BeautyMix

What BeautyMix does

BeautyMix, legally registered as BeautyByMe (SAS, RCS Chartres 837498377), is a French direct-to-consumer company founded in 2019 in Chartres by polytechnic engineer Nelly Pitt. The company sells a patented multi-function robotic device that combines heating (up to 60°C), mixing, and precision weighing (0.01g accuracy up to 250g) to enable consumers to manufacture their own natural cosmetics at home in under five minutes. The hardware is sold through the company's Shopify storefront (beautymix.fr) and a freemium mobile app on iOS and Android that provides selfie-based skin diagnosis, step-by-step recipe guidance, and in-app ingredient ordering.

The revenue model combines one-time hardware sales (robot at €99, with bundles ranging from €119 to €219) with recurring consumables revenue from organic ingredients (€1.35–€8.90), DIY kits (€17.90–€28.90), and starter kits (Discovery Kit €24.90, Vos Essentiels €49.90, La Totale €99.90). A library of over 150 ECOCERT-certified, dermatologically tested, toxicologist-validated recipes is developed in an in-house laboratory near Lyon, covering face care, body hygiene, hair care, home maintenance, and creative hobbies. The company also owns the acquired MyCosmetik brand, which supplies natural and organic ingredients and expert formulations, and reports over 60,000 users with sales that continue to double annually since the January 2022 appearance on M6's 'Qui veut être mon associé?', which also yielded a €300,000 seed investment from Jean-Pierre Nadir. The company employs 11–50 staff and is privately held.

Name

BeautyMix

Legal name

BeautyByMe

Website

https://beautymix.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

BeautyMix is a French direct-to-consumer company that sells a patented home cosmetics robot, a companion app with skin-diagnosis features, and a catalog of ECOCERT-certified organic ingredients and recipes, serving over 60,000 health- and eco-conscious consumers across France and Europe.

Ownership category

akta.pro rank

Product category

Home Cosmetics Devices

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• DIY cosmetics device
• Home beauty appliances
• Natural skincare kits
• Organic cosmetic ingredients
• Smart cosmetics robot

Headquarters

HQ city

Chartres

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Hardware sales - BeautyMix robot: The company sells its core BeautyMix robot device and various bundled packages. The robot is priced at €99, with combo packages including ingredients and accessories ranging from €119 to €289. This represents the primary hardware revenue stream.
2. Ingredient and kit sales: Recurring sales of cosmetic ingredients (oils, clays, hydrolats, emulsifiers, preservatives), recipe kits (Discovery Kit €24.90, Vos essentiels €49.90, La Totale €99.90), and accessories. Customers purchase ingredients through the app or website to follow recipes.
3. DIY kit collections: Specialized DIY kits for specific products like purifying mask (€19.90), lip balm (€17.90), lipstick and blush (€25.90), soothing mask (€19.90), face oil (€19.90), hair oil (€19.90), essential balm (€19.90), and zero-waste sets (€24.90).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

BeautyMix designs, manufactures, and sells a patented multi-function robotic device that heats, mixes, and precisely weighs ingredients to enable consumers to make natural and organic cosmetics at home in under five minutes. The company bundles the robot with curated organic ingredient kits (Discovery Kit, Vos essentiels, La Totale), sells individual ingredients and accessories, and supports the system with a mobile app providing skin diagnosis and access to over 150 ECOCERT-certified, dermatologically tested recipes.

Product overview

BeautyMix is a French startup offering a home cosmetics manufacturing ecosystem centered on a patented multi-function robotic device. The core offering is the BeautyMix Robot — a connected device that heats, mixes, and temperature-controls cosmetic formulations at the press of a button in under 5 minutes. This core device is bundled with starter kits (Discovery Kit, Vos essentiels Gift Set, La Totale Set) and a companion mobile application that delivers personalized skin diagnosis and step-by-step recipe guidance. The product line spans physical products (robot, kits, ingredients, accessories) and digital services (150+ recipes, mobile app), with all recipes validated by a toxicologist and formulated in an ECOCERT-certified laboratory near Lyon, France. Ingredients are sourced from French or European suppliers and are organic or natural. Users can create face creams, serums, makeup removers, toothpaste, shampoo, deodorant, candles, paints, and home cleaning products.

