Africa 118
Africa 118 is a digital marketing agency providing integrated marketing, SEO, web development, call-centre services, and the Taskmoby home-services marketplace to African SMEs and businesses across six African countries, with corporate headquarters in Montreal.
- Company typePrivate
- Founded2010
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Africa 118 does
Africa 118 Inc. is a privately held digital marketing agency incorporated in Quebec, Canada, with operational headquarters in Nairobi, Kenya, and physical offices across six African countries — Kenya, Uganda, Tanzania, Ethiopia, Rwanda, and Ghana. Founded in 2010, the company targets African small and medium enterprises and broader African businesses seeking to build online presence, reach customers digitally, and execute integrated marketing campaigns in markets where professional digital marketing services remain underdeveloped.
The company's core technology and product architecture is a platform-plus-services model. Core professional service lines include Digital Marketing (integrated campaigns, social media, content, email, PPC, brand strategy), Website Development, Search Engine Optimization (including Google Business Profile optimization), and managed Customer Service / Call Centre solutions. A standalone platform business, Taskmoby, operates as a two-sided digital marketplace connecting consumers with home service professionals such as cleaners, plumbers, and electricians. An additional mobile application, Infomoby, is referenced in company materials. Two free self-service tools — the Visibility Checker and the Growth Engine Designer — serve as top-of-funnel lead capture mechanisms: the former audits a business's presence across search, maps, and directories, and the latter models how a marketing budget converts to leads, customers, and revenue.
Africa 118 monetizes primarily through custom, quote-based professional services engagements, with multi-year contracts and no publicly disclosed pricing tiers. The free tools feed an enterprise sales motion that combines face-to-face regional office engagements with inside-sales proposal requests. The company reports having served 500+ clients and developed 10,000+ websites, and manages 1.2M+ verified Google Business Profiles — a stated data asset reflecting its Google partnership and accumulated directory capabilities. Disclosed funding has been modest, with approximately $343,552 from The GSMA Innovation Fund in April 2021 and a subsequent 2023 round from the Strive Community Innovation Fund; revenue is not publicly disclosed.
Africa 118 firmographics
Firmographics- Name
- Africa 118
- Legal name
- Africa 118 Inc.
- Website
- https://africa118.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Africa 118 is a digital marketing agency providing integrated marketing, SEO, web development, call-centre services, and the Taskmoby home-services marketplace to African SMEs and businesses across six African countries, with corporate headquarters in Montreal.
- Ownership category
- akta.pro rank
Where Africa 118 is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Africa 118 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering integrated marketing campaigns, social media management, content marketing, email marketing, PPC advertising, and brand positioning services to businesses across Africa
- Website Development: Custom website design, responsive mobile-friendly development, e-commerce solutions, CMS integration, and website maintenance services
- SEO Services: Search engine optimization including keyword research, on-page optimization, technical SEO audits, link building, local SEO, and SEO performance tracking
- Customer Service Solutions: Professional call center services with multi-channel support, CRM integration, quality monitoring, and performance analytics
- Taskmoby Platform: Digital marketplace connecting users with home service professionals, featuring quick booking system and quality assurance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing tailored to client requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Africa 118 product offering
Product offeringCore offering
Africa 118 is a pan-African digital marketing agency that delivers integrated digital marketing campaigns, custom website development, search engine optimization, and professional call center services to businesses across Africa. The company also operates Taskmoby, a digital marketplace connecting consumers with home service professionals, and provides proprietary free tools (Visibility Checker, Growth Engine Designer) to diagnose and model online visibility and marketing ROI.
Product overview
Africa 118 operates as a digital marketing agency with a platform-plus-services architecture. Its core offerings include Digital Marketing (integrated campaigns, social media, content, PPC, brand strategy), Website Development, Search Engine Optimization, Customer Service/Call Centre Solutions, and a Digital Presence Package for Google Business optimization. The company also operates two distinct digital properties: Taskmoby, a standalone digital marketplace connecting consumers with home service professionals, and Infomoby, a mobile application. Two free self-service tools — Visibility Checker and Growth Engine Designer — serve as lead-generation entry points, allowing businesses to diagnose their online presence and model marketing ROI before engaging paid services. The product portfolio positions Africa 118 as a full-service agency with proprietary tooling across the customer acquisition funnel.
Differentiator
Problem solved
Functional benefit
Brands
- Taskmoby: Digital marketplace that connects people with home service professionals such as cleaners, plumbers, and electricians
- Visibility Checker
- Growth Engine Designer
- Infomoby
Products and services
- Digital Marketing
- Website Development
- Search Engine Optimization
- Taskmoby
- Customer Service / Call Centre Services
- Digital Presence Package
- Visibility Checker
- Growth Engine Designer
- Infomoby
Quantifiable outcome
- 500+ happy clients
- +2 more outcomes
Companies that use Africa 118
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Africa 118 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Africa 118 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered moderate and core.
