Score Media And Gaming

What Score Media And Gaming does

Score Media and Gaming Inc. is a Toronto-based digital sports media and sports betting company that builds mobile-first products connecting sports fans to news, scores, and wagering. The company originated in 1997 as a Canadian cable sports television network, divested its TV assets in 2012, and repositioned itself as a mobile-only sports media platform anchored by the theScore app — described in company materials as one of the most popular mobile sports media platforms in North America. In 2015 the company added an esports media property (theScore esports), and following the 2018 U.S. legalization of sports betting, debuted theScore Bet in September 2019 as the first media-company-launched mobile sportsbook in North America. theScore Bet was further extended into Ontario with a sportsbook and casino offering in 2022.

The company's product portfolio spans three flagship consumer apps — theScore (sports media), theScore Bet (sportsbook and casino), and theScore esports — distributed across iOS, Android, and major social platforms including Instagram, TikTok, X, YouTube, and Facebook. Underlying the portfolio is a tightly integrated media-to-betting mobile funnel in which free media engagement is designed to convert into wagering activity on theScore Bet. Revenue is generated through wager-based transactions on the sportsbook/casino and through advertising, sponsorship, and content monetization across owned-and-operated digital channels; pricing for the media app is free while the sportsbook operates on a pay-as-you-go wager model with no publicly disclosed pricing tiers. The company maintains offices in Toronto, Ontario and Hoboken, New Jersey.

In October 2021, Score Media and Gaming was acquired by Penn Entertainment and now operates as a wholly-owned private subsidiary within Penn's digital sports media, gaming, and technology group. Following the end of Penn's ESPN Bet agreement with Disney, Penn is transitioning a 2.9 million-user database to theScore Bet, positioning the brand as Penn's primary North American online sports wagering property. The company carries a Great Place to Work (Canada) certification and operates within North American regulated betting markets in the U.S. and Ontario.

Name

Score Media And Gaming

Legal name

Score Media and Gaming Inc.

Website

https://scoremediaandgaming.com

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

251–500 employees

Short description

Score Media and Gaming builds mobile-first sports media, sportsbook, and esports apps (theScore, theScore Bet, theScore esports) for North American sports fans. Operating as a wholly-owned subsidiary of Penn Entertainment since October 2021, with wager-based and advertising revenue streams.

Ownership category

akta.pro rank

Product category

Mobile Sports Media and Betting

NAICS

Gambling Industries (7132), Spectator Sports (71121)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Mobile sports media
• Sports betting platform
• Esports media
• Mobile sportsbook
• Sports content apps

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Sports Betting (theScore Bet): Transaction-based revenue from mobile sportsbook and casino wagers placed by users across North America (debuted 2019, expanded to Ontario in 2022). Following Penn's exit from ESPN Bet, Penn retained a database of 2.9 million users and is transitioning them to theScore Bet.
2. Sports & Esports Media (theScore / theScore esports): Revenue derived from digital sports media properties (mobile app, social content) used to engage millions of fans daily, including potential advertising, sponsorship, and content monetization across owned-and-operated digital channels.

Pricing tiers

Go-to-market motion2 records

Core offering

Score Media and Gaming operates three mobile-first digital sports products under the theScore brand. The flagship theScore app delivers sports scores, news, and personalized fan coverage to millions of users across North America. The theScore Bet mobile sportsbook and casino (launched 2019) enables fans to place wagers, with seamless integration into the flagship media app. The theScore esports division distributes digital esports content across social platforms reaching hundreds of millions of fans globally.

Product overview

Score Media and Gaming operates a three-product digital sports portfolio under theScore brand rather than a single unified product. The flagship is theScore, a leading North American mobile sports media app. The portfolio is extended by two sub-brands: theScore Bet, a mobile sportsbook and casino tightly integrated with the flagship app to combine media and betting, and theScore esports, a dedicated esports media property. Following Penn Entertainment's October 2021 acquisition, the company sits within Penn's digital sports media, gaming and technology group, with theScore Bet being the brand Penn transitioned users to after ending its prior ESPN Bet partnership.

Differentiator

Problem solved

Functional benefit

Brands

• theScore: Flagship mobile sports media app — one of the most popular mobile sports media platforms in North America.
• theScore Bet
• theScore esports

Products and services

• theScore Flagship mobile sports media app described as 'The best sports app ever'. One of the most popular mobile sports media platforms in North America, delivering authentic and innovative sports coverage including real-time scores, news, and personalized fan content to millions of fans daily.
• theScore Bet Mobile sports betting platform (sportsbook and casino) providing the ultimate mobile sports betting experience. Uniquely harnesses media and betting through seamless integration with the flagship theScore app. Includes theScore Bet Sportsbook and Casino, with operations in Ontario following 2022 launch.
• theScore esports Esports media property described as 'North America's preeminent esports media destination'. Distributes digital esports content across social platforms (Instagram, TikTok, X, YouTube, Facebook) reaching hundreds of millions of fans globally.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• FanDuel: Flutter Entertainment-owned mobile sportsbook and casino, the largest U.S. operator by gross gaming revenue. Directly competes with theScore Bet across U.S. states and offers similar product breadth in sports wagering and casino.
• Caesars Sportsbook: Caesars Entertainment's online sports betting and casino platform with broad U.S. state coverage. Directly competes with theScore Bet and benefits from the Caesars Rewards database for customer acquisition, similar in structure to theScore's media-to-betting funnel.
• PointsBet: Australia-founded mobile sportsbook with North American operations and a proprietary in-house technology and trading platform. Comparable to theScore Bet as a technology-driven challenger sportsbook competing for share against larger incumbents.
• DraftKings: Leading U.S. mobile sportsbook and online casino operator with a national footprint and integrated daily fantasy sports product. Directly comparable to theScore Bet as a mobile-first sports betting platform competing for the same North American users.
• Rush Street Interactive (BetRivers / PlaySugarHouse): Operates the BetRivers and PlaySugarHouse mobile sportsbooks in the U.S., Canada, and Latin America. Comparable to theScore Bet as a multi-jurisdiction mobile sportsbook with an established Ontario presence.
• BetMGM: Joint venture between MGM Resorts and Entain operating a mobile sportsbook and iGaming platform in North America. Directly comparable to theScore Bet as a multi-state sportsbook with omnichannel ties to a major U.S. gaming operator.
• Hard Rock Bet: Hard Rock Digital's mobile sportsbook operating across multiple U.S. states. Directly comparable to theScore Bet as a multi-state mobile sportsbook tied to a major hospitality and gaming brand.

Broad incumbents

• Bleacher Report: Warner Bros. Discovery-owned digital sports media platform with strong social distribution. Comparable to theScore as a mobile and social-first sports media brand competing for the same North American fan audiences.
• The Athletic: Subscription-based digital sports media property owned by The New York Times. Comparable to theScore media app as a North American digital sports media destination, though focused on long-form subscription journalism rather than mobile-first scores and betting integration.

Others

• Sportradar: Global sports data and technology provider serving sportsbooks, media companies, and leagues. Adjacent comparable to theScore ecosystem as a sports technology and data infrastructure provider enabling mobile sportsbook and media operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thescore
• YouTubeyoutube.com/channel/UCatlyoGLwmdnidMJZTJnSbg
• Facebookfacebook.com/thescore
• Instagraminstagram.com/thescore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Score Media And Gaming