Name

Lilith Games

Legal name

上海莉莉丝科技股份有限公司 (Shanghai Lilith Technology Co., Ltd.)

Website

https://lilith.sh

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lilith Games is a Shanghai-based mobile game developer and publisher operating a global freemium portfolio that includes AFK Journey, Rise of Kingdoms, AFK Arena, and Warpath, distributed worldwide through iOS and Google Play to consumer mobile gamers.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Indie Game Studios (MPAFAAAC)

Keywords

• Mobile game development
• Freemium in-app purchases
• Idle RPG games
• Strategy MMO games
• Puzzle adventure games

Headquarters

HQ city

Jiading

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. In-app Purchases (Freemium): Free-to-play mobile game model with in-app purchases for virtual goods, heroes, and premium content. AFK Journey generated estimated RMB 300 million ($42 million) in overseas revenue in its first month.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Lilith Games is a Shanghai-based mobile game developer and publisher that designs, develops, and publishes free-to-play mobile games across multiple genres including idle RPGs, strategy MMOs, modern warfare strategy, narrative puzzle adventures, and urban mythology RPGs. The company monetizes through a freemium model with in-app purchases for virtual goods, heroes, and premium content, distributing games globally via iOS App Store and Google Play.

Product overview

Lilith Games is a Shanghai-based mobile game developer and publisher offering a diversified portfolio of games spanning multiple genres. The portfolio includes idle RPGs (AFK Journey, AFK), strategy MMOs (Rise of Kingdoms), modern warfare strategy (Warpath), fantasy RPGs (Age of Champions), puzzle adventure games (ABI, Isoland 2, Mr. Pumpkin 2), urban mythology RPGs (XGame/Goddess Party), and detective mystery games (Mirror Tale). The company operates its own VIP membership platform and maintains presence across Chinese and global markets through games like AFK Journey, which has become their highest-grossing title. The portfolio ranges from core strategy games to narrative indie titles, demonstrating broad market coverage across casual and mid-core gaming segments.

Differentiator

Problem solved

Functional benefit

Brands

• AFK Journey (剑与远征：启程): Idle RPG with real-time combat, 3D graphics, and open-world exploration features
• 万神派对 (Xgame / Goddess Party)
• Warpath (战火勋章)
• AFK Arena (剑与远征)
• Rise of Kingdoms (万国觉醒)
• ABI (艾彼)
• AOC (剑与家园)
• Samo (万龙觉醒)
• 小冰冰传奇 (Soul Hunters)
• Gu Jing Ji (古镜记)
• Isoland 2 (迷失岛2)
• Mr. Pumpkin 2 (南瓜先生2)

Products and services

• AFK Journey (剑与远征：启程) Fantasy RPG mobile game featuring real-time combat, 3D graphics, and open-world exploration with all heroes available for free. Became Lilith Games' highest-grossing title with RMB 300 million overseas revenue in first month.
• Call of Dragons (万龙觉醒 / Samo) Real-time strategy game designed for satisfying gameplay experience with immediate strategic combat mechanics.
• XGame / Goddess Party (众神派对) Electronic music fantasy-style urban mythology RPG featuring stylized character battles and urban fantasy aesthetics.
• Warpath (战火勋章) Modern warfare strategy game allowing players to command and control contemporary military operations.
• AFK Arena (剑与远征) Idle RPG with casual progression and placement upgrade mechanics, allowing players to progress without constant active engagement.
• Rise of Kingdoms (万国觉醒) Strategy MMO featuring large-scale army combat with thousands of players engaging in real-time battles across historical civilizations.
• ABI (艾彼) Fantasy puzzle adventure indie game featuring narrative-driven gameplay with emotional storytelling elements.
• Age of Champions / AOC (剑与家园) Strategy game showcasing Chinese players' capabilities globally, featuring turn-based tactical combat.
• Mirror Tale (古镜记) Detective mystery game based on Chinese folklore, featuring investigation of legendary unsolved cases in Jiangnan region settings.
• Isoland 2 (迷失岛2) Point-and-click puzzle adventure game designed for mystery and puzzle enthusiasts.
• Mr. Pumpkin 2 (南瓜先生2) Narrative puzzle game set in the Kowloon Walled City environment, featuring atmospheric storytelling.
• Soul Hunters (小冰冰传奇) First-generation mobile action card game in China, featuring collectible hero characters and action combat mechanics.

Quantifiable outcome

• AFK Journey generated approximately RMB 300 million ($42 million) in overseas revenue in its first month, surpassing Rise of Kingdoms to become Lilith Games' highest-grossing title

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• miHoYo / HoYoverse: Shanghai-based game developer behind Genshin Impact and Honkai: Star Rail. Closest comparable peer — Chinese mobile-first developer with global hit franchises, idle/gacha monetization, and similar operational scale and headcount to Lilith Games.
• Funplus: Chinese mobile game developer known for strategy hits like King of Avalon and State of Survival. Highly comparable in target market (global mobile strategy/4X), F2P monetization model, and overseas-first distribution approach similar to Lilith's AFK Journey playbook.
• IGG: Hong Kong-listed Chinese mobile game publisher best known for Lords Mobile and other strategy titles. Closely comparable in mobile strategy focus, Asian headquarters, global F2P distribution, and similar headcount scale to Lilith Games.
• Scopely: Mobile game developer and publisher behind Stumble Guys and Monopoly Go, owned by Savvy Games Group. Comparable in mobile-first F2P free hero accessibility mechanics, idle/casual gameplay design, and global distribution through App Store/Google Play.
• Plarium: Mobile strategy and idle RPG developer behind Raid: Shadow Legends, owned by Aristocrat Leisure. Highly comparable to Lilith's idle RPG and strategy portfolio (AFK Journey, Rise of Kingdoms) — direct head-to-head competitor in the idle RPG genre.
• Playrix: Mobile casual/strategy developer behind Homescapes, Gardenscapes, and Township. Comparable in mobile F2P depth, large player base, and live-ops content cadence; one of the largest Western mobile game developers by revenue with similar portfolio-breadth strategy.

Broad incumbents

• NetEase Games: One of China's largest game developers and publishers, operating mobile (Knives Out, Onmyoji), PC, and console titles globally. Directly comparable in mobile F2P strategy and idle RPG mechanics, but at significantly larger scale across many more genres and titles.
• Tencent Games: World's largest game publisher, owning Riot Games, Supercell, and stakes in Activision Blizzard, Epic Games, and many others. Overlaps with Lilith in mobile strategy, RPG, and idle genres but operates at vastly larger scale across dozens of studios and IP.
• Supercell: Finnish mobile game developer behind Clash of Clans, Clash Royale, and Brawl Stars; majority-owned by Tencent. Comparable in mobile strategy focus and live-ops monetization depth, though Supercell operates a smaller, more curated portfolio at premium quality.
• King (Activision Blizzard): Mobile gaming giant behind Candy Crush and other casual hits, part of Activision Blizzard (now Microsoft). Comparable in mobile F2P scale and live-ops operations, though focused on casual rather than mid-core/strategy/RPG like Lilith's portfolio.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gameslilith
• LinkedInlinkedin.com/company/lilith-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lilith Games