Flamingo

What Flamingo does

Flamingo (火烈鸟网络(广州)股份有限公司) is a privately-held Chinese mobile internet company founded in 2011 and headquartered in Guangzhou, operating an integrated gaming business spanning distribution, publishing, and self-developed R&D. Its flagship product, 果盘游戏 (Guopan Games), is a mobile game distribution platform operating under a 'quality content + precise distribution + refined operations' model that has accumulated over 130 million registered users and serves more than 3,000 game developer and publisher partners. The company generates revenue through marketplace commissions on game distribution, publishing fees from exclusive and joint publishing arrangements (with 100+ titles published), and revenue from self-developed mobile games across SLG, card, and idle genres targeting global markets.

The company's technology foundation rests on its 赫炎大数据 (Heyan Big Data) subsidiary, which provides proprietary data intelligence services for the interactive entertainment industry and is certified as a Guangdong Provincial Engineering Technology Research Center for interactive entertainment big data intelligent applications. Beyond gaming, Flamingo has incubated 优胜科技 (Yousheng Technology), a vehicle-mounted intelligent brand, and operates 火烈鸟学堂 (Flamingo Academy), an internal talent development platform. The company holds a Value-Added Telecommunications Business Operating License and National High-Tech Enterprise certification.

Flamingo has raised approximately $12.5M across angel (2011), Series A (2013, IDG Capital), and Series B (2016, Chukong Technologies, GF Xinde, IDG Capital) rounds. Leadership is anchored by Founder/Chairman/CEO Ma Shuo (马朔) and Co-CEO/CTO Xu Zhentao (徐振滔), both recognized industry figures in Guangdong's tech ecosystem. The company has pursued strategic expansion through 2022 office relocation, ongoing R&D investment in proprietary titles, and a May 2023 strategic partnership with Migu Interactive Entertainment (a China Mobile subsidiary) focused on AI technology applications and broader cooperation across technology R&D, talent development, and business support.

Name

Flamingo

Legal name

火烈鸟网络(广州)股份有限公司

Website

https://flamingo-inc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Flamingo is a Guangzhou-based mobile internet company operating the 果盘游戏 (Guopan Games) distribution platform with 130M+ registered users and 3,000+ developer partners, complemented by game publishing, self-developed games, and a big data analytics subsidiary serving the interactive entertainment industry.

Ownership category

akta.pro rank

Product category

Mobile Game Distribution Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Mobile game distribution
• Game publishing services
• Mobile game development
• Game operation platform
• Gaming data analytics

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. 移动游戏分发 (Mobile Game Distribution): Flamingo operates 果盘游戏 as a professional mobile game distribution platform, generating revenue through game distribution commissions and referral fees from game developers and publishers.
2. 代理发行业务 (Game Publishing Services): The company publishes games through exclusive and joint publishing models using professional teams, channel resources, and refined services, earning publishing fees and revenue shares from successfully launched titles.
3. 游戏研发 (Game R&D / Self-developed Games): Flamingo develops its own games across SLG, card, and idle game genres, generating revenue from in-game purchases and microtransactions from global markets.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Flamingo operates Guopan Games (果盘游戏), a professional mobile game distribution platform serving game developers and publishers with a "quality content + precise distribution + refined operations" model, reaching over 130 million cumulative registered users. The company also offers exclusive and joint game publishing services that have launched 100+ titles, and self-developed mobile games across SLG, card, and idle genres distributed globally.

Product overview

Flamingo is a mobile internet company with a portfolio of interconnected products. Its core offerings include 果盘游戏 (Guopan Games), a leading mobile game distribution platform serving over 100 million users, complemented by game publishing (代理发行) and self-developed game R&D (游戏研发) businesses spanning SLG, card, and idle game genres. The company has expanded into big data services through 赫炎大数据 and smart automotive technology via 优胜科技. Flamingo also operates 火烈鸟学堂, an internal talent development platform.

