Lookinsight

What Lookinsight does

Lookinsight (주)룩인사이트, founded in 2018 and headquartered in Gangnam-gu, Seoul, operates 약올려 (Yakollyeo), a B2B marketplace platform that connects independent Korean pharmacies with pharmaceutical wholesalers and compensates pharmacies for medication disposal losses. The platform addresses an estimated 1 trillion KRW in annual pharmaceutical disposal losses across South Korea's 20 trillion KRW professional pharmaceutical supply market, where traditional wholesalers apply inconsistent return policies and irregular refund terms — particularly refusing returns on high-value drugs such as anticancer medications. Pharmacies register on the self-serve yakollyeo.com platform, purchase from participating wholesalers, accrue tiered 낱알보상포인트 (individual drug reward points) ranging from 0.3% to 1% based on monthly order volume, and convert those points into 예치금 (deposits) upon submission of disposal evidence (photographs of expired/unsused drugs). Lookinsight also offers a physical disposal collection service with return tax invoice issuance for full-cycle disposal compensation.

The company monetizes primarily through transaction commissions on wholesale purchases facilitated via the platform, supplemented by the tiered point/reward system. Distribution combines a product-led growth model (self-serve web platform, word-of-mouth among pharmacy owners) with formal partnerships with local pharmacy associations (노원구약사회 in Nowon-gu, 금천구약사회 in Geumcheon-gu). The company is developing an AI Order Prediction System (AI 주문 예측 시스템) selected for TIPS R&D support by the Ministry of SMEs and Startups in August 2024, intended to optimize inventory management and reduce disposal losses through predictive analytics. As of 2024, the platform served 2,200 active pharmacy owners across 350+ general hospital-front pharmacies, processed 130,000 annual orders worth 1.1 trillion KRW in transaction volume, and reported a 91% repurchase rate among pharmacists.

Name

Lookinsight

Legal name

(주)룩인사이트

Website

https://lookinsight.co.kr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Lookinsight operates 약올려 (Yakollyeo), a South Korean B2B marketplace platform that connects independent pharmacies with pharmaceutical wholesalers and compensates pharmacies for medication disposal losses via tiered point rewards. It serves 2,200 pharmacy owners and is developing AI-based inventory prediction.

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution Technology

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pharmacy Benefit/Channel Services (PSAO, 340B Admin, Chargebacks/Rebates Ops) (CRAOAHAK)

akta.pro secondary industry

Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)

Keywords

• Pharmaceutical waste compensation
• Pharmacy inventory management
• Drug disposal rewards
• Pharmacy return platform
• Pharmaceutical distribution software

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Transaction Commission: Lookinsight earns revenue through transaction fees from pharmaceutical wholesale transactions facilitated on its 약올려 platform. The platform connects pharmacies with wholesalers, capturing a commission on each purchase transaction. Additional revenue derives from the point/reward system where pharmacies receive tiered points (0.3%-1%) based on monthly order volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lookinsight operates Yakollyeo (약올려), a pharmacy waste compensation platform that allows independent pharmacies to earn tiered reward points (0.3%–1%) on pharmaceutical purchases from wholesalers, which are then converted into deposit balances when pharmacies submit photographic evidence of disposed or expired medications. The platform also offers physical collection of disposal medications with issuance of return tax invoices, and is developing an AI-powered order prediction system for inventory optimization.

Product overview

Lookinsight operates 약올려 (Yakollyeo), a single unified platform for pharmaceutical waste compensation. The platform enables pharmacies to earn points on medication purchases, receive compensation for discarded/unused drugs, and use accumulated deposits for repurchases. The company has also developed an AI Order Prediction System (AI 주문 예측 시스템) as an R&D initiative to improve inventory management for pharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Yakollyeo (약올려) Pharmaceutical Waste Compensation Platform
• AI Order Prediction System (AI 주문 예측 시스템)

Quantifiable outcome

• 91% of pharmacists make repeat purchases on the platform
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• 개준모 (약올려 & 약국 개국을 준비하는 모임)minorStrategic or Co-development Partner · 9 June 2023Business agreement (업무협약) with pharmacy community group preparing for new pharmacy openings, providing disposal compensation services.
• 노원구약사회 (Nowon-gu Pharmacy Association)coreStrategic or Co-development Partner · 11 October 2022Partnership agreement to address floating inventory issues in pharmaceutical distribution for Nowon-gu pharmacy members.
• 금천구약사회 (Geumcheon-gu Pharmacy Association)coreStrategic or Co-development Partner · 12 September 2022Formal partnership agreement to solve pharmaceutical inventory problems for member pharmacies in Geumcheon-gu district through the 약올려 platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• McKesson: Largest North American pharmaceutical distributor with deep wholesaler-pharmacy relationships and growing digital/automation services. Highly comparable to Lookinsight in intermediating pharma distribution, but operates at vastly larger scale and as a broad incumbent rather than a Korea-focused platform.
• Cencora (formerly AmerisourceBergen): Global pharmaceutical distribution and solutions provider serving pharmacies, hospitals, and manufacturers. Comparable to Lookinsight's role as a distribution intermediary, though Cencora's portfolio is far broader and includes manufacturer services and consulting.
• Cardinal Health: Major US pharmaceutical distributor and healthcare services company with pharmacy solutions, at-home solutions, and clinical trial services. Comparable as a broad incumbent in pharmacy supply chain with technology enablement.
• GoodRx: US pharmacy benefit and drug pricing platform connecting consumers/pharmacies to discounts. Comparable as a pharmacy-focused technology platform intermediating between drug purchasers and supply, though GoodRx is consumer-facing rather than B2B.
• Walgreens Boots Alliance: Global pharmacy retail and wholesale conglomerate (including AmerisourceBergen-related distribution). Comparable as a vertically integrated pharmacy distribution and retail incumbent with technology investments in pharmacy operations.

Direct peers

• Inmar: Operates pharmaceutical reverse distribution and returns management for manufacturers, pharmacies, and hospitals — directly analogous to Lookinsight's disposal compensation workflow. Inmar is the closest functional peer for the 'drug returns for compensation' core service.
• Omnicell: Provider of pharmacy automation and medication/Inventory management solutions used by hospitals and retail pharmacies. Highly comparable to Lookinsight's AI order prediction and inventory tools, though Omnicell focuses on hardware/automation rather than marketplace intermediation.

Emerging players

• Amazon Pharmacy: Amazon's online pharmacy and drug delivery service leveraging Amazon's logistics and Prime ecosystem. Comparable as an emerging player reimagining pharmacy procurement and fulfillment, with vastly more capital but limited presence in Korea.
• PharmEasy (API Holdings): Indian digital healthcare and B2B pharma distribution platform serving pharmacies and consumers. Comparable as an emerging B2B pharmacy marketplace in an Asian market, though focused on India rather than Korea.

Others

• Surescripts: Health information network for ePrescribing and clinical decision support connecting prescribers, pharmacies, and PBMs. Comparable as pharmacy IT/infrastructure layer; could be a future integration partner or competitor if Lookinsight expands into ePrescribing workflows.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=79XURi0PFc4

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lookinsight