LALO

What LALO does

LALO is a premium tequila producer founded in 2017 by Eduardo "Lalo" González, a third-generation tequila maker, and David "R" Carballido, both from Jalisco, Mexico. The company exclusively produces additive-free blanco tequila made from only three ingredients: fully mature Blue Weber Agave from the Jalisco Highlands (Los Altos), a proprietary Champagne yeast strain, and deep well water drawn from the region's mineral-rich aquifer. Production takes place at a distillery in Arandas, Los Altos de Jalisco, using traditional methods including brick steam oven cooking ("hornos de mampostería") for 20-32 hours, slow fermentation with the proprietary yeast for 3-4 days, and double distillation in copper pots using a slow "destrozamiento" (shattering) process. The portfolio consists of two core SKUs: LALO Tequila Blanco (40% ABV, $49.99/750ml) and the limited-edition LALO High Proof Tequila 2025 Edition (50% ABV, $74.99), the brand's first distilled-to-proof release with no water added after distillation.

LALO's business model combines direct-to-consumer e-commerce through lalospirits.com (offering 15-25% subscription discounts), third-party on-demand delivery partnerships (Uber Eats, Gopuff), traditional retail distribution across all 50 US states, and a wholesale/B2B channel for bars, restaurants, and liquor stores. Merchandise (apparel, accessories) and lifestyle collaborations (e.g., the $70 Jalisco Rain candle with D.S. & DURGA) provide supplemental revenue. The primary customer base is premium tequila enthusiasts seeking transparent, additive-free blanco tequila, with secondary segments including gift buyers, home bartenders, and on-premise hospitality accounts. The brand emphasizes Mexican heritage storytelling through content marketing, event sponsorships (Tales of the Cocktail, Aspen Food & Wine), and earned media coverage in Forbes, Esquire, VinePair, and Wine Enthusiast.

In September 2025, LALO became a majority-owned subsidiary of Fifth Generation, Inc. (Tito's Handmade Vodka), marking Tito's first-ever acquisition. The corporate headquarters operates from Austin, Texas (2714 South Lamar Boulevard), co-located with Fifth Generation, while production remains in Jalisco, Mexico. The company is privately held and discloses no revenue figures publicly.

Name

LALO

Legal name

LALO Tequila

Website

https://lalospirits.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LALO is a premium tequila producer that exclusively makes additive-free blanco tequila from three ingredients—Highland Blue Weber Agave, proprietary Champagne yeast, and deep well water—sold via DTC e-commerce, nationwide retail, and wholesale to premium spirits consumers across all 50 US states.

Ownership category

akta.pro rank

Product category

Premium Spirits

NAICS

Distilleries (312140), Distilleries (31214), Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Premium tequila
• Blanco tequila
• Additive-free spirits
• Agave spirits
• Mexican tequila

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tequila Product Sales: LALO generates revenue through direct-to-consumer sales via lalospirits.com and third-party retail partnerships. Products include LALO Tequila Blanco at $49.99 (750ml), LALO High Proof at $74.99, and subscription options offering 15-25% discounts. The brand also sells merchandise including apparel and accessories.
2. Merchandise Sales: Supplemental revenue from branded merchandise including hats, t-shirts, hoodies, and collaborative products like the Jalisco Rain candle with D.S. & DURGA.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

LALO produces premium blanco tequila made exclusively from three ingredients — fully mature Blue Weber Agave from the Jalisco Highlands, Champagne yeast, and deep well water — with no additives, no aging, and no flavoring to mask quality. The brand sells LALO Tequila Blanco (40% ABV, 750ml from $49.99) and LALO High Proof Tequila 2025 Edition (50% ABV, limited edition) via direct-to-consumer e-commerce, third-party delivery partners (Uber Eats, Gopuff), retail distribution across all 50 US states, and wholesale to bars and restaurants, complemented by branded merchandise and a candle collaboration with D.S. & DURGA.

