Create Amor
Create Amor is a US-based D2C scrubs brand founded in 2021 that designs and sells antimicrobial, four-way stretch scrubs to individual nurses, doctors, and healthcare professionals, with a B2B group-ordering platform called Uniform Select for hospital and clinic teams.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Create Amor does
Create Amor is a US-based direct-to-consumer healthcare apparel brand founded in 2021 and headquartered in Austin, Texas, that designs and sells premium scrubs for individual healthcare professionals. The company's product line spans women's and men's scrub tops and pants organized into a Core Collection (Black, Navy, Charcoal, Royal Blue, Ceil Blue, Maroon) and a Limited Edition collection of seasonal colors, with sizes from XXS to 5XL and Regular, Petite, and Tall length options. All garments are built on a proprietary Create Amor Performance Fabric blend (74% Polyester, 20% Rayon, 6% Spandex) featuring Silvadur antimicrobial technology, moisture-wicking, four-way stretch, anti-static, quick-dry, and anti-wrinkle properties. Tops are priced at $36 and pants at $48, with free shipping on orders over $60 and free returns within 30 days.
The company operates a hybrid go-to-market: a Shopify-powered D2C storefront at createamor.com targeting registered nurses, nursing students, doctors, medical assistants, and physical therapists, paired with Uniform Select, a B2B group-ordering platform at uniformselect.createamor.com that lets hospitals, clinics, and healthcare teams place bulk or individualized orders with custom collections, colors, styles, and embroidery. Revenue is generated entirely through one-time product sales (scrubs and digital gift cards from $25 to $250), with no subscription layer. The company employs 1-10 people, is founder-led by Matthew Vuckovich, and shipped to the US and Canada as of 2024. Its first disclosed external funding was a $2,500,000 round closed in August 2025 with Rodan & Fields as investor.
Create Amor firmographics
Firmographics- Name
- Create Amor
- Legal name
- Create Amor
- Website
- https://createamor.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Create Amor is a US-based D2C scrubs brand founded in 2021 that designs and sells antimicrobial, four-way stretch scrubs to individual nurses, doctors, and healthcare professionals, with a B2B group-ordering platform called Uniform Select for hospital and clinic teams.
- Ownership category
- akta.pro rank
Create Amor industry classification
Industry- Product category
- Medical Scrubs and Healthcare Apparel
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro industry
- Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)
Keywords
Where Create Amor is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Create Amor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Scrubs Sales: Direct product sales of medical scrubs (tops and pants) for healthcare professionals. One-time purchase model with no subscription. Revenue generated from individual consumer purchases and bulk/group orders through the Uniform Select platform.
- Gift Cards: Digital gift cards sold in denominations from $25 to $250, delivered via email and redeemable online
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scrub Tops - $36.00 per item |
| Unit Pricing | Pay-as-you-go | Scrub Pants - $48.00 per item |
| Other | Pay-as-you-go | Gift Cards - $25 to $250 |
| Subscription | Pay-as-you-go | 15% First Purchase Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Create Amor product offering
Product offeringCore offering
Create Amor designs, manufactures, and sells men's and women's medical scrubs (tops and pants) for healthcare professionals, using a proprietary ultra-soft performance fabric blend integrated with Silvadur antimicrobial technology. Products are organized into a Core Collection (Black, Navy, Charcoal, Royal Blue, Ceil Blue, Maroon) and a Limited Edition Collection (Galaxy Blue, Caribbean Blue, Pewter, Purple, Pink), with sizing from XXS to 5XL across Regular, Petite, and Tall lengths. The company also operates Uniform Select, a B2B group ordering platform for hospitals, clinics, and healthcare teams, and sells digital gift cards redeemable online.
Product overview
Create Amor is a healthcare apparel brand offering a unified portfolio of men's and women's scrubs organized into two collections: the Core Collection (six standard colors: Black, Navy, Charcoal, Royal Blue, Ceil Blue, Maroon) and the Limited Edition Collection (exclusive colors: Galaxy Blue, Caribbean Blue, Pewter, Purple, Pink). The product line comprises five women's scrub top styles (Rose One-Pocket, Iris Five-Pocket, Orchid Three-Pocket, and others) and four women's pants styles (Ivy Jogger, Clover Jogger, Jasmine Cargo, Daisy Classic) with three length options (Petite, Regular, Tall), alongside five men's scrub top styles (Paris One-Pocket, Venice Three-Pocket, and others) and four men's pants styles (Aspen Jogger, Kyoto Jogger, Amalfi Classic, Prague Cargo) available in Short, Regular, and Tall lengths. All products use the proprietary Create Amor Performance Fabric blend (74% Polyester, 20% Rayon, 6% Spandex) featuring Silvadur antimicrobial technology, moisture-wicking, anti-static, and four-way stretch. The portfolio is complemented by a Gift Card product and the Uniform Select B2B group ordering platform. The company sells directly through createamor.com and ships to individual consumers and healthcare organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Core Collection Scrubs
Quantifiable outcome
- Free shipping on orders over $60 and free returns on eligible items within 30 days
Companies that use Create Amor
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Create Amor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Create Amor partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Create Amor competitors and assessment
Company assessmentBroad incumbents
- Dickies Medical: Dickies Medical leverages the Dickies workwear brand to sell scrubs and medical apparel via wholesale and uniform retailers. Overlapping target market with Create Amor but distributed rather than DTC-focused.