Differentiator

Problem solved

Functional benefit

Products and services

• BeautyMix Robot A patented multi-function connected robotic device priced at €99 that heats, mixes, and precisely weighs cosmetic ingredients (precision scale accurate to 0.01g up to 250g, temperature control up to 60°C). It runs three programs (cleaning, cold preparation, hot preparation) and produces personalized natural cosmetics in under five minutes at the press of a single button, for individual consumers who want to make their own skincare at home.
• Discovery Kit (Trousse découverte) An introductory organic ingredient kit (€24.90 standalone; €119 bundled with the robot) containing sweet almond oil, rose hydrosol, preservative, emulsifier, glycerin, and an empty pump bottle, plus recipe cards for face cream, hand cream, and biphasic makeup remover. Targeted at first-time BeautyMix users.
• Coffret Vos essentiels (Vos essentiels Gift Set) A €49.90 starter kit with ingredients and recipe cards for ten daily hygiene products (toothpaste, balm, deodorant, micellar water, shower gel, purifying mask, shampoo), enabling consumers to produce a full hygiene routine with the BeautyMix robot.
• Coffret La Totale (La Totale Set) The most comprehensive starter set at €99.90 (€169 when bundled with the robot), combining ingredients and accessories from the Discovery Kit and Vos essentiels to enable roughly 15 recipes covering face care, body hygiene, and home maintenance, producing approximately three months of personal care products.
• Robot + Scale + Discovery Kit Bundle A combined offer priced at €119 (regularly €124) bundling the BeautyMix robot, its precision scale, and the Discovery Kit of organic ingredients and recipe cards for face creams and makeup removers. Designed as a discounted entry point for first-time buyers.
• Robot BeautyMix 'Spring' - Limited Edition A limited edition color variant of the BeautyMix robot released in 2023 to celebrate four years of BeautyMix, featuring fresh seasonal spring colors and priced at €99 (regularly €129).
• Organic Cosmetic Ingredients A catalog of over 44 individual organic and natural cosmetic ingredients for use with the BeautyMix robot, including vegetable oils (sweet almond, jojoba, hemp, sesame, hazelnut), hydrosols (rose, orange blossom, witch hazel, peppermint), clays (green, pink, white), emulsifiers, preservatives, botanical butters, beeswax, foaming concentrates, active ingredients, and additives. Unit prices range from €1.35 (baking soda) to €8.90 (foaming concentrate).
• BeautyMix Accessories Reusable accessories compatible with the BeautyMix robot including replacement mixing tanks (standard and large capacity), precision scale components, stainless steel spatulas, and a wooden storage box. All accessories are made from durable, reusable materials.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Typology: French DTC clean beauty brand with minimalist, ingredient-focused positioning and a strong digital/content-first GTM model. Targets a similar ingredient-conscious French consumer demographic, but sells finished skincare rather than DIY manufacturing devices.
• Dr. Bronner's: Family-owned US company making natural castile soap and personal care products with an iconic ingredient-transparency narrative. Shares the natural-ingredient and DIY-friendly positioning but distributes finished products through retail rather than hardware-enabled home manufacturing.
• Pai Skincare: British certified-organic skincare brand for sensitive skin with strong natural-ingredient credentials. Comparable on the certified-organic and ingredient-transparency value proposition in the European market, though a finished-product brand without a DIY device component.
• S.W. Basics: US-based minimalist natural skincare brand built on a 'whole ingredients' formulation philosophy with five-or-fewer ingredient products. Shares the clean-ingredient and simplicity narrative but is a finished-product brand rather than a DIY manufacturing platform.
• Herbivore Botanicals: US-based clean beauty brand with natural, food-grade ingredient positioning and a strong Instagram-led DTC model. Targets a comparable ingredient-conscious wellness consumer, but as a finished-product brand without the DIY manufacturing dimension.

Direct peers

• La Compagnie des Sens: French e-commerce retailer specializing in essential oils, natural cosmetic ingredients, and DIY beauty recipes targeting the same health-conscious French consumer. Directly comparable product catalog and target buyer, though without an integrated hardware ecosystem.
• Aroma-Zone: Aroma-Zone is the largest French retailer of natural cosmetic ingredients, essential oils, and DIY beauty products, operating both e-commerce and physical stores. It is the most direct competitor to BeautyMix, addressing the same DIY-natural-cosmetics consumer with overlapping ingredient catalogs and recipe content, but without an integrated robotic hardware device.

Broad incumbents

• Melvita: Established French organic beauty brand (part of L'Occitane group) selling natural and organic skincare, body care, and hygiene products. Comparable on the natural/organic positioning in France but distributes finished branded products through retail rather than empowering home production.
• Yves Rocher: Major French botanical beauty brand founded on the principle of plant-based formulations, with deep distribution across France. Comparable on the natural-ingredient positioning and French market, but a mass-market finished-products retailer rather than a DIY ecosystem.
• Lush: Global clean and handmade cosmetics retailer with strong positioning around natural ingredients, ethical sourcing, and naked (packaging-free) products. Comparable on the natural/zero-waste value proposition but operates as a retail brand selling finished goods rather than enabling consumers to make their own.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BeautyMix
• Facebookfacebook.com/mycosmetik.fr
• Instagraminstagram.com/monbeautymix

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeautyMix