Ritual Gym
Ritual Gym is a Singapore-founded boutique fitness company operating nine studios across Singapore, Spain, Brazil, and the US, offering in-person classes and a companion iOS/Android app (Ritual FIT) for at-home workouts to individual consumers on a direct-to-consumer basis.
- Company typePrivate
- Founded2012
- HeadquartersBukit Merah, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingServices
Ritual Gym firmographics
Firmographics- Name
- Ritual Gym
- Legal name
- Ritual Fit
- Website
- https://ritualgym.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ritual Gym is a Singapore-founded boutique fitness company operating nine studios across Singapore, Spain, Brazil, and the US, offering in-person classes and a companion iOS/Android app (Ritual FIT) for at-home workouts to individual consumers on a direct-to-consumer basis.
- Ownership category
- akta.pro rank
Ritual Gym industry classification
Industry- Product category
- Boutique Fitness
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where Ritual Gym is headquartered
LocationHeadquarters
- HQ city
- Bukit Merah
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Ritual Gym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Go-to-market motion1 record
Ritual Gym product offering
Product offeringCore offering
Ritual Gym operates a global boutique fitness business delivering group workout classes across nine physical locations worldwide, including in Singapore (founded 2013), Spain, and Brazil. The company also offers the Ritual FIT digital fitness product via an iOS/Android mobile app (ritual.fit), enabling members to work out from home.
Differentiator
Problem solved
Functional benefit
Brands
- Ritual FIT: Primary brand presented on the website for at-home workout content.
Products and services
- Boutique Group Fitness Classes (In-Studio)
Companies that use Ritual Gym
Customer profileIdeal customer profiles1 record
Ritual Gym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ritual Gym competitors and assessment
Company assessmentDirect peers
- Barry's Bootcamp: Global boutique fitness brand built around signature HIIT/treadmill-and-strength classes in premium studios, with multiple international locations. Closely comparable to Ritual Gym on format (boutique group training), target customer (premium urban members) and global expansion model.
- F45 Training: Franchised boutique functional-training fitness concept operating thousands of studios worldwide via a 45-minute group class format. Directly comparable to Ritual Gym on the boutique group-fitness mechanic and multi-region rollout, though executed via franchise rather than corporate-owned studios.
- 1Rebel: London-based boutique fitness operator offering group strength, cycling and HIIT classes in premium studios. Comparable to Ritual Gym on boutique group-fitness format, international expansion ambitions and premium urban target customer.
- [solidcore]: US boutique fitness brand built around a proprietary 50-minute Pilates-meets-strength workout on custom machines, with a growing national footprint. Comparable to Ritual Gym on boutique single-format positioning, premium membership pricing and digital extensions.
- SoulCycle: Iconic US boutique indoor-cycling and fitness brand with a premium, community-driven positioning and a parallel at-home digital product. Compares to Ritual Gym on boutique studio format, premium pricing tier and the studio-plus-digital extension strategy.
Broad incumbents
- Equinox: Premium multi-format fitness club operator with signature group-class brands (SoulCycle, Pure Yoga, Equinox Pilates) under one umbrella. Comparable as a broader premium-fitness incumbent overlapping with Ritual Gym on boutique group training and digital fitness content.
- Peloton: Connected-fitness platform combining hardware (Bike, Tread), a subscription app with live and on-demand classes, and recently acquired studio content. Comparable to Ritual Gym on the studio-plus-app recurring-revenue model and premium consumer positioning.
- Orangetheory Fitness: Large-scale franchised heart-rate-based interval training concept with thousands of studios worldwide. Comparable as a broader incumbent in the same group-fitness / personal-training category, but with much greater scale and a more standardized technology-driven workout.
Others
- Gympass: Corporate wellness aggregator that distributes access to a global network of gyms and boutique studios (including in the same geographies Ritual Gym operates). Comparable as a channel partner and ecosystem enabler for Ritual Gym's corporate and consumer customer segments.
Regional players
- Pure Yoga: Premium yoga and fitness operator headquartered in Hong Kong with multiple Asian locations, overlapping Ritual Gym's Asia-Pacific origin market. Comparable on boutique premium fitness positioning and group-class format.
Market position
Customer concentration
Ritual Gym social profiles
Digital presenceRitual Gym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ritual Gym leadership team
Management profileNumber of profiles
Profiles1 record
Ritual Gym subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ritual Gym funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ritual Gym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ritual Gym
What does Ritual Gym do?
Ritual Gym operates a global boutique fitness business delivering group workout classes across nine physical locations worldwide, including in Singapore (founded 2013), Spain, and Brazil. The company also offers the Ritual FIT digital fitness product via an iOS/Android mobile app (ritual.fit), enabling members to work out from home.
Is Ritual Gym a public or private company?
Ritual Gym is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ritual Gym founded?
Ritual Gym was founded in 2012. It employs 101 to 250 people.
Where is Ritual Gym based?
Ritual Gym is headquartered in Bukit Merah, Singapore, in the Asia region.
Who are Ritual Gym's main competitors?
Direct peers on record are Barry's Bootcamp, F45 Training, 1Rebel, [solidcore] and SoulCycle. Broad incumbents are Equinox, Peloton and Orangetheory Fitness. Gympass is listed as an others. Pure Yoga is listed as a regional player.
Does Ritual Gym have an API?
No public API is recorded for Ritual Gym.
What industry is Ritual Gym in?
Ritual Gym's product category is Boutique Fitness. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 71394 and its SIC code is 7997.