Magenta
Magenta Lifecare Limited is an Indian manufacturer and seller of foam-based mattresses, pillows, and sleep accessories, serving Indian consumers via DTC e-commerce and physical showrooms, and supplying hotels and hospitals through a B2B channel.
- Company typePrivate
- Founded2015
- HeadquartersVadodara, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magenta does
Magenta Lifecare Limited (BSE: 544188) is an Indian manufacturer of foam-based sleep products headquartered in Vadodara, Gujarat. The company designs, produces, and sells mattresses, memory-foam pillows, mattress protectors, travel mattresses, pet mattresses, and motorized adjustable bed bases under the Magenta brand. Its product portfolio spans eight material/technology categories, including orthopedic, hybrid, latex, memory foam, gel-infused, green tea-infused, bamboo charcoal-infused, and HR foam constructions, with products priced from approximately Rs. 4,707 to Rs. 149,000. The company holds CertiPUR-US foam certification and ISO 9001 manufacturing certification, and differentiates on proprietary technologies such as Gel-Care cooling, Spri-Tech Spring (hospitality), and herbal-infused memory foam variants.
The company operates a hybrid go-to-market: a Shopify-based direct-to-consumer e-commerce storefront (magentamattresses.com) selling across India with free shipping and a 101-night guarantee, a physical showroom in Ahmedabad, and a B2B direct-sales channel supplying branded hotel chains (including Radisson Blu Nathdwara, Lemon Tree Hotels, Sayaji Group, Sahara Star, Banayan Paradise, and Regents Hotels) and healthcare customers with anti-bacterial, temperature-controlled hospital mattresses. An architect/interior-designer referral channel supplements demand generation. Sub-brands include Magenta Desire, Imperia, Luxuria, Ortho Luxuria, Sleep i, Flawless, Gold, and an Elite Hotel Mattresses line.
Governance is family-controlled: Divyesh Modi serves as Chairman and Managing Director, Khyati Modi as Whole-time Director, and Vipin Modi as Non-executive Director. The company filed its DRSP and Prospectus with BSE in 2023 and completed its IPO on October 31, 2023. Post-listing, the company has announced production capacity expansion with a stated goal to double market share by the end of 2026, and continues to launch new products (Magenta Gold, Magenta Flawless, Magenta Sleep i) in 2024-2025 to extend its price ladder and online-exclusive assortment.
Magenta firmographics
Firmographics- Name
- Magenta
- Legal name
- Magenta Lifecare Limited
- Website
- https://magentamattresses.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Magenta Lifecare Limited is an Indian manufacturer and seller of foam-based mattresses, pillows, and sleep accessories, serving Indian consumers via DTC e-commerce and physical showrooms, and supplying hotels and hospitals through a B2B channel.
- Ownership category
- akta.pro rank
Magenta industry classification
Industry- Product category
- Mattresses and Sleep Products
- NAICS
- Mattress Manufacturing (33791), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Pillows & Pillow Systems Retail (CRAIABAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Magenta is headquartered
LocationHeadquarters
- HQ city
- Vadodara
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Magenta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Mattress Sales: Primary revenue stream from manufacturing and selling foam-based mattresses directly to consumers and B2B customers. Products sold include memory foam, latex, hybrid, orthopedic, and specialty mattresses in various sizes and price points.
- Pillow Sales: Sale of memory foam pillows, molded contour pillows, and specialty pillows including Magenta Cielo, Aero, Axilio, Organica, and Cielo Lite.
- Accessories and Sleep Products: Revenue from complementary products including automated adjustable bed bases, mattress protectors, travel mattresses, and pet mattresses.
- B2B/Hospitality Supply: Bulk supply of mattresses to hotels, hospitals, and hospitality businesses. Features customization options for commercial requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level mattresses (Gold, Flawless 4") |
| Unit Pricing | Pay-as-you-go | Mid-range mattresses (Bliss, Ortho Plus, Orthoheal) |
| Unit Pricing | Pay-as-you-go | Premium mattresses (Serene, Hybrid, Alitex) |
| Unit Pricing | Pay-as-you-go | Luxury mattresses (Breyus, Frizogel, Fresta) |
| Unit Pricing | Pay-as-you-go | Pillows |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Automated Adjustable Bed Base |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Magenta product offering
Product offeringCore offering
Magenta Lifecare Limited manufactures and sells foam-based sleep products under the Magenta brand, including mattresses (memory foam, HR foam, latex, pocket spring, orthopedic, hybrid, gel-infused, green tea, and bamboo charcoal variants), memory foam pillows, automated adjustable bed bases, mattress protectors, travel mattresses, and pet mattresses. The company sells through its own e-commerce website, physical showrooms, and B2B supply to hotels and hospitals across India.
