What RaceAmerica does

RaceAmerica is a privately held, veteran-owned American company founded in 1991 that designs, manufactures, and supports a complete integrated portfolio of motorsports timing, electronic flagging, scoring, and track-safety systems for race facilities worldwide. From its San Jose, California headquarters, the company operates as a vertically integrated systems provider — owning its full hardware, software, firmware, manufacturing, and post-sale support stack without outsourcing engineering or production.

The company's product architecture centers on proprietary precision-timing technology, anchored by the T-Link 3.0 industrial-grade wireless platform and DDCIR (Digital Dual Coded Infrared) sensing. Its ecosystem spans 50+ products organized into timing systems (drag racing consoles including the 2700 XL, 2710, 2650, 2900, and 2450 S4; autocross systems AC4 and 5840; and specialty timers for mud bog, soap box derby, speed trap, and lap timing); electronic flagging (Digital Safety Flags v2 with 3,072 Ultrabright RGB LEDs, track safety lights, indoor karting safety cubes); starting systems (DTSS double-sided LED drag trees and FIA/CIK starting lights); LED scoreboards and displays in 8-24 inch digit sizes; and a software suite (XLscore PRO/II, AXWare family, Track Safety PC Software, RA Command Drag, RaceView Live, System Diagnostics PRO, Event Manager). RaceAmerica's systems serve 12+ racing disciplines — including drag racing, road course, oval, autocross, karting, soap box derby, boat racing, mud bog, and hillclimb — across 1,000+ installations globally, with NHRA-approved, ISO-compliant, Made-in-USA credentials.

The business model combines one-time hardware sales, software license revenue, recurring accessories and replacement parts, and on-site professional services. Pricing is opaque (custom-quote only, no public price list), and the go-to-market is sales-led via direct phone/email (800-556-1909 / [email protected]), supported by a dealer network and a transactional e-commerce store for accessories. Distribution leverages deep sanctioning-body relationships with NHRA, SCCA, NASA, USAC, IHRA, and the All-American Soap Box Derby, plus technical integrations with MyLaps Orbits, Portatree, and Compulink. No external funding, acquisitions, or institutional investors are disclosed.

Name

RaceAmerica

Legal name

RaceAmerica

Website

https://raceamerica.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

RaceAmerica is a veteran-owned, US-based designer and manufacturer of proprietary motorsports timing systems, electronic safety flags, LED scoreboards, and race management software serving over 1,000 race facilities worldwide across drag, road course, autocross, karting, and specialty racing disciplines.

Ownership category

akta.pro rank

Product category

Motorsports Timing and Track Safety Equipment

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Motorsports timing systems
• Drag racing equipment
• Electronic flagging systems
• Race track scoreboards
• Autocross timing software

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Complete timing systems including consoles, sensors, emitters, LED displays, drag trees, safety lights, digital flags. One-time purchase with optional accessories and replacement parts.
2. Software Licenses: Race management software including XLscore PRO, XLscore S4, XLscore II, XLscore ADV, AXWRATS, AXWare, Track Safety Software, Event Manager, RaceView Live, System Diagnostics PRO.
3. Professional Services: On-site installation, commissioning, operator training, and support services. Available as add-ons to system purchases.
4. Accessories and Replacement Parts: Sensors, mounts, cabling, carrying cases, printers, battery chargers, antenna kits, and essential spares to keep systems running.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RaceAmerica designs, manufactures, and supports a complete ecosystem of professional motorsports timing systems, electronic flagging/safety systems, LED scoreboards and displays, and race management software for race facilities. Products include wireless drag timing consoles, autocross timers, road course safety flags, starting lights, and integrated software for drag racing, autocross, road course, oval, karting, soap box derby, and specialty racing disciplines. All hardware and software are developed and built in-house at the company's San Jose, California facility, with T-Link 3.0 wireless technology as the proprietary platform connecting components.

