Stanley Black & Decker
Stanley Black & Decker (NYSE: SWK) is a 183-year-old industrial manufacturer of professional and consumer tools, outdoor power equipment, and engineered fastening systems, operating iconic brands (DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER) sold in 180+ countries through major retailers and industrial channels.
- Company typePublic
- Founded1843
- HeadquartersNew Britain, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stanley Black & Decker does
Stanley Black & Decker is a 183-year-old publicly traded (NYSE: SWK) diversified industrial manufacturer headquartered in New Britain, Connecticut, operating across three core business segments: Tools & Outdoor (DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, LENOX, IRWIN, Cub Cadet, Hustler, Troy-Bilt), Engineered Fastening (specialty fasteners and assembly technologies for automotive, aerospace, and industrial markets, with 21-23 billion fasteners produced annually and ~90% penetration in European and North American car assembly), and Industrial Solutions (CribMaster tool vending, inventory management, and MSUITE construction technology software). The company operates 100+ manufacturing facilities (50 in the U.S.), employs 43,500-50,000 people globally, and sells products in 180+ countries primarily through anchor retail partners Home Depot, Lowe's, and Ace Hardware, supplemented by 1,400+ Hustler dealers, industrial distributors, and direct OEM/enterprise sales.
Underlying technology centers on proprietary battery platforms (DEWALT 20V MAX, 60V MAX, FLEXVOLT automatic voltage switching, POWERSTACK pouch cell, POWERSHIFT cordless concrete equipment), safety systems (DEWALT PERFORM & PROTECT with AntiRotation E-CLUTCH, Kickback Brake, SHOCK), and a growing construction technology suite integrating MSUITE management software, TOOL CONNECT Bluetooth tool tracking, LENOX 360 connected bandsaw monitoring, and AI-powered Converge concrete curing sensors. The company invests heavily in innovation, filing 1,000+ patents and launching 1,000+ new products (including 45 world-firsts) annually.
Revenue is generated primarily through hardware unit sales spanning a price spectrum from sub-$50 entry-level consumer tools to $500+ professional-grade equipment, supplemented by recurring software and managed services (CribMaster, MSUITE, Stanley Black & Decker University training). In April 2026 the company divested its Consolidated Aerospace Manufacturing (CAM) business to Howmet Aerospace for $1.8 billion (~$1.6B net proceeds) to reduce debt and refocus on the higher-return core Tools & Outdoor and Engineered Fastening businesses, while continuing periodic 3-5% pricing actions to offset cost inflation. The company maintains Dividend King status with 58 consecutive years of dividend increases (3.8-4.4% yield).
Stanley Black & Decker firmographics
Firmographics- Name
- Stanley Black & Decker
- Legal name
- Stanley Black & Decker, Inc.
- Website
- https://stanleyblackanddecker.com
- Company type
- Public
- Founded year
- 1843
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Stanley Black & Decker (NYSE: SWK) is a 183-year-old industrial manufacturer of professional and consumer tools, outdoor power equipment, and engineered fastening systems, operating iconic brands (DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER) sold in 180+ countries through major retailers and industrial channels.
- Ownership category
- akta.pro rank
Stanley Black & Decker industry classification
Industry- Product category
- Hand and Power Tools
- NAICS
- Saw Blade and Handtool Manufacturing (332216), Power-Driven Handtool Manufacturing (333991)
- SIC
- Cutlery, Handtools & General Hardware (3420), Bolts, Nuts, Screws, Rivets & Washers (3452)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
- akta.pro secondary industry
- Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)
Keywords
Where Stanley Black & Decker is headquartered
LocationHeadquarters
- HQ city
- New Britain
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Stanley Black & Decker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tools and Accessories: Sale of hand tools, power tools, power tool accessories, and storage solutions under DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, LENOX, IRWIN brands. Core business driving majority of company revenue.
- Outdoor Power Equipment: Sale of lawn mowers, riding mowers, zero-turn mowers, snow blowers, hedge trimmers, and related outdoor equipment under Cub Cadet, Hustler, Troy-Bilt, DEWALT, CRAFTSMAN brands.
