Amazon Business

Name

Amazon Business

Legal name

Amazon.com, Inc.

Website

https://business.amazon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

B2B E-commerce Marketplace

NAICS

Retail Trade (44-45), General Merchandise Retailers (455)

SIC

Retail-Nonstore Retailers (5960), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE), Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)

Keywords

• B2B procurement marketplace
• Business purchasing platform
• E-procurement software
• Wholesale buying solutions
• Corporate spend management

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue (Business Prime): Business Prime membership program with tiered pricing (Basic, Small, Medium, Unlimited) providing free shipping, business-only pricing, analytics features, and integrated software benefits. Revenue generated from annual subscription fees.
2. Transaction Revenue (Marketplace Sales): Amazon Business generates revenue through merchandise sales on its B2B marketplace, capturing the spread between wholesale/cost pricing and retail prices charged to business customers. The platform drives over $35 billion in annualized gross sales.
3. Financial Products (Business Credit Cards): Revenue from co-branded credit card partnerships with Mastercard and U.S. Bank, generating interchange fees and interest income on revolving credit balances.
4. Advertising and Promoted Products: Sellers on Amazon Business can pay for advertising placement and product promotion, similar to Amazon's advertising business model.

Pricing tiers

Go-to-market motion5 records

Distribution channels9 records

Marketing channels12 records

Core offering

Amazon Business is a B2B e-commerce marketplace that lets organizations of all sizes purchase hundreds of millions of products from hundreds of thousands of suppliers, with business-only pricing, quantity discounts, and procurement workflow controls. It supplements the marketplace with a tiered Business Prime subscription, AI-powered procurement assistants, spend analytics, guided buying compliance, ERP integrations across 300+ systems, and same-day perishable grocery delivery.

Product overview

Amazon Business is a B2B e-commerce marketplace platform providing comprehensive procurement solutions with business-only pricing, quantity discounts, and AI-powered analytics tools. The platform operates on a platform-plus-modules architecture centered on the core Amazon Business marketplace, supported by Business Prime subscription (Basic, Small, Medium, Unlimited tiers) which unlocks premium features including Amazon Quick AI assistant, Spend Visibility, Spend Anomaly Monitoring, and Business Analytics. Additional modules include compliance management tools (Guided Buying, Budget Management, Approval Workflows), payment options (Business Credit Account, Prime Business Card, Amazon Business Card), tax compliance features (Tax Exemption Program, Tax Supplies Storefront), replenishment services (Amazon Business Restock), and systems integration capabilities (Punchout, Punch-in, Single Sign-on, Integrated Search, App Center). The platform integrates with major ERP/e-procurement systems including Coupa, SAP Ariba, Oracle NetSuite, and Basware, as well as HR/finance tools (Gusto, QuickBooks, CrowdStrike) through Business Prime partnerships. Same-Day Grocery Delivery extends the platform into fresh food procurement for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Business Marketplace
• Business Prime
• Amazon Business Assistant
• Amazon Quick AI Assistant
• Spend Anomaly Monitoring
• Amazon Business Mobile App
• Business Credit Account
• Prime Business Card
• Amazon Business Card
• Same-Day Grocery Delivery for Business
• Amazon Business Branded Delivery Fleet
• Supplier Analysis
• Amazon Business Restock

Quantifiable outcome

• 80% of digital marketplace users complete procurement cycle within a week vs 60% using traditional channels
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• MightyminorGTM or Marketing Partner · 24 March 2026Mighty released jointly branded video with Amazon Business featuring Club Joyful family social club in Venice Beach, showcasing Amazon Business features and Mighy's in-person registration support for small businesses achieving 7% average savings.
• Intuit QuickBooks, CrowdStrike, and GustominorStrategic or Co-development Partner · 18 December 2025Amazon Business expanded Business Prime membership by integrating enterprise-grade tools from Intuit QuickBooks (60% discount), CrowdStrike (free Falcon Go on Essentials+), and Gusto (70% off first 12 months), offering nearly $1,000 in additional annual value for small businesses.
• AWS and DeloittecoreStrategic or Co-development Partner · 12 November 2025Amazon Business collaborated with AWS and Deloitte to develop industry-specific solutions including an AI-powered manufacturing supply chain optimization tool and a power utility asset management solution, scheduled for select U.S. customers in early 2026.
• Forward SolutionsminorImplementation/ SI/ Consulting Partner · 9 September 2025Forward Solutions published case study showing how hardware manufacturer grew Amazon B2B revenue share from 3.8% to 20% of total Amazon revenue over five years while reducing chargeback penalties from 5.4% to 0.4%, yielding $166,000 in average annual savings.
• Procurement MagazineminorGTM or Marketing Partner · 20 May 2025Procurement Magazine co-hosted webinar on June 11 on The Future of Contract Lifecycle Management featuring procurement leaders from Optis, Beazley, and Liberty Utilities, exploring AI and automation in CLM practices.
• NTT Data and Optis ConsultingminorGTM or Marketing Partner · 11 May 2025Upcoming webinar co-hosted by NTT Data and Optis Consulting in partnership with Amazon Business examining how manufacturers can achieve end-to-end integration between production data and procurement systems.
• Supply Chain DigitalminorGTM or Marketing Partner · 6 May 2025Supply Chain Digital and Amazon Business hosted joint webinar on May 27 focused on leveraging AI for predictive supply chain management, addressing real-time decision-making and predictive analytics for risk reduction.
• CoupacoreTechnology or Integration · 5 February 2025Amazon Business integrated with Coupa's spend management platform and joined the Coupa Advantage Program. The partnership allows Coupa customers to access Amazon Business marketplace while maintaining established approval workflows and compliance protocols. Coupa's Open Buy solution provides integrated purchasing access.
• SAP AribacoreTechnology or Integration · 5 February 2025Amazon Business integrated with SAP Ariba's source-to-pay applications enabling streamlined procurement and integrated purchasing workflows for enterprise customers using SAP systems.
• Heartland DentalminorOthers · 4 February 2025Heartland Dental, the largest dental support organization in the US with over 1,800 offices, integrated Amazon Business with its SAP Ariba procure-to-pay system, enabling centralized purchasing for approximately 20,000 employees.
• Oracle NetSuitecoreTechnology or Integration · 9 September 2024Amazon Business integrated with Oracle NetSuite's SuiteProcurement as first supplier, offering NetSuite customers a 12-month free Amazon Business Prime Medium membership (valued at US$1,299) and average 10% savings on business essentials through consolidated purchasing.

Scale indicators12 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Walmart Business: Walmart's B2B marketplace and procurement platform targeting SMBs, enterprises, and government with broad assortment, business pricing, and Walmart's distribution density. Directly competes with Amazon Business on SMB and mid-market tail spend, particularly in grocery and consumables.
• Grainger: US-listed MRO industrial distributor with $17B+ revenue serving facilities, manufacturing, and government with deep catalog (1.5M+ SKUs), technical sales support, and vending/inventory solutions. Directly competes with Amazon Business for indirect MRO and facilities spend in mid-market and enterprise.
• McMaster-Carr: Privately held industrial supplier with ~800K SKUs and unmatched depth in maintenance, repair, and operations (MRO). A formidable direct competitor for Amazon Business in technical/industrial tail spend, with proprietary catalog and same-day delivery in major US metros.
• MSC Industrial: US metalworking and MRO distributor (~$3.6B revenue) supplying manufacturers with cutting tools, fasteners, and shop supplies. Directly competes with Amazon Business for industrial/manufacturing tail spend, with deeper technical catalog and VMI programs.
• Office Depot Business Solutions: Office Depot's B2B division supplies office products, janitorial, and breakroom to enterprise and government. Directly competes with Amazon Business in office supplies, janitorial, and consumables where Amazon Business leverages distribution density.

Broad incumbents

• Alibaba (1688.com): Alibaba's wholesale marketplace dominates cross-border B2B sourcing, especially in Asia. Comparable in scale and marketplace model but primarily serves China-based sellers and global importers, making it more of an upstream sourcing competitor than a US enterprise procurement peer.
• Coupa Software: Cloud-based spend management platform (B2B procurement, invoicing, expense management). Although Coupa is now a partner of Amazon Business via Open Buy, it competes at the procurement-system-of-record layer where Amazon Business is increasingly a punchout catalog rather than a system.
• CDW: Multi-billion-dollar IT products and services reseller serving enterprise, government, education, and healthcare. Comparable as a B2B procurement channel for technology SKUs but with deeper configuration/services expertise, making it a broader incumbent in IT procurement.

Emerging players

• Faire: Wholesale marketplace connecting independent retailers with brands, primarily in gift, beauty, apparel, and home. Comparable in marketplace mechanics but serves retail SMBs rather than enterprise procurement—an emerging competitor for SMB-tail spend and discretionary categories.
• Thomasnet: Industrial sourcing platform connecting buyers with North American manufacturers and distributors. Comparable in B2B sourcing intent but more catalog/directory than transactional marketplace—an emerging competitor for direct-spend sourcing rather than tail-spend purchasing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AmazonBusiness
• YouTubeyoutube.com/channel/UCCirH37GCSvr9NFF62-GEaA
• Facebookfacebook.com/AmazonBusiness
• LinkedInlinkedin.com/company/amazon-business

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments15 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Business