Juventus
Juventus is a publicly listed Italian professional football club founded in 1897, competing in Serie A and based at Allianz Stadium in Turin. The club generates revenue from matchday ticketing, broadcasting rights, sponsorships, player transfers, and merchandise, serving a global fanbase under the control of Exor NV.
- Company typePublic
- Founded1897
- HeadquartersTurin, Italy
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Juventus does
Juventus Football Club S.p.A. is a publicly listed Italian professional football club founded in 1897 and headquartered in Turin, Italy, listed on the Italian stock exchange under ticker JUVE. The club competes in Serie A, the top tier of Italian football, and participates in UEFA-organized European competitions. Juventus operates from the Allianz Stadium (naming rights held by Allianz) and maintains ownership of adjacent real estate including the recently acquired 138-room J Hotel. Core operations span five revenue streams: matchday (stadium tickets, hospitality, season memberships with BASE/FULL/STAR tiers from €27/match to €3,400+ VAT), broadcasting rights (Serie A and international distribution), sponsorship and commercial partnerships (kit, sleeve, stadium naming), player transfers (buying and selling of player registrations), and merchandise and licensing.
The club serves a diversified stakeholder base including individual fans and season ticket holders, corporate sponsors seeking brand exposure, broadcasting partners purchasing media rights, and Serie A and UEFA as governing bodies. Juventus is controlled by Exor NV, the Agnelli family holding company, and operates a youth development pathway through the Juventus Next Gen reserve team. The club holds the record for most Serie A titles (36) and has won 2 UEFA Champions League titles, providing an extensive historical content library and brand premium.
The business model is operationally diversified but currently under significant financial pressure: Juventus reported a €58 million net loss in 2025, faces an expected €50-60 million revenue drop from failing to qualify for the 2026-27 Champions League, and must achieve break-even by 2027/28 to comply with UEFA Financial Fair Play regulations. Leadership transitioned in June 2026 with Giovanni Carnevali replacing Damien Comolli as CEO. Defensive measures include forced player sales, squad cost rationalization (e.g., the €4.8M Boga transfer), and hospitality asset expansion through the J Hotel acquisition to bolster matchday revenue per fan.
Juventus firmographics
Firmographics- Name
- Juventus
- Legal name
- Juventus Football Club S.p.A.
- Website
- https://heylink.me
- Company type
- Public
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Juventus is a publicly listed Italian professional football club founded in 1897, competing in Serie A and based at Allianz Stadium in Turin. The club generates revenue from matchday ticketing, broadcasting rights, sponsorships, player transfers, and merchandise, serving a global fanbase under the control of Exor NV.
- Ownership category
- akta.pro rank
Juventus industry classification
Industry- Product category
- Professional Football Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Other Spectator Sports (711219), Spectator Sports (71121)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)
Keywords
Where Juventus is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Juventus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Matchday Revenue: Revenue generated from stadium ticket sales, hospitality packages, and matchday experiences at Allianz Stadium
- Broadcasting Rights: Revenue from Serie A and international broadcasting rights, with reduced earnings due to failure to qualify for Champions League
- Sponsorship & Commercial: Kit sponsors, sleeve sponsors, stadium naming rights (Allianz), and various commercial partnerships
- Player Transfers: Revenue from selling players to other clubs, such as Teun Koopmeiners sale being considered to limit financial losses
- Merchandise & Licensing: Sales of club merchandise, branded products, and licensing agreements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BASE package - Entry-level Serie A match tickets |
| Subscription | Annual | FULL package - Full season access |
| Subscription | Annual | STAR package - Premium Club membership |
| Subscription | Annual | Youth pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Juventus product offering
Product offeringCore offering
Juventus Football Club S.p.A. is a professional football club competing in Italy's Serie A and in European competitions such as the UEFA Europa League. The club generates revenue by selling match tickets, season tickets, and Premium Club memberships; licensing merchandising and apparel; securing sponsorship, kit, sleeve, and stadium naming rights (Allianz); and earning broadcasting rights fees from television and streaming partners.
Differentiator
Problem solved
Functional benefit
Brands
- Juventus Next Gen: The club's reserve team designed to bridge the gap between academy and senior football.
