What Bring Change to Mind does

Bring Change to Mind (BC2M) is a 501(c)(3) nonprofit organization founded in 2009 by actress Glenn Close, her sister Jessie Close, and Calen Pick to combat mental health stigma. The organization operates a peer-led school club model, establishing and supporting mental health clubs in 540 high schools and 115 middle schools across 42 states, reaching 100,000+ students cumulatively and 830,000 peers annually. Programs are delivered free of charge to schools and students, with BC2M providing annual grants ($500 for high schools, $300 for middle schools), educational presentations, suicide prevention resources, digital tools, and summit invitations.

The technology layer consists of a proprietary BC2M Club Portal serving club leaders and members with event ideas, presentations, and training materials, alongside purpose-built digital tools: Conversation Cards (physical and digital prompts to spark mental health discussions), Talk Tool (interactive guidance on discussing specific conditions with different audiences), and PepTalk (peer-encouragement platform). The organization also produces award-winning Public Service Announcements featuring A-list celebrities and real club members, and operates an annual flagship fundraising gala (Revels & Revelations) that has honored entertainers including Billy Crystal, Whoopi Goldberg, Ben Stiller, Melissa McCarthy, Ryan Reynolds, Amy Poehler, Wayne Brady, Ben Affleck, and Matt Damon.

BC2M is funded entirely through donations and philanthropy. Revenue streams include individual donations (one-time, recurring, and peer-to-peer), corporate sponsorships (Salesforce as Leadership Partner, plus Citi, Google, Macy's, Abercrombie & Fitch, American Eagle, and others), event fundraising via Revels & Revelations, merchandise sales through the BC2M Store, securities donations, and planned/legacy giving. Research partnerships with UC Berkeley (Dr. Stephen Hinshaw and Dr. Bennett Leventhal) and Indiana University have produced peer-reviewed validation in the Journal of American Academy of Child and Adolescent Psychiatry, supporting evidence-based claims of 95% increased conversation about mental health, 92% peer-support competency, and 82% improved school climate among club participants.

Name

Bring Change to Mind

Legal name

Bring Change to Mind

Website

https://bringchange2mind.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Mental Health Programs

NAICS

Child and Youth Services (624110), Other Individual and Family Services (624190), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), K–12 Support & School Improvement Nonprofits (BPAGADAB), Mental Health Screening, Assessment & Referral Coordination (School-Based) (EDAKAMAN)

Keywords

• Youth mental health awareness
• School-based mental health
• Anti-stigma programs
• Peer-led mental health clubs
• Mental health education

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Tax-deductible charitable contributions from individuals supporting BC2M's mission. Multiple giving options including one-time gifts, monthly recurring donations, and peer-to-peer fundraising campaigns. Donors receive impact reports showing program effectiveness.
2. Corporate Sponsorships & Partnerships: Financial support from corporate partners including Leadership Partners (Salesforce) and various brand partnerships. Partners provide funding, in-kind support, and promotional capabilities. EIN: 01-0974537 for donor-advised fund grants.
3. Event Fundraising (Revels & Revelations): Annual flagship fundraising gala featuring celebrity appearances, live entertainment, award ceremonies, auctions, and sponsorships. Major donor cultivation event with ticket sales and auction proceeds supporting organizational programs.
4. Merchandise Sales: BC2M branded merchandise sold through the BC2M Store (Bonfire apparel store and Generous Goods partnership), providing revenue while promoting brand awareness and stigma-ending messaging.
5. Stock & Securities Donations: Tax-advantaged giving option where donors can contribute appreciated securities, potentially avoiding capital gains while receiving charitable deduction for full fair market value.
6. Legacy Giving / Planned Gifts: Estate planning donations through wills or trusts, providing lasting support for future generations of youth mental health programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Bring Change to Mind (BC2M) operates peer-led mental health clubs in U.S. high schools and middle schools, providing schools with annual grants ($500 high school / $300 middle school), educational presentations, student summits, branded club kits, and access to a proprietary Club Portal stocked with event ideas, training, and curriculum. The organization complements its school programs with award-winning celebrity-backed Public Service Announcements, a Teen Advisory Board, and standalone digital tools (Talk Tool, PepTalk, Conversation Cards, Choose Your Words) for peer-led mental health conversations and stigma reduction. All programs are delivered to students at no cost to schools, funded by donations, corporate sponsorships, foundation grants, and an annual Revels & Revelations fundraising gala.

