Haibao

What Haibao does

Haibao, legally Hangzhou Dayu Technology Co., Ltd. (杭州大鱼科技有限公司), is a privately held Chinese insurance technology company founded in September 2015 and headquartered in Yuhang District, Hangzhou, Zhejiang. The company operates a digital full-domain insurance service platform structured around an integrated "2A+2B+2C" business model that simultaneously addresses insurance companies, intermediary agencies, independent agents, enterprise clients, and individual consumers. Its product portfolio comprises five core platforms: Haibao (海保) for scene-based insurance customization across enterprise clients, JingSuanShi (晶算师) positioned as China's earliest MGA (Managing General Agent) service management platform, JingSuan Cloud (晶算云) for insurance intermediary core business management, JingSuan Cloud Service (晶算云服) for SaaS+MGA life insurance services, and Xinchengbao (心橙保) for C-end consumer insurance decision support. The technology stack centers on AI-powered user profiling, big data analytics, and cloud computing, with proprietary components including an intelligent AI system, a self-developed quality inspection system for digital compliance, and domain-specific actuarial and risk control capabilities.

The business model generates revenue through four primary streams: SaaS subscription fees from intermediaries, MGA management service fees from insurance sales team partnerships, professional services for insurance product customization (actuarial design, risk control, compliance filing, SaaS development), and transaction-based fees from facilitating insurance product sales. Go-to-market combines multiple motions: B2B direct sales to insurance companies and large scene-based enterprises, product-led growth through SaaS platforms (JingSuan Cloud, JingSuanShi), MGA channel partnerships with 500+ signed sales teams, and direct-to-consumer acquisition through the Xinchengbao platform and KOL networks. The company reports cumulative scale of 50 million+ insurance policies processed, 12 million+ service users, 350 million RMB in annual premium volume (65% health insurance mix), a 60%+ product renewal rate, partnerships with 100+ insurance companies, and operational presence across 24 Chinese provinces. The founding team comprises senior executives and actuaries from Pacific Insurance, Ping An, China Life, Dadi, and Fubon.

Name

Haibao

Legal name

杭州大鱼科技有限公司

Website

https://haibaobaoxian.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Haibao (大鱼科技) is a Hangzhou-based insurtech company operating an integrated 2A+2B+2C digital insurance platform, providing SaaS tools, MGA services, scene-based product customization, and consumer insurance decision support to insurance companies, intermediaries, agents, enterprises, and individuals across China.

Ownership category

akta.pro rank

Product category

Insurance Technology (InsurTech)

NAICS

Software Publishers (5132)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Insurance technology platform
• Scenario-based insurance
• MGA service management
• Insurance SaaS systems
• AI insurance analytics

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS订阅服务 (SaaS Subscription Services): Subscription-based SaaS services for insurance intermediaries providing core business management systems, marketing tools, and operational support platforms. Recurring revenue from software subscriptions and service fees.
2. MGA管理服务费 (MGA Management Service Fees): Managing General Agent fees from managing insurance sales teams, processing insurance policies, and providing operational support to partnered insurance companies and agencies.
3. 保险产品定制服务 (Insurance Product Customization Services): One-stop solution services for scene-based insurance product customization, including actuarial design, risk control modeling, compliance filing, SaaS development, and operational services for enterprise clients.
4. 保险交易手续费 (Insurance Transaction Fees): Transaction-based fees from facilitating insurance product sales through platforms, including premium collection and commission sharing with insurance companies.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels5 records

Core offering

Haibao (大鱼科技) operates a digital full-domain insurance service platform combining proprietary SaaS management systems, scenario-based insurance product customization, and MGA (Managing General Agent) channel services. The company serves insurance companies, intermediaries, independent agents, enterprise scene partners, and individual consumers through five integrated platforms — Haibao (海保), JingSuanShi (晶算师), JingSuan Cloud (晶算云), JingSuan Cloud Service (晶算云服), and XinChengBao (心橙保) — powered by AI, big data, and cloud computing. It delivers end-to-end insurance lifecycle capabilities spanning actuarial design, risk control, product development, channel management, and user operation.

Product overview

Haibao (大鱼科技) operates as a digital intelligent full-domain insurance service platform offering an integrated portfolio of insurance technology products. The platform consists of five core offerings: (1) 海保, a scenario-based insurance customization platform serving enterprise clients with product actuarial, risk control, technology and operations capabilities across 500+ scenarios in 14 industries; (2) 晶算师, China's earliest MGA service management platform providing user operations, precise marketing and SaaS development tools to insurance companies and agents; (3) 晶算云, an insurance intermediary core business management system driven by big data and cloud computing; (4) 晶算云服, a SaaS+MGA comprehensive life insurance service platform enabling digital ecosystem building; and (5) 心橙保, a C-end insurance decision support platform linking We-Media KOL resources. Together, these products cover B2A, B2B, and B2C insurance service models, serving insurance companies, intermediary agencies, independent agents, and individual consumers.

