Pure Yoga
Pure Yoga is a New York-based, private yoga center founded in 2002 that provides instructor-led yoga training, education, private sessions, and dedicated family classes, operating within the boutique fitness and wellness segment.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Pure Yoga does
Pure Yoga is a New York-based yoga center founded in 2002 that provides instructor-led yoga training courses, education programs, private sessions, and dedicated family classes, serving health-conscious individual consumers within the boutique fitness and wellness segment. The firm is a private for-profit company that maintains a direct-to-consumer digital property at pureyoga.com and operates at a 251–500 employee scale — a headcount materially larger than a single boutique studio and consistent with a multi-location NYC footprint.
The operating offer is positioned within the broader boutique fitness and wellness category, addressing physical fitness, flexibility, stress reduction, and mental wellness through on-site yoga instruction. Pricing models, packaging, contract structures, and unit-level revenue mechanics are not disclosed in the available source material; the operating model is presumed to follow standard boutique-studio conventions of membership dues, class packs, and private-session fees. Customer segmentation is horizontal, targeting the broad persona of "health-conscious individuals seeking wellness services" with use-cases including in-studio yoga, virtual classes, online subscriptions, and corporate wellness programs. Pure Yoga competes in a market where North America and Europe currently dominate, with Asia-Pacific expected to deliver the strongest forward growth as urbanization and wellness-oriented lifestyles accelerate.
Pure Yoga benefits from clear macro tailwinds. The global Pilates and Yoga Studios market is projected to grow from $120.88 billion in 2024 to $520.61 billion by 2035 at a 14.3% CAGR, driven by rising health consciousness, adoption of digital fitness solutions, corporate-wellness initiatives, and ongoing boutique-studio expansion. Company-specific evidence on revenue, profitability, capital structure, ownership, leadership team, headcount trend, and recent strategic actions is largely absent from the source material provided, limiting direct inference about Pure Yoga's own operating momentum within this expanding market.
Pure Yoga firmographics
Firmographics- Name
- Pure Yoga
- Website
- https://pureyoga.com
- Company type
- Private
- Founded year
- 2002
- Headcount range
- 251–500 employees
- Short description
- Pure Yoga is a New York-based, private yoga center founded in 2002 that provides instructor-led yoga training, education, private sessions, and dedicated family classes, operating within the boutique fitness and wellness segment.
- Ownership category
- akta.pro rank
Pure Yoga industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Kids & Family Yoga (HSADACAK), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)
Keywords
Where Pure Yoga is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Pure Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Pure Yoga product offering
Product offeringCore offering
Pure Yoga operates as a yoga studio providing instructor-led yoga training courses, yoga education programs, private one-on-one sessions, and dedicated family yoga classes. Founded in 2002 and headquartered in New York, the company delivers wellness and fitness programming to individual consumers through its studio facilities, with the broader Pilates & Yoga Studios market benefiting from growth in digital fitness solutions and corporate wellness initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Instructor-Led Yoga Classes
- Private Yoga Sessions
- Family Yoga Classes
- Yoga Education and Teacher Training
- Virtual Yoga Classes and Online Subscriptions
- Corporate Wellness Programs
Companies that use Pure Yoga
Customer profileSegments1 record
Ideal customer profiles2 records
Pure Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Yoga partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
Pure Yoga competitors and assessment
Company assessmentDirect peers
- YogaWorks: Multi-format yoga and Pilates studio operator with classes, private sessions, and teacher training programs in major U.S. metros. Closely comparable to Pure Yoga in service mix and premium urban positioning.
- SoulCycle: Boutique indoor fitness brand founded in NYC with a strong premium, community-driven positioning and multi-location urban footprint. Comparable to Pure Yoga as a fellow NYC-born boutique fitness brand targeting affluent urban consumers.
- Yoga Six: Growing boutique yoga franchise offering a range of class styles including hot, flow, and sculpt formats, with private and family-friendly options. Comparable to Pure Yoga as a multi-format yoga specialist expanding across U.S. metros.
- CorePower Yoga: Large U.S. boutique yoga studio chain offering heated power yoga, teacher training, and digital classes. Directly comparable to Pure Yoga in core offering (multi-location, instructor-led yoga) and target market (wellness-focused urban consumers).
- Modo Yoga: International hot yoga studio franchise with multiple U.S. and Canadian studios, teacher training, and community programming. Comparable to Pure Yoga in operating instructor-led yoga classes with a focus on dedicated yoga-only experiences and teacher education.
- Barry's Bootcamp: Premium boutique fitness brand with NYC roots offering group fitness classes in multiple cities globally. Comparable to Pure Yoga in premium positioning, urban footprint, and affluent consumer targeting, though differentiated by class format.
Broad incumbents
- Life Time Fitness: Large U.S. premium fitness club operator offering yoga, Pilates, spa, and family amenities under a membership model. Comparable to Pure Yoga as an urban/suburban premium wellness provider, though it spans many disciplines beyond yoga.
- Equinox: Premium multi-discipline fitness club with dedicated yoga and Pilates studios, spa, and personal training across multiple Manhattan locations. Competes with Pure Yoga for the same NYC premium wellness member, but offers a much broader amenity portfolio rather than specializing in yoga.
- Crunch Fitness: National fitness club chain with group fitness, yoga, and Pilates programming included in memberships. Overlaps with Pure Yoga on yoga class delivery but operates at lower price points and broader amenity scope.
Emerging players
- Alo Yoga: Premium yoga-inspired activewear and digital wellness platform (Alo Moves) with growing physical studio presence. Comparable to Pure Yoga in target consumer and yoga-centric brand identity, though primarily a digital/retail brand moving into studio experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Pure Yoga social profiles
Digital presencePure Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Yoga leadership team
Management profileNumber of profiles
Pure Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Yoga
What does Pure Yoga do?
Pure Yoga operates as a yoga studio providing instructor-led yoga training courses, yoga education programs, private one-on-one sessions, and dedicated family yoga classes. Founded in 2002 and headquartered in New York, the company delivers wellness and fitness programming to individual consumers through its studio facilities, with the broader Pilates & Yoga Studios market benefiting from growth in digital fitness solutions and corporate wellness initiatives.
When was Pure Yoga founded?
Pure Yoga was founded in 2002. It employs 251 to 500 people.
Where is Pure Yoga based?
Pure Yoga is headquartered in New York, United States, in the North America region.
Who are Pure Yoga's main competitors?
Direct peers on record are YogaWorks, SoulCycle, Yoga Six, CorePower Yoga, Modo Yoga and Barry's Bootcamp. Broad incumbents are Life Time Fitness, Equinox and Crunch Fitness. Alo Yoga is listed as an emerging player.
Does Pure Yoga have an API?
No public API is recorded for Pure Yoga.
What industry is Pure Yoga in?
Pure Yoga's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 713940 and its SIC code is 7997.