Othership
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
Othership firmographics
Firmographics- Name
- Othership
- Legal name
- Othership Inc.
- Website
- https://othership.us
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Othership industry classification
Industry- Product category
- Social Bathhouse and Thermal Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)
- akta.pro secondary industries
- Luxury Wellness & Spa Resorts (THAGACAG), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Sauna & Steam Bath Facilities (HSADAKAC)
Keywords
Where Othership is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Othership business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Class Packs & Drop-in Sessions: Multi-pack prepaid sessions (e.g., 3-pack for $128 with 3-month expiry; 14-pack for $128 with 2-week expiry) and single drop-in visits (~$64 at Flatiron) sold in advance or at the door; drives immediate usage and provides cash collection upfront.
- Memberships: Recurring subscription memberships providing ongoing access to sauna, cold plunge, and breathwork classes across all locations, with member-only benefits and referral incentives (Othertips).
- Othership: Breathing App Subscription: Recurring digital subscription for the standalone breathwork app with two tiers — Annual Plan ($10.83/month equivalent with 14-day free trial) and Monthly Plan ($17.99/month with 7-day free trial).
- Event Tickets (HEATWAVE, Runners Night, Culture of Bathe-ing): Transaction-based ticketing for signature and partner events priced $60–$125, including HEATWAVE sober sauna raves and the Culture of Bathe-ing festival.
- Corporate Wellness Partnerships: B2B service revenue from companies (50+ employees) booking private or recurring wellness events and off-sites at Othership locations; clients include Muse, Harvey AI, Rho, and Northzone.
- E-commerce / Merchandise & Gift Cards: Direct-to-consumer sales via the online storefront (shop.othership.us) of branded merchandise, recovery gear, and gift cards/credits that drive future studio visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Intro 3-Pack: 3 sessions for $128 (3-month expiry) |
| Usage-based | Pay-as-you-go | Intro 2-Week Unlimited: 14 sessions for $128 (2-week expiry) |
| Unit Pricing | Pay-as-you-go | Drop-in Class (Flatiron) |
| Transaction based/ take rate | Pay-as-you-go | Ticketed Event Sessions |
| Transaction based/ take rate | Pay-as-you-go | HEATWAVE / Sober Sauna Rave Ticket |
| Subscription | Annual | Breathing App — Annual Plan |
| Subscription | Monthly | Breathing App — Monthly Plan |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels8 records
Othership product offering
Product offeringCore offering
Othership operates modern social bathhouses offering music-driven guided sauna, cold plunge, and breathwork experiences across four physical locations in Toronto (Adelaide, Yorkville) and New York City (Flatiron, Williamsburg). The core offering is extended by a subscription-based mobile Breathing App with 500+ guided sessions, a membership program, signature sober-curious community events, an e-commerce storefront for merchandise and gift cards, and a B2B corporate wellness program for organizations with 50+ employees.
Product overview
Othership operates an integrated wellness platform that pairs physical social bathhouses with a complementary digital ecosystem. The core offering is the Othership Social Bathhouse — immersive, music-driven sauna, ice bath, and Social Commons experiences delivered across four physical locations (Adelaide and Yorkville in Toronto, plus Flatiron and Williamsburg in New York). This is extended by two mobile applications — the Othership: Breathing App for guided music-driven breathwork sessions and the Othership: Booking App for class scheduling — together with the Othership Memberships subscription program, recurring specialty community events (such as Runners Night, Beat Drop Social, and the Heatwave sauna rave series), an online retail shop at shop.othership.us, session-based Gift Cards, and a Corporate Partnerships program for teams of 50 or more.
Differentiator
Problem solved
Functional benefit
Products and services
- Othership Social Bathhouses Modern social bathhouses combining performance sauna, private ice baths, and a Social Commons community space across four physical locations in Toronto (Adelaide, Yorkville) and New York (Flatiron, Williamsburg). Offers guided 75-minute classes (Up, Down, All Around), self-guided Free Flow sessions, sober-curious Evening Socials, and music-driven journeys for individual consumers and corporate groups.
