sportwig
Sportwig is an Italian sports e-learning marketplace operated by SW Holding S.r.l., offering approximately 300 online courses across 18 sports disciplines created by 55 professional athlete and coach Creators, sold via subscriptions, single-course purchases, corporate welfare channels, and club licenses across Italy, the UK, and Spain.
- Company typePrivate
- Founded2021
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What sportwig does
Sportwig is an Italian sports e-learning marketplace operated by SW Holding S.r.l. and headquartered in Lainate, near Milan. The platform connects professional athletes and coaches (referred to as Creators) with sports learners, offering approximately 300 online courses and 127 individual lessons spanning 18 disciplines including soccer, rugby, tennis, golf, padel, yoga, boxing, MMA, volleyball, athletics, fitness, rock climbing, skiing, and wellness. Content is delivered via a web application at app.sportwig.com and native iOS and Android apps, supporting Italian, English, and Spanish front-ends.
The platform is built on standard infrastructure: AWS for cloud hosting, Vimeo for video streaming, Stripe for subscription billing, OVHcloud for email, and Active Campaign and Sendinblue for email marketing. Authentication options include Google and Facebook social login. Course content is structured around three consumer-facing commercial products - an all-inclusive annual subscription, individual course purchases with one-year access, and creator-specific annual subscriptions - alongside enterprise products for corporate welfare buyers (delivered via Randstad and Edenred) and sports clubs.
Sportwig pursues a hybrid go-to-market combining product-led self-serve acquisition for individual sports enthusiasts, with a field-sales motion for clubs and corporate welfare customers. Distribution leverages social login funnels, Instagram, content marketing via a blog/news section, and direct enterprise outreach supplemented by partnerships with Juventus (training content), Decathlon (branded content), Randstad Welfare and Edenred (B2B welfare distribution). The company was founded around 2021 by CEO Mirko Clemente, reports 1-10 employees, and remains privately held without disclosed institutional funding beyond an early seed round.
sportwig firmographics
Firmographics- Name
- sportwig
- Legal name
- SW Holding Srl
- Website
- https://sportwig.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sportwig is an Italian sports e-learning marketplace operated by SW Holding S.r.l., offering approximately 300 online courses across 18 sports disciplines created by 55 professional athlete and coach Creators, sold via subscriptions, single-course purchases, corporate welfare channels, and club licenses across Italy, the UK, and Spain.
- Ownership category
- akta.pro rank
sportwig industry classification
Industry- Product category
- Online Sports Education
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
- akta.pro secondary industry
- Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)
Keywords
Where sportwig is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
sportwig business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- All-Inclusive Subscription: Annual subscription providing unlimited access to all platform content. Users pay a yearly fee for access to all courses, lessons, and creator content available on the platform.
- Individual Course Purchase: Users can select and purchase individual courses. Purchased courses remain accessible for one year from the date of purchase, providing a one-time revenue stream per course.
- Creator Subscription: Subscription tied to a specific creator, providing unlimited access to all content from a selected creator for one year. Allows users to follow their favorite sports professionals' complete course library.
- Corporate Welfare Sales: B2B revenue through partnerships with corporate welfare providers (Randstad, Edenred). Companies purchase access or provide welfare credits for employees to access Sportwig training courses.
- Club and Enterprise Licensing: Customized licensing arrangements for sports clubs and organizations. Clubs can provide platform access to athletes, coaches, and technical staff with tailored plans based on organizational needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-Inclusive Annual Subscription |
| One time/ perpetual license | Pay-as-you-go | Individual Course Purchase |
| Subscription | Annual | Creator Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
sportwig product offering
Product offeringCore offering
Sportwig operates an e-learning marketplace that sells online video-based sports courses created and taught by professional athletes and coaches. The platform delivers approximately 300 courses across 18 sports disciplines (soccer, rugby, tennis, golf, padel, yoga, boxing, MMA, volleyball, athletics, fitness, rock climbing, skiing, wellness) through annual subscriptions, individual course purchases, and creator-specific subscriptions, with additional enterprise offerings for sports clubs and corporate welfare clients.
