Global consumer and industrial adhesives, beauty care, and laundry/home care company. Overlaps with GOJO through hand soap, body wash, and institutional cleaning products.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gojotoughsoils
• Facebookfacebook.com/gojo-industries-118007821590267
• LinkedInlinkedin.com/company/gojo-industries

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOJO Industries