Product overview
Magenta Lifecare Ltd is a manufacturer of foam-based sleep products marketed under the Magenta brand in India. The company operates as a single-brand product portfolio (not a modular platform) encompassing mattresses across multiple material technologies including memory foam, latex, pocketed springs, bonded foam, and HR foam, plus pillows (memory foam, molded contour), an automated adjustable bed base, mattress protectors, travel mattresses, and pet mattresses. The mattress line includes three main series: the Desire, Imperia, and Luxuria/Ortho Luxuria categories for premium segments, plus exclusive online mattresses (Sleep i, Flawless, Gold) and specialized B2B offerings for hotel and hospital use. The product portfolio spans 8 distinct material/technology categories (Orthopedic, Hybrid, Ortho Hybrid, Latex, Memory Foam, Gel-infused Memory Foam, Green Tea Memory Foam, Bamboo Charcoal Memory Foam) and 4 size categories (King, Queen, Single, Diwan), offering consumers a comprehensive selection for different sleep preferences and price points.
Differentiator
Problem solved
Functional benefit
Brands
- Magenta Desire: Mattress product line
- Magenta Imperia
- Magenta Luxuria
- Ortho Luxuria
- Magenta Sleep i
- Magenta Flawless
- Magenta Gold
- Magenta Elite Hotel Mattresses
Products and services
- Magenta Bliss Mattress Bonded + HD + HR + Memory + Quilted Memory Foam mattress with CertiPUR-US certified memory foam and high-density bonded foam designed for orthopedic comfort with anti-skid base, sold to consumers across India.
- Magenta Ortho Bond Mattress Bonded foam mattress with knitted jacquard fabric designed for spine care, providing balance of firmness and softness for spine, neck, and shoulders support, sold to consumers.
- Magenta SpineViva Mattress Bonded + HD + Memory Foam Eurotop mattress with CertiPUR-US certified memory foam and premium breathable circular knit cover for spine support and pressure relief.
- Magenta Bonar Plus Mattress Bonded + HD + Memory Foam Eurotop mattress with 3D breathable circular knit cover and melange fabric, designed for therapeutic comfort.
- Magenta Ortho Plus Mattress Bonded + HD + HR Foam Eurotop mattress with dual side quilting that combines pressure-relieving HD and HR foam with high-density bonded foam for therapeutic comfort.
- Magenta Orthoheal Mattress Bonded + HR Foam mattress with dual side quilting combining the firmness of bonded foam with HR foam care for healthy spine support.
- Magenta Alitex Latex Mattress 7-inch Latex + Memory Foam mattress combining quilted and ventilated memory foam with anti-bacterial properties, 1\" natural latex, and HD foam base.
- Magenta Cyro Ortho Hybrid Mattress Ortho Hybrid pillow top mattress combining bonded foam, HR foam, natural and synthetic latex, and memory foam with 10-year warranty.
- Magenta Breyus Bamboo Charcoal Mattress 9-inch Bamboo Charcoal Memory Foam mattress with mocha chenille border accents, premium breathable circular knit cover, and bamboo charcoal HD poly base for a luxury sleep experience.
- Magenta Fresta Green Tea Mattress 8-inch Green Tea Memory Foam mattress with ventilating green tea infused memory foam for stress-free sleep, with anti-skid rubberized bottom grip.
- Magenta Frizogel Gel-Infused Mattress Gel-infused Cool-Touch quilted memory foam mattress with Gel-Care technology providing temperature regulation and cooling comfort.
- Magenta Hybrid All-in-One Mattress All-in-one integrated hybrid mattress with five distinct comfort layers combining latex, memory foam, pocketed coils, and support base foam.