Product overview
Sportwig is an Edtech Sport Marketplace that operates as a unified e-learning platform for online sports education. The platform offers three primary subscription and purchase models: the All-Inclusive Annual Subscription (unlimited access to all 300+ courses), Individual Course Purchase (single course access for one year), and Creator Subscriptions (access to specific creator content). Additional offerings include Corporate Welfare solutions for employee training and Club packages for sports organizations. The platform features 55 professional athlete Creators teaching across 18 different sports disciplines including rugby, soccer, tennis, padel, golf, yoga, boxing, MMA, fitness, volleyball, athletics, crossfit, skiing, and sport business.
Differentiator
Problem solved
Functional benefit
Products and services
- Abbonamento tutto incluso (All-Inclusive Subscription)
- Scegli il tuo corso preferito (Individual Course Purchase)
- Abbonamento Creators (Creator Subscription)
- Welfare Aziendale (Corporate Welfare Solution)
- Sportwig per Club (Club Offering)
Quantifiable outcome
- 20-minute daily training achievable with best experts
Companies that use sportwig
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
sportwig technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
sportwig partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- JuventuscoreJuventus, one of Italy's most prominent football clubs, partners with Sportwig to provide exclusive training content and sports education to club athletes and members. This partnership allows Juventus to offer Sportwig's expertise to their community.
- RandstadcoreRandstad Welfare supports companies in managing human resources through tailored welfare plans. Through this partnership, welfare credit recipients can purchase Sportwig training courses, promoting physical and business well-being. Sportwig creators gain access to a new corporate audience.
- DecathlonminorDecathlon, the international sports retailer, partners with Sportwig to provide branded sports content on the platform, reaching Decathlon's extensive sports community.
- EdenredminorEdenred, an employee benefits provider, integrates Sportwig into their welfare platform allowing Edenred card and credit holders to access sports training courses.
- AWS (Amazon Web Services)coreAWS provides cloud hosting services for the Sportwig platform with data centers located in the EU.
- OVHcloudcoreOVHcloud serves as the email provider for Sportwig with data centers in the EU.
- StripecoreStripe manages payment processing and subscription billing for Sportwig users, providing secure transaction handling for all purchases.
- VimeocoreVimeo provides video hosting and streaming services for Sportwig's course content, including statistical data on video usage.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
sportwig competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights3 records
Customer concentration
sportwig social profiles
Digital presencesportwig financial estimates
Financial estimateRevenue estimate
Valuation estimate
sportwig leadership team
Management profileNumber of profiles
Profiles1 record
sportwig funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sportwig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sportwig
What does sportwig do?
Sportwig operates an e-learning marketplace that sells online video-based sports courses created and taught by professional athletes and coaches. The platform delivers approximately 300 courses across 18 sports disciplines (soccer, rugby, tennis, golf, padel, yoga, boxing, MMA, volleyball, athletics, fitness, rock climbing, skiing, wellness) through annual subscriptions, individual course purchases, and creator-specific subscriptions, with additional enterprise offerings for sports clubs and corporate welfare clients.
Is sportwig a public or private company?
sportwig is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sportwig founded?
sportwig was founded in 2021. It employs 1 to 10 people.
Where is sportwig based?
sportwig is headquartered in Milan, Italy, in the Europe region.
How does sportwig make money?
Five revenue lines are on record. All-Inclusive Subscription is the primary driver. The others are individual Course Purchase, creator Subscription, corporate Welfare Sales and club and Enterprise Licensing.
Does sportwig have an API?
No public API is recorded for sportwig.
What industry is sportwig in?
sportwig's product category is Online Sports Education. Its primary akta.pro industry code is HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis), with a secondary code of THAJAKAN, Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis). Its NAICS code is 611620 and its SIC code is 8200.