National Park Service

Name

National Park Service

Legal name

National Park Service

Website

https://nps.gov

Company type

Public

Founded year

1916

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

National Park Management and Public Lands Conservation

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Protected Areas Administration (BPAIAMAH)

akta.pro secondary industries

National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH), Facilities Maintenance & Environmental Services (Waste, Water, Trail Maintenance, Restrooms) (THAAAGAI)

Keywords

• National park management
• Public lands conservation
• Outdoor recreation services
• Environmental monitoring programs
• Cultural heritage preservation

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Federal Appropriations: Primary funding from congressional appropriations through the Department of the Interior. Annual federal budget allocations support park operations, maintenance, and conservation.
2. Entrance and Recreation Fees: Revenue from entrance fees, parking fees, and recreation permits charged to visitors. NPS removed Juneteenth and MLK Jr. Day from fee-free entry schedule in 2026.
3. International Visitor Surcharge: Since January 2026, non-U.S. residents pay additional $100 per park visit with annual passes increasing from $80 to $250.
4. Outdoor Recreation Legacy Partnership Program Grants: Federal grants distributed to cities, counties, and tribes with populations of at least 25,000, requiring one-to-one match from recipients.
5. Concessions Contracts: Revenue from commercial concessions contracts with private operators including lodging, food service, and recreational activities. Grand Teton Lodge Company (Vail Resorts subsidiary) contract worth over $1 billion in projected gross revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The National Park Service manages 423 national park units across all 50 states, the District of Columbia, and U.S. territories, providing recreation, education, conservation, and cultural heritage experiences to over 300 million annual visitors. Core services include park operations, environmental and air quality monitoring, visitor information through NPS.gov and the NPS mobile app, concession oversight, and grant administration for urban recreation infrastructure.

Product overview

The National Park Service operates primarily as a government agency managing 425+ national park units rather than a commercial product company. Its core digital offerings include the NPS.gov website portal with interactive park exploration tools, the NPS Mobile App for iOS/Android, and specialized citizen science programs like the Dragonfly Mercury Project. Supporting services encompass environmental monitoring through the Air Quality Monitoring Network and Climate Change Response Program, visitor engagement via Social Science research and Every Kid Outdoors youth programming, and public participation through PEPC planning platforms. NPS also maintains active social media channels and multimedia resources including webcams for virtual park access.

Differentiator

Problem solved

Functional benefit

Products and services

• NPS.gov Website Official digital portal for 425+ national park units, providing park exploration tools, visitor planning resources, topic-based content across history, nature, and recreation, and access to reservation systems for the general public.
• NPS Mobile App Official NPS mobile application available on iOS and Android platforms enabling visitors to navigate parks on the go with real-time information, maps, and tour guides.
• Dragonfly Mercury Project Nationwide citizen science study partnering with volunteers to collect dragonfly larvae for mercury analysis, making it the nation's largest assessment of mercury contamination and environmental risk across 190+ protected areas since 2009.
• NPS Climate Change Response Program Comprehensive climate science and adaptation strategy encompassing ecosystem restoration, imperiled species recovery, visitor infrastructure protection, and night sky preservation across all NPS units, utilizing the RAD (Resist-Accept-Direct) Framework.
• NPS Social Science Program Program conducting and promoting state-of-the-art social science research including visitor use statistics, economic impact analysis, and socioeconomic monitoring to support NPS mission delivery and public enjoyment of parks.
• NPS Air Quality Monitoring Network Multi-agency air quality monitoring network tracking ozone, visibility, particulate matter, and atmospheric deposition of nitrogen, sulfur, and mercury across 74 parks with in-park monitoring and 230 additional parks with nearby representative monitoring.
• NPS Planning, Environment and Public Comment (PEPC) Online platform facilitating public involvement in NPS planning and environmental review processes, allowing citizens to access project information and submit comments on park planning initiatives.
• Air Quality Conditions and Trends Interactive web platform providing park-specific air quality conditions, trends, summary information, and real-time monitoring data for ozone, particulate matter, and weather across multiple national park areas.
• Every Kid Outdoors Program Federal program providing fourth-grade students and their families with free entry to national parks, connecting youth with park rangers and inspiring lifelong relationships with national parks through outdoor experiences.
• Outdoor Recreation Legacy Partnership Grants Federal grants distributed to cities, counties, and tribes with populations of at least 25,000, requiring one-to-one match from recipients, supporting urban park development and recreation infrastructure in underserved communities.