Products and services
- Season Tickets (BASE / FULL / STAR packages)
- Official Club Merchandise
Quantifiable outcome
- 36 Serie A titles - most in Italian football history
- +2 more outcomes
Companies that use Juventus
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Juventus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juventus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AllianzcoreNaming rights partner for Allianz Stadium, providing significant annual revenue in exchange for stadium branding visibility at all home matches and events.
- UEFAcoreEuropean football governing body that organizes Champions League, Europa League, and other competitions in which Juventus participates.
- Serie A LeaguecoreItalian top-tier football league in which Juventus competes for scudetti and qualification to European competitions.
- Italian Football Federation (FIGC)coreNational football federation governing Italian football, organizing Coppa Italia and national team activities.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Juventus competitors and assessment
Company assessmentDirect peers
- Inter Milan: Direct Serie A rival competing for the same domestic titles, UCL qualification pool, sponsorship budgets, and Italian fan base; highly comparable on-pitch and commercially.
- FC Porto: Listed Portuguese football club with significant player trading profits, recurring European qualification, and commercial revenue streams analogous to Juventus's diversified mix.
- Manchester United: Publicly listed Premier League football club with global brand, multiple revenue streams (broadcast, commercial, matchday, merchandise), and inclusion in the Gabelli sports ETF alongside Juventus. Comparable business model and investor profile.
- SL Benfica: Listed Portuguese football club with a comparable player-trading model, regular European competition participation, and a public market investor base similar in structure to Juventus.
- AS Roma: Italian Serie A competitor operating in the same league ecosystem, sharing broadcasting and sponsorship pools with Juventus and competing for European qualification positions.
- AC Milan: Direct Serie A rival with a similarly historic global brand, comparable Serie A/Champions League revenue profile, and a focus on commercial and merchandising growth.
- Borussia Dortmund: Publicly traded Bundesliga club with similarly diversified matchday, broadcasting, and commercial revenue, listed in the same Gabelli sports ETF as Juventus, and operating a large owned stadium with hospitality and merchandising.
- Celtic FC: Publicly listed European football club identified in the input data as one of the five listed clubs analyzed for profitability (and the only one to post a positive net profit in 2025), serving as a useful financial-performance comparable.
- Ajax: Listed Dutch Eredivisie club with a comparable player-trading and youth development model, and inclusion in the Gabelli sports ETF; both clubs rely on regular European qualification and player sales.
- Lazio: Italian Serie A club competing in the same domestic league and sharing broadcasting and sponsorship pools, with comparable scale of stadium operations at Stadio Olimpico.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Juventus social profiles
Digital presenceJuventus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juventus leadership team
Management profileNumber of profiles
Profiles3 records
Juventus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Juventus funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juventus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juventus
What does Juventus do?
Juventus Football Club S.p.A. is a professional football club competing in Italy's Serie A and in European competitions such as the UEFA Europa League. The club generates revenue by selling match tickets, season tickets, and Premium Club memberships; licensing merchandising and apparel; securing sponsorship, kit, sleeve, and stadium naming rights (Allianz); and earning broadcasting rights fees from television and streaming partners.
Is Juventus a public or private company?
Juventus is a public company. It is classified as public and is currently operating.
When was Juventus founded?
Juventus was founded in 1897. It employs 501 to 1,000 people.
Where is Juventus based?
Juventus is headquartered in Turin, Italy, in the Europe region.
How does Juventus make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are broadcasting Rights, sponsorship & Commercial, player Transfers and merchandise & Licensing.
Who are Juventus's main competitors?
Direct peers on record are Inter Milan, FC Porto, Manchester United, SL Benfica, AS Roma, AC Milan, Borussia Dortmund, Celtic FC, Ajax and Lazio.
Does Juventus have an API?
No public API is recorded for Juventus.
What industry is Juventus in?
Juventus's product category is Professional Football Club / Sports Entertainment. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAKALAC, Venue & Facility Sponsorship (Naming Rights, Venue Partners). Its NAICS code is 711211 and its SIC code is 3949.