Proximis
Proximis is a France-based unified commerce platform that provides integrated payments, order and property management software, and value-added services such as Tax-Free VAT refunds and multi-currency pricing to retail, hospitality, and travel businesses worldwide.
- Company typePrivate
- Founded2013
- HeadquartersStrasbourg, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Proximis does
Proximis is a France-based unified commerce technology company founded in 2013 and headquartered in Strasbourg, operating under the Planet commercial identity. It sells an integrated platform that combines online and in-person payment processing, an Order Management System (OMS) for retail, a Property Management System (PMS) and hospitality network infrastructure for hotels, plus value-added services such as Tax-Free/VAT refund issuance, Dynamic Currency Conversion (DCC), and Multi-Currency Pricing (MCP). The platform is positioned as a single connected ecosystem covering every retail and hospitality tech touchpoint, with APIs for omnichannel order orchestration and AI/ML applied to logistics optimization.
The product surface spans 14+ discrete offerings, including Token Vault for card data security, Direct Acquiring, Pay by Link, Click & Collect, eCommerce website tooling, and a hotel Booking Engine, all sold under a unified commerce umbrella. Underlying technology emphasises integration interoperability across channels, payment methods (cards, mobile wallets, and crypto), and currencies, with multi-language support (English, Spanish, French, Italian, German) and a global footprint claim. Customers include named enterprise accounts such as Timpson (retail payments), Hotel Olden (PMS migration), Mangia's (unified payments across 15 properties), and a Swedish hotel group, alongside a stated base of 'hundreds of retailers' using the OMS.
Proximis monetises through a mix of payment transaction fees (online gateway, in-person payments, direct acquiring, DCC/MCP take-rate) and recurring software subscriptions for OMS, PMS, and ancillary modules, sold via a direct enterprise sales motion with dedicated onboarding consultants, quote-based multi-year contracts, and self-serve digital options for smaller accounts. The company has raised approximately $8.7M in disclosed funding between 2013 and 2016 from Naxicap Partners, 3T Capital, M Capital Partners, Alsace création, and Venture Entrepreneur; no post-2016 financing events are present in the input data.
Proximis firmographics
Firmographics- Name
- Proximis
- Website
- https://proximis.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proximis is a France-based unified commerce platform that provides integrated payments, order and property management software, and value-added services such as Tax-Free VAT refunds and multi-currency pricing to retail, hospitality, and travel businesses worldwide.
- Ownership category
- akta.pro rank
Proximis industry classification
Industry- Product category
- Unified Commerce and Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industry
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where Proximis is headquartered
LocationHeadquarters
- HQ city
- Strasbourg
- HQ country
- France
- HQ region
- Europe
Markets served
Proximis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing: Transaction-based fees from processing online and in-person payments through the Planet payment gateway
- Software Subscriptions: Subscription-based revenue from Property Management System, Order Management System, and other software solutions
- Value-Added Services: Additional revenue from Tax-Free processing, Currency Conversion (DCC and MCP), and Business Intelligence services
- Direct Acquiring: Direct payment acquiring services for merchants accepting payments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise solutions with custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Proximis product offering
Product offeringCore offering
Proximis delivers a unified commerce platform that combines online and in-person payment processing, an Order Management System, Property Management System for hotels, and value-added services such as VAT/Tax-Free refund automation, Multi-Currency Pricing, and Dynamic Currency Conversion. It targets retail, hospitality, and travel businesses globally with both direct enterprise sales and self-serve digital acquisition.
