What Brisa does

Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş. is Turkey's largest tire manufacturer, founded in 1974 as a joint venture between Bridgestone Corporation (Japan) and Sabancı Holding (Turkey). The company operates two manufacturing plants in Izmit and Aksaray with Industry 4.0 capabilities secured by Palo Alto Networks cybersecurity infrastructure protecting approximately 2,500 IoT/OT devices. Brisa produces tires under multiple brands — Lassa (flagship domestic/export brand present in 80+ countries), Bridgestone (premium international license for Turkey), Dayton, Firestone, Kinesis, and Bandag (retreading) — and runs an integrated service ecosystem including the Otopratik retail service network (157 quick-maintenance points across Turkey), Lastik.com.tr e-commerce platform, Lastik Oteli seasonal tire storage (200+ locations), and the Profleet fleet management program powered by Arvento (840,000+ active tracking devices covering 242,000+ vehicles) and TMP+ digital tire management.

Brisa's business model combines one-time tire sales across premium (Bridgestone) and mid-market (Lassa) tiers with recurring fleet management revenue from the Profleet/Arvento platform and transaction-based retreading services under Bandag. Go-to-market spans direct-to-consumer (Lastik.com.tr, Otopratik), authorized dealer networks (including Doğan-Güç), branded retail stores internationally (Lassa stores in Kazakhstan, Egypt, Moldova), and direct enterprise sales to logistics fleets (e.g., İkra Lojistik across 7 countries). The company's R&D portfolio includes ENLITEN and Nexgen technologies targeting electric and hybrid vehicles (rolling resistance improvement up to 30%, 32% longer tread life on Blizzak 6), an in-house CarboMission AI platform integrating OCR-based invoice reading with Enerjisa Üretim's QuickCarbon for GHG Protocol/ISO 14064-compliant carbon accounting, and tire testing laboratories plus a University Technopark R&D branch in Aksaray.

In 2025, Brisa reported annual revenue of 41.3 billion TL with EBITDA of 5.4 billion TL (13.2% margin), free cash flow of 5.6 billion TL, and Net Debt/EBITDA of 0.8x. The company is publicly traded on Borsa İstanbul under ticker BRISA, is Turkey's largest tire exporter, and operates an integrated "mobility ecosystem" combining manufacturing, distribution, fleet digital services, and sustainability infrastructure.

Name

Brisa

Legal name

Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş

Website

https://brisa.com.tr

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Brisa is Turkey's largest tire manufacturer, producing under Bridgestone, Lassa, and other brands from plants in Izmit and Aksaray, serving consumers through 157 Otopratik retail points and Lastik.com.tr, and logistics fleets via the Profleet/Arvento digital platform tracking 840,000+ devices.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (42313), Tire Dealers (44134), Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, wheels & related supplies distribution (CRAOANAD), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Tire manufacturing
• Automotive tires
• Fleet management
• Tire retreading
• Vehicle maintenance

Headquarters

HQ city

Üsküdar

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Manufacturing and Sales: Primary revenue stream from manufacturing and selling tires under multiple brands including Bridgestone, Lassa, Dayton, Firestone, and Kinesis. Products include passenger car, commercial vehicle, and industrial tires sold through retail and wholesale channels.
2. Fleet Management Solutions (Profleet): Comprehensive fleet tire management services including digital fleet tracking via TMP+ platform, tire supply, roadside assistance, and on-site tire personnel. Target customers include logistics companies and large fleet operators.
3. Retreading Services (Bandag): Tire retreading services under the Bandag brand, extending tire lifecycle and providing cost-effective solutions for fleet operators. Bandag technology enables multiple retread cycles per casing.
4. Retail Services: Service revenue from Otopratik quick maintenance centers and Lastik.com.tr platform, including tire fitting, mobile services, and tire storage (Lastik Oteli).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Brisa manufactures and sells passenger, commercial, and industrial tires under multiple brands (Bridgestone, Lassa, Dayton, Firestone, Kinesis, Bandag) from two production plants in Izmit and Aksaray. The company also provides an integrated mobility services portfolio including Bandag tire retreading, Otopratik quick maintenance centers, Profleet fleet management with TMP+ digital tracking and Arvento telematics, Lastik Oteli seasonal tire storage, and the Lastik.com.tr e-commerce platform.

Product overview

Brisa (Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş.) is Turkey's largest tire manufacturer and mobility solutions provider, operating as a joint venture between Sabancı Holding and Bridgestone Corporation. The company produces and distributes tires under multiple brands: Lassa (flagship domestic brand), Bridgestone (premium international brand distributed in Turkey), Dayton, Firestone, Kinesis, and Bandag (retreading solutions). Beyond tire products, Brisa offers an integrated ecosystem of services including fleet management solutions (Profleet, TMP+, Arvento with 840,000+ active devices), tire coating and retreading, quick maintenance services through Otopratik retail network (157+ locations), seasonal tire storage (Lastik Oteli), and the online sales platform Lastik.com.tr. The company also provides digital carbon management solutions (CarboMission) and operates tire testing laboratories and R&D centers. With manufacturing facilities in Izmit and Aksaray, Brisa exports to 80+ countries and maintains export leadership in the Turkish tire industry.