Product overview

Bring Change to Mind (BC2M) is a nonprofit mental health organization that operates a portfolio of youth-focused programs and digital tools centered on peer-led mental health clubs. The core offerings include the High School Program and Middle School Program, which establish student-led clubs in schools with funding, resources, and staff support. These programs are supported by the BC2M Club Portal (a proprietary digital platform), Conversation Cards, and research programs conducted with university partners. BC2M also produces award-winning Public Service Announcements, runs the annual Revels & Revelations fundraiser event, and provides digital engagement tools including the Talk Tool, PepTalk, and Choose Your Words resources. The Teen Blog and Scientific Advisory Council round out the ecosystem of content and expertise. The organization is planning an AI-powered digital portal as part of its 2025-2028 strategic expansion goals.

Differentiator

Problem solved

Functional benefit

Brands

• BC2M: Bring Change to Mind operates under the abbreviation BC2M, used as the primary brand name across all programs, events, and communications.

Products and services

• BC2M High School Program Peer-led mental health club program for high school students that provides schools with weekly meetings, direct BC2M staff support, school-wide events, presentations, an annual $500 grant, Club Portal access, and invitations to Student Summits. The program empowers students to create empathetic, educated school environments that prioritize wellness and self-care and connects members to free Headspace meditation app subscriptions.
• BC2M Middle School Program Prevention and early-intervention mental health program for middle schools providing presentations, discussion guides, activity ideas, skill-building guides, reflection journals, $300 grants for club activities, advisor stipends, and invitations to Student Summits. The program educates and empowers younger teenagers to talk about mental health and build supportive peer communities.
• BC2M Club Portal Proprietary password-protected digital portal for club leaders, members, and faculty advisors providing event ideas, educational presentations, a club guidebook, training materials, and a resource library supporting mental-health advocacy in BC2M school clubs.
• Public Service Announcements (PSAs) Award-winning awareness campaigns featuring celebrities (Glenn Close, Kevin Love, Solomon Thomas, Ian Happ, Chase Stokes, Mädchen Amick, Ricki Lake) and real BC2M club members addressing mental health stigma, normalising conversations, and reaching millions via YouTube, broadcast media, and partner distribution.
• Talk Tool Interactive web-based tool that helps users find appropriate language for discussing various mental health topics with different people in their lives, covering conditions like depression, anxiety, bipolar, PTSD, OCD, and schizophrenia, and tailoring conversation starters for friends, adults, and young adults.
• PepTalk Online platform that connects users with words of encouragement from peers experiencing similar feelings, providing mutual support and community connection.
• Conversation Cards Physical and digital conversation-starter card decks used by BC2M Clubs to spark real conversations about mental health, including open-ended question prompts (pink cards), direct sharing prompts (red cards), and cards designed to be left in plain sight to spark community-wide conversations (blue cards).
• Choose Your Words Educational resource providing guidance on the impact of language on people with mental illnesses and on inclusive, appropriate terminology when discussing mental health.
• Revels & Revelations Annual star-studded fundraising gala featuring celebrity appearances, the Robin Williams Legacy of Laughter Award (past honorees Billy Crystal, Whoopi Goldberg, Ben Stiller, Melissa McCarthy, Ryan Reynolds, Amy Poehler, Wayne Brady, Ben Affleck, Matt Damon), live performances, auctions, and corporate sponsorships. Ticket sales, auction proceeds, and sponsorships fund BC2M programs.
• About Mental Illness Resources Educational resource library curated by BC2M staff, the Scientific Advisory Council, and partners covering conditions such as ADHD, anxiety disorders, bipolar disorder, borderline personality disorder, depression, dissociative identity disorder, eating disorders, OCD, PTSD, and schizophrenia.
• Teen Blog Content platform featuring articles written by BC2M Ambassadors and guest writers covering personal mental health stories, experiences with conditions such as anxiety and autism, coping strategies, and advocacy perspectives.

Quantifiable outcome

• 87% of club members use coping skills when struggling
• +10 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

23 partnerships are on record, tiered core, leadership, major, featured and partner.

