What SC Johnson does

SC Johnson, legally S.C. Johnson & Son, Inc., is a privately held, family-owned consumer packaged goods manufacturer founded in 1886 in Racine, Wisconsin, and currently led by fifth-generation Chairman and CEO H. Fisk Johnson. The company produces and distributes household cleaning, air care, pest control, home storage, shoe care, and professional cleaning products through a multi-brand portfolio including Glade, Raid, OFF!, Windex, Pledge, Ziploc, Mr. Muscle, Scrubbing Bubbles, Duck, Method, Ecover, Mrs. Meyer's, Babyganics, Autan, Drano, and Febreze, augmented by B2B offerings such as STEM, Exposis, and SwipeSense. Operations span 22 owned production facilities and approximately 200 third-party manufacturing sites, with products sold in virtually every country worldwide across North America, South America, Europe, Asia, the Middle East, Africa, and Oceania.

The company's underlying technology platform centers on the proprietary Greenlist ingredient selection program, a four-step hazard and risk evaluation process developed since 2001, supplemented by a skin allergen transparency program covering 368 allergens across more than 8,700 products reviewed by external dermatology and toxicology experts. A notable public-health product, SC Johnson Guardian, is an innovative spatial repellent for malaria and dengue prevention, produced at high-speed lines in Nairobi, Kenya (up to 20 million units annually) and Pilar, Argentina (up to 20 million units annually), with cumulative investment exceeding $120 million.

SC Johnson generates revenue primarily through one-time sales of branded consumer packaged goods via traditional retail (major grocers, mass merchandisers, specialty stores), business-to-business professional channels, and e-commerce platforms, including Amazon's Ships in Product Packaging program. Pricing is not publicly disclosed. The company has historically grown through geographic expansion (now present in 65+ countries across six continents), brand acquisitions (Method/Ecover, Babyganics, Deb, Sun Bum, Oars + Alps), and product innovation in insect science and sustainable packaging. Non-commercial public-health initiatives, including SC Johnson Guardian and partnerships with the U.S. Department of State, the Global Fund, Gates Philanthropy Partners, and EarthEcho International, function as nonprofit extensions of the company's insect-science expertise rather than revenue streams.

Name

SC Johnson

Legal name

S. C. Johnson & Son, Inc.

Website

https://scjohnson.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SC Johnson is a privately held, family-owned consumer packaged goods company founded in 1886 that manufactures and globally distributes household cleaning, air care, pest control, home storage, and professional cleaning products under brands such as Glade, Raid, Windex, Ziploc, and Method, serving household consumers and B2B customers worldwide.

Ownership category

akta.pro rank

Product category

Consumer Packaged Goods

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Natural/Green Pest Control Products (CRAJAHAK)

Keywords

• Household cleaning products
• Consumer packaged goods
• Pest control solutions
• Air care products
• Home storage products

Headquarters

HQ city

Racine

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer packaged goods sales: SC Johnson generates revenue primarily through the sale of branded consumer products including air care, home cleaning, home storage, pest control, and professional products. Products are sold through traditional consumer channels, business-to-business channels, and e-commerce platforms worldwide.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SC Johnson manufactures and sells branded consumer products across air care (Glade), home cleaning (Windex, Pledge, Mr. Muscle, Scrubbing Bubbles, Duck, Ecover, Method, Mrs. Meyer's), home storage (Ziploc), pest control (Raid, OFF!, Autan, Drano), and professional cleaning products (STEM, SwipeSense, Exposis). The company also develops the nonprofit SC Johnson Guardian spatial repellent for malaria and dengue prevention, and produces baby care products through Babyganics. Products are sold globally through traditional retail, e-commerce, and B2B professional channels in virtually every country worldwide.

