Marugoto

What Marugoto does

Marugoto Co., Ltd. (マルゴト株式会社) is a Japan-based HR outsourcing company that delivers subscription-based recruitment process outsourcing (RPO) and back-office services to venture and growth-stage companies. Founded in 2015 in Tokyo as Bee Global and rebranded/relocated to Sapporo, Hokkaido in 2022, the company operates as a fully remote organization with 216 employees (October 2025) spanning from Hokkaido to Okinawa. Its core service, Marugoto Jinji, is a monthly fixed-fee recruitment outsourcing product priced at approximately 450,000 JPY per month that handles every recruiting function except the client interview itself, including media selection, scout copy, candidate screening, scheduling, and recruitment PR. Adjacent subscription offerings include Marugoto Scout (scout-dedicated team), Marugoto Jinji Light (low-price entry tier), Marugoto Admin Department Labor/Accounting Plans (back-office BPO), and one-off services such as pitch/PR/video production, interview outsourcing, and a placement agency (Marugoto Jinji Agent, launched 2025).

The business model is almost entirely recurring monthly subscriptions on 1-month minimum contracts, augmented by unit-priced services such as Shokureki resume creation at 8,800 JPY per resume. Word-of-mouth and referrals account for over 70% of new business, supported by a content-marketing engine that includes owned microsites per service, a published book, a podcast, and free tool maps targeting recruiting/HR professionals. Marugoto has supported 590+ companies cumulatively (as of October 2025) and reports a 95% contract renewal rate and 94%+ customer satisfaction. The company is founder-owned, has no institutional equity investors, and has explicitly stated it does not pursue IPO, M&A, or VC funding; instead it has financed growth with 7.3 billion JPY in cumulative debt from Mizuho Bank, Hokuyo Bank, and corporate bonds between 2023 and 2025.

Named customers include GROOVE X, BASE, Saleshub, IKOL, tacoms, MEDCOM, Abe Construction, and Arkray, spanning robotics, e-commerce, HR tech, healthcare, construction, and medical devices. Named competitive advantages are the 190+ full-time employed delivery team (vs. subcontracted models), fully-remote nationwide reach, and accumulated operational data across 180+ recruitment media outlets. Marugoto has received Telework Top Runner (2023, 2024), J-Startup HOKKAIDO (2023), Hokkaido University Origin Startup (2024), Japan Venture Awards Regional Contribution Special Award (25th edition, 2025), Eruboshi Stage 3 (2021), and Privacy Mark certification (2021).

Name

Marugoto

Legal name

マルゴト株式会社

Website

https://marugotoinc.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Marugoto is a Japanese HR outsourcing company offering monthly subscription-based recruitment process outsourcing (RPO) and back-office services to venture and growth-stage companies. Founded in 2015 and headquartered in Sapporo, it operates fully remotely with 216 employees serving 590+ cumulative clients.

Ownership category

akta.pro rank

Product category

Recruitment Process Outsourcing

NAICS

Employment Services (5613), Office Administrative Services (5611), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Management Services (8741)

akta.pro primary industry

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

akta.pro secondary industries

Enterprise RPO (End-to-End Program Management) (BPACABAA), RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)

Keywords

• Recruitment process outsourcing
• Monthly subscription recruiting
• Back office outsourcing
• Human resources staffing
• Talent acquisition services

Headquarters

HQ city

Sapporo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. 採用代行サービス（まるごと人事）: 月額固定料金で面接以外の採用業務のほぼ全般を代行するサービス。媒体選定、募集文作成、スカウト送信、日程調整 등을 포함。1ヶ月単位の契約で最長約6年の継続客户もある。
2. まるごと人事ライト: まるごと人事をミニマムに低価格でご提供。使用量や範囲を絞り込んだ月額制の採用代行サービス。
3. まるごとスカウト: スカウト業務を月額25万円でまるごと代行する специализированный план。候補者選定・スカウト文作成・送信などを月額制で提供。
4. まるごと管理部（労務・経理）: バックオフィス業務を1ヶ月単位で代行する月額制サービス。、クラウドツールを活用して経理・労務業務を代行。
5. 採用ピッチ制作: 採用ピッチ資料の企画・デザイン・制作を代行するサービス。
6. 採用広報代行: 採用広報記事の企画・執筆・掲載までを一貫して代行するサービス。
7. まるごと人事エージェント（人材紹介）: 数を問わず質を重視した人材マッチングサービス。有料職業紹介許可番号：01-ユ-300728。
8. ショクレキ（職務経歴書作成代行）: 職務経歴書の作成を8,800円（税込）で代行するサービス。人事目線で効果的な職務経歴書を作成。

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Marugoto (マルゴト株式会社) provides monthly subscription-based recruitment process outsourcing (RPO) and back-office BPO services for Japanese venture and growth-stage companies. Its flagship "Marugoto Jinji" (まるごと人事) service handles end-to-end recruiting operations except interviews — including media selection, job copy creation, scouting, and scheduling — through a team of 190+ full-time remote employees rather than subcontractors. The company also offers back-office labor administration and accounting outsourcing, interview scheduling, Wantedly operations, recruitment video/PR production, and a placement service (Marugoto Jinji Agent).