• HeadspacecoreStrategic or Co-development Partner · 1 January 2024Headspace provides free meditation app subscriptions exclusively to BC2M High School Program members. This partnership empowers teens to care for their mental health through guided meditation and mindfulness exercises accessible via web and mobile. BC2M club members receive free access to Headspace's digital wellness resources as part of their club membership.
• SalesforceleadershipGTM or Marketing Partner · 1 January 2024Salesforce is listed as a Leadership Partner of BC2M, indicating significant organizational support at the highest partnership tier. Leadership Partners receive prominent recognition and likely include multi-year commitments.
• Project 375coreStrategic or Co-development Partner · 1 January 2015BC2M partnered with Brandon Marshall's Project 375 to create the third PSA #StrongerThanStigma. Project 375 raises awareness around the unique challenges men face when discussing mental health, featuring four inspirational male figures in professional sports, television, and music.
• Time to Change (England)majorStrategic or Co-development Partner · 1 January 2013BC2M collaborated with Time to Change, England's largest organization challenging mental health stigma, to create the second PSA 'Schizo.' This international partnership brought together two leading anti-stigma organizations to share resources and amplify impact.
• Title Boxing ClubfeaturedGTM or Marketing PartnerTitle Boxing Club, whose mission is to increase fitness and decrease stress through authentic boxing training, is featured as a BC2M partner. This wellness-focused partnership promotes the connection between physical activity and mental health.
• Dignity HealthfeaturedGTM or Marketing PartnerDignity Health (now CommonSpirit Health) partners with BC2M to support mental health awareness and reduce stigma. Healthcare partnership provides clinical credibility and connects BC2M with healthcare resources.
• Macy'spartnerGTM or Marketing PartnerMacy's partners with BC2M for mental health awareness campaigns, leveraging retail presence for cause marketing and community engagement around youth mental health.
• PinterestpartnerGTM or Marketing PartnerPinterest partners with BC2M to promote mental health resources and conversations through digital platforms, reaching young users where they engage with visual content.
• UnitedHealth GrouppartnerGTM or Marketing PartnerUnitedHealth Group (UnitedHealthcare) partners with BC2M, bringing healthcare industry support and potential connections to mental health resources and coverage information.
• CNNpartnerGTM or Marketing PartnerCNN has covered BC2M extensively, including Anderson Cooper's surprise appearance at Revels & Revelations 2018 and the CNN Special Report 'Finding Hope: Battling America's Suicide Crisis' featuring Glenn Close.
• WNBPA (Women's National Basketball Players Association)featuredStrategic or Co-development PartnerWNBPA partners with BC2M, with SVP of Player Relations Jayne Appel-Marinelli serving as a BC2M Ambassador. Sports partnership promotes mental health among professional athletes and youth.
• Indiana Department of EducationmajorStrategic or Co-development PartnerBC2M secured a contract with the Indiana Department of Education, enabling expansion of school-based mental health programs across Indiana schools. This government partnership validates BC2M's evidence-based approach.
• San Diego Unified School DistrictmajorStrategic or Co-development PartnerSan Diego Unified School District partners with BC2M to implement mental health clubs in district schools, supporting the middle school pilot program rollout in Southern California.
• Child Mind InstitutepartnerStrategic or Co-development PartnerChild Mind Institute, a leading mental health research and treatment organization, partners with BC2M to provide expertise and resources for youth mental health programming.
• Abercrombie & FitchpartnerGTM or Marketing PartnerAbercrombie & Fitch partners with BC2M, leveraging retail brand to promote mental health awareness to teen and young adult customers.
• American Eagle OutfitterspartnerGTM or Marketing PartnerAmerican Eagle Outfitters partners with BC2M for mental health cause marketing, reaching youth demographic through retail presence.
• Spiritual GangsterpartnerGTM or Marketing PartnerMindful fashion brand Spiritual Gangster partners with BC2M, aligning yoga and mindfulness messaging with mental health advocacy.
• LyftpartnerGTM or Marketing PartnerRide-sharing company Lyft supports BC2M through corporate giving and cause marketing, helping connect people to mental health resources and events.
• SF GiantsfeaturedStrategic or Co-development PartnerSan Francisco Giants partner with BC2M, bringing professional sports platform to mental health awareness. MLB player Ian Happ serves as BC2M Ambassador.
• WebMDfeaturedGTM or Marketing PartnerWebMD, a leading health information platform, partners with BC2M and honored Glenn Close with the WebMD Health Hero Award, providing credibility and health information access.
• HomedicspartnerGTM or Marketing PartnerWellness product company Homedics partners with BC2M, connecting health and wellness products with mental health awareness messaging.
• UC BerkeleycoreStrategic or Co-development PartnerBC2M partnered with UC Berkeley for formal evaluation of the High School Program pilot (2015-2017), led by Dr. Stephen Hinshaw and Dr. Bennett Leventhal. Research findings published in the Journal of American Academy of Child and Adolescent Psychiatry.
• Indiana UniversitycoreStrategic or Co-development PartnerIndiana University hosted BC2M's Undergrad Program pilot (2014-2018) and conducted a four-year research project. Findings published in JAACAP. Indiana Department of Education subsequently contracted with BC2M based on research outcomes.