Product overview

SC Johnson is a family-led consumer goods company offering a diversified portfolio of household cleaning, air care, home storage, pest control, and professional products. The company operates as a multi-brand platform organized across several product categories: Air Care (Glade), Home Cleaning (Windex, Pledge, Mr. Muscle, Scrubbing Bubbles, Duck), Home Storage (Ziploc), and Pest Control (Raid, OFF!, Autan). The portfolio was expanded through acquisitions of sustainable brands including Method and Ecover (environmental cleaning products), Mrs. Meyer's (lifestyle cleaning), and Babyganics (baby care). Professional offerings include STEM, Exposis, and SwipeSense. A notable nonprofit initiative is SC Johnson Guardian, a spatial repellent malaria prevention tool developed for public health applications in Africa. The company also offers refill programs and sustainable packaging innovations across its Method, Mrs. Meyer's, and Ecover brands.

Differentiator

Problem solved

Functional benefit

Brands

• Glade: Air care brand offering air fresheners and candles
• Raid
• OFF!
• Windex
• Pledge
• Ziploc
• Mr. Muscle
• Scrubbing Bubbles
• Duck
• babyganics
• Method
• Ecover
• Mrs. Meyer's
• Autan
• Drano
• Febreze

Products and services

• Glade Air freshener brand offering aerosols, plug-ins, candles, and sprays in various fragrances for home air care, targeted at household consumers.
• Raid Household insecticides brand offering sprays, baits, and electric devices for cockroach, mosquito, and general pest control, targeted at household consumers.
• OFF! Insect repellent brand providing mosquito and tick protection through sprays, wipes, and lotions for personal use, targeted at household consumers.
• Windex Glass and surface cleaner brand offering ammonia-free and multi-surface cleaning solutions for household use.
• Pledge Surface care brand offering multi-surface cleaners, furniture polishes, and dust-reducing products for household use.
• Ziploc Food storage and organization brand offering bags, containers, and accessories for kitchen and household storage, targeted at household consumers.
• Mr. Muscle Heavy-duty cleaning brand offering kitchen and bathroom cleaners, oven cleaners, and grease-fighting products for household use.
• Scrubbing Bubbles Bathroom cleaner brand offering automatic toilet cleaners, shower sprays, and grime-fighting foams for household use.
• Duck UK household cleaning brand offering toilet cleaners, bleach, and hygiene products.
• Babyganics Baby and family care brand offering plant-based, non-toxic cleaning and personal care products for infants and children, targeted at parents and caregivers.
• Ecover Sustainable cleaning brand offering plant-based laundry and household cleaners with eco-friendly formulations and refill stations for environmentally conscious consumers.
• Method Sustainable cleaning brand offering plant-based hand soaps, dish soaps, and household cleaners with design-focused packaging for environmentally conscious consumers.
• Mrs. Meyer's Lifestyle cleaning brand offering plant-derived laundry, dish, and home cleaning products with garden-inspired scents, targeted at household consumers seeking natural formulations.
• Autan European insect repellent brand offering mosquito and insect protection sprays and lotions for personal and family use.
• SC Johnson Guardian Innovative spatial repellent malaria prevention tool developed as a nonprofit initiative to protect against mosquito-borne diseases in sub-Saharan Africa.
• STEM (Professional Products) Professional-grade cleaning and sanitation products for commercial and industrial applications, targeted at B2B customers.
• Exposis Professional pest control products and solutions for commercial use in Brazil.
• SwipeSense Hand hygiene monitoring and compliance tracking systems for healthcare facilities.
• Drano Drain cleaning products including liquid drain cleaners and enzymatic formulas for clog removal, targeted at household consumers.

