Healing Hands Scrubs
Healing Hands Scrubs designs and sells medical scrubs, lab coats, and related apparel directly to healthcare professionals through e-commerce, operating as a brand within Careismatic Brands, LLC's diversified medical apparel portfolio.
- Company typePrivate
- Founded1997
- HeadquartersEast Rutherford, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Healing Hands Scrubs does
Healing Hands Scrubs is a US-based medical apparel brand founded in 1997 by Bansi Lakhani after surviving a heart attack and being inspired by the nursing care he received. The company designs, manufactures, and sells scrubs (tops, pants, jackets, sets), lab coats, underscrubs, and print scrubs for men and women healthcare professionals, distributed primarily through direct-to-consumer e-commerce at healinghandsscrubs.com. Pricing spans $12-$48 per scrub top, $29-$36 per scrub pant, and $42+ for lab coats, with custom embroidery available starting at $8.98 per line. The product portfolio is organized into six sub-brand collections — Evry (inclusive women's fits), Purple Label (premium), Quest (performance), 360 (four-way stretch), White Coats, and HH Works (retailer-exclusive) — and is supported by a patent-pending Built-In Bra Top (Bree) introduced in April 2026.
The brand operates as part of Careismatic Brands, LLC, a privately held, diversified medical apparel company founded in 1995 as Strategic Partners, Inc. and headquartered in Sherman Oaks, California with global offices in Santa Monica, Chatsworth, Dallas, Toronto, Hong Kong, China, Stockholm, and London. Careismatic Brands employs more than 700 people worldwide and operates a portfolio that includes Cherokee Uniforms, Medelita, heartsoul, AllHeart, Dickies, and Med Couture (acquired in 2022). Healing Hands targets individual healthcare workers as its primary segment (nurses, physicians, NPs, PAs), with secondary segments in dental professionals and healthcare facilities purchasing group/dealer orders.
The business model is predominantly DTC e-commerce with international shipping to the US, Canada, Saudi Arabia, and the UAE. Distribution is supported by group/dealer order capability through the parent. Marketing relies on organic social (Instagram #hhscrubs, TikTok @hhscrubs, Facebook, Pinterest), a blog, email, and a strategic partnership with the DAISY Foundation that includes the Healing Hands Grant program for nurse recognition. A Careismatic Rewards loyalty program was operational through June 9, 2026, with a replacement program announced. No external private equity or venture capital ownership has been disclosed in available source material.
Healing Hands Scrubs firmographics
Firmographics- Name
- Healing Hands Scrubs
- Legal name
- Careismatic Brands, LLC
- Website
- https://healinghandsscrubs.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Healing Hands Scrubs designs and sells medical scrubs, lab coats, and related apparel directly to healthcare professionals through e-commerce, operating as a brand within Careismatic Brands, LLC's diversified medical apparel portfolio.
- Ownership category
- akta.pro rank
Healing Hands Scrubs industry classification
Industry- Product category
- Medical Apparel
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)
Keywords
Where Healing Hands Scrubs is headquartered
LocationHeadquarters
- HQ city
- East Rutherford
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Healing Hands Scrubs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce sales of medical scrubs, lab coats, and related apparel directly to healthcare professionals. Products sold at individual unit prices ranging from approximately $12 to $48 per item.
- Embroidery/Personalization Services: Custom embroidery service for scrub tops, scrub jackets, and lab coats. Customers can add text (up to 3 lines, 25 characters each) or emblems. Embroidery starts at $8.98 per line.
- Loyalty Program: Careismatic Rewards loyalty program offering points and exclusive offers to repeat customers. The program ended June 9, 2026 with a new program planned.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual product pricing |
| Unit Pricing | Pay-as-you-go | Shipping tiers based on order amount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Healing Hands Scrubs product offering
Product offeringCore offering
Healing Hands Scrubs designs, manufactures, and sells medical scrubs, lab coats, underscrubs, scrub jackets, and related apparel through direct-to-consumer e-commerce. The brand offers multiple collections (Evry, Purple Label, Quest, 360, White Coats, HH Works) differentiated by fabric technology and fit, plus custom embroidery personalization services.
Product overview
Healing Hands Scrubs is a medical apparel brand that offers a comprehensive portfolio of healthcare uniforms and scrubs for women and men. The product line includes scrub tops, scrub pants, scrub jackets, scrub sets, lab coats, underscrubs, and print scrubs across multiple sub-brands: Evry (soft, inclusive styles for women), Purple Label (premium collection), Quest (functional performance styles), 360 (modern fits), White Coats (professional lab wear), and HH Works (retailer-exclusive). Key product innovations include the patent-pending Bree Built-In Bra top. The company also offers custom embroidery services for personalization and sells gift cards. The collections are differentiated by fabric technology, fit, and style features, with best sellers including the Quest Bella and Ari tops and Angelo pants.
Differentiator
Problem solved
Functional benefit
Brands
- Evry by Healing Hands: A collection featuring silky soft scrubs designed for every shape, size and shift.
