Pets at Home

What Pets at Home does

Pets at Home Group Plc is the UK's largest specialist pet care retailer, operating 453 stores across the country (with co-located veterinary practices at the majority), an e-commerce platform at petsathome.com, in-store grooming salons, the Easy Repeat subscription service for recurring pet essentials, and the Pets Club free loyalty programme. The company sells pet food, accessories, toys, bedding and healthcare products across six pet categories (Dog, Cat, Small Animal, Fish, Reptile, Bird & Wildlife), alongside three core own-brand ranges — AVA (veterinary-approved, breed and life-stage specific nutrition), Wainwright's (premium complete food), and the freshly launched Ruff's Recipes (March 2026, whole-food, non-ultra-processed meals in partnership with Tetra Pak). Revenue is generated primarily through transaction-fee retail sales (in-store and online), with subscription (Easy Repeat) and JV veterinary service fees as growing recurring streams; FY26 statutory revenue was £1,469.6 million and consumer revenue (retail + vet) reached £1,981.0 million.

Underlying the retail network is a proprietary "unified digital pet care platform" built on Salesforce, which combines customer data across healthcare, retail, grooming and (upcoming) insurance to power personalised service, cross-selling and the Pets Club loyalty economics. The platform is the data spine for AI capabilities that are being rolled out via Salesforce Agentforce for customer service operations, with a recommendation engine over the unified profile, while explicitly retaining human oversight on clinical veterinary decisions. Pets at Home's veterinary arm ("Vets for Pets") operates 450+ co-located joint-venture practices and contributed £84m of FY26 profit (up 10% YoY), making it a key counterweight to weaker discretionary retail. Pet insurance distribution, new own-brand launches (Ruff's Recipes, Years), cultivated-meat product partnerships (Meatly Chick Bites) and an ongoing £20m retail turnaround programme define the current strategic posture.

Name

Pets at Home

Legal name

Pets at Home Ltd

Website

http://www.petsathome.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pets at Home is the UK's largest specialist pet care retailer, operating 453 stores, 450+ co-located veterinary practices, an e-commerce platform, grooming salons, and the Easy Repeat subscription and Pets Club loyalty services for UK pet owners across six pet categories.

Ownership category

akta.pro rank

Product category

Pet Care Retail

NAICS

Pet and Pet Supplies Retailers (459910), Veterinary Services (54194), Pet Care (except Veterinary) Services (812910), Dog and Cat Food Manufacturing (311111)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

Keywords

• Pet care retail
• Pet food products
• Veterinary services
• Pet grooming services
• Pet insurance services

Headquarters

HQ city

Handforth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail (In-Store and Online): Sale of pet food, toys, bedding, accessories, healthcare products and premium pet care items through 450+ physical stores across the UK and online platform. Revenue from retail products constitutes the primary revenue driver.
2. Veterinary Services: Revenue from over 450 joint venture veterinary practices co-located with Pets at Home stores, generating recurring healthcare service revenue including consultations, procedures, and treatments. The vet division is a growing and resilient segment, posting 10% profit growth to £84 million in FY26.
3. Easy Repeat Subscription: Subscription model for recurring pet food and essentials deliveries. Customers subscribe to regular deliveries of pet essentials, saving 5% on deliveries or 10% with Click & Collect. Part of the company's loyalty ecosystem.
4. Pet Insurance: Upcoming insurance services powered by Salesforce Financial Services Cloud, targeting launch in June 2026. Insurance products will be integrated into the unified customer ecosystem alongside retail, vet and grooming.
5. Grooming Services: Grooming salon services offered in-store, part of the integrated pet care ecosystem that drives cross-selling with retail products and veterinary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Pets at Home operates an integrated pet care ecosystem combining 453 physical retail stores across the UK, an online e-commerce platform, 450+ co-located joint-venture veterinary practices, in-store grooming salons, an Easy Repeat pet essentials subscription, the Pets Club loyalty programme, and a planned FCA-authorised pet insurance offering. Across these channels it sells pet food, toys, bedding, accessories and healthcare products alongside its AVA, Wainwright's, Noble, Ruff's Recipes and Years own-brand ranges, and earns recurring service fees from veterinary consultations and treatments. The whole ecosystem is unified by a proprietary Salesforce-powered digital pet care platform that shares customer data across touchpoints to enable personalised service and cross-selling.