Product overview
Planet offers a unified commerce platform combining payments and software solutions for retail, hospitality, and travel industries. The platform integrates core payment capabilities (online/in-person payment gateways, direct acquiring, token vault), value-added services (Tax Free/VAT refunds, Dynamic Currency Conversion, Multi-Currency Pricing), and software products (Property Management System, Order Management System, Booking Engine). Additional experience accelerators include Click & Collect, eCommerce websites, and in-person checkout tools. The platform leverages AI/ML for logistics optimization and provides omnichannel services for order orchestration across all channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Unified Commerce Platform
Quantifiable outcome
- Swedish hotel group saves up to 4 hours a day with HotSoft PMS
- +2 more outcomes
Companies that use Proximis
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Proximis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature8 records
Proximis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- TimpsonminorCustomer case study partner using Planet's reliable, secure payment solutions to accelerate growth
- Hotel OldenminorCustomer case study partner who navigated PMS migration while preserving luxury guest experience
- Mangia'sminorCustomer case study partner who implemented unified payments across 15 properties
- Swedish hotel group (Hotell Fjallheim Fridhemsgatan)minorCustomer case study partner saving 4 hours daily with HotSoft PMS solution
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Proximis competitors and assessment
Company assessmentDirect peers
- Lightspeed Commerce: Lightspeed provides unified commerce and POS for retail and hospitality, with integrated payments, OMS, and value-added services. Closest direct competitor to Proximis across retail and hospitality verticals with similar target customer profile.
- Mews: Cloud-native hospitality PMS and unified commerce platform for hotels. Direct competitor to Proximis's HotSoft PMS with overlapping hotel customer base and growth-stage profile.
- Cloudbeds: Hospitality management platform with PMS, booking engine, and payments serving independent hotels and groups. Competes directly with Proximis's hospitality software suite.
- Toast: Restaurant-focused payments and POS platform. Overlaps with Proximis on in-person payments, hospitality network, and integrated software for restaurants and quick service.
- Mollie: European payment service provider offering multi-currency checkout, acquiring, and value-added services to SMB and mid-market merchants. Closest European peer to Proximis by geography and customer profile.
Broad incumbents
- Adyen: Global unified payments and acquiring platform serving enterprise retailers, hospitality, and travel. Competes directly with Proximis on payments, DCC, and multi-currency but at much larger scale.
- Stripe: Dominant online payments and commerce infrastructure platform. Overlaps with Proximis on online payment gateway, checkout, and multi-currency serving the same retail and travel merchants.
- Worldpay (FIS): Large-scale global payment processor and acquirer serving retail and hospitality. Competes with Proximis on direct acquiring and multi-currency processing for enterprise merchants.
- Shopify: End-to-end commerce platform for retailers with integrated payments (Shopify Payments), OMS, and a large app ecosystem. Competes with Proximis's unified commerce platform for retail merchants.
- Checkout.com: Global payments processor with strong European presence, optimized for enterprise merchants and cross-border commerce. Competes with Proximis on direct acquiring, multi-currency, and enterprise retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Proximis social profiles
Digital presenceProximis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proximis leadership team
Management profileNumber of profiles
Profiles6 records
Proximis funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proximis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proximis
What does Proximis do?
Proximis delivers a unified commerce platform that combines online and in-person payment processing, an Order Management System, Property Management System for hotels, and value-added services such as VAT/Tax-Free refund automation, Multi-Currency Pricing, and Dynamic Currency Conversion. It targets retail, hospitality, and travel businesses globally with both direct enterprise sales and self-serve digital acquisition.
When was Proximis founded?
Proximis was founded in 2013. It employs 11 to 50 people.
Where is Proximis based?
Proximis is headquartered in Strasbourg, France, in the Europe region.
How does Proximis make money?
Four revenue lines are on record. Payment Processing is the primary driver. The others are software Subscriptions, value-Added Services and direct Acquiring.
Who are Proximis's main competitors?
Direct peers on record are Lightspeed Commerce, Mews, Cloudbeds, Toast and Mollie. Broad incumbents are Adyen, Stripe, Worldpay (FIS), Shopify and Checkout.com.
Does Proximis have an API?
Yes. Planet provides APIs that enable omnichannel retail capabilities. Order Import functionality allows data import via CSV or API, with flags for services and channels to optimize order orchestration. Shoppers can be contacted via their preferred notification method through API-driven communication systems.
What industry is Proximis in?
Proximis's product category is Unified Commerce and Payment Processing Software. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management). Its NAICS code is 522320 and its SIC code is 7372.