Differentiator

Problem solved

Functional benefit

Brands

• 海保 (Haibao): Scene-based insurance customization platform providing customized insurance products through 'scene + customization' approach, with integrated actuarial, risk control, technology, and operational capabilities across 14 industries and 500+ scenarios.
• 晶算师 (JingSuanShi)
• 晶算云 (JingSuan Cloud)
• 晶算云服 (JingSuan Cloud Service)
• 心橙保 (XinChengBao)
• 海星 (Haixing)
• 小赤兔 (XiaoChiTu)

Products and services

• Haibao (海保) - Scenario-based Insurance Customization Platform
• JingSuanShi (晶算师) - MGA Service Management Platform
• JingSuan Cloud (晶算云) - Insurance Intermediary SaaS System
• JingSuan Cloud Service (晶算云服) - SaaS+MGA Life Insurance Service Platform
• XinChengBao (心橙保) - Long-term Insurance Decision Purchase Platform

Quantifiable outcome

• 50 million+ accumulated insurance policies processed through platform
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• 天猫汽车 (Tmall Auto)coreStrategic or Co-development PartnerStrategic partnership for online car insurance products. Jointly developed '新车无忧购' (New Car Worry-Free Purchase) insurance product with 60-day worry-free return policy, integrating online sales platforms, manufacturers, offline terminals, and consumers.
• 北斗航天 (Beidou Aerospace)coreStrategic or Co-development PartnerJoint development of IoT-based insurance products. Partnered to launch '海保智行' - electric vehicle theft insurance for Beidou-connected electric vehicles, integrating IoT data applications with insurance ecosystem.
• 中国汽车流通协会 (China Automobile Dealers Association)majorStrategic or Co-development PartnerIndustry association partnership for automobile insurance ecosystem development and risk management capabilities enhancement for car dealers nationwide.
• 浙江省中小餐饮行业协会 (Zhejiang SME Restaurant Industry Association)majorStrategic or Co-development PartnerJointly developed '餐饮暖心保' (Restaurant Warm Heart Insurance) customized insurance covering property, customer, employee protection, and business interruption for 400,000 small restaurants.
• 阿里巴巴 (Alibaba)coreStrategic or Co-development PartnerTechnology and ecosystem partnership with Alibaba for scene-based insurance products including e-commerce and automotive insurance solutions.
• 百度 (Baidu)majorTechnology or IntegrationTechnology partnership for AI and data analytics capabilities supporting insurance product development and user profiling services.
• 好衣库 (Haoyiku)minorChannel Partner/ Reseller/ DistributorE-commerce partnership for insurance product distribution through social commerce platform.
• 太保/太平/天安等保险公司coreChannel Partner/ Reseller/ DistributorPartnership with 100+ insurance companies including 太保, 太平, 天安 for product supply and MGA cooperation, covering mainstream insurance products and custom product development.
• 海星创业平台 (Haixing Entrepreneurial Platform)majorChannel Partner/ Reseller/ DistributorInsurance star entrepreneurial platform helping insurance stars achieve value and start businesses. One-stop offline insurance entrepreneurship service platform.
• 心橙保 (Xinchengbao)majorChannel Partner/ Reseller/ DistributorLong-term insurance decision purchase platform deeply linked with self-media KOL resources, specializing in insurance traffic operations and conversion.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waterdrop Inc. Waterdrop (水滴) is a Chinese InsurTech and mutual-aid health platform that builds an AI-driven agent network to distribute insurance and health products — closely matching Haibao's 晶算师 platform in combining massive agent recruitment, AI user profiling, and integrated SaaS+MGA distribution.
• ZhongAn Online P&C Insurance: ZhongAn is China's flagship InsurTech, offering scenario-based and ecosystem-embedded digital insurance products (echoing Haibao's 海保 scenario customization) while also investing heavily in AI-based underwriting and marketing — comparable in category, geography and product philosophy.
• Lemonade Inc. Lemonade is a US digital-first insurance carrier built around AI-driven user profiling, behavioral economics, and productized digital distribution — the closest global parallel to Haibao's AI-led precision marketing and MGA distribution model.
• Hippo Insurance Services: Hippo is a US InsurTech combining digital-first insurance distribution, smart-home IoT data (mirroring Haibao's IoT-based EV theft product with Beidou) and embedded agent partnerships — comparable in channel architecture and scenario-based product design.
• wefox Group: wefox is a European digital insurance platform providing SaaS and MGA-style tools to broker/agent networks with AI-enabled customer management — directly comparable to the 晶算师 MGA service management platform and the SaaS+MGA model of 晶算云服.

Emerging players

• PB Fintech (PolicyBazaar): PolicyBazaar operates an insurance comparison-and-distribution platform with agent-adjacent services across multiple insurance lines — overlapping with Haibao's scenario-based insurance distribution via digital channels, though focused more on consumer comparison than B2B MGA infrastructure.
• Acko General Insurance: Acko is an Indian digital-first insurer that embeds insurance in non-insurance scenarios (similar to Haibao's 海保 scenario customization) and uses AI-driven underwriting and distribution — relevant for cross-market InsurTech benchmarking.
• BIMA (Milvik): BIMA delivers mobile-first, scenario-based microinsurance to emerging-market consumers through agent networks — paralleling Haibao's model of distributing fragmented, scenario-specific products through a large agent/promoter force in China.

Broad incumbents

• Lufax Holding: Lufax is a large Chinese financial-services platform with embedded insurance distribution capabilities serving retail and SME customers — overlapping with Haibao's intermediary enablement and consumer insurance traffic but operating at substantially larger scale.
• Ping An One Connect: OneConnect is Ping An's technology and SaaS arm that markets insurance-industry middle-office and intermediary-management software to carriers — a broader incumbent offering infrastructure comparable to parts of Haibao's 晶算云/晶算云服 SaaS stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haibao