National Bank Investments

What National Bank Investments does

National Bank Investments Inc. (NBI) is the investment fund management subsidiary of National Bank of Canada (TSE: NA), headquartered in Montreal. NBI manages and distributes a lineup of mutual funds and exchange-traded funds (ETFs) to Canadian investors, distributed primarily through National Bank's Advisor Banking Services channel, which deploys a team of more than 100 dedicated banking experts to support investment and insurance advisors across Canada. The product shelf includes the NBI SmartData Global Equity Fund (rebranded in February 2026 with material management-fee cuts), the NBI Global Real Assets Income Fund (which absorbed its ETF counterpart via an October 2025 merger), five ETF portfolios and a sustainable equity fund added in June 2026, among other vehicles. NBI monetizes through recurring management and administration fees (subscription-style) on fund AUM, and earned five LSEG Lipper Fund Awards Canada 2025 across categories.

Underlying technology centers on the Digital Hub platform, a Salesforce-backed advisor portal offering online client referrals with eSignature, real-time referral status tracking, optimized customer insights, two-factor authentication, and CASL-compliant client communications. Direct distribution also includes ETF listings on the Toronto Stock Exchange, video tutorials on YouTube, email newsletters, and bilingual advisor-facing web properties (nbcadvisor.com, nbinvestments.ca). NBI serves two principal customer segments: investment advisors and insurance advisors at National Bank-affiliated partner firms (who use the Digital Hub to refer clients for banking products), and a secondary professional segment of doctors, engineers, teachers, farmers, and public officials eligible for tailored banking offers. As a wholly-owned subsidiary, NBI has no external shareholders and does not independently publish revenue or funding figures.

Name

National Bank Investments

Legal name

National Bank Investments Inc.

Website

https://nbcadvisor.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

National Bank Investments Inc. (NBI) manages and distributes mutual funds and ETFs in Canada as the investment products subsidiary of National Bank of Canada, serving investors via a network of investment and insurance advisors and the Digital Hub referral platform.

Ownership category

akta.pro rank

Product category

Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Investment fund management
• Mutual fund products
• Exchange-traded funds
• Advisor banking services
• Wealth management solutions

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Investment Fund Management: NBI manages investment funds including ETFs and mutual funds, charging management fees to investors. The company recently reduced management fees on certain funds (e.g., from 2% to 1.4% for advisor/investor series of the NBI SmartData Global Equity Fund).
2. ETF Products: Launches and manages ETF products including five new ETF portfolios and one sustainable equity fund announced in 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

National Bank Investments Inc. (NBI) is the investment products arm of National Bank of Canada, managing and distributing a diversified portfolio of mutual funds and exchange-traded funds (ETFs) through a national network of investment and insurance advisors. The company also operates an Advisor Banking Services division that provides mortgage loans, lines of credit, personal loans, bank accounts, and credit cards to clients referred by partner advisors, supported by a proprietary Digital Hub platform for real-time referral management.

Product overview

National Bank Investments Inc. (NBI) operates as a fund management company offering a diversified portfolio of investment products including mutual funds and exchange-traded funds (ETFs). The product lineup includes the NBI SmartData Global Equity Fund (formerly NBI Global Diversified Equity Fund, rebranded in February 2026), the NBI Global Real Assets Income Fund (merged with its ETF counterpart in October 2025), five ETF portfolio offerings, and a sustainable equity fund. NBI serves individual investors through advisor-distributed investment products, focusing on providing diversified, income-generating, and sustainable investment solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• NBI SmartData Global Equity Fund Global equity mutual fund (formerly known as NBI Global Diversified Equity Fund) providing investors with diversified exposure to global equity markets. Distributed to investors through National Bank's network of investment advisors.
• NBI Global Real Assets Income Fund Global real assets income fund providing income-focused exposure to global real estate and infrastructure assets for investors.
• NBI ETF Portfolios (Five Portfolio Offerings) Five ETF-based portfolio products offering diversified investment strategies across various asset classes and sectors, announced as part of NBI's 2026 product lineup.
• NBI Sustainable Equity Fund Sustainable equity fund providing investors with ESG-focused investment approach in equity markets.
• Mortgage Loans Mortgage solutions offered by National Bank with preferential rates and benefits for referred clients investing in property or renewing mortgages. Distributed via advisor referrals.
• Lines of Credit Pre-approved source of financing at a more advantageous interest rate than a credit card for referred clients. Intended for occasional use during emergencies or fund depletion.
• Personal Loans Personal financing solutions to help referred clients carry out projects with flexible repayment terms.
• Bank Accounts Variety of bank accounts and packages for referred clients who want to manage their finances online and meet daily banking needs.
• Credit Cards Credit cards offering benefits such as travel insurance, generous rewards, and reassuring protections to referred clients.
• Digital Hub Platform Comprehensive digital platform for investment and insurance advisors providing real-time referral status tracking, optimized customer insights, online client referral processing with eSignature capabilities, and Salesforce Authenticator-based two-factor authentication.

Quantifiable outcome

• Real-time referral status tracking
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• TD Asset Management Inc.minorChannel Partner/ Reseller/ Distributor · 26 June 2026Both NBI and TD Asset Management rolled out multiple ETF series of existing mutual fund strategies, indicating parallel product launches in the Canadian ETF market rather than a formal partnership.
• Ninepoint Partners LPminorOthers · 26 June 2026Filed preliminary prospectuses to launch Anthropic-focused ETFs, similar competitive activity in the Canadian ETF market.
• LongPoint Asset Management Inc.minorOthers · 26 June 2026Filed preliminary prospectuses for Anthropic ETF products alongside Ninepoint and NBI.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• RBC Global Asset Management: RBC's in-house fund management arm offers mutual funds and ETFs distributed through RBC advisors across Canada, directly comparable to NBI's advisor-distributed fund lineup and parent-bank-owned model.
• TD Asset Management: TDAM is explicitly named in the data as launching parallel ETF series alongside NBI and serves TD advisors and independent channels — making it a direct peer in Canadian retail and advisor-distributed funds.
• Mackenzie Investments: Mackenzie is a Canadian retail fund manager owned by IGM Financial, offering mutual funds and ETFs through financial advisors — directly comparable in product mix and distribution.
• Franklin Templeton Canada: Franklin Templeton's Canadian arm provides mutual funds and ETFs through financial advisors, with global capabilities NBI lacks — relevant as an aspirational and competitive benchmark.
• iShares by BlackRock Canada: iShares is the dominant Canadian ETF provider by AUM — the primary competitor NBI must displace as it expands its new 2026 ETF portfolio series.
• BMO Global Asset Management: BMO GAM is one of the largest Canadian ETF sponsors (BMO ETFs) and mutual fund managers, with the BMO InvestorLine distribution platform — a direct competitor to NBI on advisor-sold funds and ETF portfolios.
• Vanguard Investments Canada: Vanguard Canada is a leading low-cost ETF provider whose pricing pressure is a key driver of the fee compression NBI is responding to — a direct reference peer for the ETF strategy.
• Fidelity Canada: Fidelity Investments Canada offers mutual funds and ETFs through financial advisors, with comparable active-management focus and advisor channel go-to-market.
• Manulife Investments: Manulife Investment Management runs a large Canadian mutual fund and ETF business distributed through advisors and Manulife advisors — a strong analog to NBI's advisor-distributed model.
• CI Global Asset Management: CI Global Asset Management operates one of Canada's largest actively managed mutual fund families distributed through financial advisors, comparable to NBI's advisor-channel fund business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/national-bank-investment

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Bank Investments