Differentiator

Problem solved

Functional benefit

Brands

• Arvento: Digital fleet management and vehicle tracking solutions with over 840,000 active devices
• Profleet
• CarboMission
• Lastik.com.tr
• Otopratik

Products and services

• Lassa Tires Turkey's leading domestic tire brand offering a wide range of passenger, commercial, and winter tires; positioned as the primary export brand with presence in 80+ countries.
• Bridgestone Tires (Turkey)

Quantifiable outcome

• Scope 3 carbon emissions reduced by 139,000 tonnes annually through EBRD-financed modernization
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• İkra LojistikcoreStrategic or Co-development Partner · 10 December 2025Strategic fleet partnership where Brisa provides Profleet tire management solutions, digital fleet tracking (TMP+), and on-site tire personnel at İkra Lojistik's facilities in Adana and Istanbul. İkra operates across 7 countries with 10 offices and approximately 500 personnel, handling 35,000+ transport operations annually. Brisa's dealer Doğan-Gü provides fixed tire personnel and operational support at customer garajes.
• Enerjisa Üretim (QuickCarbon)coreStrategic or Co-development Partner · 27 November 2025Brisa's internal AI platform CarboMission was integrated with Enerjisa Üretim's QuickCarbon carbon management solution. CarboMission uses OCR technology to automatically read energy bills and input data into QuickCarbon, which then performs GHG Protocol and ISO 14064 compliant carbon calculations. The integration provides companies with 70% time savings and 95% data accuracy in carbon footprint reporting.
• Palo Alto NetworkscoreTechnology or Integration · 1 January 2025Turkey's largest tire manufacturer implemented Palo Alto Networks' unified network security platform consisting of ML-Powered Next-Generation Firewalls and cloud-delivered security services. The implementation secured approximately 2,500 IoT and OT devices and enabled network segmentation across two manufacturing plants in Izmit and Aksaray, achieving a 30% reduction in OT/ICS/IoT security costs and 20% increase in security team productivity.
• Bridgestone CorporationcoreTechnology or IntegrationGlobal tire manufacturer and parent company providing technology licensing, brand rights (Bridgestone brand in Turkey), and access to global R&D capabilities including ENLITEN technology for electric vehicles.
• Doğan-Gü (Dealer)majorChannel Partner/ Reseller/ DistributorAuthorized Brisa dealer providing fleet tire services to İkra Lojistik and other enterprise customers. Doğan-Gü provides fixed tire personnel at customer facilities and coordinates mobile tire services.

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Petlas: Petlas is a Turkish tire manufacturer producing passenger, commercial, agricultural and OTR tires domestically and abroad. It is the closest direct peer in the same Turkish manufacturing base, sharing product mix, channel structure, and export markets with Brisa.

Broad incumbents

• Goodyear Tire & Rubber Company: Goodyear is a global tire major and competes with Brisa directly in Turkey (it was fined alongside Brisa in the same Turkish Competition Authority action). It shares passenger, commercial, and OE channels, and serves as the primary global benchmark for Brisa's mid-market Lassa positioning.
• Continental AG: Continental is one of the world's largest tire manufacturers and was the third party fined alongside Brisa and Goodyear by Turkey's Competition Authority. Continental's Conti brand competes head-to-head with Bridgestone in premium and OE segments in Turkey and across Europe.
• Michelin: Michelin is the world's largest tire manufacturer and competes with Brisa through its premium replacement, fleet, and OE channels in Turkey and across Europe/CIS. Michelin serves as the global margin and technology benchmark for Brisa's premium Bridgestone-licensed portfolio.
• Pirelli: Pirelli is a global premium tire manufacturer with strong OE relationships in Europe. Pirelli competes with Brisa on premium passenger and EV-tire segments and provides a comparable benchmark for premium/technology-driven pricing power.
• Hankook Tire: Hankook is a Korean global tire manufacturer and OEM supplier competing across passenger, SUV, and EV-tire segments in Turkey, Europe, and CIS. Hankook pressures Brisa's mid-market Lassa brand through aggressive pricing and expanding European fleet contracts.
• Sumitomo Rubber Industries: Sumitomo Rubber (Dunlop/Falken brands) is a Japanese global tire manufacturer competing in passenger, SUV, and performance segments in Turkey and Europe. Its Falken brand targets the same mid-market and value-conscious segment where Lassa competes in CIS and Central Asia.
• Yokohama Rubber Company: Yokohama Rubber is a Japanese global tire manufacturer competing across passenger, commercial, and OTR segments. Yokohama's expansion in OE and Turkish/CIS markets positions it as a direct competitive threat to Brisa's full-stack passenger and commercial product offering.

Emerging players

• Apollo Tyres: Apollo Tyres is an Indian tire manufacturer with a multi-brand portfolio (Apollo, Vredestein) serving passenger, commercial, and EU markets. Apollo mirrors Brisa's regional-leader → global exporter growth arc and is a relevant peer for international expansion benchmarking.
• Kumho Tire: Kumho is a Korean tire manufacturer with broad passenger, SUV, and EV-tire coverage, expanding in European and CIS markets. Kumho is one of the most aggressive mid-market challengers to Brisa's Lassa brand in CIS export markets and European replacement channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BrisaTurkiye
• YouTubeyoutube.com/channel/UCzNt-uJOgl_EFX7p6LCB0-A
• Facebookfacebook.com/BrisaTurkiye
• LinkedInlinkedin.com/company/brisa-bridgestone-sabanci
• Instagraminstagram.com/brisa.tr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brisa