Product overview

Marugoto operates a multi-service recruitment and back-office outsourcing platform centered on 'Marugoto Jinji' (まるごと人事), a monthly subscription-based recruitment process outsourcing (RPO) service for venture and growth companies. The service portfolio includes: core recruitment outsourcing (Marugoto Jinji) with a minimalist low-price variant (Marugoto Jinji Light) and scout-specialized service (Marugoto Scout); interview/meeting outsourcing (Marugoto Mendan); new graduate recruitment support; and Wantedly platform operations outsourcing. Supporting services include recruitment pitch production, recruitment PR/editorial outsourcing, and recruitment video production. The back-office suite offers labor administration (Marugoto Admin Labor Plan) and accounting outsourcing (Marugoto Admin Accounting Plan) plans. A human resources placement service (Marugoto Jinji Agent) and resume creation outsourcing (Shokureki) were launched in 2025. Free resource publications include tool chaos maps (Accounting Tools, Recruitment Tools, HR Tech Tools), a Startup Recruitment Book, and a Direct Recruitment Strategy Guide. The company also offers a Podcast program 'Marugoto Marumaru' and publishes a book titled 'The Rules of Mid-Career Recruitment that Attracts Truly Desired Talent.'

Differentiator

Problem solved

Functional benefit

Brands

• まるごと人事: 月額制採用代行サービス。ベンチャー・成長企業向けに月額固定料金で面接以外の採用業務をほぼ全般的に代行するサービス。
• まるごと人事ライト
• まるごとスカウト
• まるごと管理部 労務プラン
• まるごと管理部 経理プラン
• まるごと人事エージェント
• まるごと管理部

Products and services

• Marugoto Jinji (まるごと人事) Monthly subscription-based recruitment process outsourcing (RPO) for venture and growth-stage Japanese companies. Handles almost all recruiting operations except interviews — including recruitment media selection, job copy writing, scouting, and scheduling — at a fixed monthly rate (¥450,000 as of 2022).
• Marugoto Jinji Light (まるごと人事ライト) Minimalist low-price version of the Marugoto Jinji recruitment outsourcing service. Provides essential recruitment support (usage-limited and scope-narrowed) on a monthly subscription basis for cost-sensitive clients.
• Marugoto Scout (まるごとスカウト) Monthly subscription scout-dedicated team service at ¥250,000/month. Specializes in recruitment scouting operations including candidate selection, scout copy creation, and scout email sending for venture and growth-stage companies.
• Marugoto Mendan (まるごと面接代行) Interview and meeting outsourcing service that handles online interview and meeting operations to increase candidate motivation. Targets companies seeking to improve candidate experience and application completion rates.
• Marugoto New Graduate Recruitment (まるごと新卒採用) New graduate recruitment support service providing professional online support for new graduate hiring processes, run by recruitment specialists.
• Wantedly Operations Outsourcing (Wantedly運用代行) Wantedly platform operations outsourcing service handled by recruitment professionals to manage client Wantedly accounts and inbound candidate funnels.
• Recruitment Pitch Production (採用ピッチ制作) Recruitment pitch presentation creation and outsourcing service by recruitment professionals. Handles planning, design, and production of company introduction materials used for recruiting purposes.
• Recruitment PR Outsourcing (採用広報代行) Recruitment publicity article creation and outsourcing service by recruitment professionals. Handles end-to-end planning, writing, and publication of recruitment-focused editorial content.
• Recruitment Video Production (採用動画制作) Recruitment video creation outsourcing service for recruitment publicity, produced by recruitment professionals to enhance employer brand video assets.
• Marugoto Jinji Agent (まるごと人事エージェント) Quality-focused human resources placement (紹介) service. Prioritizes thoroughness over volume in matching candidates with companies, leveraging cumulative support experience of 530+ companies. Holds fee-based employment placement license 01-ユ-300728.
• Marugoto Admin Department Labor Plan (まるごと管理部 労務プラン) Monthly subscription labor administration outsourcing service providing professional support for employee onboarding, attendance management, social insurance procedures, and other HR operations on a 1-month unit basis.
• Marugoto Admin Department Accounting Plan (まるごと管理部 経理プラン) Monthly subscription accounting outsourcing service utilizing cloud tools to handle accounting and bookkeeping operations for companies without in-house accounting staff.
• Shokureki (ショクレキ) Resume Creation Outsourcing Resume/curriculum vitae creation outsourcing service at ¥8,800 (tax included) per resume. HR professionals create effective resumes from candidates' experiences and skills, viewed from an HR perspective.

