RaceReady

What RaceReady does

RaceReady, Inc. is a privately held Utah corporation headquartered in Mapleton that builds an all-in-one live timing and race-management software platform for amateur off-road motorsports. The platform combines RFID-based transponder scoring (passive sticker tags tuned for motocross visors and rechargeable G3 active transponders for high-metal environments in kart, car, and truck racing, sourced via partner Westhold) with end-to-end event workflows covering online registration, race-day management, automatic class sorting, scoring, and AMA/Trackside-compatible results publishing. The system is engineered to read 50+ transponders simultaneously at speeds exceeding 100 MPH and to handle events of 500+ entries per day.

The company primarily serves grassroots and regional race promoters across motocross, kart, jetski, and truck/car racing, with public customer logos dominated by US SMB motocross organizations such as SoCal MX Series, Swan MX, MotoBros, ClubMX, and several regional state-level series. Distribution is direct via the company website and on-site at racing events, with marketing amplified through promoter testimonials and community word-of-mouth.

RaceReady's revenue model blends usage-based pay-per-use scoring fees with multi-year subscription hardware-as-a-service tiers (FLEX, Club FLEX, BibTag Usage) that cease operation if payments lapse, alongside direct hardware sales of RFID transponders and decoders. Total disclosed funding is approximately $1.87M across 2018 and 2019 rounds led in part by RevRoad. The company operates with a headcount of 11–50 employees under founder and CEO Greg Call.

Name

RaceReady

Legal name

RaceReady, Inc.

Website

https://iraceready.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

RaceReady provides RFID-based live timing and all-in-one race management software for grassroots promoters across motocross, kart, jetski, and truck/car racing, monetizing via pay-per-use scoring fees, multi-year FLEX subscriptions, and hardware sales.

Ownership category

akta.pro rank

Product category

Race Timing & Scoring Software

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Race timing software
• RFID transponder scoring
• Motocross event management
• Live timing systems
• Amateur racing software

Headquarters

HQ city

Mapleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Pay-Per-Use Scoring Fees: RaceReady charges promoters a small fee per entry when using the system to score a race. This pay-per-use model eliminates upfront costs for grassroots event organizers.
2. FLEX Subscription Products: FLEX products provided on 1, 2, or 5-year renewable subscription basis. Subscription must be maintained for products to continue operating.
3. Club FLEX Subscription: Club FLEX Products provided on 1-year renewable subscription basis with annual firmware updates required for continued operation.
4. BibTag Usage Products: Disposable single-use tags with per-use fee for multiple occasions. Decoder ceases to operate if subscription or fee payments are not made.
5. Hardware Sales: Sale of RFID transponders, decoders, and related timing equipment. Pricing available upon request for equipment and transponders.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

RaceReady provides an all-in-one race management software platform paired with RFID transponder hardware for amateur motorsports event organizers. The platform covers event creation, online registration, race-day scoring, live timing broadcast to spectators, points tracking, and results publication across motocross, kart, jetski, and car/truck racing. Proprietary passive sticker tags and active rechargeable G3 transponders enable high-speed (100+ MPH) scoring without expensive upfront equipment investment, sold on pay-per-use and subscription models.

Product overview

RaceReady offers an all-in-one software platform for race event management with multiple racing discipline modules. The core RaceReady Platform manages events from registration through results, powered by RFID transponder technology including Passive RFID Sticker Tags for motocross and Active RFID Transponders (G3 MX, G3 Kart, G3 Car) for high-metal environments. The company operates on subscription models: FLEX (1, 2, or 5 year), Club FLEX (annual), and BibTag Usage (per-use). Specialized event management modules cover MX Racing, Kart Racing, Jetski Racing, and Truck & Car Racing, each featuring live timing, automatic scoring, and comprehensive reporting.

