Viajala
- Company typePrivate
- Founded2013
- HeadquartersMedellín, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Viajala firmographics
Firmographics- Name
- Viajala
- Legal name
- Escapar S.A.S.
- Website
- https://viajala.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Viajala industry classification
Industry- Product category
- Online Travel Metasearch
- NAICS
- Travel Agencies (561510)
- akta.pro primary industry
- Flights Metasearch & Airfare Comparison (THALAEAB)
- akta.pro secondary industries
- Metasearch & Fare/Rate Comparison Engines (THAKAAAD), Metasearch, Fare Aggregation & Referral Distribution (THABAJAL)
Keywords
Where Viajala is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Viajala business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate/Referral Fees: Viajala earns revenue by redirecting users to airlines and travel agencies. When users click through to book with third-party providers, Viajala receives referral fees or commissions from those providers. The service is free for users - no fees are charged to travelers.
- Travel Site Commissions: Revenue is generated when users complete bookings on partner airline or travel agency websites after being redirected from Viajala. The company aggregates prices but does not process payments or manage reservations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free service for all users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Viajala product offering
Product offeringCore offering
Viajala operates a free web-based flight and hotel metasearch engine that aggregates and compares prices from more than 100 travel sites and 500 airlines across Latin America. Users enter origin, destination, and dates on viajala.com, receive aggregated final-price results, and are redirected to the chosen airline or travel agency to complete the booking. The company earns revenue through referral commissions from those third-party providers and does not charge travelers any fees.
Product overview
Viajala is a flight and hotel metasearch platform operating across Latin America. The core product is the flight comparison engine, which aggregates and displays prices from over 100 travel sites and 500 airlines. A secondary hotel search functionality is also available on the platform. Users perform searches on Viajala's website and are redirected to the chosen airline or travel agency to complete their booking, with no commissions charged by Viajala.
Differentiator
Problem solved
Functional benefit
Products and services
- Viajala Flight Search A flight metasearch engine for individual travelers in Latin America and the US Spanish-speaking market that compares prices from hundreds of airlines and travel agencies and presents results on a single page so users can find and book the best option. The service is free for users; Viajala earns referral commissions when bookings are completed on partner sites.
- Viajala Hotel Search A hotel comparison service integrated into the Viajala platform that allows users to search and compare accommodation prices across multiple travel sites alongside flight search. Aimed at individual travelers seeking consolidated lodging price visibility in Latin America.
Quantifiable outcome
- 3.5 million monthly users rely on Viajala for flight comparisons
Companies that use Viajala
Customer profileSegments1 record
Ideal customer profiles1 record
Viajala technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Viajala partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Viajala competitors and assessment
Company assessmentDirect peers
- Skyscanner: Global flight metasearch platform owned by Trip.com Group, with established presence in LATAM; competes head-to-head with Viajala on flight price comparison and click-out monetization.
- Kayak: Global flight and hotel metasearch engine owned by Booking Holdings; operates Latin American domains (e.g., kayak.com.mx, kayak.com.br) and is the most direct functional competitor to Viajala's aggregation and redirection model.
- Momondo: Multi-vertical travel metasearch (flights, hotels, cars) operating across global markets including the Americas; competes on price comparison breadth and UX similar to Viajala.
Regional players
- Despegar: Leading Latin American online travel agency, headquartered in Argentina and publicly listed on NYSE (DESP); overlapping with Viajala on flight shopping for the same Spanish/Portuguese-speaking LATAM audience.
- Decolar: Brazil-focused online travel agency owned by Despegar; competes with Viajala for Brazilian flight-shopping traffic and serves as both a metasearch competitor and a downstream booking destination.
Broad incumbents
- Google Flights: Owned by Google/Alphabet, Google Flights is the dominant global flight metasearch product, deeply integrated into Google Search — the primary channel through which Viajala acquires users in LATAM.
- Trips.com: Global OTA owned by Trip.com Group (parent of Skyscanner); competes with Viajala through a combination of direct OTA booking and Skyscanner-driven metasearch traffic in LATAM.
Others
- Adara: Travel data and audience platform serving airlines, hotels, and OTAs; adjacent to Viajala as a data and technology enabler for the travel distribution ecosystem, though not a direct consumer-facing competitor.
Emerging players
- Trabber: Smaller international flight metasearch engine that has historically served Spanish-speaking markets including LATAM; competes in the same price-aggregator category as Viajala but with a more limited inventory.
- Kiwi.com: Czech-headquartered flight metasearch and virtual interlining OTA with growing LATAM presence; competes with Viajala on flight discovery while also offering bookable itineraries beyond published routes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Viajala social profiles
Digital presenceViajala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viajala leadership team
Management profileNumber of profiles
Profiles5 records
Viajala funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viajala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viajala
What does Viajala do?
Viajala operates a free web-based flight and hotel metasearch engine that aggregates and compares prices from more than 100 travel sites and 500 airlines across Latin America. Users enter origin, destination, and dates on viajala.com, receive aggregated final-price results, and are redirected to the chosen airline or travel agency to complete the booking. The company earns revenue through referral commissions from those third-party providers and does not charge travelers any fees.
Is Viajala a public or private company?
Viajala is a private company. It is classified as venture growth investor backed and is currently operating.
When was Viajala founded?
Viajala was founded in 2013. It employs 11 to 50 people.
Where is Viajala based?
Viajala is headquartered in Medellín, Colombia, in the Latin America region.
How does Viajala make money?
Two revenue lines are on record. Affiliate/Referral Fees are the primary driver. The others are travel Site Commissions.
Who are Viajala's main competitors?
Direct peers on record are Skyscanner, Kayak and Momondo. Regional players are Despegar and Decolar. Broad incumbents are Google Flights and Trips.com. Adara is listed as an others. Emerging players are Trabber and Kiwi.com.
Does Viajala have an API?
No public API is recorded for Viajala.
What industry is Viajala in?
Viajala's product category is Online Travel Metasearch. Its primary akta.pro industry code is THALAEAB, Flights Metasearch & Airfare Comparison, with a secondary code of THAKAAAD, Metasearch & Fare/Rate Comparison Engines. Its NAICS code is 561510.