Product overview

RaceAmerica offers a comprehensive portfolio of professional motorsports timing, scoring, safety, and display systems engineered and manufactured in the United States. The product ecosystem centers on proprietary T-Link 3.0 wireless technology and consists of multiple integrated components: (1) Timing Systems including drag racing consoles (2700 XL, 2710 XL, 2650, 2900, 2450 S4), autocross timers (AC4, 5840 PC-based), specialty timers (3210 Mud Bog, 3220/5842 Soap Box Derby, 3230 S-Trap Speed Trap, 3905 Lap Timer), and next-generation 2750/3000 family systems; (2) Starting Systems including DTSS double-sided LED drag trees and FIA/CIK-style starting lights; (3) Display Products including E-Series ET timers, L-Series lap displays, drag racing scoreboards, permanent/portable leader boards, and countdown timers in 8-24 inch sizes; (4) Electronic Flagging Systems featuring Digital Safety Flags v2, track safety lights (Standard/Tall/Extra Wide), indoor karting safety cubes, and wireless hand controllers; (5) Software Suite including XLscore PRO/II/ADV (drag racing), AXWare/AXWRATS (autocross), AXWareET (single-lane events), AXWareSpeed (speed trap), AXWareDerby (Soap Box Derby), Track Safety PC Software, RaceView Live streaming, RA Command Drag, System Diagnostics PRO, and Event Manager; (6) Accessories including sensors (5140), emitters (5040), T-Link 3.0 wireless units, network antennas, cable management, carrying cases, and printers. All components are designed to interoperate seamlessly, with T-Link 3.0 wireless connectivity enabling flexible configurations from entry-level club events to national-caliber professional competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• 2700 XL Wireless Drag Timing System World's first fully wireless drag timing system featuring T-Link 3.0 wireless technology, single or dual lane configuration, 0.001-second accuracy, and ET/speed measurements including 330ft, 660ft, and 1000ft splits, for drag racing facilities.
• 2710 XL Wireless Drag Timing System Basic XL wireless drag timing system with end-of-track ET and speed measurement, T-Link 3.0 wireless connectivity, and single or dual lane configuration for entry-level bracket programs.
• 2650 XL Advanced Dual Lane Drag Timing System State-of-the-art expandable drag timing system available in HeadsUp (2650H) or Bracket/Index (2650B) configurations with DTSS compatibility, for drag racing operations.
• 2900 XL Professional Dual Lane Drag Timing System Professional PC-controlled dual-lane drag timing system for mid to high-end race programs featuring lane widths up to 50 feet, automatic beam alignment testing, and NHRA-style 64-car ladder support.
• 2450 XL Professional S4 Four Lane Drag Timing System Four-lane snowmobile, ATV, and sand-drag timing system with wireless data links, on-screen stage monitoring, and ET/RT/Speed/60FT measurements for multi-lane specialty racing.
• 3850 Timer AC4 Autocross Timing System Four-timer autocross timing system available in hardwired or wireless (T-Link 3.0) configurations, supporting up to four cars simultaneously with 0.001-second accuracy for autocross and solo events.
• 5840 T-Link Wireless PC-Based Timing System PC-based wireless timing system supporting unlimited cars on track simultaneously via T-Link 3.0 technology, designed for large events such as SCCA Solo Nationals.
• 3210 Timer MB Mud Bog Timing System Single-lane elapsed time timing system designed for mud bog, ATV, and dirt racing events with integrated LED displays and infrared beam emitters.
• 3220 Timer SBD Soap Box Derby Timing System Differential finish and elapsed time timing system for Soap Box Derby with dual lane timing and integrated 12-button keypad control.
• 5842 Wireless Soap Box Derby Timing System Wireless SBD timing system using T-Link 3.0 technology to eliminate track cables, featuring AXWareDerby race management and official SBD national competition ladder support.
• 3230C S-Trap Hardwired Speed Trap Standalone hardwired speed detection system measuring speed up to 400 MPH with bi-directional detection, compatible with AXWareSpeed software.
• 3905 Lap Timer Single vehicle lap timer for time trials and track days, storing up to 9 laps per vehicle with optional LED display and timeslip printer.
• 2750AW Wireless Timing System Next-generation console-free wireless timing system where the PC drives all Christmas Tree, sensor, scoreboard, and timing calculations via industrial-grade T-Link wireless network, for domestic drag racing.
• 2750AH Ethernet Timing System Ethernet-first timing system with wired power using CAT6 infrastructure, optional PoE support, and lightning protection options for permanent drag racing installations.