Differentiator

Problem solved

Functional benefit

Brands

• FLEX: Subscription-based timing product line available in 1, 2, or 5 year renewable subscription models.
• Club FLEX
• BibTag Usage

Products and services

• RaceReady Platform All-in-one race management software platform enabling promoters to manage racing events from registration through final results. Features online event creation, automatic registration sync, efficient check-in, flexible race formats (1/2/3 moto, heats, LCQ, mains), automatic class sorting, live timing broadcast to spectators on smartphones, automatic points tracking, and detailed online publication with AMA/Trackside export compatibility. Used by motocross, kart, jetski, and car/truck racing promoters.
• Passive RFID Sticker Tags Cost-effective passive RFID transponder stickers for motocross and standard racing events. These battery-free tags are powered by an antenna signal when passing beneath the finish line arch, supporting speeds up to 60 mph. One sticker lasts an entire season (as long as the visor does) and can work with multiple helmets.
• Active RFID Transponders (G3 MX, G3 Kart, G3 Car) Rechargeable active RFID transponders designed for high-metal racing environments such as kart racing, car/truck racing, UTVs, and hill climbing. Includes G3 MX (for motocross), G3 Kart (for kart racing), and G3 Car (for car racing) variants supplied through partner Westhold. These battery-powered transponders are required where passive sticker tags cannot operate reliably.

Quantifiable outcome

• Promoters report drastically improved attendance after switching to RaceReady
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SPOT Injury InsuranceminorOthersRaceReady links to SPOT Injury Insurance from their About Us page, suggesting a referral or integration partnership for racer safety coverage. This provides additional value to promoters and racers using the platform.
• WestholdcoreTechnology or IntegrationWesthold provides transponder technology for RaceReady, including G3 MX, G3 Kart, and G3 Car transponders. These active RFID transponders are designed for high-metal environments in kart, car, and truck racing. RaceReady partners with Westhold for specialized hardware complementing their software platform.
• MotoBrosminorOthersMotoBros is shown as a promoter customer using RaceReady live timing services. Displayed in customer logos section.
• SoCal MX SeriesminorOthersSoCal MX Series is a prominent customer that switched to RaceReady after 23 years of their series existence, reporting drastically improved attendance. Featured in testimonials.
• Swan MXminorOthersSwan MX Park in Texas is a customer using RaceReady live timing. Featured with testimonial quote praising technology advancement and customer service.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RaceAmerica: RaceAmerica provides timing and scoring systems, including RF transponder loops, for drag strip, kart, and oval racing. It overlaps with RaceReady in the grassroots US racing timing market and serves many of the same promoter customers.
• Tag Heuer Timing (formerly Chronolec / TAG Heuer Professional Timing): Long-established motorsport timing provider offering transponders and event-management systems used across professional and amateur motorsport. Its product stack and sanctioning-body footprint overlap directly with RaceReady's ambition to serve promoters of racing events.
• MYLAPS: MYLAPS (the consumer-facing brand that absorbed AMB) is the dominant provider of transponder-based motorsport timing systems globally, including for kart, car, and motorcycle racing. It competes head-to-head with RaceReady on transponder hardware, scoring software, and sanctioning-body relationships across the same grassroots and professional motorsport segments.
• SLT Technology (Sport, Leisure & Timing): Specialized timing systems provider offering transponder- and loop-based scoring solutions for kart, motocross, and other motorsport events. It is one of the established grassroots-timing hardware vendors that RaceReady is positioned against in kart and motorcycle racing.
• Orbits (McLaren Applied / Orbits): Orbits was one of the most established motorsport event-software and timing platforms before being absorbed into McLaren Applied Technologies. It serves promoter and series clients with event management, scoring, and timing in formats comparable to RaceReady.
• Trackside Software: Trackside is a long-standing US motorsport points/results and event-management software vendor used by amateur racing series, particularly motocross and ATV/dirt-bike sanctioning. It competes with RaceReady's online registration, points, and results modules on the same AMA-affiliated promoter base.

Broad incumbents

• Alge-Timing: Alge-Timing is a broad sports-timing vendor covering motorsport (karts, motocross, car racing) as well as non-motorsport sports. While motorsport is one of several verticals it serves, its timing hardware and event-software product lines directly overlap with RaceReady's offering.

Emerging players

• DB Sports Timing: Smaller US-based motorsport timing provider focused on grassroots motocross, kart, and other amateur racing events with transponder scoring and event management. Comparable in size and target customer to RaceReady's grassroots MX promoter base.
• SMS Timing (by AT Ideas): SMS Timing provides transponder- and RFID-based timing systems and event-management software for kart, motocross, and similar amateur racing formats, competing for the same grassroots promoter customers in the US and abroad.
• Heikki-Tec (transponder suppliers): European vendor of RFID and active transponder solutions for kart and motorsport, often paired with timing/event-management software. Relevant peer for RaceReady's high-metal kart/car transponder product line, though more regional in geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iraceready
• LinkedInlinkedin.com/company/raceready-mx
• Instagraminstagram.com/racereadylivetiming

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaceReady