Winter Growth

Name

Winter Growth

Legal name

Winter Growth, Inc.

Website

https://wintergrowthinc.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Winter Growth is a Maryland-based 501(c)(3) nonprofit operating two small Assisted Living, Memory Care, Adult Day, and Respite Care centers serving seniors and adults with disabilities in Howard and Montgomery Counties.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Respite Adult Day Programs (Short-Term/Drop-In) (HSABANAD), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Assisted living services
• Memory care programs
• Adult day care
• Respite care services
• Senior care community

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Core offering

Winter Growth delivers an integrated portfolio of person-centered senior care services at two Maryland centers: an Adult Day Program (Adult Medical Day Care, 9am–3pm, Monday–Friday) with dietician-approved meals, medication administration, and activities led by 5–6 Activities Professionals; 24/7 Assisted Living and Memory Care in intimate one-story settings (Ruth Keeton House, Maryland Memories, MARGE's Memory Care) with private rooms and dementia-specific programming; Respite Care offered hourly or overnight; and assisted Transportation requiring 48-hour advance scheduling. Services are bundled all-inclusive at 15%–20% below comparable communities, with no entrance or buy-in fees, and are complemented by a Caregiver Resources layer including a virtual support group and the "Live Joyfully" blog.

Product overview

Winter Growth, Inc. is a 501(c)(3) nonprofit that delivers a portfolio of coordinated senior-care services rather than a single software product. Its offering is structured around four core programs — the Adult Day Program (Adult Medical Day Care), Assisted Living & Memory Care, Respite Care, and Transportation — supported by a Caregiver Resources layer that includes support groups and the Live Joyfully blog. The Adult Day Program operates at two centers (Howard County Center / Ruth Keeton House in Columbia and Montgomery County Center in Olney), and those same centers host the Memory Care, Respite Care, and Transportation services, creating an integrated care continuum where adult day participants can transition into residential or respite care within the same nonprofit. Services are positioned as person-centered, all-inclusive, and priced 15%–20% below comparable Assisted Living and Memory Care communities.

Differentiator

Problem solved

Functional benefit

Brands

• Ruth Keeton House: Assisted Living facility operated by Winter Growth at the Howard County Center in Columbia, Maryland.
• Marge's Memory Care
• Maryland Memories

Products and services

• Adult Day Program (Adult Medical Day Care) A structured daytime program offered at both Maryland centers, providing health, social, and support services to seniors and adults with disabilities. Hours of operation are 9am–3pm, Monday–Friday, with participants attending two to five days per week. Includes dietician-approved meals, activities led by 5–6 Activities Professionals, medication administration, and assistance with personal care; VA-approved provider for two days/week of Medical Day Care for qualifying Veterans.
• Assisted Living & Memory Care 24/7 permanent residential care delivered in intimate, one-story settings with low staff-to-resident ratios. Includes Ruth Keeton House and Maryland Memories at the Howard County Center (Columbia) and MARGE's Memory Care at the Montgomery County Center (Olney). Offers private rooms, all-inclusive pricing, no Entrance Fees, no buy-in fees, and dementia-specific programming such as Montessori-style engagement and music therapy.
• Respite Care Short-term relief care for caregivers, offered in two formats: hourly respite (before and after the Adult Day Program, with a one-hour minimum) and overnight respite (24 hours a day, 7 days a week, with a two-night minimum). Respite guests receive a private bedroom, awake night staff, personal-care assistance, and medication administration.
• Transportation Assisted transportation service for program participants, with county-specific phone lines (Howard County: 410-982-7098; Montgomery County: 202-579-4151) requiring 48-hour advance scheduling. Operates Monday–Friday 8am–4pm.
• Caregiver Resources Educational and support offerings for family caregivers, including a virtual caregiver support group held at 1pm on the last Thursday of each month, plus the "Live Joyfully" blog covering dementia care, caregiver self-care, fall prevention, nutrition, and related topics.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Integrace: Maryland-based nonprofit operator of assisted living, memory care, and adult day programs across multiple campuses. Directly comparable in nonprofit mission, integrated service model, and Mid-Atlantic geography.
• Asbury Communities: Mid-Atlantic nonprofit senior services organization providing continuing care, assisted living, memory care, and adult day across Maryland and Pennsylvania. Similar nonprofit structure, integrated continuum, and regional concentration.
• Charlestown (by Erickson Senior Living): Continuing care retirement community in Catonsville, Maryland, offering independent living, assisted living, and skilled nursing on a single campus. Comparable as a Maryland-based senior-care provider with a continuum-of-care model.
• Arden Courts (ProMedica): Specialized memory-care provider with multiple Mid-Atlantic locations including Maryland. Directly comparable on dementia-specific programming and small-house design philosophy.
• Sonata Senior Living: Regional operator of assisted living, memory care, and adult day programs in Florida with a similar intimate, all-inclusive pricing model. Comparable as a smaller integrated senior-care operator focused on personalized settings.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior-living operator with assisted living, memory care, and adult day services across the country. Provides overlapping capabilities at much greater scale; competes for the same Maryland families with broader amenities.
• Sunrise Senior Living: Major assisted-living and memory-care operator with multiple Maryland communities. Comparable core services but at significantly larger scale and with broader amenitized positioning.
• Atria Senior Living: National senior-living operator with substantial Maryland presence offering assisted living and memory care. Competes directly for the same Montgomery/Howard County resident base as Winter Growth.
• Five Star Senior Living: Senior living and rehabilitation services operator with communities in the Mid-Atlantic region. Overlaps with Winter Growth on assisted living and memory-care service lines at much larger scale.

Others

• Easter Seals (Adult Day Services): National nonprofit providing adult day services, respite care, and caregiver support for seniors and people with disabilities. Comparable mission-driven adult day and respite programming, though operating at national scale and across broader disability populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WinterGrowthInc
• LinkedInlinkedin.com/company/winter-growth-inc/about
• Instagraminstagram.com/wintergrowthinc
• Xx.com/wintergrowth

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winter Growth