Asbury Communities
Asbury Communities is a not-for-profit operator of nine continuing care retirement and rental senior living communities across Maryland, Pennsylvania, and Delaware, serving approximately 4,300 residents with a full continuum of care from independent living through skilled nursing, supplemented by pharmacy, PACE, and IT service subsidiaries.
- Company typePrivate
- Founded1926
- HeadquartersFrederick, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Asbury Communities does
Asbury Communities is a Maryland-domiciled, not-for-profit operator of senior living communities founded in 1926. It runs nine campuses across Maryland, Pennsylvania, and Delaware — six continuing care retirement communities (Asbury Methodist Village, Asbury Solomons, Bethany Village, Normandie Ridge, RiverWoods, Springhill) and three rental senior living communities (Asbury Chandler Estate, Asbury Grace Park, Asbury Ivy Gables) — serving approximately 4,300 residents with a workforce of around 2,800 associates. The portfolio offers a full care continuum on a single campus: independent living, assisted living, memory care, skilled nursing, respite care, and rehabilitation, designed to enable aging in place.
The underlying operating platform combines a physical real estate footprint (including a 134-acre certified arboretum at Methodist Village and a 58-acre waterfront campus at Solomons) with proprietary wellness programming (Kinnections Brain Health, RiseWell fall prevention, SeniorScapes operational framework) and three wholly-owned service subsidiaries: Albright Pharmacy Services (long-term care pharmacy), Albright LIFE (a PACE program serving seniors with complex medical needs), and ThriveWell Tech (IT services and digital transformation for senior living providers). Marketing and sales are supported by TalkFurther AI chat, Roobrik decision surveys, MoneyGauge financial calculators, and direct field sales counselors across each community.
Revenue is generated through three streams: recurring monthly service fees that vary by care level and unit type, one-time CCRC entrance fees (with Standard and Non-Refundable plans), and integrated healthcare services revenue from pharmacy fulfillment, the LIFE/PACE program, and external IT services. The organization holds EAGLE accreditation, SAGECare Platinum LGBTQ+ certification, and is ranked among the 20-largest not-for-profit CCRC systems nationally (LeadingAge Ziegler 200). Philanthropic funding flows through the Asbury Foundation, a separate 501(c)(3) running the Everyday Exceptional campaign with a $60M goal.
Asbury Communities firmographics
Firmographics- Name
- Asbury Communities
- Legal name
- Asbury Communities
- Website
- https://asbury.org
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Asbury Communities is a not-for-profit operator of nine continuing care retirement and rental senior living communities across Maryland, Pennsylvania, and Delaware, serving approximately 4,300 residents with a full continuum of care from independent living through skilled nursing, supplemented by pharmacy, PACE, and IT service subsidiaries.
- Ownership category
- akta.pro rank
Asbury Communities industry classification
Industry- Product category
- Continuing Care Retirement Communities (Senior Living)
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Life Plan / Entrance-Fee CCRCs (HLADAEAA)
- akta.pro secondary industries
- Nonprofit / Faith-Based CCRCs (HLADAEAC), Multi-Campus / Regional CCRC Networks (HLADAEAF), Rental / Fee-for-Service CCRCs (HLADAEAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where Asbury Communities is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Asbury Communities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Monthly Service Fees: Recurring monthly fees for senior living services including independent living, assisted living, memory care, skilled nursing, and rehabilitation. Monthly fees vary by care level and unit type.
- Entrance Fee Plans: One-time entrance fees for continuing care retirement communities (CCRCs), with options including Standard and Non-Refundable Entrance Fee plans. These fees secure residency and access to care levels.