Quantifiable outcome

• 323 million recreation visits in calendar year 2025
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Grand Teton Lodge Company (Vail Resorts)coreStrategic or Co-development Partner · 14 June 2026NPS awarded a 15-year concessions contract worth over $1 billion in projected gross revenue to the Grand Teton Lodge Company, a subsidiary of Vail Resorts. Effective January 1, 2027, the company manages Jackson Lake Lodge, Jenny Lake Lodge, campgrounds at Colter Bay Village, and assumes new responsibilities including Brinkerhoff Lodge management.
• ScottsMiracle-GrominorStrategic or Co-development Partner · 11 June 2026ScottsMiracle-Gro committed $1 million to the National Park Service for restoration of the White House South Lawn following the UFC Freedom 250 event. The donation includes monetary funds, a custom turfgrass blend developed specifically for the South Lawn, and technical support from the company's R&D team.
• National Park FoundationcoreStrategic or Co-development Partner · 9 June 2026National Park Foundation awarded $1.2 million in grants to 57 national parks, park partners, and community-based organizations for Junior Ranger Angler programming including fishing clinics, gear libraries, and outdoor educational experiences.
• HanmiGlobal/OtakminorStrategic or Co-development Partner · 19 May 2026Otak, a US subsidiary of HanmiGlobal, secured a $30 million five-year socioeconomic research contract from NPS for visitor and workforce studies, economic impact analysis, and environmental reviews, expanding its role with the agency beyond park planning and engineering.
• Stanley Black & DeckerminorStrategic or Co-development PartnerStanley Black & Decker announced a $300,000 contribution to the Trust for the National Mall including monetary support and in-kind DEWALT professional-grade tools for restoration, maintenance, and beautification efforts across the National Mall.
• U.S. Geological Survey (USGS)coreTechnology or IntegrationNPS participates in the Dragonfly Mercury Project in partnership with USGS, which provides scientific expertise and data analysis for mercury contamination monitoring across participating NPS units.

Scale indicators6 records

Recent moves6 records

Broad incumbents

• Parks Canada: Federal agency managing Canadian national parks, national historic sites, and national marine conservation areas. The closest international analog to NPS in mandate, scale, and visitor-services business model.
• Smithsonian Institution: Federally chartered museum and research complex managing national collections and visitor destinations. Comparable as a large federal cultural/heritage operator with public engagement, educational programming, and concession-driven revenue.

Emerging players

• National Trust (UK): UK conservation charity managing historic houses, gardens, and natural landscapes for public access and recreation. Comparable as a large, mission-driven operator of public-access conservation lands with membership and visitor revenue.
• National Park Foundation: Official nonprofit partner of NPS that raises private funds, manages grants (e.g., $1.2M Junior Ranger Angler program), and operates programs in support of national parks. Comparable mission and closely intertwined with NPS strategy and funding.
• The Nature Conservancy: Private nonprofit that protects ecologically important lands globally. Comparable conservation mission and visitor/education programming at its preserves, but operates through private land conservation rather than federal administration.

Regional players

• California State Parks: Operates 280 state park units and roughly 65 million visitors annually. A regional state-level peer that operates the same kind of public-park units, visitor services, and concessions contracts, but within a single U.S. state rather than nationally.

Direct peers

• Bureau of Land Management: Department of the Interior agency managing 245 million acres of public lands. Comparable federal land administrator with overlapping recreation, conservation, and grazing mandate, though with less concentrated visitor infrastructure than NPS.
• U.S. Fish & Wildlife Service: Department of the Interior agency managing national wildlife refuges and federal conservation programs. Closely comparable mission around public conservation lands, visitor access, and environmental stewardship under the same parent department as NPS.
• U.S. Forest Service: USDA agency that manages 193 million acres of national forests and grasslands. Directly comparable to NPS as a federal land management agency providing public outdoor recreation, conservation, and visitor services on federal lands.

Others

• Tennessee Valley Authority: Federal corporation managing public lands, recreation areas, and reservoirs across the southeastern U.S. Comparable as a federally chartered entity operating public recreation infrastructure and managing significant land/water assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/natlparkservice
• YouTubeyoutube.com/nps
• Facebookfacebook.com/nationalparkservice
• LinkedInlinkedin.com/company/national-park-service
• Instagraminstagram.com/nationalparkservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Park Service