You Care Lifestyle

What You Care Lifestyle does

You Care Lifestyle (YCL), operating under the legal entity Evexia Ventures, is an India-based third-party verification platform serving the health and wellness sector. Founded by wellness influencer Luke Coutinho and headquartered in Ahmednagar, Maharashtra, YCL operates the Pink Tiger verification program, under which independent laboratory tests are run on food, nutraceutical, and supplement products. Tests cover multi-parameter criteria including nutritional accuracy, heavy metal screening, label claim verification, fatty acid composition analysis, and ingredient authentication (e.g., probiotic strain identification). Two stamp tiers are awarded—Healthy Ingredients and Super Healthy Ingredients—based on test outcomes. Lab work is executed through a strategic partnership with Orange Health Labs, which has been rebranded as Pink Tiger Verified.

YCL's business model is B2B, charging wellness brands a fee for verification services on a recurring basis, with the Pink Tiger stamp functioning as a trust mark displayed on packaging and e-commerce listings. Its go-to-market combines enterprise sales to brands with a consumer-facing trust layer, including the Pink Tiger Tribe WhatsApp community, educational blog content, and PR coverage in major Indian publications (Hindustan Times, India Today, Indian Express, Times Now). Consumer awareness and pull-through is intended to incentivize additional brands to seek certification. The verified brand roster includes Naturaltein, Wellbeing Nutrition, Lozanaa, Pod Nutrition, Sarthak Satvik, Ace Blend, Farm Classics, Aevo, and The Whole Truth Foods, spanning categories such as omega-3, protein, multivitamins, ghee, probiotics, and seed cycling supplements.

YCL raised $1 million in a pre-seed funding round in 2024 led by Luke Coutinho and Narendra Firodia, and has publicly targeted validating 90-100 brands by 2025. Current operating geographies are India and the UAE, with the verification catalog recently extended beyond food and nutraceuticals into skincare verification, air quality testing, water quality testing, and lab quality endorsement.

Name

You Care Lifestyle

Legal name

Evexia Ventures

Website

https://youcarelifestyle.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

You Care Lifestyle, operating as Evexia Ventures, is an India-based third-party verification platform that awards the Pink Tiger stamp to health and wellness brands after independent laboratory testing for ingredient purity, label accuracy, and safety. It serves supplement, food, skincare, air, and water testing categories primarily in India and the UAE.

Ownership category

akta.pro rank

Product category

Third-Party Health Product Certification

NAICS

Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Labeling, Nutrition Facts & Allergen Verification Services (AFALAAAH)

akta.pro secondary industries

Ingredient & Sub-Ingredient Label Claim Verification (incl. compound ingredients) (AFALAHAC), Dietary/Functional Claim Substantiation (e.g., high-protein, low-sugar, keto, low-FODMAP) (AFALAHAE), “Free-From” & Allergen-Free Claim Substantiation (e.g., gluten-free, peanut-free) (AFALAHAD), Specialty Certification Services (Organic, Non-GMO, Halal, Kosher, Gluten-Free) (AFALAAAM), Labeling & Claims Compliance Review (Nutrition, Allergen, Country-of-Origin) (AFALADAF), Food, Feed & Nutraceutical Analytical Testing (HLAGADAN)

Keywords

• Third-party product certification
• Supplement verification services
• Clean label testing
• Nutraceutical lab testing
• Wellness product authentication

Headquarters

HQ city

Ahilyanagar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Verification Services: YCL charges health and wellness brands for third-party verification testing. Brands that pass earn the Pink Tiger verification stamp, with ongoing randomized testing conducted at regular intervals for continued compliance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

You Care Lifestyle provides independent third-party laboratory verification services for health, food, nutraceutical, skincare, water, and air products, anchored by the Pink Tiger Verification Stamp. Brands submit products for randomized, brand-blind testing against multi-parameter criteria (nutritional accuracy, heavy metals, additives, label claims, ingredient verification such as probiotic strain identification and fatty acid profiling), and qualifying products earn tiered Healthy Ingredients or Super Healthy Ingredients stamps. The company also runs the Pick Pink consumer-facing initiative, a verified-product catalog, and a lab endorsement program (Orange Health Labs re-branded as Pink Tiger Verified).