Differentiator

Problem solved

Functional benefit

Brands

• 果盘游戏 (Guopan Games): 国内专业的移动游戏分发平台，以'精品化内容+精准化分发+精细化运营'的经营模式，服务于广大游戏研发商与发行商，累计覆盖用户过亿。
• 赫炎大数据 (Heyan Big Data)
• 优胜科技 (Yousheng Technology)

Products and services

• Guopan Games (果盘游戏) A professional mobile game distribution platform connecting game developers and publishers with end-user players in China, operating under a "quality content + precise distribution + refined operations" model with 130+ million cumulative registered users.
• Game Publishing Services (代理发行) Game publishing services for mobile game developers offering exclusive publishing and joint publishing models, leveraging professional publishing teams and channel resources, with 100+ titles successfully launched to date.
• Game R&D (游戏研发) Self-developed mobile game titles across SLG, card, and idle game genres, with multiple project teams producing games distributed to global markets and generating in-app purchase revenue.
• Heyan Big Data (赫炎大数据) Big data analytics brand offering data intelligence solutions for the interactive entertainment industry, including precise user targeting, game performance optimization, and operations decision support.
• Yousheng Technology (优胜科技) Incubated vehicle-mounted intelligent brand representing Flamingo's innovation-driven expansion into smart automotive technology and new internet formats.
• Flamingo Academy (火烈鸟学堂) Talent development and training platform offering structured learning programs for new employees, graduates, core employees, middle managers, and executives across general, professional, and management skill categories.

Quantifiable outcome

• 累计覆盖用户过亿，合作厂商超3千家
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 咪咕互娱 (Migu Interactive Entertainment)coreStrategic or Co-development Partner · 18 May 2023Migu Interactive Entertainment, a subsidiary of China Mobile, sent a delegation including Party Secretary Liu Guoxin and CTO Zhang Jian to visit Flamingo for exchange. The visit focused on party-building collaboration, social responsibility, and technology R&D innovation. Both parties discussed AI technology applications and potential deep cooperation in technology research, business support, talent development, and achievement transformation.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Perfect World (完美世界): Perfect World is a major Chinese gaming publisher with mobile, PC, and console operations, plus broader entertainment (film, TV). Comparable to Flamingo's publishing operations and overlapping genre focus, though broader in scope and larger in scale.
• NetEase Games: NetEase is one of China's largest gaming conglomerates, operating both self-developed games (e.g., Onmyoji, Marvel Rivals) and distribution channels. Comparable as a broad incumbent with similar mobile game development and publishing capabilities, though with international operations beyond Flamingo's China-only distribution platform.
• Tencent Games: Tencent operates the world's largest gaming portfolio (including WeGame distribution platform, WeChat mini-games) and is the dominant force in Chinese mobile gaming. Overlaps with Flamingo's distribution and publishing business but at vastly greater scale and with proprietary first-party content.

Direct peers

• 37Games (三七互娱): 37Games is a leading Chinese mobile game publisher and developer with strong distribution channels across SLG and card game genres — directly overlapping Flamingo's R&D and publishing focus areas. Comparable in scale and target genres.
• Lilith Games (莉莉丝游戏): Lilith Games is a leading Chinese mobile game developer and publisher known for titles like Rise of Kingdoms and AFK Arena. Comparable to Flamingo's self-developed games division, with similar global publishing ambitions across SLG and idle game categories.
• Chukong Technologies (触控科技): Chukong Technologies operates the Cocos game engine and previously operated mobile game distribution and publishing operations. Notable as a direct investor in Flamingo's 2016 Series B round, indicating close business overlap in Chinese mobile gaming platform services.
• iDreamSky Technology (创梦天地): iDreamSky is a major Chinese mobile game publisher and operator that has historically distributed international game titles (e.g., Subway Surfers, Temple Run) in China. Comparable to Flamingo's combined platform + publishing business, serving as a bridge between global developers and Chinese consumers.
• Yostar (悠星网络): Yostar is a Chinese-founded mobile game publisher specializing in bringing Japanese games (e.g., Azur Lane, Arknights) to global markets. Comparable to Flamingo's publishing arm with global market exposure, particularly relevant given Flamingo's self-developed games have global reach.
• miHoYo / HoYoverse (米哈游): miHoYo is a major Chinese mobile game developer behind Genshin Impact and Honkai series, with global publishing capabilities. Comparable as a peer Chinese mobile game developer/publisher, though significantly larger in scale and IP-driven.
• TapTap (X.D. Network): TapTap is China's leading mobile game distribution and discovery platform operated by X.D. Network (心动网络). Directly comparable to Flamingo's Guopan Games platform — both serve as B2B2C distribution bridges between game developers and Chinese mobile gamers, with similar community-driven discovery and download models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flamingo