Quantifiable outcome

• 110 million+ people reached with public health initiatives since 2013
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• U.S. Department of StatecoreStrategic or Co-development Partner · 13 May 2026Three-year partnership to deploy SC Johnson Guardian spatial repellent malaria prevention tool across approximately 10 priority countries in Sub-Saharan Africa, aiming to protect more than 60 million people. Leverages SC Johnson's $120 million investment in developing and manufacturing the not-for-profit product.
• The Global FundcoreStrategic or Co-development Partner · 13 May 2026Three-year partnership to expand access to SC Johnson Guardian malaria prevention tool targeting over 60 million people across Sub-Saharan Africa priority countries, addressing projected increases in global malaria burden.
• EarthEcho InternationalcoreStrategic or Co-development Partner · 31 March 2026Third-year partnership funding Marine Plastics Ambassadors program to empower youth with advocacy and policy engagement skills to address plastic waste. Initiative supports community-specific solutions to plastic pollution in watersheds and oceans.
• DistriMart/GulfMed SupplycoreChannel Partner/ Reseller/ Distributor · 11 October 2025Exclusive distribution agreement making DistriMart/GulfMed Supply (subsidiary of Dishley Holding) the exclusive distributor of SC Johnson products in Syria Arab Republic. First entry of multinational FMCG brands into Syrian market.
• London DrugsminorChannel Partner/ Reseller/ Distributor · 16 May 2025Partnership to launch SC Johnson's first refillable packaging system in North America for Method and Mrs. Meyer's products at London Drugs flagship store in British Columbia.
• AmazoncoreGTM or Marketing Partner · 1 January 2023SC Johnson joined Amazon's Ships in Product Packaging program in late 2023, using 58 metric tons less paper and four metric tons less plastic. Partnership part of Amazon's packaging sustainability initiative.
• Gates Philanthropy PartnerscoreStrategic or Co-development PartnerPartnership supporting REACH platform pilots of Guardian spatial repellent in Mali and Niger for mosquito/malaria prevention, particularly in sub-Saharan Africa.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerParticipant in Global Commitment initiative. SC Johnson highlighted for surpassing virgin plastic reduction goals and increasing recycled content. Company has set new 2030 targets including 55% virgin plastic reduction and 90% recyclable packaging.
• DranominorOthersDrano is an SC Johnson brand, mentioned alongside Liquid-Plumr (Clorox) and Reckitt Benckiser as key players in the chemical drain cleaners market.

Scale indicators11 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Procter & Gamble: Largest direct competitor across home cleaning (Tide, Mr. Clean), air care (Febreze), and personal care. Compete head-to-head on shelf in nearly every geography where SC Johnson operates, with substantially larger R&D and marketing budgets.
• Reckitt Benckiser: Direct peer in pest control (Baygon, Mortein) and surface cleaning (Lysol, Dettol), with overlapping professional hygiene offerings. Competes with SC Johnson in nearly identical categories and geographies.
• Clorox: Direct competitor in home cleaning (Clorox bleach, Green Works, Pine-Sol) and home storage (Glad), with the Glad brand directly competing against Ziploc. Recent strategic divestitures make Clorox a focused cleaning peer.
• Henkel: Direct peer in laundry and home cleaning (Persil, all, Vernel) across Europe and global markets, with a sizable consumer business that overlaps significantly with SC Johnson's professional and household cleaning lines.
• Church & Dwight: Comparable specialty CPG company competing in household cleaning (OxiClean, Kaboom) and personal care, with similar portfolio diversification strategy and a comparable mid-cap scale.
• Colgate-Palmolive: Direct peer in household cleaning (Ajax, Palmolive, Murphy's Oil Soap) and personal care with overlapping distribution channels and a comparable focus on emerging-market expansion and sustainability commitments.
• Zep Inc. Direct competitor in professional-grade cleaning, sanitation, and pest control (through its Amrep subsidiary), aligning with SC Johnson's Professional/B2B segment and STEM brand offerings.

Broad incumbents

• Unilever: Broader incumbent in home and personal care (Domestos, Seventh Generation, Cif) with overlapping capabilities in sustainable cleaning, but Unilever competes across a much wider portfolio of food and beauty categories where SC Johnson is not present.
• Kao Corporation: Major Japanese consumer products manufacturer with global home cleaning (Attack, Kao Magiclean) and personal care lines that overlap with SC Johnson's household cleaning portfolio, particularly in Asia-Pacific markets.

Emerging players

• Seventh Generation: Unilever-owned sustainable cleaning brand competing most directly with SC Johnson's Method, Ecover, and Mrs. Meyer's portfolio. Representative of the plant-based cleaning segment where SC Johnson is repositioning for premium share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTbmfnI9fElQ3g9L06QW0PQ
• Facebookfacebook.com/SCJohnson
• LinkedInlinkedin.com/company/sc-johnson
• Instagraminstagram.com/scj
• Xx.com/scjohnson

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Johnson