MITASHI
MITASHI is an India-headquartered consumer electronics company founded in 1998, operating an online marketplace for household appliances and consumer durables, serving retail consumers with a staff of 501-1,000.
- Company typePrivate
- Founded1998
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What MITASHI does
MITASHI is an Indian consumer electronics and household appliances company founded in 1998 and headquartered in Mumbai. According to the firmographic record, it operates as an online marketplace offering household appliances for consumer electronics to end consumers. The company employs 501 to 1,000 staff and maintains a web presence at mitashi.com, positioning it as a mid-sized domestic player in the Indian consumer durables market rather than a large pan-India retail chain or global brand.
The company's business model is consumer-facing: it sells household appliances and consumer electronics through an online channel. Specific revenue mechanics — including product margin structure, pricing tiers, OEM/supplier relationships, marketplace commission logic versus first-party inventory, and shipping or after-sales service arrangements — were not disclosed in the available source material, which was limited to a loading/verification page. No product catalog, app, partnerships, certifications, or proprietary technology stack details were accessible.
Governance is led by Founder, Chairman & Board member Rakesh Dugar, with Sunil D. Sharma serving as Chief Executive Officer. Capital structure is private, with one disclosed funding event: a March 2017 round of approximately $261,715 led by Riqueza Capital. The thin funding footprint relative to the company's 501-1,000 employee base suggests either internal cash generation or undisclosed capital sources. Overall, the available evidence supports a profile of an established but low-disclosure, mid-sized Indian consumer electronics retailer/marketplace with limited public intelligence on its product depth, financials, or competitive positioning.
MITASHI firmographics
Firmographics- Name
- MITASHI
- Website
- https://mitashi.com
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 501–1,000 employees
- Short description
- MITASHI is an India-headquartered consumer electronics company founded in 1998, operating an online marketplace for household appliances and consumer durables, serving retail consumers with a staff of 501-1,000.
- Ownership category
- akta.pro rank
MITASHI industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
- akta.pro primary industry
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where MITASHI is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
MITASHI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
MITASHI product offering
Product offeringCore offering
MITASHI is an India-based consumer electronics and household appliances brand that designs, manufactures, and distributes its own line of electronic products through online and offline retail channels. Founded in 1998 and headquartered in Mumbai, the company offers a range of household appliances and consumer electronics to Indian consumers under the MITASHI brand.
Differentiator
Problem solved
Functional benefit
Companies that use MITASHI
Customer profileIdeal customer profiles1 record
MITASHI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MITASHI partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
MITASHI competitors and assessment
Company assessmentDirect peers
- Croma (Infiniti Retail): Indian specialty retailer of consumer electronics and home appliances operated by Tata group, combining online and offline channels. Directly comparable to MITASHI on product category, target customer (Indian mass-market appliance/electronics buyer), and omni-channel marketplace model.
- Reliance Digital: Reliance Retail's electronics and appliances chain across India with strong online storefront. Competes head-to-head with MITASHI on product mix (TVs, appliances, consumer electronics) and Indian consumer targeting.
- Vijay Sales: Long-established Indian retailer of consumer electronics and home appliances with online and offline presence. Highly comparable to MITASHI on category focus, Indian regional footprint, and multi-decade operating history.
- Bajaj Electronics: Regional Indian electronics and appliances chain with showrooms and online ordering. Comparable to MITASHI on product category, mid-market Indian customer base, and offline+online hybrid model.
- Tata CLiQ: Tata group's online marketplace carrying electronics, appliances, and fashion. Comparable to MITASHI on the online-marketplace mechanics for consumer electronics and appliances in India, though broader in category scope.
Broad incumbents
- Flipkart: India's largest horizontal e-commerce marketplace, with consumer electronics and appliances as a flagship category. Competes with MITASHI for online appliance buyers but operates at vastly broader GMV scale and across many categories.
- Amazon India: Major horizontal e-commerce marketplace with a deep consumer electronics and appliances vertical in India. Comparable on the online electronics/appliance purchase journey, though Amazon operates as a broad marketplace rather than a specialist retailer.
Emerging players
- Haier Appliances India: Global appliance manufacturer's India business with branded appliances sold online and offline. An emerging player relative to MITASHI's marketplace/retail role; comparable on product category and India consumer base, though operating on the brand/manufacturer side rather than retail.
- Lloyd (Havells India): Consumer durables brand owned by Havells, selling appliances and consumer electronics through Indian retail and online channels. Comparable to MITASHI in terms of categories and Indian consumer electronics buyer, though primarily a brand/manufacturer rather than retail platform.
Regional players
- Sangeetha Mobiles & Appliances: South India-focused retailer of consumer electronics and home appliances with growing online presence. Comparable on appliance/electronics category and Indian mid-market customer, with stronger regional (South India) physical footprint than MITASHI.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
MITASHI social profiles
Digital presenceMITASHI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MITASHI leadership team
Management profileNumber of profiles
Profiles2 records
MITASHI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MITASHI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MITASHI
What does MITASHI do?
MITASHI is an India-based consumer electronics and household appliances brand that designs, manufactures, and distributes its own line of electronic products through online and offline retail channels. Founded in 1998 and headquartered in Mumbai, the company offers a range of household appliances and consumer electronics to Indian consumers under the MITASHI brand.
When was MITASHI founded?
MITASHI was founded in 1998. It employs 501 to 1,000 people.
Where is MITASHI based?
MITASHI is headquartered in Mumbai, India, in the Asia region.
Who are MITASHI's main competitors?
Direct peers on record are Croma (Infiniti Retail), Reliance Digital, Vijay Sales, Bajaj Electronics and Tata CLiQ. Broad incumbents are Flipkart and Amazon India. Emerging players are Haier Appliances India and Lloyd (Havells India). Sangeetha Mobiles & Appliances is listed as a regional player.
Does MITASHI have an API?
No public API is recorded for MITASHI.
What industry is MITASHI in?
MITASHI's product category is Consumer Electronics. Its primary akta.pro industry code is CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its NAICS code is 4492 and its SIC code is 5064.