- Integrated Healthcare Services: Revenue from on-site pharmacy services (Albright Pharmacy Services), LIFE program, and other healthcare services supporting residents and other provider organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Monthly service fees for residential living with maintenance-free amenities |
| One time/ perpetual license | Multi-year contract | Entrance Fee Plans - One-time fees for CCRC residency securing access to multiple care levels |
| Subscription | Monthly | Assisted Living, Memory Care, Skilled Nursing, Rehabilitation - Healthcare service levels |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Asbury Communities product offering
Product offeringCore offering
Asbury Communities operates nine continuing care retirement communities (CCRCs) and rental senior living campuses offering a full continuum of care: independent living, assisted living, memory care, skilled nursing, rehabilitation, and respite care. Residents pay recurring monthly service fees (and, for CCRCs, a one-time entrance fee) for housing, dining, housekeeping, transportation, wellness programming, and access to on-site healthcare services including pharmacy (Albright Pharmacy Services) and a PACE program (Albright LIFE). The organization also offers integrated IT services through ThriveWell Tech to other senior living providers.
Product overview
Asbury Communities operates a portfolio of continuing care retirement communities (CCRCs) and rental senior living communities across four states (Maryland, Pennsylvania, Delaware), offering a continuum of care from independent living to skilled nursing. The core offering consists of six CCRC communities (Asbury Methodist Village, Asbury Solomons, Bethany Village, Normandie Ridge, RiverWoods, Springhill) and three rental communities (Asbury Chandler Estate, Asbury Grace Park, Asbury Ivy Gables). Integrated support services include Albright Pharmacy Services, Albright LIFE (PACE program), and ThriveWell Tech IT services. Wellness programs such as Kinnections Brain Health and specialized centers (Rosborough Wellness and Brain Health Center for Excellence, Peterkin Well-Being and Brain Health Center) differentiate the portfolio. The Asbury Foundation provides philanthropic support for benevolent care. The company positions its communities as well-being destinations emphasizing brain health, fall prevention (RiseWell), and active aging.
Differentiator
Problem solved
Functional benefit
Brands
- Kinnections Brain Health: Brain health program focused on cognitive wellness for seniors
- RiseWell
- SeniorScapes
- Everyday Exceptional
- BeWell
- Belonging
- Asbury Foundation
Products and services
- Asbury Methodist Village
Quantifiable outcome
- Asbury Methodist Village ranked Top 10 in nation for senior wellness by International Council on Active Aging (2023)
- +3 more outcomes
Companies that use Asbury Communities
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Asbury Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Asbury Communities partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Kinnections Brain HealthcoreProprietary brain health and wellness program developed by Asbury to address cognitive wellness across seven dimensions of well-being. Includes brain health coaches and evidence-based programming for seniors.
- Rosborough Wellness and Brain Health CentercoreNamed wellness center at Asbury Methodist Village supporting comprehensive brain health programming and resident well-being initiatives.
- Peterkin Well-Being and Brain Health CentercoreNamed well-being center at Asbury Solomons supporting wellness programming and brain health initiatives for waterfront community residents.
- Albright Pharmacy ServicescoreLong-term care pharmacy providing prescription-filling and delivery services for continuing care retirement communities. Internal integrated service providing medication management.
- Albright LIFEcoreProgram providing eligible seniors with complex medical issues health care and supportive day services fostering continued independence at home.
- ThriveWell TechcoreIT services management, strategy, and digital transformation company serving senior living and healthcare providers. Internal service supporting organizational technology needs.
- TalkFurthercoreAI-powered customer engagement and conversion platform enabling real-time chat, tour scheduling, and lead management across Asbury communities.
- RoobrikSenior living decision support survey tool helping families determine appropriate timing and options for senior living transitions.
- Urban Poling Inc.minorActivator pole programs for improving mobility, balance, and independence for older adults being piloted in Asbury communities. Programs designed to promote upright posture and full-body movement.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Asbury Communities competitors and assessment
Company assessmentDirect peers
- Presbyterian Senior Living: Presbyterian Senior Living is a Pennsylvania-based not-for-profit CCRC and senior services operator serving ~6,000 seniors across multiple campuses, directly comparable in scale, region, mission, and continuum-of-care model to Asbury.
- Trinity Senior Living Communities: Trinity Senior Living Communities is a faith-based not-for-profit CCRC operator providing IL, AL, memory care, and skilled nursing across multiple states; it is a close peer in mission, ownership structure, and care continuum.
