What Utah Mammoth does

Utah Mammoth is an NHL Member Club based in Salt Lake City, Utah, owned by Smith Entertainment Group, that plays its home games at the Delta Center. The franchise was established in 2024 when Smith Entertainment Group acquired the Arizona Coyotes and relocated the team to Salt Lake City, making Utah Mammoth the first NHL team in Utah and the only top-tier professional hockey franchise in the Mountain West region. The team launched its inaugural NHL season in 2024-25 and is set to host the 2027 NHL Winter Classic against the Colorado Avalanche at Rice-Eccles Stadium in December 2026.

The team's product portfolio centers on live NHL game attendance — single-game tickets, season tickets, and premium suites distributed through the team website, Ticketmaster, and SeatGeek — supplemented by merchandise sales through the global NHL Shop, a direct-to-consumer streaming service (Mammoth+), a mobile application, podcasts, video content, and youth/community hockey development programs. Underlying technology is the centralized NHL digital ecosystem including nhl.com, the NHL mobile app, and NHL Account systems, with Mammoth+ streaming powered by SEG Nordic infrastructure.

Utah Mammoth generates revenue through multiple streams: ticket sales (transaction fees), merchandise (NHL Shop royalties/transaction fees), broadcasting and media rights (league revenue sharing/licensing royalties), and Mammoth+ streaming subscriptions. The go-to-market motion is direct-to-consumer, targeting individual hockey fans through a horizontal segmentation approach, with multi-channel marketing via the team's official website, social media platforms, video content, and community engagement programs. The franchise operates with 265 employees and is one of 32 NHL member clubs in the league.

Name

Utah Mammoth

Legal name

Utah Mammoth

Website

https://utahhockeyclub.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

251–500 employees

Short description

Utah Mammoth is a privately held NHL Member Club based in Salt Lake City, Utah, owned by Smith Entertainment Group. The team plays home games at the Delta Center, generating revenue from tickets, merchandise, broadcasting rights, and the Mammoth+ streaming service for individual hockey fans.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets, and premium suite experiences sold directly to fans at Delta Center.
2. Merchandise and Souvenirs: NHL Shop integration for official merchandise including jerseys, apparel, and collectibles.
3. Broadcasting and Media Rights: Revenue sharing from NHL national and international broadcasting deals as part of the league structure.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Utah Mammoth is an NHL professional hockey franchise that plays home games at the Delta Center in Salt Lake City, Utah. The team sells single game tickets, season tickets, and premium suite experiences for home games, distributes official merchandise through the NHL Shop, and provides team-specific streaming content through Mammoth+. As one of 32 NHL member clubs, the franchise also participates in league-wide broadcasting and media rights revenue sharing.

Product overview

Utah Mammoth is an NHL Member Club based in Salt Lake City, Utah, playing home games at the Delta Center. The team operates as part of the NHL ecosystem, offering fans a comprehensive digital product portfolio centered on game attendance (tickets, suites, season packages), live game streaming (NHL.tv/DAZN for out-of-market, Mammoth+ for team-specific content), and year-round fan engagement through its official website, mobile app, news/video content, and community hockey programs. The core product is the NHL game experience encompassing ticketing, schedule, roster, stats, and multimedia content, supplemented by the Mammoth+ streaming sub-product and youth hockey community initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Mammoth+: Streaming service for Utah Mammoth games and content
• Mammoth PR

Products and services

• NHL Game Tickets and Ticketing Single game tickets, season tickets, and premium suite experiences for Utah Mammoth home games at Delta Center, distributed through team website, Ticketmaster, and SeatGeek
• Mammoth+ Streaming Subscription streaming service providing access to Utah Mammoth game coverage and exclusive team content via web streaming
• NHL.tv/DAZN Streaming League-wide subscription streaming service for out-of-market NHL games, migrated to the DAZN platform starting the 2025-26 season, available to residents outside North America
• Utah Mammoth Youth Hockey Programs Youth hockey development including Learn to Play, educational programs, adult hockey leagues, and amateur hockey programs offered through Utah Mammoth Youth
• Official Team Merchandise Official Utah Mammoth branded merchandise including jerseys, apparel, and collectibles sold through NHL Shop e-commerce platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• San Jose Sharks: Western Conference NHL franchise whose struggles with attendance, sponsorships, and on-ice performance in a non-traditional market provide a counter-benchmark and warning case for Utah Mammoth's expansion economics.
• Florida Panthers: Sun Belt NHL franchise that broke through from historically modest performance into a Stanley Cup contender. Useful as a case study in how quickly valuation and brand equity can inflect in non-traditional markets when on-ice and community metrics align.
• Major League Hockey / NHL Enterprise: The league itself — central NHL operations provide shared media-rights, technology (NHL.com, mobile app), and merchandising infrastructure that materially shape each franchise's economics. Relevant for benchmarking Utah Mammoth's share of national media rights, NHL Shop revenue, and league-level marketing.

Direct peers

• Vegas Golden Knights: The most recent successful NHL expansion franchise, debuting in 2017 in Las Vegas. Like Utah Mammoth, it entered a non-traditional hockey market, was placed in a fast-growing Sun Belt city, and pursued aggressive direct-to-consumer ticketing and digital fan engagement — making it the closest case study and benchmark for Utah Mammoth's expansion thesis.
• Nashville Predators: Established NHL franchise in a mid-sized Southeastern U.S. market with comparable demographics, single-arena operations, and reliance on civic loyalty and youth hockey development. Nashville's growth trajectory into a top-15 NHL franchise by valuation provides a relevant valuation and engagement benchmark.
• Carolina Hurricanes: Non-traditional U.S. hockey market NHL franchise that built an engaged fan base through aggressive ticketing innovation, digital content, and relatively modest inherited brand equity. A useful operating-model peer for a newer-market franchise.
• Seattle Kraken: Another recent NHL expansion franchise (2021) entering a non-traditional hockey market with a modern digital-first, community-engagement operating model. Closely mirrors Utah Mammoth's franchise-launch playbook and KPI trajectory.
• Colorado Avalanche: Geographically nearest NHL peer in the same Central Division, sharing a Mountain West region and partial media-rights territory. As Utah Mammoth's designated 2027 Winter Classic opponent, Colorado is both a direct on-ice competitor and a benchmark for in-market sponsorship and ticketing yield.

Regional players

• Real Salt Lake: Major League Soccer franchise also operating in the Salt Lake City market. Comparable as an in-market competitor for sports sponsorship dollars, season-ticket wallets, and venue economics in the same Salt Lake City media market.
• Utah Jazz: NBA franchise sharing the Delta Center venue and parent ownership (Smith Entertainment Group) with Utah Mammoth. Not an on-ice competitor, but directly comparable on arena economics, local corporate sponsorship overlap, and shared back-office operations in the Salt Lake City market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/utahmammoth
• YouTubeyoutube.com/@UtahMammoth
• Facebookfacebook.com/UtahMammoth
• LinkedInlinkedin.com/company/utah-mammoth
• Instagraminstagram.com/UtahMammoth
• TikToktiktok.com/@utahmammoth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Mammoth