Product overview

Pets at Home operates as a vertically integrated pet-care ecosystem centred on a proprietary digital pet care platform that connects physical retail stores, veterinary practices, grooming salons, pet insurance, and subscription services. The core retail offering spans six pet categories (Dog, Cat, Small Animal, Fish, Reptile, Bird & Wildlife) across approximately 453 UK stores and an online platform. The product portfolio includes three distinct own-brand sub-brands: AVA (veterinary-approved, breed and condition-specific dog and cat food), Ruff's Recipes (fresh, minimally-processed dog food launched March 2026), and Wainwright's (premium complete pet food). Noble serves as the own-brand accessories line. Complementary services integrated into the unified platform include over 450 joint venture veterinary practices (Vets for Pets), Easy Repeat subscription delivery, the Pets Club loyalty programme, pet insurance (FCA-authorised), in-store grooming, and free pet advice content. The Salesforce-powered ecosystem connects customer data across all touchpoints to enable personalised service.

Differentiator

Problem solved

Functional benefit

Brands

• AVA: Veterinary-approved pet food brand offering dry and wet food for dogs and cats, including breed-specific and life stage formulations.
• Ruff's Recipes
• Wainwright's
• Noble
• Years
• Pets Club
• Easy Repeat

Products and services

• Veterinary Services (Vets for Pets) Clinical veterinary healthcare services for UK pet owners, delivered through more than 450 joint-venture Vets for Pets practices co-located with Pets at Home Petcare Centres, including health checks, treatments and prescription medications.
• Pet Insurance FCA-authorised pet insurance products for UK pet owners, sold online via insurance.petsathome.com and to be integrated across stores, online and vet practice touchpoints, with policy operations built on Salesforce Financial Services Cloud.
• Pet Grooming Services Professional pet grooming services for dogs and other pets, delivered through in-store grooming salons at Pets at Home Petcare Centres and connected into the unified customer data platform.
• Easy Repeat Subscription Recurring subscription service delivering pet food and essentials to UK pet owners on a schedule, with at least 5% off home delivery and 10% off Click & Collect, integrated with the Pets Club loyalty programme and store fulfilment.
• Pets Club Loyalty Programme Free Pets Club loyalty membership providing exclusive member pricing, 10% welcome discount on first order, birthday treats, free Pets magazine and charity donations, integrated with Easy Repeat subscription and all Petcare Centre and online purchases.
• Pets at Home Mobile App iOS and Android mobile application providing UK pet owners with shopping, Easy Repeat subscription management, Pets Club loyalty rewards, store locator and access to the wider Pets at Home pet care ecosystem.
• AVA Pet Food Flagship Pets at Home own-brand pet food range, veterinary-approved and formulated for specific breeds, life stages and health conditions, available in-store and online.
• Ruff's Recipes Dog Food Own-brand fresh and minimally-processed dog food range (wet meals, dry food, treats, snacks and toppers) launched March 2026 with Tetra Pak packaging, targeting value-conscious UK pet owners seeking clean-label, non-ultra-processed nutrition.
• Wainwright's Pet Food Premium Pets at Home own-brand complete pet food for dogs and cats featuring naturally sourced ingredients, available in multiple protein varieties and sold across all Petcare Centres and online.
• Noble Pet Accessories Pets at Home own-brand premium pet accessories, including harnesses, collars, leads, beds and care accessories built with premium materials such as memory foam and handcrafted leather, sold in stores and online.
• Years Fresh Dog Food Range Fresh, gently steamed shelf-stable dog food range (meals, broths, toppers and treats) launched June 2026, made with recognisable ingredients and offering up to 12 months of cupboard storage, sold in Pets at Home stores and online.
• Pets at Home Own-Brand General Range General Pets at Home own-brand product line spanning toys, bedding, cat litter, bowls, travel accessories, clothing and small animal supplies, positioned as accessible, quality-assured alternatives to premium brands across all pet categories.