Scale indicators22 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Jed Foundation (JED): JED is a leading nonprofit focused on protecting emotional health and preventing suicide among teens and young adults, with comprehensive school and college programs. It is directly comparable to BC2M in mission and youth-segment focus, though JED's approach is more clinical/assessment-driven versus BC2M's peer-led club model.
• Erika's Lighthouse: Erika's Lighthouse is a nonprofit dedicated to teen depression and mental health awareness through school-based programs, curricula, and student clubs. It directly competes with BC2M's middle and high school programs, with a similar focus on empowering students to lead mental health conversations in their schools.
• Born This Way Foundation: Co-founded by Lady Gaga, Born This Way Foundation supports youth mental health through Kindness in Schools and other peer-driven programs. It overlaps with BC2M in mission, youth demographic, celebrity co-founder amplification model, and school-based program delivery.
• Sandy Hook Promise: Sandy Hook Promise operates school-based violence prevention and mental health programs, including student-led clubs and curricula (e.g., Start With Hello, Say Something). It competes with BC2M for school district contracts and student engagement in mental health/safety programming.
• Child Mind Institute: Child Mind Institute is a nonprofit providing clinical care, research, and educational resources for children with mental health and learning disorders. It is listed as an active BC2M partner and is comparable in its youth mental health focus, with stronger clinical/research depth but less emphasis on student-led clubs.
• Active Minds: Active Minds is the largest student-led mental health awareness organization in the U.S., operating peer-run chapters on college and increasingly high school campuses. It directly competes with BC2M in the youth peer-led mental health advocacy space and shares the same mission of reducing stigma and supporting peer-to-peer conversations.

Broad incumbents

• Mental Health America (MHA): MHA is one of the oldest and largest community-based mental health nonprofits in the U.S., focused on early identification, screening, and advocacy. It overlaps with BC2M in mental health awareness and education but serves a broader population beyond youth and does not operate school-club programs.
• National Alliance on Mental Illness (NAMI): NAMI is the nation's largest grassroots mental health organization, providing education, support groups, advocacy, and public awareness. It competes with BC2M for donor dollars and policy attention, but operates across all age groups and conditions rather than specializing in youth/school-based peer support.

Emerging players

• The Trevor Project: The Trevor Project is the leading suicide-prevention and crisis-intervention nonprofit for LGBTQ+ young people. Given that 56% of BC2M members identify as LGBTQIA+, the two organizations compete for the same donor audience and may increasingly overlap in programming for LGBTQ+ youth in schools.

Regional players

• Time to Change: Time to Change was England's largest anti-stigma mental health campaign, and BC2M's second PSA "Schizo" was co-created with it. It serves as BC2M's closest international counterpart in mission and PSA-style awareness work, though it operated regionally in the UK rather than the U.S. school system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BC2M
• YouTubeyoutube.com/c/BringChangetoMind
• Facebookfacebook.com/BringChangetoMind
• LinkedInlinkedin.com/company/bringchangetomind
• Instagraminstagram.com/bringchangetomind
• TikToktiktok.com/@bringchangetomind
• Pinterestpinterest.com/BringChangetoMind

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bring Change to Mind