What Educate! does

Educate! is a US-registered 501c3 nonprofit organization, headquartered in Denver with operational offices in Uganda (regional HQ), Kenya, Rwanda, Tanzania, and London, that partners with governments across East Africa to deliver youth employment and skills solutions. The organization operates two core delivery models: the Educate! Experience, an employment-focused secondary school subject integrated into national education systems, and Livelihood Bootcamps (including the SkillUp program) for out-of-school youth, particularly young women. To date the organization has measurably impacted more than 600,000 youth across Uganda, Rwanda, Kenya, and Tanzania, with rigorous external evaluation evidence showing students in its employment-focused subject earn nearly double the income of peers and bootcamp graduates earn 66% more income while being more than twice as likely to own a business.

The technology stack supporting these programs includes the Comprehensive Assessment Management Information System (CAMIS), a national assessment platform co-developed with the Government of Rwanda and rolled out as a required tool for all secondary teachers, plus an internally built USSD mobile communication system for participant recruitment and distance learning. The organization also operates a Rapid Impact Assessment (RIA) methodology that supports A/B and hypothesis testing, and conducts research partnerships with UC Berkeley, the World Bank, J-PAL, IPA, and CEGA. A 600+ staff team (97%+ African and Africa-based) delivers programs directly and through partnerships, supported by senior functional leads in technology, research, growth, and people operations.

Educate! is funded primarily through foundation and corporate grants (Gates Foundation, Mastercard Foundation, Echidna Giving, Wellspring, CIFF, Dubai Cares, UBS Optimus, Imaginable Futures, and others), technical advisory partnerships with national governments (Rwanda, Tanzania), and individual donations. All programs are delivered free of charge to youth participants. The sustainability model is built around government adoption of curriculum at national scale, with the most significant recent expansion being a six-year MOU with the Government of Tanzania (2025) for a compulsory Business Studies subject targeting all ~3 million lower-secondary students, alongside the existing nationwide Rwanda integration and the World Bank-co-funded CAMIS rollout.

Name

Educate!

Legal name

Educate!

Website

https://experienceeducate.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Educate! is a US-registered nonprofit that partners with East African governments to deliver youth employment and entrepreneurship education, reaching 600,000+ youth across Uganda, Rwanda, Kenya, and Tanzania through in-school curricula and out-of-school livelihood bootcamps.

Ownership category

akta.pro rank

Product category

Youth Workforce Development Education

NAICS

Educational Support Services (611710), Educational Services (611), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Education Access & Quality (International Development) (BPAGABAE)

akta.pro secondary industries

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD), Education Systems & Skills Technical Assistance (BPADAEAI), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Workforce, Employability & Youth Skills Partnerships (EDADALAI)

Keywords

• Youth employment programs
• Secondary education reform
• Livelihood skills training
• Workforce development services
• Social entrepreneurship education

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Foundation and Corporate Grants: Educate! operates as a nonprofit organization primarily funded through grants from foundations and corporations. Major supporters include Gates Foundation, Mastercard Foundation, Echidna Giving, and many others listed on their supporters page.
2. Government Partnerships: Technical advisory partnerships with governments (Rwanda, Tanzania) where Educate! provides expertise for curriculum reform and teacher training as a funded partner.
3. Individual Donations: Individual supporters contribute to the organization's work. The organization maintains donor relationships and publishes annual reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Educate! delivers two integrated youth workforce solutions in East Africa: (1) an in-school employment-focused curriculum embedded into national secondary education systems in partnership with governments, and (2) livelihood bootcamps for out-of-school youth, particularly young women. The organization partners with governments for national-scale system integration and provides direct skills training, mentorship, and entrepreneurship support to youth in Uganda, Rwanda, Kenya, and Tanzania.

Product overview

Educate! offers a dual-track youth employment solution comprising two primary products: (1) The Educate! Experience, an in-school model integrated into government secondary education systems across Uganda, Rwanda, Kenya, and Tanzania, featuring an employment-focused subject, Student Business Clubs, and teacher training programs like Leaders in Teaching; and (2) Livelihood Bootcamps, including the SkillUp branded program, targeting out-of-school youth with localized skills training. Supporting these core offerings is the Comprehensive Assessment Management Information System (CAMIS), a technology platform developed with Rwanda's government for national assessment tracking. The portfolio also includes the Rapid Impact Assessment (RIA) methodology for continuous program learning and iteration.

Differentiator

Problem solved

Functional benefit

Brands

• Educate! Experience: Educate!'s flagship in-school model delivering employment-focused curriculum to secondary school students
• SkillUp
• CAMIS (Comprehensive Assessment Management Information System)

Products and services

• The Educate! Experience An in-school employment-focused curriculum model delivered in secondary schools across Uganda, Rwanda, Kenya, and Tanzania, integrating practical skills, entrepreneurship training, and soft skills development through government education systems for youth aged 16-18.
• Livelihood Bootcamps Intensive skills training programs delivered to out-of-school youth, particularly young women unable to access secondary school, equipping participants with practical skills for employment, entrepreneurship, and livelihood creation through community-based delivery.
• SkillUp Educate!'s branded livelihood bootcamp program specifically designed for out-of-school youth in Kenya, providing evidence-based skills training combined with practical experience and individualized support over six weeks, targeting the informal sector.
• Comprehensive Assessment Management Information System (CAMIS) A national technology platform developed in partnership with the Rwandan government for continuous student assessment, providing real-time insights for teachers and policymakers. CAMIS has been rolled out nationwide in Rwanda as a required tool for all secondary teachers.
• Business Studies Subject A compulsory secondary school subject developed with technical support from Educate! in Tanzania, designed to equip students with practical business skills, entrepreneurship knowledge, and 21st-century labor market competencies. Expected to reach all three million youth in lower secondary schools.
• Leaders in Teaching (LIT) A teacher professional development initiative in Tanzania equipping educators to deliver the new competency-based curriculum effectively, with the program projected to reach over 333,000 students in its first year.

Quantifiable outcome

• Students enrolled in Educate!'s employment-focused subject earned nearly DOUBLE the income of peers and increased business ownership and employment
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, notable and flagship.

• University of California BerkeleycoreStrategic or Co-development PartnerResearch partnership for rigorous randomized control trial evaluations. Professor Paul Gertler led evaluation of Educate!'s programs, finding significant impacts on youth outcomes.
• World BankcoreStrategic or Co-development PartnerMultiple partnerships including S4YE Impact Portfolio, joint reports on youth employment, and co-funding of evaluations. World Bank invested $1.5M in CAMIS roll-out in Rwanda.
• Innovations for Poverty Action (IPA)coreStrategic or Co-development PartnerResearch partner conducting randomized controlled trials and evaluations of Educate!'s programs across East Africa.
• J-PAL (Abdul Latif Jameel Poverty Action Lab)coreStrategic or Co-development PartnerFeatured Educate!'s Rapid Impact Assessment system and approach to youth skills development. Joint participation in conferences and knowledge sharing.
• Brookings InstitutionnotableStrategic or Co-development PartnerMultiple partnerships including hosting Echidna Global Scholars, featuring Educate! in millions learning research, and joint publications on education reform.
• Government of RwandaflagshipStrategic or Co-development PartnerFlagship government partnership for national curriculum reform. Co-designed employment-focused subject now reaching every secondary school across Rwanda. Development of CAMIS national assessment system.
• Government of TanzaniaflagshipStrategic or Co-development PartnerSix-year MOU with Tanzania Institute of Education (TIE) to support development and roll-out of Business Studies subject. Expected to reach all three million youth in lower secondary.
• CEGA (Center for Effective Global Action)notableStrategic or Co-development PartnerResearch partner at UC Berkeley providing funding and scientific lens to test Educate!'s impact on various outcomes.
• Generation Unlimited (UN)notableStrategic or Co-development PartnerEducate! selected as 1 of 20 innovative youth solutions for UN's Generation Unlimited partnership aimed at ensuring every young person is in education, learning, training or employment by 2030.
• HundrEDnotableStrategic or Co-development PartnerRecognized by HundrED as Hall of Fame member in Global Collection 2026, 2023, and 2022 for sustained growth and impact scalability.
• UNESCOnotableStrategic or Co-development PartnerDirector of Design and Technology presented at UNESCO's Strategy-Setting TVET Conference on skills for inclusive and resilient societies.
• Teach For AllnotableStrategic or Co-development PartnerParticipated together at 2023 Teach For All Global Conference on preparing 'Future-ready Students' alongside Mastercard Foundation, JA Africa, and others.
• International Finance Corporation (IFC)notableStrategic or Co-development PartnerEducate! partnered with IFC as Signatory to Principles for Learning initiative, aligning with industry standards for skills-development programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Generation: Global nonprofit providing skills training, mentorship, and employment placement for out-of-school and unemployed youth, with active programs in multiple African countries. Overlaps directly with Educate!'s livelihood bootcamps and Skills Lab pedagogy.
• CAMFED: Pan-African nonprofit supporting girls' secondary education and post-school livelihoods, with government partnerships and RCT-validated outcomes — closely comparable to Educate!'s gender-equity focus and government-integrated model.
• African Leadership Academy: Pan-African institution developing young African leaders through secondary and post-secondary programs in entrepreneurship and leadership. Comparable target population and skills-development mission across Africa.
• TechnoServe: International nonprofit working with enterprising people in the developing world to build competitive farms, businesses, and industries, with active programs in East Africa. Comparable enterprise and youth economic empowerment focus.
• Opportunity International: Global nonprofit providing education, livelihoods training, and financial services to people in developing countries, with strong East African presence. Comparable dual education-and-livelihoods model serving out-of-school youth.
• BRAC: One of the world's largest NGOs, BRAC operates youth education, skills training, and livelihoods programs across Africa and South Asia, with a similar model of integrating programs into government systems and serving out-of-school youth.
• Room to Read: Global education NGO partnering with governments to deliver literacy and girls' education programs across Africa and Asia. Comparable nonprofit structure, government partnerships, and rigorous evaluation methodology.
• Junior Achievement Africa: Delivers entrepreneurship, work readiness, and financial literacy education to youth across Africa, including through school-based curricula and partnerships with ministries of education — directly comparable to Educate!'s in-school employment-focused subject.

Emerging players

• Andela: Trains African software engineers and connects them with global tech employment, with operations originating in East Africa. Comparable youth skills-to-employment mission but focused exclusively on the technology sector.
• Eneza Education: EdTech company providing mobile-based educational content and teacher support tools across sub-Saharan Africa. Comparable use of low-tech (USSD) mobile communication and assessment platforms like Educate!'s CAMIS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EducateOrg
• YouTubeyoutube.com/channel/UCwXdRa5aPkze6V1WnQt5oPQ
• LinkedInlinkedin.com/company/educate

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educate!