Product overview

LALO is a premium tequila brand producing blanco tequila exclusively. The core portfolio consists of LALO Tequila Blanco (40% ABV) and LALO High Proof Tequila 2025 Edition (50% ABV, limited release), both made with only three ingredients: fully mature Blue Weber Agave, Champagne yeast, and deep well water. The brand extends its offering with branded merchandise including apparel and accessories, plus the Jalisco Rain Candle collaboration with D.S. & DURGA. Tito's Handmade Vodka (Fifth Generation, Inc.) acquired a majority stake in LALO in September 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• LALO Tequila Blanco Premium blanco tequila for adult consumers seeking an additive-free, transparent tequila for sipping neat, in craft cocktails (margaritas, palomas, ranch water), or for gifting. Made from Highland agave using traditional brick oven cooking and double copper pot distillation.
• LALO High Proof Tequila 2025 Edition Limited edition high proof blanco tequila bottled at 50% ABV (100 proof), designed for tequila enthusiasts seeking the most untouched, unfiltered expression of LALO's distillation with bold roasted agave character and no post-distillation adjustment.
• LALO Merchandise (Apparel and Lifestyle) Branded merchandise and lifestyle apparel for tequila enthusiasts, complementing the core tequila portfolio with cocktail-themed t-shirts, hats, hoodies, and accessories.
• Jalisco Rain Candle by D.S. & DURGA Limited collaborative lifestyle candle capturing the brand's Jalisco heritage through fragrance notes inspired by tequila, agave, and Mexican terroir, sold as a standalone product priced at $70.
• Personalized Holiday Bottle Personalized holiday gifting variant of LALO Tequila Blanco with a custom recipient name on the label and festive gift bag packaging, designed for premium gifting during the holiday season.

Quantifiable outcome

• First batch of High Proof sold out online in one week
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• D.S. & DURGAminorStrategic or Co-development PartnerLALO collaborated with Brooklyn-based fragrance brand D.S. & DURGA to create the Jalisco Rain candle. The candle captures the essence of drinking tequila in the rain in Guadalajara, with top notes of blue agave and tierra mojada, heart notes of tequila blanco and pure early rose, and base note of Coa de Jima wood.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Casamigos: Founded by George Clooney and acquired by Diageo (2017), Casamigos is a premium tequila brand anchored on blanco/reposado/añejo expressions with strong celebrity-driven pull. Directly comparable to LALO on premium positioning, US distribution dominance, and blanco-led portfolio strategy; Casamigos is the dominant scale competitor LALO will jockey with on-shelf.
• 818 Tequila: Kendall Jenner's celebrity-backed premium tequila (blanco, reposado, añejo) acquired by Proximo Spirits in 2022. Comparable to LALO as a premium-adjacent, narrative-led tequila competing for the same millennial/Gen-X premium buyer, with comparable critical acclaim and a celebrity-versus-founder authenticity contrast that frames the duopoly.
• Don Julio: Diageo-owned Mexican heritage tequila brand with deep aged-lineup (Blanco, Reposado, Añejo 70, 1942). Comparable to LALO as a Highland Jalisco-produced premium tequila targeting sipping and craft-cocktail occasions; Don Julio represents the incumbent scale benchmark for the premium segment LALO is scaling into.
• Patrón Tequila: Bacardi-owned super-premium tequila with global distribution across blanco, reposado and añejo expressions. Comparable on Highland Jalisco agave sourcing and premium price ladder; Patrón represents the international distribution template LALO currently lacks and must eventually build to fully compete.
• Clase Azul: Mexican-owned ultra-premium tequila brand famous for hand-painted decanters and an aged-expression-heavy lineup. Comparable to LALO on Mexican heritage narrative and gifting/collectible occasion focus; relevant as the high-end flavor of premium tequila that frames consumer trade-up behavior.
• Tequila Ocho: Single-estate Highland Jalisco additive-free tequila (blanco, reposado, añejo) named alongside LALO in Yahoo Finance's 2026 growth list. Direct comparable on additive-free positioning, small-batch production, and traditional production methods — Tequila Ocho is the most process-equivalent competitor for consumer mindshare.
• Casa Dragones: Ultra-premium small-batch tequila produced in Jalisco; comparable on limited-edition strategy and gift/occasion positioning. Relevant as another Mexican-heritage, founder-led premium competitor pursuing similar consumer occasions and price points.
• Casa Noble Tequila: USDA-certified organic, additive-free premium tequila produced in Jalisco with a triple-distilled process. Comparable to LALO on additive-free and traditional-process positioning; Casa Noble is a like-size independent competing for the same clean-label tequila consumer.

Broad incumbents

• Jose Cuervo: World's largest tequila producer by volume and named alongside LALO in Yahoo Finance's 2026 growth list. Comparable on Jalisco tequila production but operates at massive scale across mainstream through Reserva de la Familia ultra-premium tiers — a broad incumbent setting the price-band and distribution context for LALO's growth.

Others

• Tito's Handmade Vodka: Fifth Generation, Inc.'s flagship American vodka and majority owner of LALO since September 2025. Comparable on craft American-spirits narrative, Texas/Austin headquarters, product-led DTC-plus-retail model and battle for national distribution — Tito's distribution muscle is the single biggest force shaping LALO's go-forward trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lalospirits
• Instagraminstagram.com/lalospirits
• LinkedInlinkedin.com/company/lalo-tequila

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LALO