United Way of Broward County

What United Way of Broward County does

United Way of Broward County is a 501(c)(3) nonprofit charitable organization founded in 1939 and headquartered at 1300 S Andrews Ave in Fort Lauderdale, Florida. It operates as the local autonomous chapter within the broader United Way federation, governed by a community board and led by President & CEO Kathleen Cannon. The organization delivers a multi-pillar programmatic portfolio spanning four areas — Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency — encompassing more than 130 programs and 11 in-house initiatives that reach ALICE households, veterans and military families, youth, individuals facing behavioral health challenges, and seniors across Broward County.

Core service infrastructure includes the 211 Broward crisis hotline (24/7 multilingual access via phone, text, chat, email, and mobile app backed by real-time data dashboards), the MISSION UNITED veteran services program, ReadingPals literacy mentorship, two Community Partnership School sites, the Coalition on Behavioral Health & Drug Prevention (35+ years), CIT law enforcement training (3,500+ officers across 28 agencies since 2000), and the Center for Working Families. Technology assets are primarily third-party donation/event platforms (ePledge via Andar Software) and the 211 data system rather than proprietary products.

The revenue model is diversified across individual donations ($25-$2,500+ impact-tiered gifts with monthly/quarterly/yearly recurring options), hundreds of workplace campaigns via Campaign Central payroll deduction, signature event fundraising (ALL IN Casino Night, GLOW TOGETHER, Backpack Broward, the 11th Annual South Florida Behavioral Health Conference), Women United affinity memberships ($1,000/year), government grants and foundation awards (e.g., $200,000 from TD Charitable Foundation in April 2025), strategic partnerships (FamilyWize prescription card, Consolidated Credit Financial Education Center, Circle House Coffee co-branded products), and a growing community housing real estate portfolio. The organization states 87 cents of every dollar donated directly supports programs.

Name

United Way of Broward County

Legal name

United Way of Broward County

Website

https://unitedwaybroward.org

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

United Way of Broward County is a nonprofit community impact organization operating 130+ programs across health, youth, financial security, and resiliency pillars, serving ALICE households, veterans, youth, and seniors in Broward County, FL, funded via workplace campaigns, donations, grants, and events.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Individual and Family Services (6241), Community Housing Services (62422), Child and Youth Services (624110), Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Family Resource Centers & Wraparound Support Services (EDACALAH), Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Community social services
• Workplace giving campaigns
• Crisis hotline referral
• Veteran support services
• Youth literacy programs

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Individual Donations: Individual donors contribute via the ePledge portal with one-time or recurring gift options (monthly, quarterly, yearly billing). Donation tiers range from $25 to $2,500+ for specific program impacts. The organization states 87 cents of every dollar donated directly supports programs.
2. Workplace Campaigns: Hundreds of local businesses — from companies with fewer than 50 employees to large corporations — conduct annual workplace campaigns through Campaign Central, deducting from payroll.
3. Event Fundraising: Revenue generated through event attendance fees, sponsorships, and donations tied to signature events such as ALL IN Casino Night, GLOW TOGETHER Women United Pamper Party, and Backpack Broward.
4. Real Estate Holdings: United Way Broward purchases and holds real estate assets (e.g., multifamily properties) to support community housing goals, funded through real estate transactions.
5. Government Grants and Foundation Funding: Funding from government grants (including government contracts referenced for TANF program administration advocacy) and private foundations to support specific program initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

United Way of Broward County is a nonprofit 501(c)(3) organization that mobilizes community resources to deliver direct social services and fund partner agencies across four pillars: Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency. It operates 11 in-house programs and funds 130+ programs serving Broward County residents, including a 24/7 211 crisis hotline, veteran services (MISSION UNITED), literacy mentoring (ReadingPals), food assistance (Project Lifeline), behavioral health training, and Community Partnership Schools.

Product overview

United Way of Broward County is a nonprofit community services organization operating a multi-pillar program portfolio rather than a unified technology product. The organization operates four primary programmatic pillars (Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency) encompassing over 130 programs and 11 in-house initiatives. Core programs include ReadingPals (literacy mentorship), MISSION UNITED (veteran services), Project Lifeline (food assistance), Community Partnership Schools, and the 211/Crisis Hotline. Additional initiatives cover behavioral health (Coalition on Behavioral Health & Drug Prevention, CIT Training), youth development (Broward Youth Coalition, Choose Peace/Stop Violence, Project EmPOWER), financial empowerment (Center for Working Families, VITA Tax Program, United for Housing), and senior services (United for Seniors). The organization also operates affinity groups (Women United, NextGen United), an annual Behavioral Health Conference, and a Prevention Resource Center. While the organization provides an ePledge donation portal and event registration systems, these are third-party platforms (Andar Software) rather than proprietary products.

Differentiator

Problem solved

Functional benefit

Products and services

• ReadingPals Early literacy mentorship program providing weekly one-on-one mentors to pre-K through third-grade students in Broward County to boost reading proficiency and foster a love of learning. Has served over 2,700 students and distributed 100,000 books, with a 116% increase in reading among mentored elementary students.
• MISSION UNITED Comprehensive veteran services program serving Veterans, active-duty service members, and their families in Broward County. Connects clients to housing, employment, education, legal services, healthcare, mental health support, and benefits navigation resources through case management.
• Project Lifeline Food assistance program ensuring Broward County residents have access to nutritious food and essential groceries during times of need. Operates through a network of nonprofit partners and community agencies including Feeding South Florida, ChildNet, Goodman Jewish Family Services, and Boca Helping Hands to provide emergency food distribution.
• Community Partnership Schools Educational model integrating academics, healthcare, social services, and community engagement at two Broward school sites: Gulfstream Academy of Hallandale Beach K-8 and Hallandale Magnet High School. Generates a $9.90 return for every $1 invested (Children's Aid Society 2013 study).
• Coalition on Behavioral Health & Drug Prevention Broad-based coalition operating for over 35 years, empowering people to live healthy and drug-free through substance use prevention, mental health and suicide prevention, and partnerships with government agencies, law enforcement, and healthcare organizations. Reaches nearly 70,000 clients annually with a 52% year-over-year increase.
• 211 Broward Crisis Hotline 24/7 multilingual helpline (dial 211, text 898211, online chat, email, mobile app) connecting Broward residents to crisis support, basic-needs referrals, health services, disaster response, and childcare resources. Available in English, Spanish, and professional interpreter lines for over 180 languages, with real-time data dashboards for resource allocation.
• Center for Working Families Integrated economic mobility program providing financial coaching, employment and career services, income supports, benefits access, and asset-building opportunities to help ALICE households increase earnings and improve credit. 93% of adult education respondents increased self-sufficiency; 94% increased income self-sufficiency.
• United for Housing Housing stability program connecting individuals and families facing housing instability to navigation services, financial assistance, supportive resources, and homelessness prevention programs. Includes United Way Broward's direct investment in real estate (e.g., $2.9 million multifamily property purchase at 2314 Polk Street, Hollywood, FL in 2026).
• VITA Program (Broward Tax Pro) Free tax preparation and educational service for individuals and families with annual household income of $75,000 or less, offered in multiple languages (English, Spanish, Haitian Creole, Portuguese) with ASL interpreter services at the Center for Independent Living of Broward.
• Crisis Intervention Team (CIT) Training 40-hour training program for law enforcement on handling mental health crises and substance use, with over 3,500 officers from 28 separate agencies trained since 2000.
• Bridges to Better Care Healthcare professional training program recruiting and training staff from health organizations to provide services to disadvantaged patients and families, having trained 1,000 healthcare professionals across South Florida since 2022.
• United for Seniors Online social community platform supporting Broward residents aged 60 and older with resources, discussions, interest-based groups, virtual events, and practical advice on health, wellness, and aging.
• Prescription Savings Card Program Free prescription discount program offered in partnership with FamilyWize with no age, income, or usage limits. Card is accepted at nearly 700 local pharmacies in Broward County with average savings of 45% on prescriptions.
• Annual South Florida Behavioral Health Conference Annual signature conference bringing together over 500 mental health professionals, educators, community leaders, and policymakers for a full day of strategies, insights, and connections on behavioral health issues. Co-hosted with the Broward Behavioral Health Coalition.
• Prevention Resource Center Centralized information hub providing prevention education materials, toolkits, Broward Briefings (one-page data-for-action abstracts), evaluation and research, action plans, guides, and drug trends indicators for substance use prevention.
• Broward Youth Coalition (BYC) Youth leadership group working to become advocates for substance use prevention and mental health promotion, reaching over 20,000 middle and high school students since its inception through peer-led advocacy and campaigns.
• Choose Peace/Stop Violence County-wide collaborative promoting anti-bullying efforts, social justice, and violence prevention through peer-led 'Agents of Change' clubs with over 500 student members. Participating schools saw a 48% decrease in violence and fights.
• Project EmPOWER Program building positive relationships between young people ages 10-17 and law enforcement through service-learning and STEAM-based activities, involving over 1,800 youth and 800 officers annually.
• Born Learning Trails Interactive learning environments installed in Broward public spaces featuring 10 activity signs promoting literacy, problem-solving skills, and social development for young children and families.
• NextGen United Emerging leaders network for young professionals passionate about giving back, growing networks, and creating positive change across Broward County through social events and community engagement activities.