- Othership: Breathing App Music-driven guided breathwork mobile application offering 500+ sessions organized into Up, Down, All Around, Body, and Brain categories. Available on iOS and Android via subscription (Annual Plan at $10.83/month equivalent with 14-day free trial; Monthly Plan at $17.99/month with 7-day free trial). Designed for individual consumers seeking at-home nervous system regulation and serves as a digital acquisition funnel into the in-studio experience.
- Othership Memberships Subscription program offering unlimited or multi-session monthly access with perks including discounted top-ups, 22% off merchandise, access to specialty events, 3-week early booking, 3-month free Breathwork App access, rolled-over unused credits, and a 6-hour late cancel window. Targeted at frequent visitors across all four physical locations.
- Othership Events Specialty ticketed community programming including Runners Night, Beat Drop Social (DJ takeover sauna parties), Lovership, Heatwave raves, Comedy Night, Guided You+Me sessions, and the State Shifters Bingo challenge. All events are alcohol-free and designed to foster real connection among individuals, with prices ranging from $60 to $125 per ticket.
- Othership Online Shop Standalone e-commerce store at shop.othership.us offering ritual supplies and branded merchandise for at-home Othership journeys, accessible from the main site navigation. Drives additional product sales revenue and future studio visits.
- Othership Gift Cards Session-based gift credits (not dollar value) redeemable across both studios in the recipient's city, with no expiry and scheduled email delivery. Designed to drive new-customer acquisition through gifting.
- Corporate Partnerships Program B2B offering designed for companies with 50 or more employees, providing team sauna, cold plunge, and breathwork sessions intended to reduce stress, sharpen focus, and build resilience. Generates professional services revenue and includes named clients such as Muse, Harvey AI, Rho, and Northzone.
Quantifiable outcome
- HEATWAVE events have sold out every session at 200 attendees per session
- +6 more outcomes
Companies that use Othership
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Othership technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Othership partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered hr audience-access partner, strategic (cultural/festival co-production), hr community partner, flagship recurring commercial partner, programming partner and design lead for flagship nyc expansion.
- ScaleHRhr audience-access partnerPartnership to reach Canadian HR professionals; involves joint webinars and audience access to position Othership's corporate wellness offering (note: source describes Othership as a "workplace intelligence platform and subsidiary of ZenaTech Inc." — appears to reference a separate, same-named entity in the workplace scheduling/management space).
- Therme Groupstrategic (cultural/festival co-production)Co-organizer of the Culture of Bathe-ing festival, a multi-venue cultural festival celebrating bathing culture. Therme Group brings global wellness destination expertise to the joint programming.
- Achieve Engagementhr community partnerPartnership with the HR community organization; involves joint webinars and audience access (note: source describes Othership as a "subsidiary of ZenaTech Inc." providing workspace scheduling and management — appears to reference a separate, same-named entity).
- Daybreakerflagship recurring commercial partnerCo-produced HEATWAVE, a sober sauna rave series hosted at Othership studios. Events have sold out every session with 200 attendees per session, combining Daybreaker's morning/sober-curious community programming with Othership's thermal therapy infrastructure. Approximately 160 attendees at a single co-produced event.
- Pioneer Worksprogramming partnerCultural programming partner for the Culture of Bathe-ing festival; contributes arts/cultural programming expertise to enrich the festival experience.
- Futurestudiodesign lead for flagship nyc expansionDesign collaboration on Othership's planned 13,500 sq ft Upper East Side flagship, slated to open in 2027. Futurestudio is leading the design vision for the next-generation NYC studio.
Scale indicators16 records
Recent moves9 records
Expansion highlights6 records
Othership competitors and assessment
Company assessmentEmerging players
- Daybreaker: Sober-curious morning dance and wellness event community. Othership's HEATWAVE co-production partner and a strategic investor (Daybreaker founders) — comparable on the alcohol-free community/event model that underpins Othership's signature programming.
- SweatTent: Mobile and pop-up sauna/cold plunge experience targeting wellness communities and events. Comparable on modality and event-driven acquisition, though at a smaller and more mobile scale than Othership's permanent studios.
