What Frazil does

Frazil (legal entity Freezing Point, LLC) is the largest frozen uncarbonated beverage (slush) brand in the United States, operating out of Draper, Utah with a fleet of more than 50,000 placed machines across convenience stores, movie theaters, sports venues, water parks, and K-12 schools. The company originated in 2004 from a shaved ice business, leveraging decades of proprietary flavor experimentation to develop slush syrups made with real sugar (no high-fructose corn syrup) and dual major/minor flavor profiles. Its portfolio spans 25+ standard and limited-time-offer flavors, plus a mixing menu system that enables retailer customization, and a 100% juice line for K-12 schools that qualifies as a USDA Smart Snack and counts as a fruit equivalent.

Frazil's core equipment platform is the BUNN ULTRA frozen beverage machine, deployed under a bundle program in which Frazil owns the equipment, covers all service and repair, and provides free point-of-sale materials, flavor tags, and retailer training (Frazil University). A portion of the fleet is IoT-connected through a Verizon partnership, streaming real-time machine status (ON, WORKING, FULL) into Frazil's Fraznet retailer dashboard for predictive service alerts and chain-level analytics. Distribution is handled exclusively through an authorized US distributor network.

The business model is a per-unit product sale: retailers place equipment at no upfront cost and pay only for the syrup/powder consumables they dispense, with pricing for end consumers set by the retailer. Revenue is generated through three product streams — standard Frazil slush syrup, the Frazil Energy caffeinated line (launched 2025), and the K-12 100% juice program. Frazil has expanded via acquisitions of Trident Beverage, Berkeley Street Beverages, and Alligator Ice (the latter closing September 2025), broadening its footprint in over 10,000 additional convenience stores. Promotional channels include the annual Free Frazil Friday consumer activation, TV/video advertising, and sports sponsorships with the Frisco RoughRiders and Utah Mammoth.

Name

Frazil

Legal name

Freezing Point, LLC

Website

https://frazil.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Frazil is the largest US frozen uncarbonated beverage (slush) brand, deploying over 50,000 IoT-connected BUNN machines free of charge to convenience stores, sports venues, and K-12 schools, and earning revenue from consumable syrup sales through an authorized distributor network.

Ownership category

akta.pro rank

Product category

Frozen Slush Beverages

NAICS

Beverage Manufacturing (3121), Ice Cream and Frozen Dessert Manufacturing (31152), Packaged Frozen Food Merchant Wholesalers (42442), Soft Drink and Ice Manufacturing (31211)

SIC

Ice Cream & Frozen Desserts (2024), Beverages (2080)

akta.pro primary industry

Frozen Foods Wholesale Distribution (CRAOAAAF)

Keywords

• Frozen slush beverages
• Slush syrup concentrates
• Beverage equipment placement
• Convenience store drinks
• School nutrition beverages

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Slush Product Sales: Frazil generates revenue through the sale of slush syrup/powder products to retailers via authorized distributors. Retailers pay for the consumable product (flavor syrup/powder) which is mixed and dispensed through Frazil-owned machines placed in stores at no cost.
2. Frazil Energy Product Sales: Caffeinated slush line (Frazil Energy) sold alongside standard Frazil machines, providing additional per-unit revenue from the energy drink segment. Targets convenience stores looking to capture the energy drink consumer.
3. K-12 School Program: 100% juice slush products for K-12 schools meeting Smart Snack requirements, sold through a dedicated school program with machine placement, generating revenue from school district purchases of product and cups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Frazil is the largest slush (frozen uncarbonated beverage) brand in the US, selling proprietary real-sugar slush syrup and powder concentrates to retailers — primarily convenience stores — through a zero-risk bundle program that places IoT-connected BUNN ULTRA machines at retail locations for free and covers all service and repair. Revenue is generated from per-unit product sales (consumable slush syrup/powder) ordered through authorized distributors, with product extensions including caffeinated Frazil Energy and 100% juice Smart Snack-compliant products for K-12 schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Frazil Slush Syrup Concentrates The flagship real-sugar slush syrup product line (no high-fructose corn syrup) with 25+ flavors including Blue Razzmatazz, Tiger's Blood, Georgia Peach, Green Apple, Horchata, Root Beer Float, and Bermuda Triangle. Sold as syrup/powder concentrates to retailers who dispense through Frazil-placed BUNN ULTRA machines. Includes a proprietary mixing menu for custom flavor combinations.
• Frazil Energy A caffeinated slush line from Frazil offered in flavors including Lemonberry Energy, Smashberry Energy, Pina Colada Energy, and Orange Cream Energy, sold through convenience store channels alongside standard Frazil machines to capture the energy drink consumer.
• Frazil 100% Juice Smart Snack Slush (K-12) A 100% juice slush product line formulated for K-12 school nutrition programs, meeting USDA Smart Snack requirements with no added sugar and counting as one fruit equivalent. Sold to school districts via the Fraznet K-12 portal for use in a-la-carte lines, student stores, and cafeteria meal plans.
• Frazil Bundle Program (Equipment Placement & Service) A retailer bundle program that places IoT-connected BUNN ULTRA slush machines at convenience stores, sports venues, and other retail locations at no cost, with all service, repair, and free marketing materials (window clings, signage, cup racks, sampling kits, flavor tags) provided by Frazil. Retailers order the consumable product through their authorized food service distributor.