Quantifiable outcome

• 116% increase in reading proficiency among elementary students with a ReadingPals mentor
• +7 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

26 partnerships are on record, tiered core and minor.

• Consolidated CreditcoreStrategic or Co-development Partner · 9 April 2026Consolidated Credit hosts Financial Literacy Month Breakfasts and operates the Financial Education Center in partnership with United Way Broward. Services include free financial wellness, free financial counseling, and a debt management program. United Way Broward refers individuals to Consolidated Credit's services and the two collaborate on the Barry Rothman Financial Education Scholarship for Broward County high school seniors.
• University of MiamiminorStrategic or Co-development Partner · 9 April 2026University of Miami partners with Consolidated Credit and United Way Broward as part of financial education initiatives, bringing academic resources and research to financial literacy programming.
• SCORE BrowardminorStrategic or Co-development Partner · 9 April 2026SCORE Broward partners with Consolidated Credit and United Way Broward on workshops helping small business owners transition from personal to business credit, supporting entrepreneurial economic development in the community.
• 7 CrownscoreStrategic or Co-development Partner · 16 March 20267 Crowns, a South Florida real estate investment firm, sold a renovated 13-unit multifamily property at 2314 Polk Street, Hollywood, FL to United Way of Broward County for $2.9 million. This was the second sale between the two within one year, following a prior sale at 2206 Adams Street. The transaction directly supports United Way's community housing strategy.
• Feeding South FloridacoreStrategic or Co-development Partner · 30 October 2025Feeding South Florida is a key partner providing food assistance during government shutdowns that suspended SNAP and WIC programs. The organization is part of United Way Broward's emergency food distribution network alongside Project Lifeline.
• ChildNetcoreStrategic or Co-development Partner · 30 October 2025ChildNet is a community partner actively providing food and support to families during government shutdowns that suspended SNAP and WIC programs in Broward County.
• Goodman Jewish Family ServicesminorStrategic or Co-development Partner · 30 October 2025Goodman Jewish Family Services is a Broward County partner providing food and support services to those affected by government shutdowns impacting SNAP and WIC programs.
• Boca Helping HandsminorStrategic or Co-development Partner · 30 October 2025Boca Helping Hands is a partner organization providing food assistance during government shutdowns in the Broward and Palm Beach county area.
• Circle House CoffeecoreGTM or Marketing Partner · 29 August 2025Circle House Coffee, founded by former NFL linebacker Stephen Tulloch, partnered with United Way Broward on a limited-time Fall drink collaboration. 20% of proceeds from the United Way Broward Toasted Marshmallow Cold Brew (available August 18 – November 15, 2025) directly benefited United Way Broward's 130 programs. In September 2025, the partnership expanded to include limited-edition coffee beans featuring Charles Fazzino artwork, with 50% of proceeds from each bag benefiting the organization.
• Memorial Healthcare SystemcoreStrategic or Co-development PartnerMemorial Healthcare System is a core partner of United Way Broward. Tammy Tucker, Psy.D., VP of Behavioral Health Services, serves on the Coalition on Behavioral Health & Drug Prevention board. Memorial is a partner in the Gulfstream Academy Community Partnership School.
• FamilyWizecoreGTM or Marketing PartnerUnited Way Broward partners with FamilyWize to offer a free prescription discount card program available to everyone — no age, income, or usage limits. Nearly 700 local pharmacies accept the card, with average savings of 45% on prescriptions. United Way distributes the discount card as a community health benefit.
• Broward County Public SchoolscoreStrategic or Co-development PartnerBroward County Public Schools is a core partner in the Gulfstream Academy Community Partnership School (CPS) and Hallandale Magnet High School CPS, integrating academics, health, social services, and family support programs into school sites.
• Broward CollegecoreStrategic or Co-development PartnerBroward College is one of five core partners of the Gulfstream Academy Community Partnership School, contributing to educational programming, adult education, and career readiness services.
• Hispanic Unity of FloridacoreStrategic or Co-development PartnerHispanic Unity of Florida is a core partner in the Gulfstream Academy Community Partnership School, providing immigration services, workforce development, and family support within the school community.
• Early Learning Coalition of BrowardcoreStrategic or Co-development PartnerEarly Learning Coalition of Broward is a core partner of the Gulfstream Academy Community Partnership School, contributing early childhood education and learning readiness programming.
• Gulfstream Early Learning CentercoreStrategic or Co-development PartnerGulfstream Early Learning Center is integrated into the Gulfstream Academy of Hallandale Beach K-8 as part of the Community Partnership School model, providing early childhood education alongside the K-8 program.
• Broward Behavioral Health CoalitioncoreStrategic or Co-development PartnerBroward Behavioral Health Coalition is the presenting co-host of the annual South Florida Behavioral Health Conference alongside United Way Broward's Coalition on Behavioral Health & Drug Prevention. The conference brings together 500+ mental health professionals annually.
• Florida Department of Children & FamiliescoreStrategic or Co-development PartnerFlorida Department of Children & Families is a collaborative partner on the annual South Florida Behavioral Health Conference and broader behavioral health initiatives addressing substance use prevention and mental health in Broward County.
• Nova Southeastern UniversitycoreStrategic or Co-development PartnerNova Southeastern University (NSU) collaborates on Broward Briefings (one-page data-for-action abstracts) with United Way Broward's Commission on Behavioral Health & Drug Prevention. Dr. Stefanie LaManna from NSU is represented in the Women United cabinet.
• Broward Tax ProcoreGTM or Marketing PartnerBroward Tax Pro partners with United Way to provide free tax preparation services (VITA program) for individuals and families with household income of $75,000 or less. Services are available in multiple languages including English, Spanish, Haitian Creole, and Portuguese, with ASL interpreter services at the Center for Independent Living of Broward.
• Farm SharecoreStrategic or Co-development PartnerFarm Share partners with United Way Broward to host volunteer food packing events. In 2026, Farm Share and United Way distributed food to former Spirit Airlines employees and their families, with volunteers packing more than 400 bags.
• AFL-CIO Community ServicesminorStrategic or Co-development PartnerThrough a partnership with AFL-CIO Community Services, United Way Broward conducts workplace campaigns that engage organized labor across the community, combining resources from both labor and management for community impact.
• Greater Fort Lauderdale AlliancecoreStrategic or Co-development PartnerBob Swindell, President/CEO of Greater Fort Lauderdale Alliance, serves as Vice-Chair of United Way Broward's Board of Directors, representing the region's economic development organization.
• Partnership to End AddictionminorStrategic or Co-development PartnerLinda Richter, PhD, Senior Vice President of Prevention Research and Policy at Partnership to End Addiction, is a featured presenter at the annual South Florida Behavioral Health Conference.
• Columbia University / Columbia Lighthouse ProjectminorStrategic or Co-development PartnerAdam Lesser, LCSW, Assistant Professor at Columbia University and Deputy Director of the Columbia Lighthouse Project, is a featured presenter at the annual South Florida Behavioral Health Conference on suicide prevention.
• Florida Association of Managing Entities (FAME)minorStrategic or Co-development PartnerNatalie Kelly, CEO of Florida Association of Managing Entities, is a featured presenter at the annual South Florida Behavioral Health Conference, providing statewide perspective on behavioral health funding and services.