- Purple Label by Healing Hands
- Quest by Healing Hands
- 360 by Healing Hands
- White Coats by Healing Hands
- HH Works
Products and services
- Women's Scrubs
- Men's Scrubs
- Lab Coats
- Custom Embroidery Service
- Gift Cards
Quantifiable outcome
- Brand used and loved by healthcare workers worldwide
Companies that use Healing Hands Scrubs
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Healing Hands Scrubs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Healing Hands Scrubs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DAISY FoundationcoreHealing Hands partners with the DAISY Foundation, an organization dedicated to recognizing extraordinary nursing care. The partnership includes supporting the Healing Hands Grant program that provides funding specifically for DAISY Award-recognized nurses to support their professional development, education, and well-being initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Healing Hands Scrubs competitors and assessment
Company assessmentDirect peers
- Cherokee Uniforms: Cherokee Uniforms is a sister brand within the Careismatic Brands portfolio, described as the largest medical apparel brand globally. It directly overlaps with Healing Hands in product category and target customer, and competes across wholesale and DTC channels.
- FIGS: FIGS is a premium DTC medical apparel brand targeting nurses and healthcare professionals with scrubs, lab coats, and underscrubs. It is the most direct competitive peer to Healing Hands Scrubs in terms of product, target customer, and DTC distribution model.
- Jaanuu: Jaanuu is a premium DTC scrubs and medical apparel brand founded by a physician, targeting fashion-forward healthcare professionals. It directly competes with Healing Hands' premium Purple Label and Quest collections on style, fabric, and DTC positioning.
- Medelita: Medelita is a premium medical apparel brand under Careismatic Brands specializing in lab coats, scrubs, and clinician apparel with a focus on professional and durable garments. It overlaps with Healing Hands' White Coats collection and premium positioning.
- Wink Scrubs: Wink is a fashion-forward medical scrubs brand popular with younger nurses and healthcare workers, distributed via DTC and uniform retailers. It competes with Healing Hands particularly in women's scrub tops and pants at mid-tier price points.
- heartsoul: heartsoul is another Careismatic Brands portfolio brand offering contemporary medical scrubs for women. As a sister brand, it overlaps directly with Healing Hands' target customer and price positioning, creating intra-portfolio competition for the same healthcare worker wallet.
- Grey's Anatomy by Barco: Grey's Anatomy by Barco is a premium medical scrubs brand leveraging the well-known TV drama brand for credibility with healthcare workers. It directly competes with Healing Hands across scrub tops, pants, and lab coats in similar price tiers.
- Med Couture: Med Couture is a premium medical apparel brand acquired by Careismatic Brands in 2022. As a sibling brand within the same parent, it competes directly with Healing Hands across scrubs and lab coats and shares back-office infrastructure.
- Koi (Koi Happiness): Koi is a contemporary medical apparel and scrub brand known for fashion-forward prints, colorful designs, and a DTC-plus-wholesale model. It competes with Healing Hands' Evry and print scrub collections on style and lifestyle branding.
Broad incumbents
- Dickies Medical: Dickies is a heritage workwear brand owned by Careismatic Brands that also offers a medical scrubs line. It competes with Healing Hands particularly through wholesale and uniform program channels, while also addressing broader workwear categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Healing Hands Scrubs social profiles
Digital presenceHealing Hands Scrubs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healing Hands Scrubs leadership team
Management profileNumber of profiles
Profiles2 records
Healing Hands Scrubs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healing Hands Scrubs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healing Hands Scrubs
What does Healing Hands Scrubs do?
Healing Hands Scrubs designs, manufactures, and sells medical scrubs, lab coats, underscrubs, scrub jackets, and related apparel through direct-to-consumer e-commerce. The brand offers multiple collections (Evry, Purple Label, Quest, 360, White Coats, HH Works) differentiated by fabric technology and fit, plus custom embroidery personalization services.
Is Healing Hands Scrubs a public or private company?
Healing Hands Scrubs is a private company. It is classified as corporate owned and is currently operating.
When was Healing Hands Scrubs founded?
Healing Hands Scrubs was founded in 1997. It employs 101 to 250 people.
Where is Healing Hands Scrubs based?
Healing Hands Scrubs is headquartered in East Rutherford, United States, in the North America region.
How does Healing Hands Scrubs make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are embroidery/Personalization Services and loyalty Program.
Who are Healing Hands Scrubs's main competitors?
Direct peers on record are Cherokee Uniforms, FIGS, Jaanuu, Medelita, Wink Scrubs, heartsoul, Grey's Anatomy by Barco, Med Couture and Koi (Koi Happiness). Dickies Medical is listed as a broad incumbent.
Does Healing Hands Scrubs have an API?
No public API is recorded for Healing Hands Scrubs.
What industry is Healing Hands Scrubs in?
Healing Hands Scrubs's product category is Medical Apparel. Its primary akta.pro industry code is CRAAALAF, Medical & Healthcare Uniforms (Scrubs, Lab Coats). Its NAICS code is 456 and its SIC code is 2320.