Cold Plunge Studios
Cold Plunge Studios is a single-location Carmel, Indiana wellness studio founded in 2022 that offers cold plunge, sauna contrast therapy, and red light therapy to individual consumers via pay-per-session pricing and monthly memberships, with a separate franchising entity signaling intent to scale.
- Company typePrivate
- Founded2022
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cold Plunge Studios does
Cold Plunge Studios is a private, single-location wellness studio founded in 2022 in Carmel, Indiana, offering cold plunge, sauna contrast therapy, and red light therapy to individual consumers. Its core service is a guided 30-minute contrast therapy session consisting of approximately 10-12 minutes in a sauna, a quick rinse, and a 2-3 minute cold water plunge, marketed for recovery, cognitive performance, and metabolic benefits. The company operates with a small team (1-10 employees) including a Manager (Josh Salisbury), Director of Operations & IT (Sean Johnson), and a Cold Plunge Specialist (Rebecca Forbes), and runs bookings and memberships through the third-party Zenoti platform.
The business model is direct-to-consumer, combining pay-as-you-go sessions ($29 single, $79-$99 for 6-packs) with tiered monthly memberships ($119 red light only, $159 cold plunge only, $199 total unlimited) and a $10 introductory trial offer designed to convert first-time users into recurring members. Customer acquisition is driven by organic social media presence across Instagram, Facebook, LinkedIn, and TikTok, plus website content marketing and an email newsletter.
Capital structure shows two Indiana LLCs — Cold Plunge Studios Holdings LLC and Cold Plunge Studios Franchising LLC — that collectively filed SEC Form D exempt offerings in 2023, raising approximately $330,000 against a combined $1.48M target. The presence of a dedicated franchising entity signals intent to scale the concept beyond the single Carmel location, though no franchise units, partnerships, or multi-site expansion have been disclosed to date. Revenue, valuation, and headcount details beyond the small team are not publicly disclosed.
Cold Plunge Studios firmographics
Firmographics- Name
- Cold Plunge Studios
- Legal name
- Cold Plunge Studios Franchising LLC
- Website
- https://coldplungestudios.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cold Plunge Studios is a single-location Carmel, Indiana wellness studio founded in 2022 that offers cold plunge, sauna contrast therapy, and red light therapy to individual consumers via pay-per-session pricing and monthly memberships, with a separate franchising entity signaling intent to scale.
- Ownership category
- akta.pro rank
Cold Plunge Studios industry classification
Industry- Product category
- Wellness and Recovery Services
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
- akta.pro secondary industry
- Cryotherapy Services (HSADAKAE)
Keywords
Where Cold Plunge Studios is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cold Plunge Studios business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Session-based therapy services: Customers pay per session for cold plunge and/or red light therapy treatments. Single sessions are offered at $29, with multi-pack bundles (6 sessions) available at $79-$99. This provides flexible, low-commitment entry for new customers.
- Monthly memberships: Unlimited access memberships at $119-$199/month provide recurring subscription revenue. Three tiers: Cold Plunge Only ($159/mo), Red Light Only ($119/mo), and Total Unlimited including both ($199/mo). This creates predictable monthly recurring revenue from committed customers.
- Introductory trial offers: $10 first-time trial session for new customers to experience the service without long-term commitment. Originally valued at $29, this serves as a customer acquisition tool to convert trial users into paying members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Cold Plunge Session - $29 |
| Unit Pricing | Pay-as-you-go | Single Red Light Therapy Session - $29 |
| Unit Pricing | Pay-as-you-go | 6 Plunge Pack - $99 |
| Unit Pricing | Pay-as-you-go | 6 Red Light Pack - $79 |
| Subscription | Monthly | Unlimited Cold Plunge Membership - $159/month |
| Subscription | Monthly | Unlimited Red Light Membership - $119/month |
| Subscription | Monthly | Total Unlimited Membership - $199/month |
| Freemium | Pay-as-you-go | First-time trial - $10 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Cold Plunge Studios product offering
Product offeringCore offering
Cold Plunge Studios operates a single physical wellness studio in Carmel, Indiana that delivers cold plunge, sauna, and red light therapy sessions focused on contrast therapy. Customers purchase single sessions, multi-session packs, or unlimited monthly memberships, with sessions structured as 2-3 minutes of cold immersion, a quick rinse, and 10-12 minutes in a sauna.
Product overview
Cold Plunge Studios is a wellness facility offering contrast therapy services centered around cold plunge and sauna experiences, along with red light therapy. The core offerings consist of cold plunge sessions (approximately 2-3 minutes of cold water followed by 10-12 minutes in a sauna) and red light therapy sessions. These are available as individual sessions ($29), discounted multi-session packs (6-pack options for $79-$99), or monthly subscription memberships ($119-$199/month for unlimited access to one or both services). The company operates as a single-location studio in Carmel, Indiana, providing a 30-minute contrast therapy experience focused on recovery, cognitive benefits, and metabolism enhancement.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Plunge Session A single 30-minute cold plunge and sauna contrast therapy session consisting of 2-3 minutes of cold water immersion, a quick rinse, and 10-12 minutes in a sauna. Sold at $29 per session and designed to improve circulation, reduce inflammation, and enhance recovery for individual consumers.
- Red Light Therapy Session
- 6 Plunge Pack
- 6 Red Light Pack
- Unlimited Cold Plunge Membership
- Unlimited Red Light Membership
- Total Unlimited Membership
Quantifiable outcome
- Reduces inflammation and muscle soreness through improved circulation
- +5 more outcomes
Companies that use Cold Plunge Studios
Customer profileSegments3 records
Ideal customer profiles3 records
Cold Plunge Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Cold Plunge Studios partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Cold Plunge Studios competitors and assessment
Company assessmentDirect peers
- Bathhouse: Premium urban bathhouse concept featuring sauna, cold plunge, and thermal contrast experiences. Comparable target customer (wellness-focused urban professionals) and membership/pricing structure.
- Pause Studio: Wellness studio offering infrared sauna and cold plunge with a tiered membership model. Comparable single-location studio operating model and pricing architecture.
- Remedy Place: Social wellness club combining sauna, cold plunge, and recovery services with a strong community/brand identity. Comparable membership-driven, experience-led wellness model in major metros.
- Chill Cryotherapy: Cryotherapy and recovery studio franchise offering cold plunge, infrared sauna, and compression therapy with a comparable single-session and membership pricing structure.
- Othership: Multi-location studio concept centered on sauna and cold plunge contrast therapy rituals. Direct overlap on the core contrast-therapy experience and community-driven positioning.
- Restore Hyper Wellness: National franchise operating membership-based wellness studios offering cryotherapy, infrared sauna, red light therapy, and recovery services. Most directly comparable in offering mix, membership model, and franchise structure.
Emerging players
- The NOW Massage: Modern boutique massage and wellness franchise with a similar design-forward, membership-based studio model. Adjacent offering in the recovery/wellness category with comparable target demographics.
- HOTWORX: Infrared sauna workout studio franchise with a similar low-overhead, recurring-membership model and franchise expansion strategy, though focused exclusively on infrared heat rather than cold plunge.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cold Plunge Studios social profiles
Digital presenceCold Plunge Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cold Plunge Studios leadership team
Management profileNumber of profiles
Profiles3 records
Cold Plunge Studios funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cold Plunge Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cold Plunge Studios
What does Cold Plunge Studios do?
Cold Plunge Studios operates a single physical wellness studio in Carmel, Indiana that delivers cold plunge, sauna, and red light therapy sessions focused on contrast therapy. Customers purchase single sessions, multi-session packs, or unlimited monthly memberships, with sessions structured as 2-3 minutes of cold immersion, a quick rinse, and 10-12 minutes in a sauna.
Is Cold Plunge Studios a public or private company?
Cold Plunge Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cold Plunge Studios founded?
Cold Plunge Studios was founded in 2022. It employs 1 to 10 people.
Where is Cold Plunge Studios based?
Cold Plunge Studios is headquartered in Indianapolis, United States, in the North America region.
How does Cold Plunge Studios make money?
Three revenue lines are on record. Session-based therapy services are the primary driver. The others are monthly memberships and introductory trial offers.
Who are Cold Plunge Studios's main competitors?
Direct peers on record are Bathhouse, Pause Studio, Remedy Place, Chill Cryotherapy, Othership and Restore Hyper Wellness. Emerging players are The NOW Massage and HOTWORX.
Does Cold Plunge Studios have an API?
No public API is recorded for Cold Plunge Studios.
What industry is Cold Plunge Studios in?
Cold Plunge Studios's product category is Wellness and Recovery Services. Its primary akta.pro industry code is HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy), with a secondary code of HSADAKAE, Cryotherapy Services. Its SIC code is 7997.