Our Minds Matter
Our Minds Matter is a 501(c)(3) nonprofit that delivers peer-to-peer mental health programming for middle and high school students through school-based clubs, district partnerships, and a digital Club Portal, operating primarily in the DC metro area with expansion into Omaha.
- Company typePrivate
- Founded2012
- HeadquartersVienna, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Our Minds Matter does
Our Minds Matter (OMM) is a 501(c)(3) nonprofit founded in 2012 that delivers peer-to-peer mental health programming for adolescents in grades 6–12, anchored in the Washington, DC metropolitan area (DMV) with a new foothold in Omaha via The Kim Foundation partnership announced February 2026. Its core product is the OMM Club Program, a school-based club model in which trained adult sponsors (psychologists, social workers, counselors, or Mental Health First Aid-trained teachers) and 2–3 student leaders run recurring meetings; clubs must apply and be renewed annually. The technology layer is a Club Portal providing 175+ activities, curriculum, club-management tools, and sign-in/survey forms on a one-year license. The offering is extended through school-wide signature campaigns (Because You Matter, We Belong Week), specialized tracks such as Athletes' Minds Matter, inclusive guides for Black, LGBTQ+, immigrant, and neurodivergent youth, Teen Mental Health First Aid training, and a Teen Advisory Council that drives product and messaging decisions.
The organization operates with 1–10 employees and reported FY25 (July 2024–June 30, 2025) revenue of $2,019,303. Its revenue model is grant-driven: institutional and foundation grants (J. Willard and Alice S. Marriott Foundation $100,000+, County of Fairfax Virginia $100,000+, Born This Way Foundation $50,000, Imagine Learning Foundation $50,000–$99,999, District of Columbia $20,000–$49,000, plus the 2024 Morgan Stanley $100,000 Innovation Award), individual donations including the 'Mental Health GEMs' monthly recurring program, and program fees that are waived for the four anchored DMV school districts due to funder support. Go-to-market is a community-led, district-anchored model: OMM holds formal district partnerships with Fairfax County Public Schools, Montgomery County Public Schools, DC Public Schools, and DC Public Charter Schools, reaching 156 clubs, 3,710 directly participating teens (a 30% YoY increase), 279 teen leaders, and 87,000+ teens through school-wide campaigns in 2024–25.
OMM distinguishes itself through evidence-based programming measured across four protective factors (social connectedness, self-care/healthy habits, help-seeking, and prosocial skills), an IRB-approved research partnership with the University of Missouri's Dr. Jordan Booker, and recognized outcomes including 85% of participants reporting social connectedness, 85% confidence in supporting peers, and 9 of 10 teens reporting a positive mental health impact. It holds the 2025 Gold-Level Bell Seal for Workplace Mental Health, the 2024 Morgan Stanley Innovation Award, the 2024 APA Foundation Award for Advancing Minority Mental Health, and its founder Lauren Anderson was named Washingtonian of the Year in 2022.
Our Minds Matter firmographics
Firmographics- Name
- Our Minds Matter
- Legal name
- Our Minds Matter
- Website
- https://ourmindsmatter.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Our Minds Matter is a 501(c)(3) nonprofit that delivers peer-to-peer mental health programming for middle and high school students through school-based clubs, district partnerships, and a digital Club Portal, operating primarily in the DC metro area with expansion into Omaha.
- Ownership category
- akta.pro rank
Our Minds Matter industry classification
Industry- Product category
- Youth Mental Health Services
- NAICS
- Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Student Clubs & Organizations (General Interest, Cultural, Service) (EDAJAJAG), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)
Keywords
Where Our Minds Matter is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Our Minds Matter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Institutional & Foundation Grants: Major funding from foundations including J. Willard and Alice S. Marriott Foundation ($100,000+), County of Fairfax Virginia ($100,000+), Born This Way Foundation ($50,000), Imagine Learning Foundation ($50,000-$99,999), and government funding from District of Columbia ($20,000-$49,000). Fiscal year 2025 revenue totaled $2,019,303.
- Individual Donations: Donations from individual supporters ranging from major donors ($20,000+) to monthly recurring donors through 'Mental Health GEMs' program.
