Payette Brewing

What Payette Brewing does

Payette Brewing Company, founded in 2011 in Boise, Idaho, by former Boeing industrial engineer Mike Francis, is an independently owned craft brewery that produces a portfolio of hand-crafted beers and ready-to-drink cocktails distributed through wholesale channels and a flagship on-premise Tap Room. The brewery operates a 60-barrel brewing system installed at its 2016 facility at 733 South Pioneer Street, an upgrade from the original 15-barrel system, alongside an 11,000 sq-ft Beer Garden that serves as a community gathering space and key direct-to-consumer revenue driver. Year-round and limited beers span the Sofa King IPA family (Delightful, Sunny, Dreamy, Fearless) and a broader lineup including ReCOIL IPA, Rustler IPA, North Fork Lager, Fly Line Vienna Lager, Crisp Heir Pilsner, and Aura Guava & Hibiscus Sour Ale.

Beyond its core beers, Payette extended into ready-to-drink craft cocktails in 2021 with AnyTimers, canned cocktails built on real Idaho vodka (Old Fashioned, Tiger's Blood, Cherry Limeade, and Le'Boise Vodka + Raspberry Lemon), targeting growth in the higher-margin RTD segment. Its go-to-market combines direct Tap Room sales (open daily 11AM-10PM with 20+ taps plus AnyTimers on draft), wholesale distribution to bars, restaurants and retail outlets through partners including Craig Stein Beverage, and packaged beer in 6-, 12-, and 24-pack formats across Idaho and Colorado, with 2018 Colorado distribution marking an 8th state footprint. The company has pioneered canned craft beer in Idaho (2012) and built a dense community-engagement moat through the Payette Forward program, Kegs 4 Kause (donating 50% of Monday draft sales to nonprofits), 200+ nonprofit partnerships, an ambassador program (Beyond the Brew Crew), and a competitive bike team (Rustlers and Ramblers), anchoring an "Adventure's Brewing" brand identity tied to outdoor recreation.

Revenue is generated transactionally across on-premise draft, packaged beer, RTD cocktails, and merchandise, with no subscription product despite one source listing Tap Room as recurring. The company is privately held, self-funded since founding with one legacy disclosed funding item of $1.255M in 2015, and has accumulated nine consecutive "Best Brewery" regional awards from Boise Weekly alongside Idaho Statesman Best of Treasure Valley recognition, validating brand strength within its footprint while leaving national scaling unproven.

Name

Payette Brewing

Legal name

Payette Brewing Company

Website

https://payettebrewing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Payette Brewing Company is an independently owned craft brewery founded in 2011 in Boise, Idaho, producing hand-crafted beers and AnyTimers ready-to-drink cocktails, distributed wholesale across Idaho and Colorado and served through its flagship Tap Room and Beer Garden.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft brewing
• Craft beer
• Ready-to-drink cocktails
• Taproom beverages
• Canned craft beer

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tap Room Sales: Direct-to-consumer sales at the Tap Room & Beer Garden in Boise, ID. Open daily 11AM-10PM with happy hour periods. Serves 20+ beers on tap plus AnyTimers cocktails, local cider, wine, and non-alcoholic options.
2. Draft Beer Distribution: Wholesale draft beer sales to retail accounts, bars, and restaurants. Distribution across Idaho and Colorado through partners like Craig Stein Beverage.
3. Canned Beer Sales: Packaged beer sales in 6-pack, 12-pack, and 24-pack formats. First craft brewery in Idaho to can beer (2012). Products include year-round and limited release offerings.
4. AnyTimers Ready-to-Drink Cocktails: Ready-to-enjoy canned cocktails using real Idaho vodka. Flavors include Old Fashioned, Tiger's Blood, Cherry Limeade. Available on draft and in 4-pack cans.
5. Merchandise Sales: Branded merchandise including apparel and accessories sold through online store and Tap Room.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Payette Brewing Company is a craft brewery headquartered in Boise, Idaho that produces and sells hand-crafted beer (IPAs, lagers, pilsners, wheat ales, sour ales) and ready-to-drink AnyTimers canned cocktails. The company operates an on-site Tap Room and Beer Garden for direct-to-consumer sales and distributes packaged and draft beer wholesale to retail and hospitality accounts across Idaho and Colorado.

Product overview

Payette Brewing Company is a craft brewery based in Boise, Idaho, founded in 2011. The company offers a portfolio of hand-crafted beers centered around the Sofa King IPA family (including Delightful, Sunny, Dreamy, and Fearless variants), year-round classics (ReCOIL IPA, Rustler IPA, North Fork Lager, Crisp Heir Pilsner, Fly Line Vienna Lager, and Aura Sour Ale), and seasonal/limited releases. In 2021, the company expanded into ready-to-drink cocktails with AnyTimers, featuring Idaho vodka-based craft cocktails available in multiple flavors. The brewery operates a Tap Room and Beer Garden at its Boise facility.

Differentiator

Problem solved

Functional benefit

Brands

• AnyTimers: Ready-to-drink canned cocktails crafted using real Idaho vodka and fresh ingredients, including Old Fashioned, Tigers Blood, Cherry Limeade, and Le'Boise Real Vodka + Raspberry Lemon flavors.
• Payette Forward Program
• Sofa King Family
• Beyond the Brew Crew

Quantifiable outcome

• Donated hundreds of thousands of dollars to over 200 local nonprofits since 2011
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Ridge to RiverscoreStrategic or Co-development PartnerSince 2014, Payette Brewing has adopted Polecat Loop in the Boise Foothills Ridge to Rivers Trail System. Conducts annual trail maintenance and drainage repairs. Polecat Trail spans over 7 miles offering views of Treasure Valley.
• Gooding FarmscoreStrategic or Co-development Partner10+ year relationship with hop supplier in Parma, Idaho. During harvest (August-September), Payette brewers retrieve hops immediately after picking to use in fresh hop beers same day. Idaho is 2nd largest hop producer in nation. Gooding Farms has 900 acres and 12 varieties.
• Nature ConservancyminorStrategic or Co-development PartnerPartnership on OktoberForest campaign - month-long initiative focused on connections between healthy forests, clean water and beer. Second year participating in Idaho.
• Pink Boot SocietyminorStrategic or Co-development PartnerCollaboration beer to celebrate women in beer. International Women's Day releases featuring female brewers. Supports women making their mark in beer industry.
• OARSminorGTM or Marketing PartnerPartnership on white water rafting trips including Lower Salmon River craft beer excursions. Four-day rafting and food pairing experience.
• Bear Island Brewing CompanyminorStrategic or Co-development PartnerCollaboration brewing partnership resulting in Dubbel Car Garage Belgian Dubbel. Bear Island is veteran-owned brewery in Boise operating from converted firehouse.
• Idaho Rivers UnitedminorGTM or Marketing PartnerSponsorship of river conservation organization. Payette Brewing named Business Partner of the Year by Idaho Rivers United in 2019.
• Idaho Trails AssociationminorGTM or Marketing PartnerSponsorship of trail maintenance and access advocacy organization.
• Salmon-Safe / Trout-Safe PartnersminorStrategic or Co-development Partner2023 release of Trout Hero IPA - first beer brewed with Trout-Safe certified hops and grains. Partnership with Salmon-Safe, Friends of the Teton River, Henry's Fork Foundation, and Nature Conservancy of Idaho.
• Craig Stein BeveragecoreChannel Partner/ Reseller/ DistributorDistribution partner for Payette Forward IPA program proceeds. Wholesaler distributing Payette products across Idaho accounts.
• Prairie Baard / Graham DeLaetminorOEM/ Whitelabel/ Licensing PartnerPartnership with PGA Tour Pro Graham DeLaet to brew and distribute Prairie Baard Golden Ale in Idaho. Originated in Western Canada, now brewed and distributed by Payette.
• City Peanut ShopminorGTM or Marketing PartnerCollaboration with local Boise artisan peanut and nut butter producer. Small-batch hand-crafted products.
• Spring Creek BrewingminorStrategic or Co-development PartnerCollaboration brewing with Spring Creek Brewing Company in Avimor.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sockeye Brewing: Boise, Idaho craft brewer operating a taproom and distributing locally. Closest direct competitor by geography and operating model, competing for the same Treasure Valley accounts and tap room occasions.
• Sawtooth Brewery: Idaho craft brewery with taproom locations and statewide canned distribution. Directly comparable craft portfolio and Idaho-first distribution strategy.
• Grand Fir Brewing: Boise-based craft brewery and taproom. Local Boise competitor for Tap Room foot traffic, draft accounts, and event-driven occasions.
• Boise Brewing: Boise craft brewery operating a taproom. Competes head-to-head in the Treasure Valley on-premise and packaged retail channels.
• Edge Brewing: Boise craft brewery with taproom. Local Boise competitor with similar mid-sized brewing capacity and taproom-led go-to-market.
• Odell Brewing Co. Independent regional craft brewer with comparable mid-sized brewing capacity, taproom focus, and community-values brand identity.

Broad incumbents

• Deschutes Brewery: Pacific Northwest craft brewery with multi-state distribution and taprooms. Comparable craft portfolio, regional-to-multi-state distribution model, and adventure/lifestyle branding adjacent to Payette's outdoor identity.
• Sierra Nevada Brewing Co. Established national craft brewery with strong sustainability and outdoor lifestyle positioning. Overlaps with Payette's adventure branding and broad beer portfolio approach.
• New Belgium Brewing: Craft brewer with strong community/environmental programs (parallel to Payette Forward) and broad IPA portfolio. Comparable values-driven brand architecture at larger scale.

Emerging players

• Cutwater Spirits: RTD canned cocktail producer competing in the same AnyTimers category. Useful comparable for the cocktail side of Payette's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PayetteBrewing
• Instagraminstagram.com/payettebrewing
• Xx.com/PayetteBrewing
• LinkedInlinkedin.com/company/payette-brewing-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payette Brewing