- Engineered Fastening Solutions: Highly engineered fastening systems and assembly solutions for automotive (90% of cars in Europe/North America use their fasteners), aerospace, electronics, solar, and industrial applications. Includes blind fasteners, structural rivets, welding studs, and assembly technologies.
- Industrial and Manufacturing Solutions: CribMaster intelligent inventory management and tool vending solutions, Vidmar and LISTA storage solutions, and manufacturing equipment for MRO and point-of-use dispensing.
- Professional Services: Services including Stanley Black & Decker University training programs for commercial applications of tools, and various support services for industrial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CRAFTSMAN V20 ADVANCED Batteries range from $139 to $199 MSRP |
| Unit Pricing | Pay-as-you-go | Company implements periodic price increases to address inflation |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Stanley Black & Decker product offering
Product offeringCore offering
Stanley Black & Decker designs, manufactures, and sells hand tools, power tools, outdoor power equipment, and engineered fastening systems under iconic brands including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, LENOX, IRWIN, Cub Cadet, Hustler, Troy-Bilt, STANLEY Engineered Fastening, and CribMaster. The company also offers digital construction technology through MSUITE, TOOL CONNECT, and Converge-powered AI concrete sensors. Products are sold in 180+ countries through major retail channels and direct industrial sales.
Product overview
Stanley Black & Decker operates as a diversified industrial company with three primary business segments: Tools & Outdoor (hand tools, power tools, outdoor power equipment), Engineered Fastening (specialty fasteners for automotive/aerospace/industrial), and Industrial Solutions (tool vending, inventory management, manufacturing solutions). The portfolio includes multiple core brands (DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, LENOX, IRWIN) serving professionals and consumers, outdoor brands (Cub Cadet, Hustler, Troy-Bilt), and industrial brands (STANLEY Engineered Fastening, CribMaster). Key product innovations include DEWALT POWERSHIFT cordless concrete equipment system, DEWALT POWERSTACK pouch cell battery technology, DEWALT PERFORM & PROTECT safety line, and the DEWALT Construction Technology Suite (MSUITE software, TOOL CONNECT, Converge AI sensors). The company generates 1,000+ new products annually including 45 'world's firsts' and sells 50 tools every second globally.
Differentiator
Problem solved
Functional benefit
Brands
- DEWALT: Professional power tools, hand tools, accessories, and outdoor power equipment designed for construction and industrial applications
- CRAFTSMAN
- STANLEY
- BLACK+DECKER
- LENOX
- IRWIN
- Cub Cadet
- Hustler
- Troy-Bilt
- STANLEY Engineered Fastening
- CribMaster
- MAC TOOLS
- BOSTITCH
- FACOM
- PROTO
Products and services
- DEWALT Professional-grade power tools, hand tools, accessories, and outdoor power equipment designed for construction, manufacturing, and trades professionals. Includes 20V MAX and 60V MAX cordless systems.
- CRAFTSMAN Hand tools, power tools, and outdoor equipment brand for homeowners, home builders, auto enthusiasts, and mechanics. Features V-Series automotive specialty tools and V20 cordless platform.
- STANLEY Iconic hand tools and tape measures brand, world's #1 maker of tape measures selling 40M units annually. Includes Anti-Vibe hammers, PowerLock tape measures, and full line of professional hand tools.
- BLACK+DECKER Power tools, outdoor yard care equipment, and home products. Leading brand in North America for corded/cordless power equipment and cordless hand vacuums.
- LENOX Cutting tools, band saw blades, and hand tools for contractors, carpenters, metal fabricators, and tradespeople. Features LENOX 360 connected monitoring system.
- IRWIN Specialty hand tools and power tool accessories including Vise-Grip locking pliers, Quick-Grip bar clamps, Strait-line tape measures, and SPEEDBOR auger bits.
- Cub Cadet Outdoor power equipment for residential and professional landscapers. Offers zero-turn riders, lawn tractors, electric mowers, snowblowers, and utility vehicles with Ultima Series featuring Synchro-Steer technology.
- Hustler Commercial and residential zero-turn mowers for professional landscapers. World originator of twin-lever zero-turn mower technology with 1,400+ dealers.
- Troy-Bilt Outdoor power equipment including riding/walk-behind mowers, tillers, snow blowers, and lawn tools featuring TriAction cutting system and InStep rear wheel drive.
- STANLEY Engineered Fastening Engineered fastening solutions for automotive, aerospace, solar, and general industrial markets. Produces 23 billion fasteners annually with 90% of cars in Europe and North America using their fasteners. Includes brands Avdel, Integra, NELSON, Optia, POP, STANLEY Assembly Technologies, Tucker.
- CribMaster Software-driven tool vending and inventory management solutions with 12,000+ installations in 36+ countries. Features low-touch tool vending, RFID-enabled automated toolrooms, FlexSense bin sensors, and mobile app for remote operations.
- DEWALT POWERSHIFT Cordless Equipment System Groundbreaking gasless/cordless concrete equipment system providing power, runtime, and ergonomics for concrete professionals. 60% less CO2 emissions during use vs gas-powered equipment.
- DEWALT POWERSTACK Pouch Cell Battery World's first pouch cell battery technology for construction industry. Delivers 50% more power and 2x lifespan in 25% more compact and 15% lighter package than conventional cordless batteries.
- MAC TOOLS Professional automotive and industrial tools for technicians and mechanics, distributed through a mobile franchise network.
- BOSTITCH Pneumatic nailers, staplers, and cordless fastening tools for construction and industrial fastening applications.
- FACOM Professional hand tools for industrial and automotive applications, primarily serving the European market.
- CRAFTSMAN V20 ADVANCED Batteries CRAFTSMAN V20 ADVANCED Batteries with tabless cell technology delivering up to 3X the power and runtime compared to previous 2Ah battery. Compatible with over 100 existing CRAFTSMAN V20 tools.
Quantifiable outcome
- 60% fewer CO2e emissions during use with DEWALT POWERSHIFT vs gas-powered equipment
- +6 more outcomes
Companies that use Stanley Black & Decker
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Stanley Black & Decker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
Stanley Black & Decker partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- SkillsUSAcoreDEWALT named premium partner and tools sponsor for SkillsUSA and WorldSkills International, backing American competitors (Charles Goede for Plumbing, Tristan Coates for Carpentry) at the 2026 WorldSkills Competition in Shanghai.
- August RoboticscoreAugust Robotics deployed its autonomous drilling robots through a strategic partnership with Stanley Black & Decker's DEWALT brand in the United States and Europe. The DEWALT IRON-X robots have been deployed across hyperscaler data center construction sites in the Carolinas, demonstrating 99.97% positional accuracy across 100,000 holes drilled.
- WorldSkills InternationalcorePremier platinum sponsor of WorldSkills, supporting the world's premier skilled trades competition. DEWALT provides tools and resources to competitors representing the USA. 1.2M+ students engaged and 5,500 young tradespeople empowered since 2013 through WorldSkills partnership.
- DEWALT Trades Scholarship PartnersminorDEWALT awards $200,000 in scholarships to 40 students annually through its Grow the Trades program, with recipients studying critical trades including electrical, carpentry, construction, HVAC, and welding.
- ACE Mentor Program of AmericaminorNo-cost after-school program connecting students with construction industry experts. DEWALT support enables Trades Days providing mentorship opportunities and hands-on projects.
- mikeroweWORKS FoundationminorWork Ethic Scholarship Program helps people train for skilled jobs. DEWALT funding contributed to $2.5 million in scholarships for 300+ students in trade schools.
- International Training Institute (ITI)minorSupports apprenticeship training for sheet metal workers in US and Canada. DEWALT support enables SMART Heroes Program providing free training to U.S. military prior to discharge.
