Orange Health Labs

What Orange Health Labs does

Orange Health Labs (legal entity: Orchard Healthcare Pvt. Ltd.) is a Bangalore-headquartered, full-stack diagnostic laboratory operator founded in December 2020 by Dhruv Gupta and Tarun Bhambra. The company delivers at-home pathology and preventive-health testing services to urban consumers, families, senior citizens, and working professionals across six Indian cities — Bangalore, Mumbai, Delhi, Gurugram, Noida, and Hyderabad — combining 60-minute home sample collection with digital report delivery within six hours. The company reports having served more than 1 million customers and processed over 500,000 orders, with a referral network of 10,000+ partner doctors.

The platform is built around three proprietary layers: an AI-optimized, temperature-controlled logistics network for sample pickup and routing; automated, NABL-accredited in-house laboratories that process tests in each operating city; and dedicated iOS/Android mobile applications plus a web portal for booking, real-time tracking, and digital report delivery. The product portfolio spans tiered full-body checkups (Basic at 79 parameters through Ultra Male/Female at 135–139 parameters, priced Rs 1,099–Rs 14,999), plus specialized packages for women's health, thyroid, diabetes, senior citizens, children, STDs, and allergies. The portfolio was extended in January 2026 with "Orange One," a Rs 4,999 subscription plan bundling a 114-marker full-body checkup with year-long access to 100 essential tests, signaling a move toward recurring-revenue preventive healthcare.

The business model is direct-to-consumer with transaction-fee revenue from individual tests and one-time package purchases, supplemented by marketplace distribution through Amazon India (June 2025) and Zepto (November 2025), and a referral channel via 10,000+ doctor partnerships. The company is venture-backed (~$50M raised across rounds) with the most recent Series C of Rs 277 crore in June 2026 valuing the company at Rs 1,950 crore (~$205M) post-money, and management reports 65% YoY revenue growth with 20% EBITDA profitability in its Bengaluru operations.

Name

Orange Health Labs

Legal name

Orchard Healthcare Pvt. Ltd.

Website

https://orangehealth.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Orange Health Labs is a Bangalore-based full-stack diagnostic platform offering at-home pathology testing across six Indian cities. It serves urban consumers, families, and senior citizens with 60-minute sample collection, six-hour digital report delivery, and tiered health checkup packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Diagnostic Testing Services: Individual diagnostic tests and comprehensive health checkup packages sold to consumers on a per-transaction basis. Revenue generated from test processing fees, with pricing ranging from Rs 299 to Rs 14,999 depending on test complexity.
2. Health Checkup Packages: Comprehensive health packages bundled by customer segment (women's health, senior citizen, full body checkup) sold as one-time purchases with multiple tests included.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Orange Health Labs operates a full-stack, direct-to-consumer diagnostic platform that dispatches trained phlebotomists to customers' homes within 60 minutes for sample collection, processes samples in NABL-accredited in-house laboratories, and delivers digital reports within 6 hours across Bangalore, Mumbai, Delhi, Gurugram, Noida, and Hyderabad. The company sells individual lab tests, tiered full-body and specialty health checkup packages, and the Orange One annual subscription plan.

Product overview

Orange Health Labs operates a full-stack diagnostics platform offering at-home sample collection services across six Indian cities (Bangalore, Mumbai, Delhi, Gurugram, Noida, Hyderabad). The core offering is at-home diagnostic services featuring 60-minute sample collection and results within 6 hours, supported by NABL-accredited in-house laboratories. The product portfolio includes multiple health checkup tiers: Full Body Checkup packages ranging from Basic (79 parameters, ₹1,099) through Essential (91 parameters, ₹1,599), Complete (118 parameters, ₹4,999), Advanced (101 parameters, ₹2,799), Comprehensive (105 parameters, ₹3,899), to Ultra variants for Male (135 parameters, ₹14,999) and Female (139 parameters, ₹14,999). Specialized offerings include Women Health Checkup, STD Test, Thyroid Health, Children's Checkup, Diabetes Care, Senior Citizen, Allergy, and Gut Health packages. The company also offers an Orange One subscription plan (₹4,999/year) providing ongoing access to essential tests, and provides dedicated mobile applications for iOS and Android for booking, tracking, and accessing reports.

