Justto

What Justto does

Justto, operating commercially as ViaJusta, is a Brazilian legal-technology company headquartered in São José dos Campos, Brazil. Founded in 2011, the company has evolved from agreement negotiation automation software into a citizen-facing legal dispute resolution platform accessible at viajusta.com.br. The platform guides individual users through the resolution of consumer, telecommunications, and labor disputes by recommending the appropriate administrative channel — SAC, Procon, Defensoria, or an OAB-verified lawyer — and provides document management, checklists, and automatic reminders to track cases through to resolution. Per company-reported figures, 87% of cases handled through the platform are resolved without going to court.

The underlying technology is a web-based application with a chat interface that accepts input by voice or text in plain Portuguese, augmented by an "advanced description" mode for case elaboration. The company supplements the citizen flow with an open OAB-verified lawyer directory searchable by specialty and location, which doubles as a SEO-driven top-of-funnel acquisition channel and as the early scaffolding for a two-sided legal marketplace.

The business model positions the citizen experience as 100% free, classifying the platform as freemium; however, no monetization mechanic (paid tier, lawyer subscriptions, lead fees, B2B licensing, or advertising) is explicitly disclosed in available sources. The company has raised approximately $874,000 across six funding events led by KPTL (2018 seed, $864K), with prior participation by ACE Ventures and Bossa Invest, and later inclusion in the Google for Startups program (2021). Leadership remains founder-led, with Michelle Morcos as CEO and co-founder, Bruno Moreno as CTO, and Lilian Fonseca as Director of Customer Success.

Name

Justto

Legal name

ViaJusta

Website

https://justto.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Justto (operating as ViaJusta) is a Brazilian legal-tech platform that helps individual citizens resolve consumer, service, and labor disputes through guided administrative pathways (SAC, Procon, Defensoria) or OAB-verified lawyers, offered free to users.

Ownership category

akta.pro rank

Headquarters

HQ city

São José Dos Campos

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free citizen services: Core platform is offered 100% free to citizens seeking legal dispute resolution. Revenue generation mechanism not explicitly disclosed in available sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Justto operates ViaJusta, a free web-based agreement negotiation and legal dispute resolution platform serving Brazilian citizens. Users describe their issue via voice or text, and the platform's AI chatbot recommends the appropriate resolution pathway (SAC, Procon, Defensoria, or OAB-verified lawyer) and manages cases with documents, checklists, and automated reminders through resolution. The service is offered free to citizens, with an integrated OAB-verified lawyer directory connecting users to qualified legal professionals filtered by specialty and location.

Product overview

ViaJusta is a single-platform legal dispute resolution service that serves both citizens and lawyers. The core ViaJusta platform provides citizens with free legal consultation, case analysis with path recommendations (SAC, Procon, Defensoria, or OAB-verified lawyers), document management, checklists, and automatic reminders. A supplementary Lawyer Directory offers an open directory of verified attorneys organized by specialty and location. The platform reports that 87% of cases are resolved without going to court.

Differentiator

Problem solved

Functional benefit

Products and services

• ViaJusta ViaJusta is a web-based legal dispute resolution platform that helps Brazilian citizens analyze legal problems through plain-language voice or text input, receive recommendations for the appropriate resolution channel (SAC, Procon, Defensoria, or OAB-verified lawyer), manage documents and checklists, and track their case with automated reminders until resolution. The core service is offered free to citizens, complemented by an OAB-verified lawyer directory filterable by specialty and location.

Quantifiable outcome

• 87% of cases resolved without going to court
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• LegalZoom: US-based online legal services platform offering document preparation, attorney matching, and dispute guidance to consumers. Closest international analog to ViaJusta's citizen-facing legal guidance + directory model.
• Rocket Lawyer: Online legal services platform providing affordable legal documents, attorney access, and dispute support for individuals and small businesses. Comparable business model to ViaJusta's free-citizen, paid-professional marketplace approach.
• JusBrasil: Brazil's largest legal information and search portal, aggregating jurisprudence, legislation, lawyer directories, and content. Overlaps with ViaJusta on legal guidance and lawyer discovery for Brazilian consumers.
• Avvo: US legal directory and Q&A platform connecting consumers with attorneys and providing legal guidance content. Closely comparable consumer-facing legal guidance + lawyer marketplace model.
• JustAnswer: On-demand paid Q&A platform connecting consumers with verified professionals including lawyers. Directly comparable pay-for-expert-legal-help consumer model with monetization pathway relevant to ViaJusta's freemium structure.
• Próximo Advogado: Brazilian online lawyer marketplace connecting clients with attorneys by specialty and location. Directly competes with ViaJusta's OAB-verified lawyer directory as the lawyer-discovery layer.

Regional players

• Clicksign: Brazilian legal-tech providing electronic signature and contract automation for businesses. Adjacent rather than direct overlap with ViaJusta, but a notable Brazilian legal-tech peer with broader B2B monetization.

Broad incumbents

• Aurum (Thomson Reuters Brasil): Brazilian arm of Thomson Reuters offering legal research, practice management, and content tools to law firms. A broad incumbent whose capabilities overlap with parts of ViaJusta's lawyer and content offerings.
• Clio: Leading cloud-based legal practice management platform for law firms. Broad incumbent offering practice management that competes for the lawyer-attention side of ViaJusta's two-sided marketplace.

Emerging players

• Legalbot: Brazilian legal-tech startup offering automated legal document generation and guidance for consumers and SMBs. Emerging player with partial overlap to ViaJusta's document management and citizen guidance workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/soujustto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justto