- Life Care Services: Life Care Services is the largest operator of senior living communities in the U.S., managing ~140 communities including many CCRCs, and is the most direct operating-model comparable to Asbury's owned-plus-managed CCRC portfolio.
- National Lutheran Communities & Services: National Lutheran Communities & Services operates faith-based, not-for-profit CCRCs and senior living communities in the Mid-Atlantic and Southeast, matching Asbury's faith-rooted NFP structure and full-continuum service offering.
- Acts Retirement-Life Communities: Acts Retirement-Life Communities is a faith-based, not-for-profit CCRC system operating ~28 campuses across the Mid-Atlantic and Southeast, matching Asbury's NFP, multi-campus, entrance-fee, full-care-continuum profile.
- Erickson Senior Living: Erickson Senior Living is one of the largest operators of CCRCs in the U.S., managing ~20 campuses primarily along the East Coast, offering a full IL-through-skilled-nursing continuum and entrance-fee model directly comparable to Asbury's Life Plan Community offering.
Broad incumbents
- Sunrise Senior Living: Sunrise Senior Living operates ~270 communities primarily offering assisted living and memory care, providing overlapping services to Asbury's AL and memory care programs and competing for similar residents, especially in the Mid-Atlantic.
- Brookdale Senior Living: Brookdale Senior Living is the largest U.S. senior living operator with ~650 communities across the country, offering IL, AL, memory care, and skilled nursing; while it competes broadly with Asbury for residents, it is a for-profit rental operator rather than an entrance-fee CCRC system.
- Atria Senior Living: Atria Senior Living operates ~200+ senior living communities across the U.S. and Canada focused on IL and AL, serving as a broad incumbent competitor for Asbury's independent and assisted living residents in overlapping Mid-Atlantic markets.
Regional players
- Brightview Senior Living: Brightview Senior Living is a Mid-Atlantic-focused for-profit operator of ~45 senior living communities offering IL, AL, and memory care; it is a regional competitor that overlaps with Asbury's MD/PA/DE footprint but does not offer a CCRC or skilled nursing continuum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Asbury Communities compliance and trust
Trust signalCompliance7 records
Asbury Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asbury Communities leadership team
Management profileNumber of profiles
Asbury Communities subsidiaries and ownership
Company hierarchySubsidiaries3 records
Asbury Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asbury Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asbury Communities
What does Asbury Communities do?
Asbury Communities operates nine continuing care retirement communities (CCRCs) and rental senior living campuses offering a full continuum of care: independent living, assisted living, memory care, skilled nursing, rehabilitation, and respite care. Residents pay recurring monthly service fees (and, for CCRCs, a one-time entrance fee) for housing, dining, housekeeping, transportation, wellness programming, and access to on-site healthcare services including pharmacy (Albright Pharmacy Services) and a PACE program (Albright LIFE). The organization also offers integrated IT services through ThriveWell Tech to other senior living providers.
Is Asbury Communities a public or private company?
Asbury Communities is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Asbury Communities founded?
Asbury Communities was founded in 1926. It employs 251 to 500 people.
Where is Asbury Communities based?
Asbury Communities is headquartered in Frederick, United States, in the North America region.
How does Asbury Communities make money?
Three revenue lines are on record. Monthly Service Fees are the primary driver. The others are entrance Fee Plans and integrated Healthcare Services.
Who are Asbury Communities's main competitors?
Direct peers on record are Presbyterian Senior Living, Trinity Senior Living Communities, Life Care Services, National Lutheran Communities & Services, Acts Retirement-Life Communities and Erickson Senior Living. Broad incumbents are Sunrise Senior Living, Brookdale Senior Living and Atria Senior Living. Brightview Senior Living is listed as a regional player.
Does Asbury Communities have an API?
No public API is recorded for Asbury Communities.
What industry is Asbury Communities in?
Asbury Communities's product category is Continuing Care Retirement Communities (Senior Living). Its primary akta.pro industry code is HLADAEAA, Life Plan / Entrance-Fee CCRCs, with a secondary code of HLADAEAC, Nonprofit / Faith-Based CCRCs. Its NAICS code is 623311 and its SIC code is 8050.