Quantifiable outcome

• スカウト送信実績 43万通以上（2024年）
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• STARTUP HOKKAIDOcoreStrategic or Co-development Partner · 1 January 2023北海道のスタートアップ支援组织。「採用&資金調達サポートプログラム」に协催で参加し、シード期〜レイター期のスタートアップ向けに有偿で採用サポートプログラムを提供。選定された企業にまるごと人事のサービスを提供する协催パートナー。
• ウォンテッドリー株式会社minorGTM or Marketing Partner · 1 January 2023共催ウェビナー『最新トレンドから分かる！スカウト返信が来ない時にやるべきこと・やってはいけないこと』等を開催。Wantedly Best Teamsにも3年連続で選出されている。
• 株式会社HERPminorGTM or Marketing Partner · 1 January 2023共催でスカウト媒体の選び方をテーマにしたウェビナーを開催。『デジタル人材白書2024』を共同公开した。
• 株式会社ベネッセi-キャリア（dodaキャンパス）minorGTM or Marketing Partner · 1 January 2023共催ウェビナー『1人でも大丈夫！組織拡大期にひとり人事がどう戦うか？』共催。互いの强みをいかした采用テーマのコンテンツを提供。
• 株式会社ゼブラ アンド カンパニーminorGTM or Marketing Partner · 1 January 2023ゼブラ企業（社会性と経済性の両立追求）として介绍・Media掲載される。ゼブラ企业の資金調達事例としてインタビューが组まれ、zebras cafeにも代表が出演。
• Sansan株式会社（Eight Career Design）minorGTM or Marketing Partner · 1 January 2022共催でウェビナー『採用ピッチ資料6つの活用術』等を開催。互いの顧客層へのリーチ拡大と採用テーマでのコンテンツマーケティングで协催。

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Wantedly: Japanese recruitment platform and HR-tech company; overlaps with Marugoto on talent sourcing/scouting and co-hosts webinars with them, making it a strategic partner and adjacent competitor in the venture/startup recruitment niche.
• en Japan: Large Japanese recruitment and HR services company operating across job boards, placement, and HR-tech; overlaps with Marugoto on mid-career recruitment support and is a much larger incumbent benchmark.
• Recruit Holdings: Japan's largest HR/recruitment conglomerate offering RPO and staffing services (RGF, Indeed); competes broadly with Marugoto in HR outsourcing for Japanese employers and dwarfs it on scale.
• Persol Holdings: Japanese staffing and HR services major with substantial RPO and BPO offerings, including temp staffing and outsourcing lines that materially overlap with Marugoto's full-remote recruitment support model.

Direct peers

• HERP: Japanese HR-tech platform focused on direct recruiting for startup and mid-career hiring; co-markets with Marugoto on scouting content and serves a near-identical customer profile of venture and growth-stage companies.
• HRPro Corporation: Japanese HR outsourcing and consulting firm providing outsourced HR services including payroll, recruiting, and back-office support to mid-market companies, comparable in business model to Marugoto's management-department services.
• Alexander Mann Solutions: Global RPO and talent acquisition outsourcing firm with project, end-to-end, and consulting engagements; directly comparable business model to Marugoto's end-to-end recruitment operations support.
• Cielo: Global pure-play RPO provider offering end-to-end recruitment process outsourcing for enterprises; comparable to Marugoto's flagship monthly subscription RPO service at the workflow/deliverable level.

Regional players

• Akari Holdings (旧: リンクスタッフ): Japanese HR and staffing company (formerly Link Staff) offering staffing and HR services primarily within Japan; overlaps with Marugoto on recruitment support and back-office operations for Japanese employers.

Others

• Sansan: Japanese B2B company whose Eight brand runs career design services; co-hosts content webinars with Marugoto and operates in the same venture/startup talent ecosystem, making it a content and GTM partner with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@marugotoch
• Xx.com/marugoto_jinji

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marugoto