emortal

Name

emortal

Website

https://emortal.com

Company type

Private

Founded year

1998

Headcount range

11–50 employees

Short description

Emortal is a UK-based private company, founded in 1998 and led by founder-CEO Colin Culross, that provides a content preservation solution for families seeking to save important digital memories and documents.

Ownership category

akta.pro rank

Product category

Personal Digital Archiving

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Media Archiving & Long-Term Preservation Planning (HSAFAGAK)

akta.pro secondary industry

Photo Library Organization & Curation (HSAFAGAA)

Keywords

• Digital content preservation
• Family memory archiving
• Digital legacy platform
• Personal document storage
• Secure digital vault

Headquarters

HQ city

Kingston Upon Thames

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Core offering

Emortal provides a content preservation solution focused on saving and securing important digital family memories and personal documents. The service is positioned for households and individuals who want a long-term home for photos, videos, and records, with continuity for future generations.

Differentiator

Problem solved

Functional benefit

Products and services

• Emortal Content Preservation Service A digital content preservation service that enables individuals and families to securely save, organize, and retain important digital family memories (such as photos and videos) and personal documents for long-term access and intergenerational transfer. It is aimed at households and family decision-makers seeking a dedicated, long-term home for irreplaceable personal content.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Legacy Locker: A digital legacy and asset-management service that helps users catalog, store, and transfer digital accounts and important content to beneficiaries. Directly comparable to Emortal in the digital preservation for families and end-of-life use case.
• Everplans: A digital estate planning platform that helps families organize, securely store, and share important documents, wishes, and digital assets. Closely aligned with Emortal's mission around preserving and transmitting family information.

Broad incumbents

• MyHeritage: A large genealogy and family-history platform that stores family trees, photos, and historical records for millions of users. Comparable to Emortal in the family-memory preservation category, but operating at much greater scale and with broader scope.
• Ancestry: A global incumbent in family-history and archival content with vast genealogical records and user-uploaded family content. Overlaps with Emortal's preservation of family memories and documents but serves a much larger and broader market.
• Google Photos: A free, mass-market photo and video backup and organization service from Google with face recognition, search, and shared albums. Adjacent to Emortal's photo-preservation use case, and a major competitive force on price and ecosystem integration.
• Dropbox: A general cloud file storage and sync service widely used by consumers and families for backing up photos and documents. Competes indirectly with Emortal as a broader, lower-cost alternative for digital preservation.

Emerging players

• BackThen: An app focused on capturing, organizing, and preserving family memories and stories in a private family timeline. Comparable in its specific focus on family memory curation versus general cloud photo storage.
• Canopy: A digital estate planning service that helps families organize important documents, accounts, and wishes in a secure digital vault. Directly comparable in the digital legacy / family document preservation niche.

Regional players

• FamilySearch: A non-profit genealogical records and family tree platform operated by The Church of Jesus Christ of Latter-day Saints, focused on preserving and sharing family history. Comparable in archival preservation philosophy but with a very different sponsorship model and primarily free offering.
• Farewill: A UK-based digital will-writing and estate planning service focused on the British market. Comparable as a UK-headquartered family-end-of-life planning and preservation offering, though primarily wills-focused rather than media-focused.

Market position

Customer concentration

• Xx.com/emortalise
• LinkedInlinkedin.com/company/emortal-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about emortal