Quantifiable outcome

• Vet division profit rose 10% to £84 million in FY26 while retail pretax profit fell 58% to £31 million, demonstrating the resilience of the integrated vet-retail model
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Tetra PakminorStrategic or Co-development Partner · 11 March 2026Tetra Pak partnered with Pets at Home for the launch of Ruff's Recipes, the company's own-brand dog food range. Tetra Pak provides packaging for the new range of wet meals, dry food, treats and snacks made with whole-food ingredients.
• MeatlycoreStrategic or Co-development Partner · 7 February 2025Meatly and THE PACK launched Europe's first commercially available cultivated chicken dog treat (Chick Bites) at Pets at Home in Brentford, London on 7 February 2025, making Meatly the first company in Europe to bring cultivated meat to market. The product received regulatory approval from the UK's Food Standards Agency. Pets at Home serves as the exclusive retail distribution partner for this innovative product category.
• THE PACKminorStrategic or Co-development Partner · 7 February 2025THE PACK co-launched Europe's first cultivated chicken dog treat (Chick Bites) with Meatly at Pets at Home. THE PACK provides the brand and formulation expertise for the cultivated meat pet food product sold exclusively through Pets at Home.
• SalesforcecoreTechnology or IntegrationPets at Home uses Salesforce technology to connect its retail, veterinary services, grooming, and upcoming insurance operations into a unified customer experience ecosystem. The company is deploying Salesforce Financial Services Cloud for its upcoming pet insurance launch (June 2026) and rolling out Agentforce for AI-powered customer service operations. Salesforce is identified as a key AI Agentforce customer alongside Heathrow Airport, NHS Shared Business Services, and others.
• Pets Foundation and RSPCAminorOthersPets Foundation and RSPCA partnership for pet rehoming. The companies collaborate to rescue, rehabilitate and rehome animals across the UK. Pets at Home supports this through its in-store presence and community platform.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jollyes: UK pet retailer backed by private equity with ~£144m turnover, operating physical stores plus grooming and veterinary services. Direct competitor to Pets at Home in the UK specialty pet market, though materially smaller in scale.
• Pets Corner: UK independent pet supplies retailer with a network of high-street stores focused on natural, ethical and British-made pet products. Competes with Pets at Home on the premium and natural pet food positioning, with overlap on grooming and accessories.
• Petco Health and Wellness Company: US-based vertically integrated pet care retailer operating stores, in-store veterinary hospitals (through partnerships), grooming, training and pet insurance. The closest international analog to Pets at Home's integrated ecosystem model, though larger and US-focused.
• Zooplus: Europe's leading online pet supplies retailer, owned by Hellman & Friedman. Competes directly with Pets at Home on e-commerce assortment and subscription-based recurring delivery, lacking the physical store footprint but with broader European reach.
• Fressnapf / Maxi Zoo: Pan-European specialty pet retailer with 2,000+ stores across multiple countries under Fressnapf and Maxi Zoo banners. Comparable to Pets at Home on integrated retail-plus-services model and own-brand strategy, but with continental rather than UK-only reach.

Broad incumbents

• CVS Group: One of the six large UK veterinary groups explicitly named in the CMA investigation alongside Pets at Home, operating companion animal practices, referral hospitals and laboratories. Directly comparable on the veterinary joint-venture business model that is Pets at Home's growth engine.
• IVC Evidensia: Pan-European veterinary care group operating thousands of practices across the UK and continental Europe. Competes with Pets at Home's Vets for Pets JV on veterinary services, though without the retail ecosystem that differentiates Pets at Home.
• PetSmart: Largest North American specialty pet retailer operating 1,600+ stores plus grooming, training and in-store veterinary clinics (Banfield). Comparable to Pets at Home on store-based retail with adjacent services, though materially larger scale and North American focus.
• Amazon: General online retailer with a substantial pet supplies category including own-brand Solimo and exclusive third-party brands. Represents the largest competitive threat to Pets at Home's online channel and subscription economics, with unmatched logistics scale.

Others

• Tesco: UK supermarket leader with a significant pet food and accessories range as part of its general merchandise and grocery offering. Provides indirect competition on price and convenience for staple pet products, particularly budget-tier food and litter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/petsathome
• Facebookfacebook.com/petsathomeuk
• LinkedInlinkedin.com/company/pets-at-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pets at Home