Differentiator

Problem solved

Functional benefit

Products and services

• At-Home Diagnostic Testing Service Core at-home diagnostic testing service for individual consumers across Bangalore, Mumbai, Delhi, Gurugram, Noida, and Hyderabad, including blood tests, urine tests, and bundled health checkups with phlebotomist home visits and digital report delivery.
• Full Body Checkup - Essential Health checkup covering 91 parameters including liver, kidney, thyroid, cholesterol, blood sugar, CBC with ESR, vitamins D and B12, CRP, iron profile, and lipid profile, offered at Rs 1,599 with reports within 6 hours.
• Full Body Checkup - Basic Entry-level full body checkup covering 79 parameters including cholesterol, CBC, liver function, blood sugar, thyroid, urine analysis, and kidney function with electrolytes.
• Full Body Checkup - Complete Comprehensive 118-parameter health evaluation at Rs 4,999 including advanced heart health markers (Troponin-I), metabolic indicators (HOMA-IR), hormonal panels (Testosterone, Estradiol), and digestive enzymes (Amylase, Lipase).
• Full Body Checkup - Advanced Mid-tier health checkup with 100 parameters covering immunity, vitamin deficiencies, and early risk detection including liver function, HS-CRP, amylase, lipase, magnesium, and cancer markers.
• Full Body Checkup - Comprehensive Premium health checkup at Rs 3,899 covering 105 parameters including hormones, organ health, inflammation, and cancer markers for comprehensive wellness evaluation.
• Ultra Full Body Checkup - Male Most complete male health package at Rs 14,999 with 135 parameters including advanced hormonal health (Testosterone-Free, DHEAS, Cortisol), cardiac risk markers (NT-pro BNP, Lipoprotein(a)), cancer markers (AFP, CEA, CA 19.9, PSA), toxic metal screening (Mercury), and comprehensive thyroid and metabolic profiling.
• Ultra Full Body Checkup - Female Most complete female health package at Rs 14,999 with 139 parameters including hormonal balance screening (CA 125, CA 15.3, Progesterone, LH:FSH ratio), cancer risk assessment, toxin exposure screening, and foundational health metrics.
• Women Health Checkup Packages Specialized health checkup packages for women including Essential (71 parameters), Advanced (97 parameters), and Comprehensive (100 parameters) tiers covering thyroid, vitamin D/B12, PCOS screening, hormonal imbalance, and bone health.
• STD Test Packages Comprehensive STD testing packages including Essential (4 parameters), Advanced (9 parameters), and Comprehensive (11 parameters) tiers covering HIV, hepatitis B and C, syphilis, chlamydia, herpes, and gonorrhea.
• Thyroid Health Checkup - Comprehensive Comprehensive thyroid assessment with 7 parameters including Anti-TPO, Anti-Thyroglobulin antibodies, T3, T4, TSH, Free T3, and Free T4 for detection of hypothyroidism, hyperthyroidism, and autoimmune thyroid conditions.
• Children's Checkup Packages Health checkup packages designed for children covering Essential (35 parameters) and Advanced (67 parameters) tiers including vitamin D, thyroid function, ferritin, magnesium, immunoglobulin E, kidney function, and CBC for monitoring growth and development.
• Diabetes Care Packages Health packages focused on diabetes screening and management including Essential (42 parameters) and Advanced (66 parameters) tiers covering blood sugar markers and diabetes-related health indicators.
• Senior Citizen Checkup Packages Specialized health checkup packages for senior citizens including Male (105 parameters) and Female (107 parameters) tiers covering heart, liver, kidney, prostate health, bone health, and post-menopausal cardiac monitoring.
• Allergy Test Packages Comprehensive allergy testing including Complete Food Allergy (44 parameters via Immunocap), Food Intolerance (215 parameters), Comprehensive Allergy Panel (29 parameters), and Veg Food Allergy Panel (9 parameters).
• Orange One Subscription Plan Annual subscription-based healthcare plan at Rs 4,999 offering a comprehensive full-body check-up with 114 blood markers plus access to 100 essential tests throughout the year at no additional cost, positioning Orange Health Labs as a recurring preventive health platform.
• Orange Health Mobile App (iOS & Android) Proprietary mobile applications for iOS and Android that let individual consumers book diagnostic tests, track phlebotomist visits in real time, access personalized health profiles and history, and receive reports via app notifications and WhatsApp.

Quantifiable outcome

• 60-minute home sample collection
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon IndiacoreGTM or Marketing Partner · 1 January 2025Marketplace partnership for at-home diagnostic services. Customers can order Orange Health Labs diagnostic tests through Amazon India platform, expanding reach to Amazon's existing customer base.
• ZeptocoreGTM or Marketing PartnerQuick commerce partnership enabling home diagnostic sample collection ordering through Zepto's platform, targeting urban customers seeking fast service.
• Delhi Medical Association (DMA)coreStrategic or Co-development PartnerStrategic partnership with Delhi Medical Association as a trusted diagnostic partner for referring doctors and medical professionals in Delhi region.

Scale indicators12 records

Recent moves1 record

Direct peers

• Healthians: Indian at-home diagnostic service offering similar home sample collection with online booking, operating across multiple cities. Direct competitor in the same DTC diagnostic testing category targeting urban consumers.
• Redcliffe Labs: At-home diagnostic service in India offering pathology tests with home sample collection. Competes directly with Orange Health in the same consumer diagnostic testing segment with similar digital-first ordering model.

Broad incumbents

• Dr. Lal PathLabs: Largest diagnostic chain in India with extensive national footprint and home collection services. Incumbent with significantly larger scale, broader test menu, and established doctor network across the country.
• Metropolis Healthcare: Major pan-India diagnostic chain offering comprehensive pathology services including home collection. Established incumbent with national presence and B2B hospital partnerships.
• Thyrocare Technologies: Large-scale preventive diagnostic testing company in India, now part of PharmEasy. Operates centralized processing model serving B2B customers and offers preventive health packages at low price points.
• SRL Diagnostics: Major diagnostic chain in India with hospital partnerships and home collection services. Established player with comprehensive test menu and pan-India presence.
• PharmEasy: Online pharmacy and diagnostic platform with home sample collection services. Competes with Orange Health through its Thyrocare integration and direct diagnostic offerings in major Indian cities.
• Apollo Diagnostics: Diagnostic arm of Apollo Hospitals offering home collection and comprehensive pathology services. Hospital-affiliated incumbent with strong brand and clinical credibility in diagnostics.

Emerging players

• Tata 1mg: Digital healthcare platform offering diagnostic test booking including home sample collection. Overlap in DTC diagnostic ordering but with broader pharmacy and telehealth services.

Regional players

• Suburban Diagnostics: Diagnostic chain with strong presence in Mumbai and Western India offering home collection services. Regional player with similar service model but limited geographic overlap with Orange Health's Bangalore-centric operations.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orangehealth_
• Facebookfacebook.com/orangehealth.in
• LinkedInlinkedin.com/company/orange-health

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Health Labs