- Magenta Respiro Memory Foam Mattress Step-up memory foam quilted mattress with ventilated memory foam for smooth airflow and temperature regulation.
- Magenta Vio HD Mattress
Quantifiable outcome
- 101-night sleep guarantee demonstrates confidence in product quality
- +2 more outcomes
Companies that use Magenta
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Magenta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Magenta partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Magenta competitors and assessment
Company assessmentDirect peers
- Wakefit: India's largest VC-funded direct-to-consumer mattress and sleep-products brand. Competes head-on with Magenta in foam-based mattresses sold through e-commerce, with significantly larger marketing scale and broader category extensions.
- Peps Industries: Indian spring and pocket-spring mattress manufacturer with strong B2B hospitality and retail presence. Comparable to Magenta's Spri-Tech pocket-spring line and its focus on hotel customers.
- Coirfit Mattress: Indian manufacturer of foam, coir and hybrid mattresses with nationwide retail and hospitality supply. Closely comparable in manufacturing-led model and in serving hotel and institutional customers alongside consumer channels.
- Sleepyhead (by Sheela Foam): D2C mattress brand from legacy foam manufacturer Sheela Foam, offering memory foam and pocket-spring mattresses online across India. Directly comparable product range, channel mix and target customer to Magenta.
- Centuary Mattresses: Indian manufacturer of foam, spring and rubberized coir mattresses with nationwide distribution. Closely comparable product technology and price-tier coverage to Magenta, with similar positioning in the mid-premium segment.
Broad incumbents
- Kurlon: Long-established Indian mattress manufacturer with pan-India retail and hospitality supply. Sells foam, spring and coir mattresses through dealer networks, overlapping with Magenta in both consumer and hotel channels but at much larger legacy scale.
- Sleepwell (Sheela Foam): India's largest legacy mattress brand with deep distribution across retailers and modern trade. Competes across all price tiers and offers comparable foam-based mattresses, but operates a broader portfolio with a stronger offline presence than Magenta.
Emerging players
- Emma Sleep: European D2C mattress brand expanding into India offering foam and hybrid mattresses online. Targets the same value-conscious premium consumer as Magenta with a global brand and aggressive digital marketing.
- Sunday (by Hans Mattresses): India-based D2C mattress brand selling premium memory-foam and spring mattresses online. Overlaps with Magenta's online-exclusive Sleep i and Flawless lines in target customer and value proposition.
- Durfi Mattresses: India D2C mattress brand focused on cotton and memory foam mattresses sold online. Similar go-to-market model and product technology to Magenta, though operating at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magenta social profiles
Digital presenceMagenta compliance and trust
Trust signalCompliance1 record
Magenta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magenta leadership team
Management profileNumber of profiles
Profiles3 records
Magenta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magenta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magenta
What does Magenta do?
Magenta Lifecare Limited manufactures and sells foam-based sleep products under the Magenta brand, including mattresses (memory foam, HR foam, latex, pocket spring, orthopedic, hybrid, gel-infused, green tea, and bamboo charcoal variants), memory foam pillows, automated adjustable bed bases, mattress protectors, travel mattresses, and pet mattresses. The company sells through its own e-commerce website, physical showrooms, and B2B supply to hotels and hospitals across India.
Is Magenta a public or private company?
Magenta is a private company. It is classified as public and is currently operating.
When was Magenta founded?
Magenta was founded in 2015. It employs 51 to 100 people.
Where is Magenta based?
Magenta is headquartered in Vadodara, India, in the Asia region.
How does Magenta make money?
Four revenue lines are on record. Direct Mattress Sales are the primary driver. The others are pillow Sales, accessories and Sleep Products and B2B/Hospitality Supply.
Who are Magenta's main competitors?
Direct peers on record are Wakefit, Peps Industries, Coirfit Mattress, Sleepyhead (by Sheela Foam) and Centuary Mattresses. Broad incumbents are Kurlon and Sleepwell (Sheela Foam). Emerging players are Emma Sleep, Sunday (by Hans Mattresses) and Durfi Mattresses.
Does Magenta have an API?
No public API is recorded for Magenta.
What industry is Magenta in?
Magenta's product category is Mattresses and Sleep Products. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 33791 and its SIC code is 2510.