Scale indicators22 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Way of Miami-Dade: Local United Way affiliate serving neighboring Miami-Dade County, operating a similar multi-pillar community services model (education, financial stability, health) with comparable workplace campaign, 211 hotline, and volunteer infrastructure.
• United Way of Palm Beach County: Local United Way affiliate serving adjacent Palm Beach County with a directly analogous four-pillar service model, ALICE-focused programs, and workplace giving campaign infrastructure targeting the same South Florida donor pool.
• United Way of Central Florida: Multi-county United Way affiliate operating across Orange, Osceola, and Seminola counties with the same federation branding, donor campaign structure, and community impact pillar approach as United Way Broward.
• Community Foundation of Broward: Local Broward County grantmaking foundation competing for the same donor, corporate, and foundation capital, while also partnering on community programs serving overlapping populations (youth, housing, behavioral health).
• Feeding South Florida: Regional food bank partner and competing Broward/South Florida nonprofit for hunger-relief donor dollars and government food assistance contracts; functions as both a United Way Broward funded partner and a peer in the broader community.
• Boys & Girls Clubs of Broward County: Local youth-development nonprofit in Broward County that competes for the same youth-focused philanthropic dollars and corporate volunteers, while addressing overlapping outcomes around youth opportunity and behavioral health.
• Salvation Army of Broward County: Faith-based Broward social services nonprofit operating overlapping programs in emergency food, housing, and disaster response — directly comparable scope to United Way Broward's Project Lifeline and Community Resiliency pillars.

Broad incumbents

• United Way Worldwide: The national federation umbrella organization for all local United Way affiliates including Broward; sets brand standards, federation dues, and shared infrastructure that United Way Broward operates within.
• American Red Cross — South Florida Region: Large national social services and disaster response organization with a comparable Broward/South Florida footprint, overlapping in disaster response, volunteer mobilization, and basic-needs referral services.

Regional players

• Miami Foundation: Regional community foundation serving the broader South Florida market (including Broward) with comparable grantmaking, scholarship, and donor-advised fund offerings that overlap with Broward's donor and corporate partner base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unitedwaybc
• Xx.com/UnitedWayBC
• LinkedInlinkedin.com/company/united-way-of-broward-county

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about United Way of Broward County