- Helmets to HardhatsminorConnects transitioning military service members and veterans to skilled training and construction careers. DEWALT support helps connect 15,000 veterans to apprenticeship programs.
- AGC Construction Education FoundationminorProvides scholarships to students committed to construction industry. Awards 150 scholarships annually with DEWALT funding support.
- Home Builders Institute (HBI)coreDEWALT supports three vocational academies in Houston, Charlotte, and Orlando with training tools and toolkits. Partnership spans 50+ years of educating individuals for building industry careers.
- Girl Scouts of the USAminor$1.3 million investment to develop nine Maker Badges for Daisies, Brownies, and Juniors to inspire girls to become makers and tradespeople.
- Joe Gibbs RacingcoreNASCAR team and promotional vehicle for DEWALT, CRAFTSMAN, and MAC TOOLS brands. Features Christopher Bell driving the No. 20 Toyota Camry.
- McLaren RacingcoreFormula 1 partnership with STANLEY brand. Finding sponsorship partner with passion and persistence for extreme innovation.
- CRAFTSMAN NASCAR Truck SeriescoreTitle sponsor of NASCAR Truck Series. CRAFTSMAN brand return as title sponsor for premier truck racing competition.
- Kalitta MotorsportsminorNHRA Drag Racing Team partnership with MAC Tools for two decades.
- FC Barcelona (Men and Women)coreOfficial partner of FC Barcelona men's and women's football clubs with STANLEY brand affiliation. Breaking the bias with women's team sponsorship.
- American Red Crossminor$250,000 committed in 2024 to Red Cross Disaster Responder Program supporting recovery from earthquakes, storms, wildfires, and humanitarian crises.
- Habitat for Humanity InternationalminorLong-term relationship supporting home construction builds, neighborhood renovations, and Carter Work Project.
- ToolBank USAminorPartnership with ToolBank USA to provide tools to nonprofits. Reached milestone of 1,000th tool type (DEWALT TOUGHSERIES Construction Jack).
- Mission, Texas Economic DevelopmentminorManufacturing facility expansion in Mission, Texas with over $4 million investment creating nearly 100 new jobs.
Scale indicators14 records
Recent moves9 records
Expansion highlights5 records
Stanley Black & Decker competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Customer concentration
Stanley Black & Decker social profiles
Digital presenceStanley Black & Decker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stanley Black & Decker leadership team
Management profileNumber of profiles
Profiles9 records
Stanley Black & Decker subsidiaries and ownership
Company hierarchySubsidiaries18 records
Stanley Black & Decker funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stanley Black & Decker M&A and investment
M&A and investmentM&A50 records
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stanley Black & Decker
What does Stanley Black & Decker do?
Stanley Black & Decker designs, manufactures, and sells hand tools, power tools, outdoor power equipment, and engineered fastening systems under iconic brands including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, LENOX, IRWIN, Cub Cadet, Hustler, Troy-Bilt, STANLEY Engineered Fastening, and CribMaster. The company also offers digital construction technology through MSUITE, TOOL CONNECT, and Converge-powered AI concrete sensors. Products are sold in 180+ countries through major retail channels and direct industrial sales.
Is Stanley Black & Decker a public or private company?
Stanley Black & Decker is a public company. It is classified as public and is currently operating.
When was Stanley Black & Decker founded?
Stanley Black & Decker was founded in 1843. It employs 5,001 to 10,000 people.
Where is Stanley Black & Decker based?
Stanley Black & Decker is headquartered in New Britain, United States, in the North America region.
How does Stanley Black & Decker make money?
Five revenue lines are on record. Tools and Accessories are the primary driver. The others are outdoor Power Equipment, engineered Fastening Solutions, industrial and Manufacturing Solutions and professional Services.
Does Stanley Black & Decker have an API?
No public API is recorded for Stanley Black & Decker.
What industry is Stanley Black & Decker in?
Stanley Black & Decker's product category is Hand and Power Tools. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic), with a secondary code of CRALACAC, Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools). Its NAICS code is 332216 and its SIC code is 3420.