Product overview

You Care Lifestyle (YCL) operates as an independent product verification platform in the health and wellness sector, founded by Luke Coutinho. The company's core offering is the Pink Tiger Verification Stamp—a third-party certification that validates the purity, label accuracy, and safety of health products through stringent laboratory testing. YCL offers multiple verification services including Food and Nutraceuticals Verification, Skin Care Verification, Air Quality Testing, Water Quality Testing, and Lab Quality Verification. The platform maintains a catalog of verified products across categories such as Cooking Oils, Ghee, Grains, Natural Sweeteners, Nuts & Seeds, Protein supplements, and various dietary supplements (Plant Protein, Whey Protein, Creatine, Curcumin, Hydration Support, Immunity Booster, Magnesium, Omega, Probiotic). Products receive either a Healthy Ingredients or Super Healthy Ingredients stamp based on their testing results. Notable verified brands include Ace Blend, Naturaltein, Wellbeing Nutrition, Lozaniaa, Farm Classics, Pod Nutrition, Naturatein, and Aevo. The company raised $1 million in funding and aims to validate 90-100 brands by 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Pink Tiger Verification Stamp A quality certification stamp awarded by YCL to health and wellness products that pass stringent third-party laboratory testing for ingredient purity, label accuracy, and safety, including randomized re-testing at regular intervals.
• Pick Pink Initiative A clean-living initiative by You Care Lifestyle that conducts stringent third-party tests to identify the cleanest food products and supplements, powered by founder Luke Coutinho's expertise in health and wellness.
• Food and Nutraceuticals Verification Laboratory verification service for food products and dietary supplements, testing for purity, quality, label accuracy, and clean, high-quality ingredients to support healthier consumption.
• Skin Care Verification Testing service that verifies beauty and skincare products are free from harmful chemicals for safe and radiant skin.
• Air Quality Testing Service that measures and verifies air purity for healthier living spaces.
• Water Quality Testing Testing service that verifies water safety and cleanliness for optimal health and well-being.
• Lab Quality Verification Endorsement service for laboratories, evaluating them for precision, reliability, and testing excellence (e.g., Orange Health Labs re-branded as Pink Tiger Verified).
• Verified Products Catalog Online catalog of Pink Tiger verified products spanning cooking oils, ghee, grains, natural sweeteners, nuts and seeds, protein, pulses/millets/flours, ready-to-eat, spices, and supplement categories (plant protein, whey protein, creatine, curcumin, hydration support, immunity booster, magnesium, melatonin, omega, probiotic).

Quantifiable outcome

• Verified brands report noticeable boost in consumer trust and market visibility, especially in India and UAE
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Orange Health LabscoreTechnology or IntegrationLaboratory partner now branded as Pink Tiger Verified for trust, speed, and precision in health tests. Powers the lab quality verification services for YCL's verification program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Informed Choice: Global third-party supplement certification program ( Informed-Choice / Informed-Sport ) testing for banned substances, label accuracy, and contaminants, used heavily by sports nutrition brands. Directly comparable to Pink Tiger's recurring-verification certification model for supplements.
• Banned Substances Control Group (BSCG): Provides third-party supplement certification for banned substances and quality, used by supplement brands to signal product integrity. Comparable niche third-party certification offering targeted at health-conscious consumer brands.
• ConsumerLab.com: Independent testing and review service for health, nutrition, and supplement products, providing verified product quality information to consumers. Comparable third-party verification mechanic for nutraceuticals, although primarily a subscription content/review model rather than a B2B stamp.
• Labdoor: US-based independent third-party testing and ranking platform for supplements and nutrition products, awarding quality 'grades' that function as consumer trust signals. Closest functional analog to YCL's Pink Tiger verification stamp, with comparable randomized testing of label accuracy and contaminants.

Broad incumbents

• Clean Label Project: US nonprofit that tests consumer products for contaminants and awards a 'Clean Label' certification, particularly focused on purity in food, baby products, and supplements. Comparable consumer-facing 'purity stamp' positioning to Pink Tiger.
• NSF International: Global testing, inspection, and certification organization with a well-known dietary supplement and sports nutrition certification program (NSF Certified for Sport). Represents the established incumbent version of what YCL is building in India/UAE.
• United States Pharmacopeia (USP): Authoritative scientific nonprofit that sets quality standards for supplements and verifies products against them via its USP Verified Mark. Functionally a benchmark for the kind of third-party verification mark YCL is creating, with much broader global recognition.

Others

• Lumen Foods / Twinlab Quality Assurance: Major supplement brands that have invested in proprietary testing programs and partner with third-party certifiers. Representative of the kind of large supplement brand customers that YCL could target as it moves up-market from startups.
• Orange Health Labs: India-based diagnostics and lab testing provider that is YCL's lab partner (now rebranded 'Pink Tiger Verified'). Included as a strategic ecosystem participant — both a partner and a potential future competitor if it launches its own consumer-facing certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/YouCarebyLukeCoutinho

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You Care Lifestyle