- Program Fees: Program fees determined by level of programming support provided. Schools in Fairfax County Public Schools, Montgomery County Public Schools, District of Columbia Public Schools, and DC Charter Schools receive programming with no fees due to funder generosity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Free programming for funded school districts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Our Minds Matter product offering
Product offeringCore offering
Our Minds Matter delivers peer-to-peer mental health programming for middle and high school students through school-based clubs sponsored by trained adults (psychologists, counselors, teachers) and led by 2-3 student leaders. Clubs follow a structured curriculum focused on four protective factors (social connectedness, self-care/healthy habits, help-seeking, prosocial skills) and are supported by an online Club Portal containing 175+ activities, school-wide signature campaigns, specialized programs for athletes, training in Teen Mental Health First Aid, and a Knowledge Hub of educational guides.
Product overview
Our Minds Matter (OMM) is a nonprofit organization providing peer-to-peer mental health programming for teens through a multi-tiered structure. The core offering is the OMM Club Program operating in high schools, middle schools, and teen centers, accessible via the Club Portal which provides curriculum and 175+ activities. OMM's programming is extended through school-wide impact via signature campaigns including Because You Matter and We Belong Week. Specialized offerings include Athletes' Minds Matter for student-athletes, the Teen Advisory Council for youth leadership, and Teen Mental Health First Aid training. The Knowledge Hub provides educational guides on topics including neurodiversity, LGBTQ+ support, Black youth mental health, and immigrant youth support. The organization assesses impact across four protective factors: social connectedness, self-care and healthy habits, help-seeking, and prosocial skills.
Differentiator
Problem solved
Functional benefit
Products and services
- OMM Club Program Peer-to-peer mental health programming delivered through school-based clubs in high schools, middle schools, and teen centers. Clubs are student-led with adult sponsors and focus on building four protective factors: social connectedness, self-care and healthy habits, help-seeking, and prosocial skills.
- Club Portal
Quantifiable outcome
- 85% of participants report feeling socially connected
- +7 more outcomes
Companies that use Our Minds Matter
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Our Minds Matter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Our Minds Matter partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered secondary, core and minor.
- The Kim Foundation (Omaha)secondaryNew collaboration announced February 2026 expanding teen mental health support to Omaha area, marking geographic expansion beyond the DMV region.
- Active MindssecondaryBudding partnership announced March 2024. Active Minds materials made available directly to OMM clubs through club portal, expanding resources for student mental health.
- MTV Entertainment StudiossecondarySecond year partnership for Mental Health Action Day 'Move with Music' campaign. Received $5,000 grant in 2024 for schools to participate in mental health action activities.
- Fairfax County Public Schools (FCPS)coreDistrict-wide partnership providing OMM programming to all schools including 13 teen and community centers. FCPS Mental Wellness Specialist collaborates with OMM on events like Move for Mental Health. 100% satisfaction reported with partnership.
- Crisis Text LinecorePartnership since 2021 providing 24/7 text support for OMM clubs. Members can text 'MIND' to 741741 for free, confidential crisis support. Deepened engagement in 2024-25 with customized social media assets and learning sharing on mental health trends.
- Montgomery County Public Schools (MCPS)coreClose district partnership supporting OMM clubs and school-wide mental health events. Students testified at DC Council budget hearings advocating for continued mental health funding.
- District of Columbia Public Schools (DCPS)coreCity-wide partnership with DCPS. Five student leaders testified at Council of the District of Columbia's 2025 Budget Oversight advocating for mental health funding.
- DC Public Charter SchoolscoreExpanded to 8 charter high schools in first six months of 2024-25 school year, demonstrating effective rapid launch model for new school systems.
- Mental Health CoalitioncoreOfficial member of coalition of organizations working to end mental health stigma. OMM teens advising on Safe Online Standards (SOS) for Kids' Mental Health initiative alongside national experts.
- University of Missouri - Dr. Jordan BookercoreResearch partnership since 2021 with Dr. Jordan Booker, Associate Professor of Psychological Sciences. Conducts IRB-approved studies on peer-to-peer models in youth suicide prevention programming.
- Spotify & The Ally CoalitionminorTabling partnership at All Things Go festival in Columbia, MD. Event invited community members to learn about OMM and LGBTQ+ youth mental health resources.
- American Psychiatric Association FoundationcoreOMM staff presented at APA/APAF inaugural Learning Lab on centering community organizations in mental health care. Partnership includes award recognition and ongoing collaboration.
- National Center for School Mental HealthsecondaryOMM presented at NCSMH Annual Conference for Advancing School Mental Health in Orlando, FL (December 2024), sharing programming insights with school mental health professionals.
- National Alliance for Eating DisordersminorOMM attended World Eating Disorder Action Day Summit at UN (May 2024), hosted by NAED and Mental Health Coalition, to include eating disorders in mental health conversations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Our Minds Matter competitors and assessment
Company assessmentDirect peers
- Active Minds: The leading national nonprofit peer-to-peer mental health network for high school and college students. Active Minds runs school clubs, chapters, and campaigns across the U.S. and is the most direct competitor to OMM in the teen peer-mental-health club category.
- Bring Change to Mind: National nonprofit that runs student-led mental health clubs and conversation campaigns in high schools and colleges, modeled closely on peer-to-peer teen engagement. Highly comparable to OMM's club and campaign approach.
Broad incumbents
- The Jed Foundation: National nonprofit focused on teen and college mental health, suicide prevention, and emotional well-being. Jed is a larger, broader incumbent whose school/college programs and grants overlap directly with OMM's mission and school partnerships.
- American Foundation for Suicide Prevention (AFSP): Major national nonprofit focused on suicide prevention, including youth-focused programs like Talk Saves Lives and school-based Out of the Darkness walks. Overlaps with OMM on teen suicide prevention and school-based outreach.
- National Alliance on Mental Illness (NAMI): The nation's largest grassroots mental health organization, including NAMI Ending the Silence for schools and youth. A broader incumbent that competes for the same school district and youth mental health funding dollars.
- Mental Health America: National community-based nonprofit dedicated to mental health advocacy, education, and the Bell Seal certification program. OMM is a Bell Seal recipient (2025); MHA shapes the standards and funding arena in which OMM operates.
Emerging players
- Born This Way Foundation: Co-founded by Lady Gaga and Cynthia Germanotta, it funds teen mental health through the Kindness in the Community Fund and Generation Be There campaign. It is both a partner and partial peer of OMM in youth mental health programming and grants.
- Crisis Text Line: 24/7 text-based crisis support service, integrated with OMM clubs (text 'MIND' to 741741 since 2021). Adjacent rather than direct; both serve teens in mental distress but via different delivery models (service vs. school clubs).
Others
- DoSomething.org: Youth volunteer and social impact nonprofit that mobilizes teens for causes including mental health (e.g., Crush COVID, mental health campaigns). Same teen-led club-style model and audience, but broader cause portfolio.
- National Council for Mental Wellbeing: Trade/advocacy organization that delivers Teen Mental Health First Aid (tMHFA) training, which OMM has partnered to bring into its clubs. Provides complementary infrastructure that OMM layers onto its school club model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Our Minds Matter social profiles
Digital presenceOur Minds Matter compliance and trust
Trust signalCompliance2 records
Our Minds Matter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Our Minds Matter leadership team
Management profileNumber of profiles
Profiles4 records
Our Minds Matter funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Our Minds Matter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Our Minds Matter
What does Our Minds Matter do?
Our Minds Matter delivers peer-to-peer mental health programming for middle and high school students through school-based clubs sponsored by trained adults (psychologists, counselors, teachers) and led by 2-3 student leaders. Clubs follow a structured curriculum focused on four protective factors (social connectedness, self-care/healthy habits, help-seeking, prosocial skills) and are supported by an online Club Portal containing 175+ activities, school-wide signature campaigns, specialized programs for athletes, training in Teen Mental Health First Aid, and a Knowledge Hub of educational guides.
Is Our Minds Matter a public or private company?
Our Minds Matter is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Our Minds Matter founded?
Our Minds Matter was founded in 2012. It employs 1 to 10 people.
Where is Our Minds Matter based?
Our Minds Matter is headquartered in Vienna, United States, in the North America region.
How does Our Minds Matter make money?
Three revenue lines are on record. Institutional & Foundation Grants are the primary driver. The others are individual Donations and program Fees.
Who are Our Minds Matter's main competitors?
Direct peers on record are Active Minds and Bring Change to Mind. Broad incumbents are The Jed Foundation, American Foundation for Suicide Prevention (AFSP), National Alliance on Mental Illness (NAMI) and Mental Health America. Emerging players are Born This Way Foundation and Crisis Text Line. Others are DoSomething.org and National Council for Mental Wellbeing.
Does Our Minds Matter have an API?
No public API is recorded for Our Minds Matter.
What industry is Our Minds Matter in?
Our Minds Matter's product category is Youth Mental Health Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of EDAJAJAG, Student Clubs & Organizations (General Interest, Cultural, Service). Its NAICS code is 62411 and its SIC code is 8300.