• DTSS LED Drag Tree Revolutionary double-sided LED drag race tree visible from driver side and down track simultaneously, featuring low-voltage LED technology that is 98% more efficient than traditional trees.
• FIA-style Starting Lights FIA-standard LED starting lights with 10 lamps (2 rows of 5) featuring all standard FIA sequences for start, abort, and reset from pushbutton or PC software.
• CIK-style Starting Lights CIK-standard LED starting lights for karting with 10 lamps (2x5) featuring red and green LEDs with flexible lamp layout for standard and custom patterns.
• Race Track Starting Clock Count up/down starting clock with 15-inch LED digits, FIA timing integration, viewable to 660 feet, with range from 1 minute to 9 hours 59 minutes.
• ET Display Timer E-Series Single vehicle elapsed time display timer available in 8", 15", and 24" digit sizes with live counting at 0.001-second accuracy, hardwired or wireless communication.
• L-Series Lap Display Timer Live counting lap timer display for single vehicle lap timing at 0.001-second intervals, available in 8", 15", or 24" digits with configurable hold time.
• Drag Racing Scoreboards LED scoreboards for drag racing available in 8", 15", and 24" digit sizes with wireless communication, compatible with RaceAmerica, Compulink, and Portatree timing systems.
• Digital Safety Flags v2 RGB LED panel digital safety flags with 3,072 Ultrabright LEDs, 1,024 color resolution, up to 64 stored flag images, and IP Network/RS485/Wireless data communication for road courses, karting, and oval tracks.
• Track Safety Lights Track safety lights available in Standard (6751A), Tall (6750), and Extra Wide (6752) configurations with Ultrabright LEDs for visibility up to 2,000 feet.
• 6770 Indoor Karting Safety Light Cube 360-degree visibility wireless indoor karting safety light with 96 Ultrabright LEDs, internal rechargeable battery, and cradle mount for enclosed tracks.
• 6728 Wireless Hand Controller Handheld wireless controller for all track safety lights with Green, Red, Yellow, Checkered, White controls, solid and flashing modes, 140 hours battery life per charge.
• T-Link 3.0 Wireless Next-generation wireless timing unit with 250mW output, 50-hour run time, removable USB Lithium-Ion battery, connecting to external track sensors via 25ft interconnect cable.
• 5140 Single Beam Track Sensor Infrared track sensor with 50ft range using DDCIR technology, immune to sunlight and RF interference, with RJ-11 connector.
• 5040 Single Beam Emitter Infrared beam emitter with USB rechargeable battery pack, 50ft range for start/speed/finish applications.
• 4525 Network Antenna Extends wireless EFS systems from 16 to 32 lights via IP network bridge, dividing track coverage for large circuits.
• XLscore PRO Full race management software for drag racing with class/driver registration, 64-car NHRA ladder eliminations, networked scoreboard integration, and tower control.
• XLscore II Basic data capture and race management software for XL timing systems with class/driver registration and timeslip printing.
• AXWare for Windows Professional autocross and solo event management software with registration, run groups, timing, penalties, PAX indexing, and live results for SCCA Solo events.
• AXWRATS Purpose-built autocross timing and results software handling registration, run groups, timing, penalties, PAX indexing, and live results with free demo available.
• Track Safety PC Software PC software for configuring and controlling up to 16 track safety flags and 16 lights with drag-and-drop track layout, individual/group/whole track control, and live RF signal monitoring.
• RaceView Live Web-based real-time race results display for spectators, crews, and broadcast, streaming timing data from RaceAmerica systems to phones, tablets, and large-screen displays.
• RA Command Drag Race management software for 2750/3000 timing systems featuring driver registration, qualifying, eliminations, ladder management, PRO/FULL Tree control, announcer browser-based displays, and OBS integration.
• System Diagnostics PRO Comprehensive hardware testing and calibration tool for verifying sensor alignment, testing wireless links, validating scoreboard connections, and generating pre-event readiness reports.
• Event Manager Registration, scheduling, and event-day operations software for managing entries, generating run orders, tracking results history, and producing end-of-event reports.
• Drag PRO App iPhone reaction time practice game for drag racers featuring 1 or 2 player modes, full and pro tree starts, and realistic simulation.

