FamilyWize

Name

FamilyWize

Legal name

SingleCare Services, LLC

Website

https://familywize.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Prescription Discount Programs

NAICS

Pharmacies and Drug Retailers (456110), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)

akta.pro secondary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

Keywords

• Prescription discount card
• Drug coupons
• Pharmacy discounts
• Rx savings program
• Medication discount cards

Headquarters

HQ city

Bethlehem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Pharmacy transaction economics: FamilyWize negotiates discounted pricing with a nationwide pharmacy benefits provider to bring discounted prices to consumers. The card is presented with each prescription at a participating pharmacy; revenue is derived from the spread/transaction economics with pharmacy and PBM partners (the consumer pays at the pharmacy counter, and FamilyWize retains a share of the transaction value).
2. Advertising and data monetization: FamilyWize shares Non-Personally Identifiable Information (aggregated user statistics, log data, online activity) with third parties including Rakuten Advertising for industry analysis, demographic profiling, targeted advertising, and other commercial purposes. Rakuten Advertising collects IP addresses, digital identifiers, browsing and app usage data for personalization of offers/ads and analytics.
3. Data monetization to advertising partners: Behavioral advertising uses web/mobile browsing behavior to determine ad targeting; Non-PII may be shared for industry analysis, demographic profiling, and targeted advertising about other products or services.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

FamilyWize provides a free, pre-activated, reusable prescription discount card and on-demand drug coupons covering 50,000+ FDA-approved brand and generic medications, usable at a nationwide network of participating pharmacies (CVS, Walmart, Kroger, Walgreens, and others) for savings of up to 80% off listed drug prices. The service is operated by SingleCare Services, LLC, leveraging a nationwide pharmacy benefits provider to negotiate discounts applied at the pharmacy counter at the point of sale. No signup, no fee, no expiration; not insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• FamilyWize Prescription Discount Card

Quantifiable outcome

• Over $1,000,000,000 in cumulative savings delivered to cardholders
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• SingleCare Services, LLCflagshipStrategic or Co-development PartnerFamilyWize is operated by SingleCare Services, LLC, which provides the FamilyWize Service and Site. SingleCare Services, LLC is the contracting party in the Terms and Conditions and operates Towers Administrators LLC d/b/a SingleCare Administrators as an affiliate for prescription drug discount program administration.
• Towers Administrators LLC (d/b/a SingleCare Administrators)coreStrategic or Co-development PartnerAffiliate of SingleCare Services, LLC that administers the FamilyWize prescription drug discount program and handles operational/programmatic aspects of card issuance and pharmacy network participation.
• RxSensecoreStrategic or Co-development PartnerRxSense is the parent/corporate group referenced in the FamilyWize legal department email ([email protected]) and Notices section, providing corporate/legal back-office and likely the underlying pharmacy benefits infrastructure leveraged by SingleCare/FamilyWize.
• Rakuten AdvertisingcoreGTM or Marketing PartnerBehavioral advertising and data partner. Rakuten Advertising collects personal information (IP addresses, digital identifiers, browsing/app usage) when users interact with FamilyWize's digital property, for purposes including personalization of offers/ads, analytics, and other commercial purposes. Users may opt out via Rakuten's Services Privacy Policy and Rights Request Form.
• CVS PharmacycoreChannel Partner/ Reseller/ DistributorCVS Pharmacy is one of four named participating pharmacy chain partners prominently displayed across FamilyWize drug coupon pages. Discounts are applied at point of sale when the FamilyWize card is presented at CVS.
• Walmart PharmacycoreChannel Partner/ Reseller/ DistributorWalmart Pharmacy is one of four named participating pharmacy chain partners displayed across FamilyWize drug coupon pages. Discounts are applied at point of sale when the FamilyWize card is presented at Walmart.
• Kroger PharmacycoreChannel Partner/ Reseller/ DistributorKroger Pharmacy is one of four named participating pharmacy chain partners displayed across FamilyWize drug coupon pages. Discounts are applied at point of sale when the FamilyWize card is presented at Kroger.
• WalgreenscoreChannel Partner/ Reseller/ DistributorWalgreens is one of four named participating pharmacy chain partners displayed across FamilyWize drug coupon pages. Discounts are applied at point of sale when the FamilyWize card is presented at Walgreens.
• Nationwide pharmacy benefits provider (unnamed)flagshipStrategic or Co-development PartnerFamilyWize states it leverages 'the power of our nationwide pharmacy benefits provider' to deliver competitive discounts across participating pharmacies. The provider is not named publicly but is central to the discount pricing model.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• WebMDRx: WebMD's prescription discount card and drug information service. Comparable free card, drug search, and participating-pharmacy model, leveraging WebMD's health-information audience for top-of-funnel traffic.
• Inside Rx: Prescription savings program jointly developed by Express Scripts and several major pharmacy chains, offering discounted pricing on generics and brand drugs. Comparable discount-card value proposition, with a PBM-led go-to-market that competes for the same pharmacy point-of-sale economics.

Direct peers

• SingleCare: Operated by the same parent (SingleCare Services, LLC / RxSense) and offers essentially the same prescription discount card model. Functions as an internal competing sub-brand with overlapping pharmacy network and pricing engine.
• RxSaver: Free Rx discount card and drug coupon platform accepted at major US pharmacies. Directly comparable product, business model, and target consumer (uninsured/underinsured), and competes for the same pharmacy point-of-sale discount economics.
• Blink Health: Online pharmacy and prescription discount platform that offers discounted generic drug pricing with home delivery or pharmacy pickup. Comparable value proposition of negotiated Rx pricing, though with a stronger e-commerce/own-pharmacy tilt.
• Optum Perks (formerly ScriptSave WellRx): UnitedHealth Group-affiliated free Rx discount card accepted at major US pharmacies. Directly comparable product offered by a large incumbent, often preferred by users tied to UnitedHealthcare plans or seeking an insurer-backed alternative.
• NeedyMeds: Nonprofit that aggregates prescription assistance programs, drug discount cards, and patient assistance resources. Comparable consumer-facing affordability mission, though focused more on PAP/assistance navigation than direct PBM-spread economics.
• GoodRx: The largest US prescription discount card and coupon platform, with a similar free card, drug search engine, and participating-pharmacy network. Direct head-to-head competitor for uninsured and underinsured consumers filling prescriptions at major chain pharmacies.

Broad incumbents

• Amazon Pharmacy: Amazon's full-service online pharmacy with Prime Rx savings and RxPass subscription. Overlaps with FamilyWize on discounted prescription fulfillment but adds delivery, insurance billing, and a broader Prime ecosystem.
• Mark Cuban Cost Plus Drugs: Mail-order pharmacy selling generic drugs at transparent cost-plus pricing, competing on out-of-pocket drug affordability. Targets the same cost-sensitive uninsured/underinsured segment but with a vertically integrated, transparent-pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/familywize
• Facebookfacebook.com/FamilyWize

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FamilyWize