- Cherokee Workwear: Cherokee is an established scrub and medical uniform brand distributed through uniform retailers and group purchasing organizations. It competes with Create Amor in the same customer base but relies on traditional wholesale rather than pure DTC.
- Barco Uniforms: Barco Uniforms is a long-standing medical apparel manufacturer (including Grey's Anatomy and Skechers scrubs). It competes in the same end market but through wholesale and uniform specialty stores rather than DTC.
Direct peers
- Medelita: Medelita is a premium medical apparel brand offering scrubs and lab coats with technical fabrics and tailored fits. Comparable to Create Amor's premium, performance-fabric, DTC positioning.
- Koi Scrubs: Koi Scrubs produces fashion-forward, performance scrubs and matching accessories marketed to nurses and healthcare workers, overlapping with Create Amor's product, customer, and DTC positioning.
- Jaanuu: Jaanuu is a DTC premium scrubs and medical apparel brand co-founded by a physician. It competes directly with Create Amor in fashion-forward, antimicrobial scrubs sold to nurses and doctors through e-commerce.
- Healing Hands Scrubs: Healing Hands offers premium scrub tops and pants with technical fabric features (moisture-wicking, stretch) aimed at healthcare professionals. Comparable positioning to Create Amor in the mid-to-premium scrub tier.
- FIGS: FIGS is the category-defining direct-to-consumer premium scrubs brand and Create Amor's most frequently cited competitor. Both target healthcare professionals with technical, fashion-forward scrubs sold via DTC e-commerce; multiple Create Amor customer reviews explicitly compare favorably to FIGS.
- WonderWink: WonderWink makes scrub tops, pants, and matching accessories for healthcare workers across multiple price tiers. Comparable product breadth and target customer to Create Amor's scrub line.
- Mandala Scrubs: Mandala offers performance scrubs focused on comfort, stretch, and modern fits sold DTC to healthcare professionals, putting it in direct competition with Create Amor's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Create Amor social profiles
Digital presenceCreate Amor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create Amor leadership team
Management profileNumber of profiles
Profiles1 record
Create Amor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create Amor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create Amor
What does Create Amor do?
Create Amor designs, manufactures, and sells men's and women's medical scrubs (tops and pants) for healthcare professionals, using a proprietary ultra-soft performance fabric blend integrated with Silvadur antimicrobial technology. Products are organized into a Core Collection (Black, Navy, Charcoal, Royal Blue, Ceil Blue, Maroon) and a Limited Edition Collection (Galaxy Blue, Caribbean Blue, Pewter, Purple, Pink), with sizing from XXS to 5XL across Regular, Petite, and Tall lengths. The company also operates Uniform Select, a B2B group ordering platform for hospitals, clinics, and healthcare teams, and sells digital gift cards redeemable online.
Is Create Amor a public or private company?
Create Amor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Create Amor founded?
Create Amor was founded in 2021. It employs 1 to 10 people.
Where is Create Amor based?
Create Amor is headquartered in Austin, United States, in the North America region.
How does Create Amor make money?
Two revenue lines are on record. Scrubs Sales are the primary driver. The others are gift Cards.
Who are Create Amor's main competitors?
Broad incumbents on record are Dickies Medical, Cherokee Workwear and Barco Uniforms. Direct peers are Medelita, Koi Scrubs, Jaanuu, Healing Hands Scrubs, FIGS, WonderWink and Mandala Scrubs.
Does Create Amor have an API?
No public API is recorded for Create Amor.
What industry is Create Amor in?
Create Amor's product category is Medical Scrubs and Healthcare Apparel. Its primary akta.pro industry code is CRADALAK, Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products). Its NAICS code is 339113 and its SIC code is 3842.