Quantifiable outcome

• 35+ years of continuous R&D and innovation in motorsports timing
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• NHRA (National Hot Rod Association)coreOthersRaceAmerica timing systems are NHRA-approved and certified for NHRA national-event standards. Primary sanctioning body for professional drag racing.
• SCCA (Sports Car Club of America)coreOthersSCCA-compatible autocross timing with AXWare software. Used at SCCA Solo Nationals with 1,200+ registered drivers. AXWare built around SCCA Solo rules including PAX indexing.
• All-American Soap Box DerbycoreOthersOfficial timing provider for All-American Soap Box Derby national competition. AXWareDerby software provides official national competition ladder management.
• MyLaps OrbitsstrategicTechnology or IntegrationScoreboard and timing integration with MyLaps Orbits transponder timing system. 24-inch permanent scoreboard accepts Orbits data feeds directly.
• Additional Sanctioning Bodies (NASA, USAC, IHRA, NMRA, PDR, ANMCA)minorOthersAdditional motorsports sanctioning bodies using RaceAmerica timing systems including NASA, USAC, IHRA, NMRA, PDR, and ANMCA.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compulink: Compulink is a long-established drag racing timing and scoring system provider used at sanctioned and bracket-program drag strips. RaceAmerica scoreboards carry explicit Compulink compatibility, confirming overlap in the drag racing facility operator's procurement decision.
• MyLaps: MyLaps is the dominant transponder-based lap and segment timing provider for circuit racing, karting, oval, and road course events worldwide. It directly competes with RaceAmerica in road course, oval, and karting timing, and is explicitly integrated with RaceAmerica scoreboards via Orbits data feeds, confirming direct product overlap.
• LaPrade Sales & Service: LaPrade is a drag racing timing and scale specialist serving bracket and junior dragster programs. It targets the same amateur/weekly drag strip customer that buys RaceAmerica entry-level 2710/2750AW systems, making it a close competitor at the bracket-program end of the market.
• Chronelec: Chronelec is a European drag racing and motorsport timing equipment manufacturer. It competes with RaceAmerica's drag and speed-trap systems (such as the 3230C S-Trap), particularly in European and international sanctioning body venues.
• Portatree: Portatree manufactures drag racing starting lights and timing systems used across NHRA and bracket tracks. RaceAmerica's 15-inch drag scoreboards are explicitly compatible with Portatree timing systems, confirming both firms compete for the same drag strip timing/display budget.
• Atlas Sports Timing: Atlas Sports Timing provides autocross, hillclimb, and rally timing/scoring software and hardware. It competes with RaceAmerica's AXWare/AXWRATS autocross line and 3850 AC4 timer in the SCCA Solo, hillclimb, and rallycross segments.

Broad incumbents

• Daktronics: Daktronics is a major LED scoreboard and display manufacturer whose products are widely used at stadiums, tracks, and motorsport venues. While not motorsport-specialized, it competes for venue-level scoreboard/display budget at road courses, ovals, and drag strips that also buy RaceAmerica displays.

Regional players

• Track Tec (Timing Solutions): Track Tec is an Australia/NZ-based motorsport timing and display supplier for drag, circuit, and rally formats. It offers functionally parallel timing/flagging products to RaceAmerica but primarily serves Oceania rather than North America/Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/raceamerica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaceAmerica