National Park Service
- Company typePublic
- Founded1916
- HeadquartersWashington, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
National Park Service firmographics
Firmographics- Name
- National Park Service
- Legal name
- National Park Service
- Website
- https://nps.gov
- Company type
- Public
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
National Park Service industry classification
Industry- Product category
- National Park Management and Public Lands Conservation
- NAICS
- Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Parks, Recreation & Protected Areas Administration (BPAIAMAH)
- akta.pro secondary industries
- National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH), Facilities Maintenance & Environmental Services (Waste, Water, Trail Maintenance, Restrooms) (THAAAGAI)
Keywords
Where National Park Service is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Park Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Federal Appropriations: Primary funding from congressional appropriations through the Department of the Interior. Annual federal budget allocations support park operations, maintenance, and conservation.
- Entrance and Recreation Fees: Revenue from entrance fees, parking fees, and recreation permits charged to visitors. NPS removed Juneteenth and MLK Jr. Day from fee-free entry schedule in 2026.
- International Visitor Surcharge: Since January 2026, non-U.S. residents pay additional $100 per park visit with annual passes increasing from $80 to $250.
- Outdoor Recreation Legacy Partnership Program Grants: Federal grants distributed to cities, counties, and tribes with populations of at least 25,000, requiring one-to-one match from recipients.
- Concessions Contracts: Revenue from commercial concessions contracts with private operators including lodging, food service, and recreational activities. Grand Teton Lodge Company (Vail Resorts subsidiary) contract worth over $1 billion in projected gross revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-visit entrance fee for non-U.S. residents |
| Usage-based | Pay-as-you-go | Standard recreation fees for U.S. residents |
| Unit Pricing | Multi-year contract | Outdoor Recreation Legacy Partnership Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
National Park Service product offering
Product offeringCore offering
The National Park Service manages 423 national park units across all 50 states, the District of Columbia, and U.S. territories, providing recreation, education, conservation, and cultural heritage experiences to over 300 million annual visitors. Core services include park operations, environmental and air quality monitoring, visitor information through NPS.gov and the NPS mobile app, concession oversight, and grant administration for urban recreation infrastructure.
Product overview
The National Park Service operates primarily as a government agency managing 425+ national park units rather than a commercial product company. Its core digital offerings include the NPS.gov website portal with interactive park exploration tools, the NPS Mobile App for iOS/Android, and specialized citizen science programs like the Dragonfly Mercury Project. Supporting services encompass environmental monitoring through the Air Quality Monitoring Network and Climate Change Response Program, visitor engagement via Social Science research and Every Kid Outdoors youth programming, and public participation through PEPC planning platforms. NPS also maintains active social media channels and multimedia resources including webcams for virtual park access.
Differentiator
Problem solved
Functional benefit
Products and services
- NPS.gov Website Official digital portal for 425+ national park units, providing park exploration tools, visitor planning resources, topic-based content across history, nature, and recreation, and access to reservation systems for the general public.
- NPS Mobile App Official NPS mobile application available on iOS and Android platforms enabling visitors to navigate parks on the go with real-time information, maps, and tour guides.
- Dragonfly Mercury Project Nationwide citizen science study partnering with volunteers to collect dragonfly larvae for mercury analysis, making it the nation's largest assessment of mercury contamination and environmental risk across 190+ protected areas since 2009.
- NPS Climate Change Response Program Comprehensive climate science and adaptation strategy encompassing ecosystem restoration, imperiled species recovery, visitor infrastructure protection, and night sky preservation across all NPS units, utilizing the RAD (Resist-Accept-Direct) Framework.
- NPS Social Science Program Program conducting and promoting state-of-the-art social science research including visitor use statistics, economic impact analysis, and socioeconomic monitoring to support NPS mission delivery and public enjoyment of parks.
- NPS Air Quality Monitoring Network Multi-agency air quality monitoring network tracking ozone, visibility, particulate matter, and atmospheric deposition of nitrogen, sulfur, and mercury across 74 parks with in-park monitoring and 230 additional parks with nearby representative monitoring.
- NPS Planning, Environment and Public Comment (PEPC) Online platform facilitating public involvement in NPS planning and environmental review processes, allowing citizens to access project information and submit comments on park planning initiatives.
- Air Quality Conditions and Trends Interactive web platform providing park-specific air quality conditions, trends, summary information, and real-time monitoring data for ozone, particulate matter, and weather across multiple national park areas.
- Every Kid Outdoors Program Federal program providing fourth-grade students and their families with free entry to national parks, connecting youth with park rangers and inspiring lifelong relationships with national parks through outdoor experiences.
- Outdoor Recreation Legacy Partnership Grants Federal grants distributed to cities, counties, and tribes with populations of at least 25,000, requiring one-to-one match from recipients, supporting urban park development and recreation infrastructure in underserved communities.
Quantifiable outcome
- 323 million recreation visits in calendar year 2025
- +2 more outcomes
Companies that use National Park Service
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
National Park Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
National Park Service partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Grand Teton Lodge Company (Vail Resorts)coreNPS awarded a 15-year concessions contract worth over $1 billion in projected gross revenue to the Grand Teton Lodge Company, a subsidiary of Vail Resorts. Effective January 1, 2027, the company manages Jackson Lake Lodge, Jenny Lake Lodge, campgrounds at Colter Bay Village, and assumes new responsibilities including Brinkerhoff Lodge management.
- ScottsMiracle-GrominorScottsMiracle-Gro committed $1 million to the National Park Service for restoration of the White House South Lawn following the UFC Freedom 250 event. The donation includes monetary funds, a custom turfgrass blend developed specifically for the South Lawn, and technical support from the company's R&D team.
- National Park FoundationcoreNational Park Foundation awarded $1.2 million in grants to 57 national parks, park partners, and community-based organizations for Junior Ranger Angler programming including fishing clinics, gear libraries, and outdoor educational experiences.
- HanmiGlobal/OtakminorOtak, a US subsidiary of HanmiGlobal, secured a $30 million five-year socioeconomic research contract from NPS for visitor and workforce studies, economic impact analysis, and environmental reviews, expanding its role with the agency beyond park planning and engineering.
- Stanley Black & DeckerminorStanley Black & Decker announced a $300,000 contribution to the Trust for the National Mall including monetary support and in-kind DEWALT professional-grade tools for restoration, maintenance, and beautification efforts across the National Mall.
- U.S. Geological Survey (USGS)coreNPS participates in the Dragonfly Mercury Project in partnership with USGS, which provides scientific expertise and data analysis for mercury contamination monitoring across participating NPS units.
Scale indicators6 records
Recent moves6 records
National Park Service competitors and assessment
Company assessmentBroad incumbents
- Parks Canada: Federal agency managing Canadian national parks, national historic sites, and national marine conservation areas. The closest international analog to NPS in mandate, scale, and visitor-services business model.
- Smithsonian Institution: Federally chartered museum and research complex managing national collections and visitor destinations. Comparable as a large federal cultural/heritage operator with public engagement, educational programming, and concession-driven revenue.
Emerging players
- National Trust (UK): UK conservation charity managing historic houses, gardens, and natural landscapes for public access and recreation. Comparable as a large, mission-driven operator of public-access conservation lands with membership and visitor revenue.
- National Park Foundation: Official nonprofit partner of NPS that raises private funds, manages grants (e.g., $1.2M Junior Ranger Angler program), and operates programs in support of national parks. Comparable mission and closely intertwined with NPS strategy and funding.
- The Nature Conservancy: Private nonprofit that protects ecologically important lands globally. Comparable conservation mission and visitor/education programming at its preserves, but operates through private land conservation rather than federal administration.
Regional players
- California State Parks: Operates 280 state park units and roughly 65 million visitors annually. A regional state-level peer that operates the same kind of public-park units, visitor services, and concessions contracts, but within a single U.S. state rather than nationally.
Direct peers
- Bureau of Land Management: Department of the Interior agency managing 245 million acres of public lands. Comparable federal land administrator with overlapping recreation, conservation, and grazing mandate, though with less concentrated visitor infrastructure than NPS.
- U.S. Fish & Wildlife Service: Department of the Interior agency managing national wildlife refuges and federal conservation programs. Closely comparable mission around public conservation lands, visitor access, and environmental stewardship under the same parent department as NPS.
- U.S. Forest Service: USDA agency that manages 193 million acres of national forests and grasslands. Directly comparable to NPS as a federal land management agency providing public outdoor recreation, conservation, and visitor services on federal lands.
Others
- Tennessee Valley Authority: Federal corporation managing public lands, recreation areas, and reservoirs across the southeastern U.S. Comparable as a federally chartered entity operating public recreation infrastructure and managing significant land/water assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
National Park Service social profiles
Digital presenceNational Park Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Park Service leadership team
Management profileNumber of profiles
Profiles2 records
National Park Service funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Park Service M&A and investment
M&A and investmentM&A
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Park Service
What does National Park Service do?
The National Park Service manages 423 national park units across all 50 states, the District of Columbia, and U.S. territories, providing recreation, education, conservation, and cultural heritage experiences to over 300 million annual visitors. Core services include park operations, environmental and air quality monitoring, visitor information through NPS.gov and the NPS mobile app, concession oversight, and grant administration for urban recreation infrastructure.
Is National Park Service a public or private company?
National Park Service is a public company. It is classified as state government owned and is currently operating.
When was National Park Service founded?
National Park Service was founded in 1916. It employs 5,001 to 10,000 people.
Where is National Park Service based?
National Park Service is headquartered in Washington, United States, in the North America region.
How does National Park Service make money?
Five revenue lines are on record. Federal Appropriations are the primary driver. The others are entrance and Recreation Fees, international Visitor Surcharge, outdoor Recreation Legacy Partnership Program Grants and concessions Contracts.
Who are National Park Service's main competitors?
Broad incumbents on record are Parks Canada and Smithsonian Institution. Emerging players are National Trust (UK), National Park Foundation and The Nature Conservancy. California State Parks is listed as a regional player. Direct peers are Bureau of Land Management, U.S. Fish & Wildlife Service and U.S. Forest Service. Tennessee Valley Authority is listed as an others.
Does National Park Service have an API?
No public API is recorded for National Park Service.
What industry is National Park Service in?
National Park Service's product category is National Park Management and Public Lands Conservation. Its primary akta.pro industry code is BPAIAMAH, Parks, Recreation & Protected Areas Administration, with a secondary code of THAAAAAH, National Parks & Protected Area Visitor Services (Concessions, Guided Access). Its NAICS code is 71219 and its SIC code is 7900.