- NCBAmoderateNCBA is a financial services partner, with Africa 118 providing digital marketing services to support NCBA's visibility and customer engagement initiatives across Africa.
- UNCDFcoreUnited Nations Capital Development Fund partnership focusing on enabling digital financial inclusion and supporting SMEs with affordable marketing solutions across Africa.
- GooglecoreTechnology partnership involving Google Business Profile optimization, Google Maps integration (Here Maps), and digital presence management. Africa 118 manages 1.2M+ verified Google profiles.
- DSTV EthiopiamoderatePartnership with multi-choice media company for integrated marketing campaigns and cross-promotion in the Ethiopian market.
- MicrosoftmoderateTechnology partnership involving cloud services, productivity tools, and platform integration for delivering digital marketing solutions.
- MetacorePartnership for social media marketing, advertising campaigns, and platform integration across Meta's family of apps including Facebook and Instagram.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Africa 118 competitors and assessment
Company assessmentBroad incumbents
- Ogilvy Africa: Ogilvy runs a substantial African network delivering brand strategy, digital marketing, and creative services. Overlaps with Africa 118 on digital marketing, content, and brand positioning offerings, but operates at significantly larger scale and with global enterprise clients.
- VMLY&R: VMLY&R is a global creative and digital agency with presence in Africa offering brand experience, digital marketing, and commerce services. Overlaps with Africa 118 across digital campaigns, content, and digital presence management, but at a much larger enterprise scale.
- Scanad (now Accenture Song Africa): Originally a Kenyan-founded digital agency, now part of Accenture Song, providing integrated digital marketing and customer experience services across East Africa. Comparable to Africa 118 on East African footprint and SME-to-enterprise digital services, though now backed by global scale through Accenture.
- TBWA Africa: TBWA's African operations span multiple countries providing advertising, digital, and brand strategy services. Comparable to Africa 118 on multi-market digital marketing delivery, though TBWA typically serves larger enterprise clients with global creative mandates.
- Publicis Africa: Publicis operates one of the largest advertising and digital agency networks across Africa, offering integrated digital marketing, media, and communications services to enterprise clients. Comparable to Africa 118 as a multi-country digital marketing services provider, though Publicis serves larger enterprise budgets and a wider vertical mix.
- Dentsu / Isobar Africa: Dentsu, including its Isobar digital brand, provides digital marketing, media, and customer experience services across Africa. Compares to Africa 118 on digital marketing, web development, and SEO capabilities, but serves larger multinational clients with a global service portfolio.
- MullenLowe Africa: MullenLowe operates an integrated advertising and digital marketing network across Africa. Direct overlap with Africa 118 on integrated digital marketing, content, and brand strategy services, but with a heavier creative and enterprise orientation.
Direct peers
- Brave Bison: Brave Bison is a digital media and marketing agency operating across multiple regions, offering social media, content, performance marketing, and digital strategy. Highly comparable to Africa 118 in business model (digital marketing services + proprietary tools) and SME-to-mid-market targeting, though focused on European markets.
- Digify Africa: Digify is a South African digital marketing agency focused on SEO, paid media, web development, and digital strategy for SMEs and mid-market clients. Closely comparable to Africa 118 on service mix and SME-segment focus, though concentrated in Southern Africa rather than East Africa.
Regional players
- Yellow Submarine Marketing: Yellow Submarine is a South African digital marketing agency providing SEO, web development, paid media, and social media services to SMEs and mid-market clients. Comparable to Africa 118 on service mix and SME focus, though operating primarily in the South African market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Africa 118 social profiles
Digital presenceAfrica 118 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Africa 118 leadership team
Management profileNumber of profiles
Profiles4 records
Africa 118 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Africa 118 funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Africa 118 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Africa 118
What does Africa 118 do?
Africa 118 is a pan-African digital marketing agency that delivers integrated digital marketing campaigns, custom website development, search engine optimization, and professional call center services to businesses across Africa. The company also operates Taskmoby, a digital marketplace connecting consumers with home service professionals, and provides proprietary free tools (Visibility Checker, Growth Engine Designer) to diagnose and model online visibility and marketing ROI.
Is Africa 118 a public or private company?
Africa 118 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Africa 118 founded?
Africa 118 was founded in 2010. It employs 51 to 100 people.
Where is Africa 118 based?
Africa 118 is headquartered in Montréal, Canada, in the North America region.
How does Africa 118 make money?
Five revenue lines are on record. Digital Marketing Services are the primary driver. The others are website Development, SEO Services, customer Service Solutions and taskmoby Platform.
Who are Africa 118's main competitors?
Broad incumbents on record are Ogilvy Africa, VMLY&R, Scanad (now Accenture Song Africa), TBWA Africa, Publicis Africa, Dentsu / Isobar Africa and MullenLowe Africa. Direct peers are Brave Bison and Digify Africa. Yellow Submarine Marketing is listed as a regional player.
Does Africa 118 have an API?
No public API is recorded for Africa 118.