Direct peers
- Remedy Place: New York-based social wellness club offering ice baths, sauna, and recovery modalities with a similar alcohol-free, 'third space' positioning targeting urban wellness consumers. Closest comparable on both product (thermal contrast therapy) and target customer (urban professionals seeking sober social experiences).
- The Well: Membership-based urban wellness club combining sauna, hammam, and holistic programming in a 'social wellness' format. Comparable on community-led, alcohol-free positioning and integrated mind-body service model.
- Bathhouse (Bathhouse Flatiron / Brooklyn): NYC-based modern bathhouse operator with locations in Flatiron and Brooklyn offering sauna, cold plunge, and communal programming. Directly overlaps Othership's NYC footprint, class format, and target demographic of wellness-curious urbanites.
Broad incumbents
- Equinox (Equinox Spa / Heat & Plunge): Premium fitness and wellness incumbent with growing spa, sauna, and recovery offerings across its club network. Represents the well-capitalized threat of bundling thermal therapies into existing membership bases that could compress Othership's premium pricing.
- Therme Group: Global operator of large-scale urban wellness destinations with thermal bathing, saunas, and integrated wellness programming. Othership's partner on the Culture of Bathe-ing festival and a relevant comparable on infrastructure scale, though at a much larger destination-venue level.
Regional players
- QC Terme: Italian thermal bathing operator with destination spa locations across Europe. Comparable on traditional bathing culture and sauna-led wellness offering, though operating in a different geography with a destination-resort rather than urban-studio model.
Others
- SoulCycle: Boutique fitness brand built on community-driven, instructor-led in-studio experiences with premium pricing and event-style class formats. Othership's SoulCycle founders are investors and represent a comparable operating playbook at a more mature scale.
- Headspace: Digital mental wellness and meditation platform with subscription app model. Directly comparable to Othership's Breathing App product line and shared early investor overlap; represents the digital-only analog and validation of the wellness subscription model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Othership social profiles
Digital presenceOthership compliance and trust
Trust signalCompliance1 record
Othership financial estimates
Financial estimateRevenue estimate
Valuation estimate
Othership leadership team
Management profileNumber of profiles
Profiles1 record
Othership subsidiaries and ownership
Company hierarchySubsidiaries3 records
Othership funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Othership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Othership
What does Othership do?
Othership operates modern social bathhouses offering music-driven guided sauna, cold plunge, and breathwork experiences across four physical locations in Toronto (Adelaide, Yorkville) and New York City (Flatiron, Williamsburg). The core offering is extended by a subscription-based mobile Breathing App with 500+ guided sessions, a membership program, signature sober-curious community events, an e-commerce storefront for merchandise and gift cards, and a B2B corporate wellness program for organizations with 50+ employees.
Is Othership a public or private company?
Othership is a private company. It is classified as venture growth investor backed and is currently operating.
When was Othership founded?
Othership was founded in 2020. It employs 1 to 10 people.
Where is Othership based?
Othership is headquartered in Toronto, Canada, in the North America region.
How does Othership make money?
Six revenue lines are on record. Class Packs & Drop-in Sessions are the primary driver. The others are memberships, othership: Breathing App Subscription, event Tickets (HEATWAVE, Runners Night, Culture of Bathe-ing), corporate Wellness Partnerships and E-commerce / Merchandise & Gift Cards.
Who are Othership's main competitors?
Emerging players on record are Daybreaker and SweatTent. Direct peers are Remedy Place, The Well and Bathhouse (Bathhouse Flatiron / Brooklyn). Broad incumbents are Equinox (Equinox Spa / Heat & Plunge) and Therme Group. QC Terme is listed as a regional player. Others are SoulCycle and Headspace.
Does Othership have an API?
No public API is recorded for Othership.
What industry is Othership in?
Othership's product category is Social Bathhouse and Thermal Wellness Services. Its primary akta.pro industry code is THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds), with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 713940 and its SIC code is 7900.