Quantifiable outcome

• 20%-50% sales increase for stores switching to Frazil vs prior FUB programs (1,100+ store sample, 2019-2020)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Frisco RoughRidersminorGTM or Marketing Partner · 14 May 2026Frazil became the Official Slush of the Frisco RoughRiders minor league baseball team for the upcoming season at Riders Field in Frisco, Texas. The partnership brings Frazil's signature frozen drinks to the stadium, including fan-favorite flavors like Blue Razzmatazz, Tiger's Blood, and Green Apple, along with promotional activities such as product sampling, giveaways, and the Frazil Brain Freeze Challenge.
• Utah MammothminorGTM or Marketing PartnerPartnership with Utah Mammoth sports/entertainment organization. Frazil extends its presence beyond traditional convenience stores into sports and entertainment venues, building on partnerships with organizations like the Utah Mammoth.
• VerizoncoreTechnology or IntegrationFrazil and Verizon partnered to deploy IoT-connected slush machines across the US. Verizon's IoT solutions provide Frazil with real-time machine status monitoring (ON, WORKING, FULL), predictive service alerts, and retailer dashboard data through Frazil's Fraznet platform. This partnership has been publicly highlighted as changing the world of slush through technology.
• Alligator IcecoreStrategic or Co-development PartnerFrazil acquired Alligator Ice, a frozen drink brand based in St. Louis, Missouri. The acquisition enhanced Frazil's presence in over 10,000 convenience stores and complemented growth following acquisitions of Trident Beverage and Berkeley Street Beverages. This strategic acquisition accelerated Frazil's leadership position across convenience store beverage programs.
• Trident BeveragecoreStrategic or Co-development PartnerFrazil expanded its market through the acquisition of Trident Beverage as part of its strategic expansion across diverse retail channels in the US.
• Berkeley Street BeveragescoreStrategic or Co-development PartnerFrazil expanded its market through the acquisition of Berkeley Street Beverages, complementing growth following the Alligator Ice acquisition.
• BUNN (Equipment Manufacturer)coreTechnology or IntegrationFrazil operates BUNN ULTRA frozen beverage machines as the core equipment platform for its slush program. Frazil provides these IoT-connected machines to retailers at no cost and covers all service and repair. BUNN machines are the industry standard for frozen beverage equipment, and Frazil has developed extensive operational training, maintenance protocols, and troubleshooting guides specifically for BUNN ULTRA units.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slush Puppie: Slush Puppie is the most direct competitor to Frazil in the branded slush/frozen uncarbonated beverage category. Both target convenience stores and similar retail channels with flavored slush syrup, though Slush Puppie's distribution model and equipment placement approach differs from Frazil's free-equipment bundle.
• ICEE Company: ICEE is a direct competitor in frozen beverages, dominating the frozen carbonated beverage (FCB) category while Frazil leads frozen uncarbonated beverages (FUB). Both deploy proprietary machines at convenience stores and theaters with comparable business models, competing for the same retail placements and consumer occasions.

Broad incumbents

• 7-Eleven (Slurpee): 7-Eleven's Slurpee is a private-label frozen beverage product serving as both competitor and channel. As the largest US c-store chain, 7-Eleven's in-house Slurpee brand competes with Frazil for consumer frozen beverage occasions, though Frazil serves third-party c-stores while Slurpee is captive.
• Good Humor-Breyers (Unilever): Good Humor-Breyers, a Unilever division, dominates branded frozen novelties and ice cream with strong c-store presence. While not a direct slush competitor, Good Humor's frozen snack placement strategy, retail relationships, and consumer brand-building expertise offer comparable playbooks for the frozen treat c-store channel.
• Dreyer's Grand Ice Cream (Nestlé): Nestlé's Dreyer's division is a major frozen dessert manufacturer with significant c-store distribution. While focused on ice cream rather than slush, Dreyer's competes for c-store freezer space and the same impulse-purchase occasions, making it a category-adjacent comparable for frozen treat retail economics.

Emerging players

• Pelican's SnoBalls: Pelican's SnoBalls operates in the shaved ice and frozen treat space with similar flavor-forward product positioning. While primarily a franchise retail concept rather than a wholesale distributor like Frazil, both share origins in the shaved ice/flavor formulation craft and target similar consumer demographics.
• Kona Ice: Kona Ice is a mobile shaved ice franchise with proprietary flavor syrups and a multi-vendor equipment approach. While primarily mobile/event-based rather than c-store wholesale, both Frazil and Kona Ice compete for share of frozen flavored beverage occasions with similar flavor innovation and rotation strategies.

Regional players

• Rita's Italian Ice: Rita's Italian Ice is a frozen dessert franchise specializing in flavored Italian ice treats. While retail-store based rather than wholesale distribution, Rita's competes in the flavored frozen treat category with comparable consumer demographics and flavor rotation tactics.
• Sonic Corp. Sonic Drive-In is known for its frozen drink (slush/Float) menu as a key differentiator. While a QSR rather than a wholesale slush brand, Sonic demonstrates the high consumer demand and margin potential for branded frozen beverages at scale - relevant context for Frazil's category economics.

Others

• BUNN: BUNN is Frazil's exclusive equipment manufacturer (BUNN ULTRA machines). As Frazil's core technology partner and supplier of the entire 50,000+ machine fleet, BUNN's commercial terms, equipment reliability, and roadmap directly shape Frazil's cost structure and growth capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frazilfans

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frazil