What Generation does

Generation, legally Generation: You Employed, Inc., is a 501(c)(3) nonprofit headquartered at 601 Pennsylvania Ave NW, Suite 900, Washington, D.C., operating as a global workforce development organization. Founded in 2015 with early support from McKinsey & Company and led by Founding CEO Mona Mourshed, Generation trains and places unemployed and underemployed adults into careers across 37+ professions spanning technology, healthcare, customer service, skilled trades, and green jobs. Services are delivered at no cost to learners through 17 wholly-owned in-country affiliates across the Americas, Europe, SAMEA, and APAC regions, anchored by 25,000+ employer partners who co-design curricula and hire graduates. Funded entirely by grants and donations (150+ funders including foundations, governments, and corporate philanthropy), Generation reports 155,571 cumulative graduates since launch with an 81% six-month placement rate and $2.5 billion in cumulative graduate wages earned.

Name

Generation

Legal name

Generation: You Employed, Inc.

Website

https://generation.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Generation is a global 501(c)(3) nonprofit that trains and places unemployed and underemployed adults into careers across 37+ professions in technology, healthcare, customer service, skilled trades, and green jobs, operating through 17 country affiliates with 25,000+ employer partners and 150+ funders.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Grant Funding (Foundations, Governments, Corporate Funders): Generation operates as a 501(c)(3) tax-exempt nonprofit organization (EIN: 47-1073442) funded entirely by grants and donations from foundations, governments, and corporate funders. Learners pay no tuition or fees. Revenue is raised through proposals and partnerships with institutional funders who support workforce development outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Generation is a global nonprofit that trains and places unemployed and underemployed adults into careers across 37+ professions in technology, healthcare, customer service, skilled trades, and green jobs. Programs are delivered free to learners through 17 in-country affiliates and include employer-aligned technical and behavioral skills training followed by job placement and 6-month post-program employment support. The organization is funded entirely by grants and donations from foundations, governments, and corporate funders.

Product overview

Generation is a global nonprofit that operates as a workforce development organization offering training and placement programs. The core offering consists of skills training programs across 37+ professions in technology, healthcare, customer service, skilled trades, and green jobs sectors. Programs include sector-specific bootcamps like the Full Stack Junior JavaScript Developer program and Junior Data Engineer program, combined with employment support and employer connections. The organization also runs specialized initiatives including AI upskilling programs, data center technician training coalitions, and early-career pathway programs, all connected through a global network of 25,000+ employer partners.

Differentiator

Problem solved

Functional benefit

Brands

• Generation US (GenUS): A national nonprofit launched by Jobs for Maine's Graduates to replicate its 30-year career credentialing model in other states.
• The Durability Collective

Products and services

• Global Training & Placement Programs Flagship end-to-end training and placement programs preparing unemployed and underemployed adults for careers in 37+ professions across technology, healthcare, customer service, skilled trades, and green jobs, including 6-month post-program employment support and direct connections to 25,000+ employer partners.
• Desarrollador/a Full Stack Junior-Javascript Program 14-week intensive bootcamp training individuals aged 18-35 to become Junior Full Stack JavaScript Developers, covering JavaScript, HTML, CSS, Node.js, React, Express, MongoDB, REST APIs, plus soft skills, with 24 weeks of post-completion employment support.
• Junior Data Engineer Program (SCTP) Program training individuals for entry-level data engineering roles in Singapore, delivered as part of the SkillsFuture Singapore (SCTP) pathway.
• AI Upskilling for Small Business AI training program offering three training tracks tailored to different roles and AI familiarity levels, available globally in English and Spanish, with the Smart Futures for Small Business Scholarship providing up to $1,000 in funding for U.S.-based small business employees pursuing AI certification programs.
• Global Data Center Technician Training Coalition Workforce development coalition training entry-level data center technicians, with the first program launching in Brazil targeting talent for a rapidly growing data center market and plans for global expansion.
• Pathways to Tech Early-career talent program for students ages 14-18 designed to build pathways into technical careers, reaching nearly 2,000 students in its initial two-year pilot across Americas and Asia-Pacific before global launch.

Quantifiable outcome

• 81% of graduates placed in jobs within 6 months (73% at 3 months)
• +9 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered major and core.

• Cisco SystemsmajorStrategic or Co-development Partner · 16 June 2026Cisco held its first annual Tech for Social Good Hackathon in early 2026, mobilizing 160+ expert volunteers across 27 teams to develop AI-powered solutions for seven nonprofit partners including Generation, Farmers for Forests, and Opportunity International. The initiative focused on climate resilience and economic opportunity problem statements, with solutions addressing operational bottlenecks. Cisco announced plans to expand into Crisis Response and Education sectors, framing skills-based volunteering as a differentiated partnership that helps nonprofits build internal AI capability. Cisco is also a co-funder of the Equinix Global Data Center Technician Training Coalition.
• American ExpressmajorStrategic or Co-development Partner · 6 May 2026American Express and Generation collaborated to launch the AI Upskilling for Small Business program, offering three training tracks tailored to different roles and AI familiarity levels, available globally in English and Spanish. The Smart Futures for Small Business Scholarship, administered by Scholarship America, provides up to $1,000 in funding for eligible U.S.-based small business employees pursuing AI certification programs. Funded by the American Express Foundation, the programs aim to help small businesses transition from AI exploration to practical, day-to-day application.
• EquinixcoreStrategic or Co-development Partner · 24 March 2026Equinix and Generation launched a Global Data Center Technician Training Coalition in partnership with co-funders Cisco Systems, ODATA, and Vertiv. The first program launches in Brazil in June 2026 targeting entry-level talent in a rapidly growing data center market, with plans for global expansion. Equinix's Foundation is providing co-funding, and the program is part of Equinix's broader Pathways to Tech early-career initiative (reaching nearly 2,000 students in a two-year pilot) and global apprenticeship programs across six markets including Brazil, France, Germany, the United States, Singapore, and the United Kingdom.
• MEST AfricamajorStrategic or Co-development Partner · 2 March 2026MEST Africa, a pan-African software and entrepreneurship training program, seed fund, and incubator founded in Ghana in 2008, partnered with Generation Ghana and the Mastercard Foundation to deliver a free 12-week Digital Marketing Training program. The program provides participants with hands-on digital marketing training, mentorship from industry experts, and structured learning through real projects, supporting employment and entrepreneurship in Africa's tech ecosystem.
• La SolivemajorStrategic or Co-development Partner · 1 January 2026La Solive and Generation France co-lead a JPMorganChase-funded apprenticeship program serving 600 unemployed young adults in Île de France, France. The program combines Generation's training methodology with La Solive's apprenticeship model to deliver employment outcomes in the energy sector, as part of JPMorganChase's €3.35 million Europe energy jobs initiative.

Scale indicators24 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Year Up: Year Up is a US-focused workforce development nonprofit providing training, internships, and job placement for young adults from low-income communities — directly comparable in mission, employer-engagement model, and target population to Generation.
• Per Scholas: Per Scholas provides tuition-free tech training and career placement for adults facing barriers to employment, with deep employer partnerships — directly comparable to Generation's tech-focused training and placement programs.
• NPower: NPower delivers IT training and career placement to military veterans and young adults from underserved communities — comparable in target population, IT-skills focus, and nonprofit employer-aligned model.
• General Assembly: General Assembly offers bootcamps and short-cycle training in tech, data, and digital skills with employer-aligned curricula — comparable in training content and employer-engagement approach, though historically for-profit.
• Workforce Opportunity Services (WOS): Workforce Opportunity Services is a nonprofit providing training and career placement for disadvantaged adults with employer partnerships — directly comparable in target population and employer-aligned model.

Emerging players

• Multiverse: Multiverse delivers professional apprenticeships in tech and digital skills in the UK and US, with employer co-funding — comparable in apprenticeship-based model and employer partnership structure, particularly to Generation's European programs.
• Springboard: Springboard offers online mentor-supported career tracks in tech, data, and UX with job guarantees — comparable in outcome-focused, mentor-supported training model for career changers.

Broad incumbents

• Coursera: Coursera is a global online learning platform offering certificate programs and degree pathways — an incumbent in the broader online workforce training space, overlapping with Generation's online curriculum delivery though not a direct employer-placement competitor.
• IBM SkillsBuild: IBM SkillsBuild is a corporate-sponsored free digital skills platform with employer-aligned content — an incumbent employer-driven alternative that competes for the same learner audience and may overlap with Generation's tech programs.

Others

• Generation Code (formerly Code First: Girls): Generation Code delivers free coding training to women globally — thematically adjacent to Generation's women-focused tech programs (45% of tech graduates are women) but more narrowly focused on a single skill.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/youemployed
• Facebookfacebook.com/youemployed
• LinkedInlinkedin.com/company/generationorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation